The Power of Social Media for Counselors!

Shauna Laneslane@esc17.net

@ESC 17 Counselors

Today’s Focus…

Explore the nature and need for and personal and professional social media

Explore examples of how it is used in current schools/counselors/organizations

Develop a professional Facebook, Twitter, or possible blog to help communicate to your audience

Getting ready… Please take out your computer or get one from the

mobile cart

Please turn on and login› ESC Computer login is…

Please open an internet browser (i.e. Internet Explorer)

ESC Guest Wifi agreement-Accept

Should bring up the ESC 17 Homepage

Getting Organized…

www.symbaloo.com› Organize your frequently used websites!› Create an account› Add a Webmix› Choose a Webmix from the Gallery

Add Tiles Delete Tiles Move Tiles

› You can access your Symbaloo from any browser…Set it as your homepage or as a favorite for easy access!

What is Social Media…

Facebook

Twitter

Blogs

Social Media Impulse

Here are 7 reasons you should be using social media:

1. Traffic generation

2. Competitive advantage

3. Brand building

4. Cultivating a community

5. Exposure

6. Establish authority

7. Growth of influence

You Think Social Media is a Fad?

http://www.youtube.com/watch?v=rLXegacAnwE&feature=related&safety_mode=true&persist_safety_mode=1&safe=active

Communicating & Connecting With Social Media, William M. Ferriter, Jason T. Ramsden, Eric C. Sheninger , May 19, 2011

The Future of Social Media in Education

http://georgecouros.ca/blog/social-media-for-administrators› 140 Characters of Kindness› Tweeting for Schools› Brand You› Twitter Hashtags in the Classroom› The Power of Twitter› More Mindset than Skill Set

http://www.educationworld.com/a_issues/issues/issues423.shtml› Internet Safety Concerns…

Policy…

What is your current school policy in regards to accessing Facebook and Twitter for professional use/student use?

School Level Branding

Standardized test scores Teacher and administrator quality Interesting instructional practices Extracurricular activities

Communicating & Connecting With Social Media, pgs 6-7

Learning From the Business World

Authenticity Bravery Consistency

Communicating & Connecting With Social Media, pgs. 9-10

Facebook

Facebook does allow for posting and discussion.

It does have features that allow you to control posting from unwanted guests.

Allows events to be advertised. Allows for more text and larger messages

than Twitter. You can link your Twitter and Facebook so

that what you post on Facebook, Tweets…http://www.youtube.com/watch?feature=player_embedded&v=XKTfCjMsUNc&safety_mode=true&persist_safety_mode=1&safe=active

Exploring Facebook Usage In Region 17

Muleshoe ISD Ralls ISD ESC 17 Instructional Leaders

› http://www.facebook.com/pages/Region-17-Instructional-Leaders/204792002878635#!/pages/Region-17-Instructional-Leaders/204792002878635

Lubbock ISD Professional Development ESC 17 Science

Airport High School Guidance› https://www.facebook.com/AHSGuidance

Odessa High School› https://www.facebook.com/#!/

pages/Odessa-High-School/133283471534 School Counselor Blog

› https://www.facebook.com/#!/schcounselor?fref=ts Savy School Counselor

› https://www.facebook.com/#!/SavvySchoolCounselor?fref=ts

School Counselors Rock› https://www.facebook.com/#!/

SchoolCounselorsRock?fref=ts School Counselor Central

› https://www.facebook.com/#!/pages/School-Counselor-Central/102489186503748?fref=ts

Twitter To Tweet or Not to Tweet Tweeting is safer than Facebook Tweets become obsolete fast Twitter Stats

› http://www.mediabistro.com/alltwitter/social-networks-media-attention_b20919

› http://www.mediabistro.com/alltwitter/twitter-demographics-2012_b23387

Basic Walkthrough of Twitter! http://edudemic.com/guides/guide-to-t

witter/

Exploring Twitter Usage In Region 17

Lubbock ISD› https://twitter.com/#!/LubbockISD

Frenship High School› https://twitter.com/#!/FrenshipHS

Abernathy Elementary› https://twitter.com/#!/AES_Lopes

Ralls ISD› https://twitter.com/#!/Ralls_ISD

Shallowater ISD› https://twitter.com/#!/shallowaterisd

Twitter…

› https://twitter.com/#!/PearlCounselor› https://twitter.com/#!/RHSWarriorGuide› https://twitter.com/#!/TCHSCounselors› https://twitter.com/#!/GarrardGuidance› https://twitter.com/#!/Counselingview

s› https://twitter.com/#!/Counselor_SHS

Other Examples…

#Hashtags

#GenTXperts #staartest #STAAR #Txed #Txlege

Google….Using Hashtags on Twitter

Blogs There are an infinite amount of bloggers out there with

every point of view.

Find blogs that that might be off interest to your position.› http://

www.esc17.net/default.aspx?name=blog.instructionalleaders› http://www.thehelpfulcounselor.com› http://www.schcounselorschronicle.com/

BLOG YOURSELF!!!!!!! Your stakeholders value your thoughts!!› www.blogspot.com

Personal Learning Networks

Follow people with similar interests Share knowledge and resources Monitor educational news sources Gather instant feedback Mentor others

Communicating & Connecting With Social Media, pgs. 37-38

Wrapping Up…

Questions?

Break!

Hands on-Getting Started!

Getting Started…

Create Your Page

Ask students, parents, administrators, etc. to LIKE it!

Search for others to LIKE!

Post statuses and keep it current!

Getting Started…

Create your Twitter account

Start following others with same interests, etc.

Get students, parents, administrators, to follow YOU!

People You Need to Follow

ESC 17 Counselors› https://twitter.com/#!/ESC17Counselors

Guidance and Counseling› https://twitter.com/#!/ASCAtweets› https://twitter.com/#!/USASCA.org› https://twitter.com/#!/CWL_Counselor› https://twitter.com/#!/ACA_CTOnline› https://twitter.com/#!/SPGenTX› https://twitter.com/#!/finaidforum› https://twitter.com/#!/STAARtest

Thank you!

Go forth and post and tweet!

Evaluations!