Exploring Marketplace Needs Through PCC Feedback
description
Transcript of Exploring Marketplace Needs Through PCC Feedback
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Exploring Marketplace Needs Through
PCC Feedback
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Innovation SymposiumsMTAC – August 11, 2010PCC Three Ideas – September 15, 2010
(National PCC Day)CEO and Industry Leaders – October 13,
2010Direct Feedback from PCCs
Background
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What methods do you use for marketing your products and services?
How does your marketing mix (direct mail, TV, radio, print, e-mail) look today as compared to the last three to five years?
How do you measure success of marketing/direct mail programs today as compared to five years ago?
Marketing Mail
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Is direct mail a component of your marketing mix?If yes, what do you like about it?
Open and read rate Return on Investment Others
If not, what obstacles prevent you from using it? Not enough information on the product Price
Marketing Mail
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Customized MarketMail
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Marketing MailCustomized MarketMail (CMM)Are you aware of CMM? It’s
customized Standard Mail that can be virtually any shape or design.
Have you used CMM in your marketing mix and was it successful?
If you have not used CMM, why?
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CMM Sample
http://www.usps.com/customizedmarketmail/
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Repositionable Notes
Your Message
Here
Your
Message
Here
See page
84 for FREE
Antiques
Call 1-800My-Forbes
Your
Message
Here
Your Message Here
Your Message
Here
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Marketing MailRepositionable Notes (RPN)Are you aware of RPN? These are
sticky notes that extend the lifespan of your marketing messages.
Have you used RPN in your marketing mix and was it successful?
If you have not used RPN, why?
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RPN Samples
http://www.usps.com/repositionablenotes/
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Marketing Mail - Ride AlongAre you aware of the Ride Along
program? This is an object like a CD or product sample that accompanies a mailpiece at delivery.
Have you used Ride Along in your marketing mix and was it successful?
If you have not used Ride Along, why?
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Marketing Mail
What added features or enhancements could the Postal Service implement to make direct mail more attractive?
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Correspondence and Transactions
First-Class MailBusiness Reply MailCourtesy Reply Mail
POSTAGE W ILL BE PAID BY ADDRESSEE
JAMES STACKRUSS GALLERY LTD
476 BROADWAYNEW YORK NY 10013-9991
BUSINESS REPLY MAIL
FIRST-CLASS M AIL PERM IT NO. 000 WASHINGTO N DC
N O PO STA G E N EC E SS ARYIF M A ILE DIN TH E
U N ITED STATE S
YOUR COMPANYADDRESSCITY STATE ZIP CODE
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Correspondence and Transactions
Would you be interested in a day-certain delivery product that allows you to pick the day of delivery? If so, why, how would this benefit you
and your company?
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Correspondence and Transactions
What about a product with speed of First-Class Mail but with fewer options, e.g. forwarding service, return service?
What about incentive offers that provide a rebate for volumes that exceed a predetermined threshold based on past volumes?
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Correspondence and Transactions
Do you have corporate strategies to convert First-Class Mail to electronic channels? If so, what is the primary reason for this strategy?
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Transpromo Mail Combines transactional
documents (statements/bills)
with promotional messages Adds value Turn cost center into
revenue generator
Transpromotional Mail
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Correspondence and Transactions
What added features or enhancements could the Postal Service implement to make Correspondence and Transactional Mail more attractive?
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Package Services
Express MailPriority MailParcel SelectParcel PostBound Printed MatterLibrary MailMedia Mail
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Package Services
Do you use USPS package services?
If yes, what do you like about them?
If no, what are the issues?
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Package Services
What do you think about the following new features and would you use them?Delivery of wine and/or beerOffering adult signature servicePackage intercept serviceTwo-day guaranteed delivery productThree-day guaranteed delivery
product
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Package ServicesWhat new features/enhancements
would make the following products more attractive?Priority MailParcel SelectParcel PostBound Printed MatterLibrary MailMedia Mail
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Wrap-up
Feedback From Participants Complete questions and email to
[email protected] To Product Managers