Exploring and Analysing Radio & TV Advertising · PDF fileadvertising codes. (research and...
Transcript of Exploring and Analysing Radio & TV Advertising · PDF fileadvertising codes. (research and...
Exploring and Analysing Radio & TV Advertising
Nathan Dodzo 2011
Introduction
What are TV ads? (Brief explanation) History (Brief chronicle of history)
Introduction What are radio ads? (Brief explanation) History (Brief chronicle of history)
Types of Ads
� TV ads � Radio � Print � Internet � Billboard � Sponsorship � Blimp
Slides on all types in more detail
Purpose
� Purpose of Radio and TV ads
(Explain with examples) � Why do we have adverts on Radio
and TV?
(Explain with examples)
Checkout
www.bluewaveimaging.co.uk &
www.jinglemasters.co.uk
Input � Who is involved in producing a TV ad? � Who is involved in producing a Radio ad? � What does a client have to do to get an ad out
on Radio or TV? Contact
� Ad Agency/Marketing department � Commercial radio station � Director � Producers (Production Company)
� link to TV and radio - Consumer/customers
Regulators � Ofcom Ofcom is the independent regulator and competition authority for
the UK communications industries, with responsibilities across television, radio, telecommunications andwireless communications services.
(research and explain company purpose with examples)
� ASA The ASA is here to make sure all advertising, wherever it
appears, meets the high standards laid down in the advertising codes.
(research and explain company purpose with examples)
Audience � RAJAR
RAJAR is responsible for providing estimates of the number of people listening to radio.
� BARB BARB is responsible for providing estimates of the number
of people watching television.
� Research and explain how producers select audiences
Channels
� Research and explain how producers select the appropriate radio stations and TV channels and identify time slot for their ads to be shown on. Consider � Audience profiling � Listening or viewing figures � Primary and secondary research � Look at reputation and status of channel
Clearance
� Investigate and explore RACC � Investigate and explore Clearcast
formally BACC
Representation
� Investigate and explore representation in adverts � Looking at ○ Age ○ Gender ○ Ethnicity ○ Sexuality ○ Religion ○ Social class and status ○ Physical ability or disability
Codes and Conventions
� What are the codes and conventions of a TV ad
� What are the codes and conventions of a radio ad
This section can (in other words what do you expect to find in each of the above)
Analyse at least 3 Radio and 3 TV ads � Address structure - Is there a narrative
structure � Do the adverts follow codes and
conventions � Representations issues � Is the advert effective � Provide breakdown � Give personal opinion
Areas to consider
Brand Product Voice Over(s) (actors/actresses) Location Sound effects Style Special Offer Language used (emphasis on certain words) Contact details Celebrity endorsement Repetition Cross promotion Music Terms and Conditions www.bluewaveimaging.co.uk & www.jinglemasters.co.uk