PowerPoint Presentation

Exploring Your Marketing Universe: The Evolution of Content MarketingSouth Bay Association of REALTORSJune 2016Gina Schreck - President, SocialKNX@GinaSchreck

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In the Beginning

We Got ConnectedAnd Never Looked Back@GinaSchreck

Early 1990s Our 3 Favorite Words Became YOUVE GOT MAIL! 3

Google Gave Us Search in the Mid-Nineties@GinaSchreck

In 1995 our world was forever changed by Google! Man found the power of search suddenly we didnt need a sales person to answer our questionswe could find answers to everything in a Google Search 4

Apple Made Us SMART@GinaSchreck

20055

W.W.W.

Whatever information we wantWherever we areWhenever we want it@GinaSchreck

Suddently, WWW had a different meaning6

A New Star is Born

Our world was ROCKED! Business again has shifted. Consumers have power and they have lots to say. Now if we want to connect we need to draw people in with helpful and interesting content. We have to listen and respond. Participate

Facebook- Twitter- Instagram- 7

Digital Darwinism:When Technology is Advancing Faster Than People Can Keep Up@GinaSchreck

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1: 3 Will Be UnEmployablein the next 5 yearsBecause they cant (or wont) evolve@GinaSchreck

If you dont cannibalize yourself, someone else will

~ Steve Jobs @GinaSchreck

Strategy@GinaSchreck

Understand & Define Your ConsumersConnect with Your Community Provide Content They Want@GinaSchreck

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Your Content Universe Starts with the Core

I help young couples find and buy their first home

I help empower women going through a divorce or time of transition by helping them sell and buy a home

I help families find a home to support their luxury lifestyles

I help investors buy homes they will use as rental properties

List Your Possible Planets

Tips Sheet- How to Stage Your Home

Tips Sheet- 25 Things for Greater Curb Appeal

Industry Reports

Neighborhood BEST OF Lists- Best Dog Parks-Best Hiking Trails- Best Shoe Repair Best

Video Tips- What you need to know about prequalifying- Tips for 1st Time Buyers (Your top FAQs)

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Social Media Becomes the STARS!

Create a graphic for each pdf or Lead Magnet

Set up LeadPages or have someone create a landing page to capture email and deliver the LM

Share the graphic on social with link to landing page

Follow Up

How Do You Find Them?

TWITTER ZIPCODES Geo locationFACEBOOK GROUPS

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DIGITAL NATIVES are those 35 or younger. Dont necessarily LOVE technology, but dont know a world without it.@GinaSchreck

Digital Immigrants are those over 35 who have to decide whether to enter and embrace this new digital world or stay behind and become extinct@GinaSchreck

You Might Be a Digital Immigrant@GinaSchreck

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Connect with Potential Clients (when appropriate)Follow Business Pages of Clients & ProspectsBuild Relationships@GinaSchreck

Use the Right Toolsto save time and sanity@GinaSchreck

Hootsuite

LeadPages

SocialJukebox

Facebook LIVE

@GinaSchreck

Be Adventurous

@GinaSchreck

Go Where No Man (or woman) Has Gone Before!

THANK YOU South Bay Association of REALTORSSocial Marketing Guidebook for REALTORS

Text: 33444 SBREALTORS