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![Page 1: Exploring Opportunities in. To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive.](https://reader037.fdocuments.us/reader037/viewer/2022103023/56649e3a5503460f94b2bd1b/html5/thumbnails/1.jpg)
Health Media Syndication
Exploring Opportunities in
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Syndication Goals
To leverage the value of high quality healthcare marketing campaigns by distributing them nationwide to non-competitive organizations.
To extend marketing budgets by deploying proven campaigns at a lower cost.
To encourage the production and viewing of compelling health education campaigns and Public Service Announcements (PSA’s).
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Ways To Participate
Licensor Licensee
$
$
$Syndicatio
n
$$$$
Archived campaigns
Low costcampaign
High end licensedcampaign
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Leveraging Value
25%
20%
15%
10%
20% 20%
15%
15%
10%
10%10%
10%
10% 10%
Campaign ProductionCost
Media Spend
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Nationwide Distribution
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Extend Marketing Budgets
Campaign ProductionCost: $250,000
Media Spend: $750,000
Media Spend: $950,000
Campaign ProductionCost: $50,000
OPTIONS
Media Spend: $950,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $200,000
Campaign ProductionCost: $50,000
Media Spend: $750,000
Salaries: $100,000
Website Upgrade: $100,000
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Syndication Roles
Licensor Syndicate Licensee
ProducerLicensor
Licensee/Customer
AgencyProducer’s Supplier
Producer licenses to the Syndicate exclusive
exploitation rights in the campaign during the term
of the agreement.
Syndicate sub-licenses to the Licensee/Customer limited rights to use the
campaign.
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
Licensee/Customer
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Syndication Duties
Marketing • Packaging• Promotion• Sales
Determining Price & Terms Evaluating Licensing
Opportunities DMA Distribution Project Management Accounting Billing ,Collections, Payment Reporting
Production of Media/Campaign Provide Campaign Summary
• Target audience• Project goals• Elements of campaign• Development Cost• Activity measurements• ROI
Supply Generic Version Customization Services
• Quality Control Delivery of Media Files/Content Management of Talent/Royalty fees Possible Follow-on Productions Media Buys, if any
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
Identity, Reports, Fees
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Six Steps to Syndicating a Campaign
1. Submit Campaign Materials for HMS Review
2. Obtain Approval from HMS
3. Execute HMS Syndication Agreement
4. Arrange for Generic Samples
5. Approve HMS Sub-licensee(s)
6.Delegate Customization(s) to HMS or Agency
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Six Steps to Acquiring a Campaign
1. Identify Campaign
2. Determine Your DMAs
3. Submit Quote Request
4. Get Details and Pricing
5. Align Your Marketing Plan
6. Reserve & License Campaign
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Health Media Syndicate Portal Public Site offers “overviews” of campaigns
Promotes compelling aspects of the campaign’s target audience, goals and success.
Requires (free) sign-up in order to view more detailed information and request quotes
Secure individual portals offers:
Campaign quotes / pricing details submissions
Customized presentations
Agreements & Forms
FAQ’s /Support
Special events and Educational resources
Collaboration
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http://HealthMediaSyndicate.com/LiVeCampaign
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Questions?
Contact:
Gale Wilson-Steele
805-694-3103
2028 Village Lane, Solvang, CA 93463