Explore the new GAgives.org....Let’s get social. Facebook Twitter Instagram @GAnonprofits are...

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Transcript of Explore the new GAgives.org....Let’s get social. Facebook Twitter Instagram @GAnonprofits are...

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Explore the new GAgives.org.

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Open up our toolkit.

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Let’s get social.FacebookTwitterInstagram

@GAnonprofits are GCN’s social networks, our nonprofit-facing channels to support your campaign

GAgives on #GivingTuesday Peer-learning group is our private Facebook group – join us!

@GAgives channels (GAgives) are the public face of our campaign, bring the community together.

#GivingTuesday is the global campaign!

The hashtag to remember:#GAgives on #GivingTuesday

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Dates to remember.Upcoming Webinars9/21 – Getting started on GAgives.org10/5 – Optimizing Your Profile10/12 – Marketing & Storytelling11/2 – Last-minute Strategies for Success

Kickoff Event9/28 – rally, group photo, panel discussion, breakouts

10/1Deadline to register on GAgives.org

10/20Deadline to sign up for Max My Gift Challenge

11/1Campaign begins

11/28GAgives on #GivingTuesday!

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We’re here to help.

Click on Nonprofit Support in the website footer menu.

For tech questions, submit a Click&Pledge support ticket.

For general questions, email the team at [email protected]

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#GivingTuesday101

W h e r e w e a r e . W h e r e w e ’ r e g o i n g .

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J a m i e M c D o n a l dC o m m u n i t y C a m p a i g n s

S t r a t e g y ,

# G i v i n g T u e s d a y

A GLOBAL COMMUNITY OF LEADERS IN A GENEROSITY LEARNING LAB.

# G A G I V E S O N # G I V I N G T U E S D A Y

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THE SOCIAL SECTOR IS ON THE FRONT LINES OF OUR COMMUNITIES, ADDRESSING THE EPIC AND THE EVERYDAY DISASTERS OF RESIDENTS.

# G A G I V E S O N # G I V I N G T U E S D A Y

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THE SECTOR NEEDS NEW APPROACHES TO KEEP UP WITH THE NEED - AND THE NEW DIGITAL WORLD.

# G A G I V E S O N # G I V I N G T U E S D A Y

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#GIVINGTUESDAY:TEST. LEARN. ENGAGE. FUNDRAISE.

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#GIVINGTUESDAY HAS BECOME ONE OF THREE DAYS WHERE DONORS LOOK FOR NONPROFITS TO SUPPORT.

# G A G I V E S O N # G I V I N G T U E S D A Y

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Third biggest day of year by dollars.

Second biggest day of year by donors.

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The data is in!

Source Network for Good, 2015

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CAMPAIGNS COME IN ALL SHAPES AND SIZES

C O M M U N I T Y L E A D E R S S U M M I T 2 0 1 7

E x p e r i m e n t , E n g a g e , L e a r n a n d S h a r e .

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WHAT WORKS

I N S P I R E D L E A D E R

T h e l e a d e r i s t h e m o s t

i m p o r t a n t f a c t o r i n a

c a m p a i g n s

A U T H E N T I C I T Y

B r a n d , a p p r o a c h a n d m e s s a g e

t h a t r e s o n a t e s w i t h

s u p p o r t e r s

C L E A R , B I G G O A L

A g o a l t h a t p r o v i d e s t h e

f r a m e w o r k f o r y o u r c a m p a i g n

d e c i s i o n s a n d i n s p i r e s

i n v o l v e m e n t

C O L L A B O R AT I O N

C o m m u n i t y a n d s k i l l - b a s e d

c o l l a b o r a t o r s a m p l i f y t h e

c a m p a i g n

W h y a r e s o m e l e a d e r s a n d c a m p a i g n s m o r e e f f e c t i v e ?

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP ONE: INSPIRED LEADER

Build a team: Staff, board, volunteers, pro-bono partners

• Who will lead overall effort?• Who will take lead on technology? For

marketing + donation processing• Who will lead marketing and communication?• Who will handle social media?• Who will lead donor management and

stewardship• Who will think about events?

# G A G I V E S O N # G I V I N G T U E S D A Y

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DonorsNew DonorsDollarsMonthly GiversParticipationEvent attendeesSocial FollowersCreative collaborations

CLEAR GOAL:IT’S ABOUT MORE THAN MONEY

# G A G I V E S O N # G I V I N G T U E S D A Y

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WORLD BICYCLE RELIEFArticulating a tangible need and impact.

# G A G I V E S O N # G I V I N G T U E S D A Y

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DON’T UNDERESTIMATE THE POWER OF SMALL GIFTS

$5.00

$2.3 billion

How will you nurture your Michael Bloomberg?

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP TWO: AUTHENTICITYStart with the brand.

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP TWO: AUTHENTICITYBe real with your campaign.

VideoImages

LanguageActivities

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP TWO: AUTHENTICITY (does not require big $$)

# G A G I V E S O N # G I V I N G T U E S D A Y

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BADASS BROOKLYN ANIMAL RESCUEVolunteer-led campaign centered on mission

# G A G I V E S O N # G I V I N G T U E S D A Y

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PULL IT ALL TOGETHER

Authentic and emotionalEasy to understandCentered on person, supported by data.Reader feels like he/she can make a difference

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP FOUR: COLLABORATE

Recruit Campaign Ambassadors

# G A G I V E S O N # G I V I N G T U E S D A Y

Passionate about you with big, credible voices.• Organization leaders• Staff• Partners• Supporters• Volunteers• Board• Celebs• Business/civic leaders• Merchant partners

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GREAT VIRAL CONTENT: AMBASSADORS

Pink Bra Tour with Crossfit Gyms

# G A G I V E S O N # G I V I N G T U E S D A Y

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STEP FOUR: COLLABORATE WITH PARTNERS

# G A G I V E S O N # G I V I N G T U E S D A Y

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MOVEABLE FEAST

Empowering supporters as fundraisers

# G A G I V E S O N # G I V I N G T U E S D A Y

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WHEN IT COMES DOWN TO IT, WE’RE ALL WORKING FOR COMMUNITIES THAT ARE STRONGER, SAFER,SMARTER,HEALTHIER, AND A MORE JUST AND CIVIL SOCIETY.

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YOU ARE THE LEADERS OF #GIVINGTUESDAY.

HOW CAN WE HELP?

# G A G I V E S O N # G I V I N G T U E S D A Y