Exploring and Analysing Radio & TV Advertising · PDF fileadvertising codes. (research and...
Transcript of Exploring and Analysing Radio & TV Advertising · PDF fileadvertising codes. (research and...
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Exploring and Analysing Radio & TV Advertising
Nathan Dodzo 2011
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Introduction
What are TV ads? (Brief explanation) History (Brief chronicle of history)
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Introduction What are radio ads? (Brief explanation) History (Brief chronicle of history)
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Types of Ads
� TV ads � Radio � Print � Internet � Billboard � Sponsorship � Blimp
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Slides on all types in more detail
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Purpose
� Purpose of Radio and TV ads
(Explain with examples) � Why do we have adverts on Radio
and TV?
(Explain with examples)
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Checkout
www.bluewaveimaging.co.uk &
www.jinglemasters.co.uk
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Input � Who is involved in producing a TV ad? � Who is involved in producing a Radio ad? � What does a client have to do to get an ad out
on Radio or TV? Contact
� Ad Agency/Marketing department � Commercial radio station � Director � Producers (Production Company)
� link to TV and radio - Consumer/customers
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Regulators � Ofcom Ofcom is the independent regulator and competition authority for
the UK communications industries, with responsibilities across television, radio, telecommunications andwireless communications services.
(research and explain company purpose with examples)
� ASA The ASA is here to make sure all advertising, wherever it
appears, meets the high standards laid down in the advertising codes.
(research and explain company purpose with examples)
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Audience � RAJAR
RAJAR is responsible for providing estimates of the number of people listening to radio.
� BARB BARB is responsible for providing estimates of the number
of people watching television.
� Research and explain how producers select audiences
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Channels
� Research and explain how producers select the appropriate radio stations and TV channels and identify time slot for their ads to be shown on. Consider � Audience profiling � Listening or viewing figures � Primary and secondary research � Look at reputation and status of channel
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Clearance
� Investigate and explore RACC � Investigate and explore Clearcast
formally BACC
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Representation
� Investigate and explore representation in adverts � Looking at ○ Age ○ Gender ○ Ethnicity ○ Sexuality ○ Religion ○ Social class and status ○ Physical ability or disability
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Codes and Conventions
� What are the codes and conventions of a TV ad
� What are the codes and conventions of a radio ad
This section can (in other words what do you expect to find in each of the above)
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Analyse at least 3 Radio and 3 TV ads � Address structure - Is there a narrative
structure � Do the adverts follow codes and
conventions � Representations issues � Is the advert effective � Provide breakdown � Give personal opinion
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Areas to consider
Brand Product Voice Over(s) (actors/actresses) Location Sound effects Style Special Offer Language used (emphasis on certain words) Contact details Celebrity endorsement Repetition Cross promotion Music Terms and Conditions www.bluewaveimaging.co.uk & www.jinglemasters.co.uk