ABOUT US

With over 345 cafés across Canada, Second Cup Co�ee Co.TM is Canada’s largest specialty co�ee franchisor, proudly serving premium co�ee and amazing opportunities since 1975. We expertly handcraft over 1 million beverages every week, and sell over 7,100 pounds of fairly traded co�ee each day. Our Vision is to be The Co�ee Brand Most Passionately Committed to Quality and Innovation. Together with our franchisees we will create the most joyful co�ee experiences and deliver on:

• Our pillars of superior quality, community, creativity, collaboration and optimism, re�ected at touchpoint

• Being the Co�ee Authority and the preferred destination for the best co�ee, providing high quality, innovative beverages, products and experiences worthy of our brand

• An inspiring In-Café Experience where customers come to us for our friendly, knowledgeable, skilled and passionate baristas, and our warm and inviting environment

• Revitalization of our Network to re�ect our brand and neighbourhoods, and be in the best locations across the country

• Additionally, Second Cup Co�ee Co.TM is committed to being a World Class Partners to our franchisees and investors

Take a virtual tour of our new café: http://goo.gl/EvVRJW

ABOUT YOU

Do you have…?

• A proven track record in retail/restaurant or business management?

• A passion for co�ee, people and bringing them together?

• A strong customer service background?

• The outgoing personality needed to deliver a superior experience to every customer, every time?

• A demonstrated ability to hire, train and motivate a team?

If you can deliver on these attributes, Second Cup Co�ee Co.TM will provide intensive management training and ongoing marketing and operational support. You can also look to us for product innovation and exciting developments in café design and customer service.

WHAT WE NEED

Are you the premium blend we’re looking for?

Second Cup Co�ee Co.TM is seeking single unit, full time operators or multi-unit developers with a network of full time operating partners or managers.

You must have the commitment, business savvy and proven people management skills to deliver on our brand vision to be the co�ee brand most passionately committed to quality and innovation.

At Second Cup Co�ee Co.TM we distinguish ourselves on exceptional quality and service. Is this the business mantra you live by?

WHAT YOU NEED

Total Investment:

Your total investment ranges from approximately $350,000 - $550,000*.

This is comprised of:

• Equipment and leaseholds

• Construction, design and engineering

• Franchise Fee ($40,000)

• Costa Rica Training Trip ($2,250)

To qualify, you must have at least 30% of the above total in unencumbered cash plus working capital.*Costs vary by province, location, size, format and site conditions. Does not include taxes, working capital, inventory and other start-up costs.

Royalties and Marketing:

• Royalties: 7.5% - 9% of gross sales (Franchisees must maintain operational excellence to qualify for the lower royalty rate).

• National Co-operative Marketing Fund: 2% of gross sales

Apply today at secondcup.com

Questions? Call 1-800-569-6318 or email franchising@secondcup.com

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EXPLORE THE SECOND CUP COFFEE CO.TM

OPPORTUNITY…

CELEBRATING 40 YEARS.