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FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA PUERTO RICO : TENNESSEE : WISCONSIN : SOUTH CAROLINA : NORTH CAROLINA : COLORADO 2 0 2 0 M E D I A K I T 2022 MEDIA KIT REJUVENATE JOURNEY RELAX DISCOVER EXPERIENCE ENJOY EXPLORE PLAY

Transcript of EXPLORE REJUVENATE JOURNEY RELAX ENJOY PLAY …

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FLORIDA : GEORGIA : ILLINOIS : N. INDIANA : IOWA : MICHIGAN : MINNESOTA : NEBRASKA : NORTH DAKOTA PUERTO RICO : TENNESSEE : WISCONSIN : SOUTH CAROLINA : NORTH CAROLINA : COLORADO

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REJUVENATE

JOURNEY RELAX

DISCOVER EXPERIENCE

ENJOY

EXPLORE

PLAY

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AWARDS

NATJA AWARDS: HONORABLE MENTIONCATEGORY 150: HEALTH AND WELLNESS TRAVEL - ONLINE PUBLICATION: “Ship Shape: River Cruising for Fun and Fitness,” AAA Living Magazine (Online Version), published 3/29/19

COMMUNICATOR AWARDS: GOLDMAGAZINE-ASSOCIATION FOR MARKETING / PROMOTION: AAA Living Magazine - Jan/Feb 2019

HERMES GOLD AWARD CATEGORY DESIGN 41 PUBLICATION COVER: AAA Living Magazine March/April/May 2021 issue

MARCOM AWARDS: PLATINUMAAA LIVING WEB ANIMATION: “DRIVING WITH DOGS QUIZ”Digital Media | Design (Web) | 276. Web AnimationThe Auto Club Group (AAA)https://aaaliving.acg.aaa.com/auto/driving-with-dogs/

MARCOM AWARDS: PLATINUMAAA LIVING MAGAZINE FEATURE STORY: “MOVING MOUNTAINS”Print Media | Writing | 129. Brand JournalismThe Auto Club Group (AAA)

MARCOM AWARDS: GOLDAAA LIVING MAGAZINE REDESIGN:Print Media | Magazine | 59. Association (Magazine)The Auto Club Group (AAA)

MARCOM GOLD AWARDAAA – 5 GOOD HABITS AAA DRIVE TEACHES YOU: Video/Audio | Digital Video Creation | Animation 2020

MARCOM GOLD AWARDAAA – AUTO LOANS – DEFERRED PAYMENTS: Digital Media | Social Media | Social Video 2020

MARCOM AWARDS: HONORABLE MENTIONAAA LIVING JULY/AUGUST 2019 COVER:Print Media | Design (Print) | 105. Magazine CoverThe Auto Club Group (AAA)

MARCOM AWARDS: HONORABLE MENTIONAAA LIVING MEMBER TESTIMONIAL VIDEO and SOCIAL CUTDOWNS: HURRICANE MICHAEL RECOVERYDigital Media | Web Video | 251. MarketingThe Auto Club Group (AAA)

MARCOM HONORABLE MENTIONAAA LIVING MAGAZINE, MAY/JUNE ISSUE 2020: Print Media | Magazine | Association (Magazine)

TELLY AWARDS: SILVER Branded Content > Campaign - Promotional category Expect Something More insurance video seriesJune 2019

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1CONTENTS

WHO WE ARE The AAA Brand ............................................................................................................... 2

Multiple Touchpoints ................................................................................................. 3

OUR READERS Take Action, Travel Frequently .............................................................................. 4

Demographics ................................................................................................................ 5

AAA Road Trippers .......................................................................................................6

AAA Living Editorial ...................................................................................................7-8

Print Circulation ............................................................................................................9

ADVERTISING Advertisers .....................................................................................................................10

Advertising Options ....................................................................................................11

Print Rates ............................................................................................................... 12-13

Michigan and Florida Zones ...................................................................................14

Sponsored Content Program .................................................................................15

Digital Strategies ........................................................................................................16

Print Specs ................................................................................................................17-18

Deadlines - Policies ....................................................................................................19

Advertising Reps ........................................................................................................20

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• More than 100 years of dedication to serving members has made AAA one of today’s strongest and most trusted brands• AAA is a federation of member-owned clubs serving more than 61 million members in the U.S. and Canada*

• AAA Living is delivered to AAA members in 14 states and one U.S. territory

THE AAA BRAND

AAA MEMBERS**

Travel More 3+ Domestic Travel Vacations: AAA Members 21.2%, Non-Members 11.6%

Stay Longer 5+ Domestic Nights: AAA Members 40.4%, Non-Members 23.5%

Spend MoreDomestic Travel: AAA Members $2,243, $1,897 Non-Members.AAA Members spend 15.4% more than Non-Members.

AAA Members are InfluentialGfk Roper identifies influencers as consumers who are:• Deeply familiar with their category• Frequent recommenders across broad social networks• Highly trusted• Word-of-mouth leaders for products and services

Source: * Newsroom.aaa.com: This includes Puerto Rico. Minnesota excludes Hennepin County. Illinois includes the northern and central regions. Indiana the northern region of the state. **2020 Doublebase Gfk MRI (in the AAA Living footprint)

AAA Living Territory

AAA Members are more likely to recommend vacation travel AAA Member Non-Member Index IndexFamily/Friends 136 89Neighbors/Colleagues 148 91People you don’t necessarilyknow (in store, online, etc) 127 99Category Influential Consumer 182 88

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3 MULTIPLE TOUCH POINTS

Roadside Assistance

AAA Discounts & Rewards®

AAA.com/AAALiving

AAA Diamond Ratings &Best of Housekeeping Award

Auto, Home, Life Insurance, AAA Bank

AAA Living

AAA Branches

AAA mobile app

AAA Bicycle Service

Travel Agents: call, click, visit

AAA Podcast

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AAA LIVING READERS TAKE ACTION

AAA LIVING READERS TAKE DOMESTIC VACATIONS

*Source: AAA Living Reader Profile Online Study, Gfk MRI – Simmons, June 2020

76%took a domestictrip in the last12 months

68%

of AAA Living readers took action as a

result of reading

visited/contacted AAA office traveled to a destination advertised or written about

visited AAA.com

Became aware/used/receivedAAA discounts

visited an advertiser’s website

22% 35% 35% 14% 11%

VACATION TRIP ACTIVITIES IN THE LAST 12 MONTHS

Dined Out ............................................. 64%Beach .....................................................47%Historic Sites ..................................... 40%Museums ............................................. 33%National Parks ................................... 31%Celebrated Special Occasions ............................................ 28%Festivals/Special Events .............. 30%Outlet Center/Mall Shopping ...... 25%

Theme Parks or Local Recreation Attractions ................. 26%Zoos/Aquariums ................................24%

AAA MEMBERS TRAVEL WITH OTHERSSpouse .................................................. 56%Child(ren) ...............................................37%Partner................................................... 12%Friends/Co-workers ...................... 29%Grandchild(ren)....................................14%Parent(s)/Grandparent(s) .............. 10%

MEANS OF TRAVEL WHEN TAKING A DOMESTIC TRIP

Personal Vehicle............................... 84%Plane .......................................................57%Rental Vehicle ................................... 33%Other (e.g. motorhome, RV, bus, train)...........8%

INTERNATIONAL TRAVELOwn a valid passport .................... 68%

OUR READERS*

5.8Average number of trips in the last 12 months

$3,700Average domestic

vacation spending in the last 12 months

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*Source: AAA Living Reader Profile Online Study, Gfk MRI – Simmons, June 2020

AAA MEMBERS READ AAA LIVING 66% are regular readers, having read at least 3 of the past 4 issues. They spend an average of

27 minutes reading the publication. On average, AAA Living is read by 2 members in a household.

OUR READERS*

EDUCATION

Age

15%

27% 41%

18%

18 - 44

55 - 64

45 - 54

65+

Marital Status: Married

READER PROFILE

43% Male57% Female

EMPLOYMENT

Employed full time .......................... 43%Employed part time ......................... 9%Retired ..................................................40%

AAA MEMBER – AVERAGENUMBER OF YEARS: 11

90% 24% 15%

10%30%55%Any College

Graduated4 year college

or more

GraduateSchool degree

Associatedegree

Bachelor’sdegree

High SchoolGrad

Average age: 59.8 years

PRIMARY RESIDENCE

80%

Own Home

Average home value: $283,000

Average: $92,900

HOUSEHOLD INCOME$150,000 or more ........... 20%$100,000–$149,999 ........ 19%$75,000–$99,999 ........... 18%$50,000–$74,999 .......... 22%$40,000–$49,999 ........... 10%

55%

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6AAA ROAD TRIPPERS

AAA MEMBERS HAVE TRAVELED WITH:• Spouse ..................................................................................................................................................57%• Children ............................................................................................................................................... 33%• Partner ...................................................................................................................................................13%• Friends/Co-workers ........................................................................................................................24%• Other Family Members .................................................................................................................. 19%• Grandchildren ......................................................................................................................................11%

ACTIVITIES WHILE ON ROAD TRIPS INCLUDE:• Historic Sites .....................................................................................................................................57%

• Beach .....................................................................................................................................................49%• Festivals/Special Events ............................................................................................................. 40%• Museums ............................................................................................................................................ 35%• Outlet Center/Mall Shopping ..................................................................................................... 33%• Wine Tasting and Brewery Tours ........................................................................................... 23%• Zoo or Aquarium .............................................................................................................................. 22%• Theme Parks ..................................................................................................................................... 22%• Sporting Events ................................................................................................................................. 17%• Kayaking/Stand Up Paddle Board .............................................................................................. 7%

AAA LIVING READERS ARE AVID ROAD TRIPPERS*

While 76% of readers have taken a domestic trip in the last 12 months, 50% have taken a Road Trip

Described As: An extended trip in a motor vehicle (excluding driving only to get from Point A to Point B)

*Source: 2020 AAA Living Reader Study - Conducted by MRI-Simmons June 2020

3.4Average Number

of Road Trips in the last12 months

6.1Average Number

of Days spent on a typical

road trip

4.2Different

Destinations on average visited

during a typical road trip

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7AAA REGIONAL EDITORIAL

AAA LIVING READERS ARE AVID ROAD TRIPPERS*

Florida Michigan

Minnesota

Tennessee Georgia North & South Carolina Colorado

Iowa

North Dakota

Illinois

Nebraska Wisconsin

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8AAA LIVING EDITORIAL

Timely or newsworthy information on travel, discounts, community and more.

Enjoying life and making the most of it.

Feeling secure and prepared for the present and future.

Simplifying life and finding everyday value.

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Source: USPS Postal Report Sept/Oct. 2021

Colorado ...................................................................................................................................................................................................................................425,000

Florida .....................................................................................................................................................................................................................................1,583,897

Georgia ...................................................................................................................................................................................................................................... 407,916

Illinois/N. Indiana .................................................................................................................................................................................................................520,345

Iowa ...............................................................................................................................................................................................................................................131,124

Michigan ...................................................................................................................................................................................................................................... 744,171

Minnesota ................................................................................................................................................................................................................................261,332

Nebraska ...................................................................................................................................................................................................................................92,658

North Carolina ...................................................................................................................................................................................................................... 983,000

South Carolina ..................................................................................................................................................................................................................... 358,000

North Dakota ............................................................................................................................................................................................................................32,352

Tennessee ...............................................................................................................................................................................................................................301,822

Wisconsin ................................................................................................................................................................................................................................328,286

TOTAL CIRCULATION................................................................................................................................................ 6,169,903

PRINT CIRCULATION

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10AAA ADVERTISERS INCLUDE:

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11ADVERTISING OPTIONS

VISIT FLORIDA Special Section Co-op Sections

Co-ops Advertorial Pages

Photo Listings

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5 printed issues: Jan./Feb. • March/April/May • June/July/Aug. • Sept./Oct. • Nov./Dec.

FULL CIRCULATION RATES; Full Coverage Circ: 6,169,903*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $108,803 $103,363 $98,195

2/3 Page $76,880 $73,036 $69,384

1/2 Page $60,889 $57,845 $54,952

1/3 Page $42,744 $40,607 $38,577

1/6 page $23,082 $21,928 $20,831

COLORADOCirc: 425,000*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $15,356 $14,588 $13,821

2/3 Page $10,852 $10,309 $9,767

1/2 Page $8,600 $8,170 $7,740

1/3 Page $6,040 $5,738 $5,436

FLORIDA (Includes Puerto Rico)

Circ: 1,583,897*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $46,131 $43,825 $41,518

2/3 Page $32,599 $30,969 $29,340

1/2 Page $25,834 $24,542 $23,250

1/3 Page $18,145 $17,238 $16,330

GEORGIACirc: 407,916*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $15,425 $14,654 $13,883

2/3 Page $10,900 $10,355 $9,810

1/2 Page $8,638 $8,206 $7,774

1/3 Page $6,067 $5,764 $5,460

ILLINOIS/INDIANACirc: 520,345*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $17,333 $16,466 $15,599

2/3 Page $12,248 $11,636 $11,024

1/2 Page $9,706 $9,221 $8,736

1/3 Page $6,818 $6,477 $6,136

IOWACirc: 131,124*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $7,913 $7,517 $7,122

2/3 Page $5,592 $5,312 $5,033

1/2 Page $4,431 $4,210 $3,988

1/3 Page $3,112 $2,957 $2,801

MICHIGANCirc: 744,171*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $23,830 $22,639 $21,447

2/3 Page $16,840 $15,998 $15,156

1/2 Page $13,345 $12,678 $12,011

1/3 Page $9,373 $8,905 $8,436

MINNESOTACirc: 261,332*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $9,999 $9,499 $8,999

2/3 Page $7,066 $6,713 $6,359

1/2 Page $5,600 $5,320 $5,040

1/3 Page $3,933 $3,736 $3,540

NEBRASKACirc: 92,658*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $6,030 $5,728 $5,427

2/3 Page $4,261 $4,048 $3,835

1/2 Page $3,377 $3,208 $3,039

1/3 Page $2,372 $2,253 $2,135

NORTH CAROLINACirc: 983,000*

FOUR-COLOR DISPLAY 1-2x 3-4x 5x

Full Page $30,390 $28,871 $27,351

2/3 Page $21,476 $20,402 $19,328

1/2 Page $17,019 $16,168 $15,317

1/3 Page $11,954 $11,356 $10,758

SOUTH CAROLINACirc: 358,000*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $12,194 $11,584 $10,974

2/3 Page $8,617 $8,186 $7,755

1/2 Page $6,828 $6,487 $6,146

1/3 Page $4,796 $4,556 $4,317

NORTH DAKOTACirc: 32,352*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $1,969 $1,870 $1,772

2/3 Page $1,391 $1,322 $1,252

1/2 Page $1,103 $1,047 $992

1/3 Page $774 $736 $697

TENNESSEECirc: 301,822*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $11,400 10,830 $10,260

2/3 Page $8,056 7,653 $7,250

1/2 Page $6,384 $6,065 $5,745

1/3 Page $4,484 $4,260 $4,035

WISCONSINCirc: 328,286*

FOUR-COLOR DISPLAY1-2x 3-4x 5x

Full Page $12,299 $11,684 $11,069

2/3 Page $8,691 $8,257 $7,822

1/2 Page $6,887 $6,543 $6,199

1/3 Page $4,838 $4,596 $4,354

DISPLAY AD RATES**

Source: *USPS Postal Report Sept/Oct. 2021 **Volume and/or frequency discounts may apply

AAA LIVING 2022 : NET RATES : PRINT

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5 printed issues: Jan./Feb. • March/April/May • June/July/Aug. • Sept./Oct. • Nov./Dec.

FULL CIRCULATION RATES

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $21,372 $20,303 $19,288

COLORADO

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $3,020 $2,869 $2,726

FLORIDA (includes Puerto Rico)

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $9,072 $8,619 $8,188

GEORGIA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $3,034 $2,882 $2,738

ILLINOIS/INDIANA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $3,409 $3,238 $3,076

IOWA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $1,556 $1,478 $1,404

MICHIGAN

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $4,687 $4,452 $4,230

TRAVEL DIRECTORY RATES

MINNESOTA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $1,966 $1,868 $1,775

NEBRASKA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $1,186 $1,127 $1,070

NORTH DAKOTA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $387 $368 $349

NORTH CAROLINA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $5,977 $5,678 $5,394

SOUTH CAROLINA

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $2,398 $2,278 $2,164

TENNESSEE

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $2,242 $2,130 $2,023

WISCONSIN

FOUR COLOR TRAVEL DIRECTORY 1x 3-4X 5x

1/6 page $2,419 $2,298 $2,183

Reader Service Information Card

Reader Service Page

READER SERVICE

AAA members respond to offersfor additional information through reader service.

OVER THE LAST 10 MONTHSTotal Respondents ..............69,218 Total Selections .................292,536

AAA LIVING 2022 : NET RATES : PRINT

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14MICHIGAN & FLORIDA ZONES : NET RATES : PRINT

ZONE 1: NORTHERN FLORIDAPanama City, Tallahassee-Thomasville, Jacksonville, Gainesville, Mobile-Pensacola

RATES (NET): 1-2x 3-4x 5x Full Page $7,525 $7,149 $6,772

2/3 Page $5,317 $5,052 $4,786

1/2 Page $4,214 $4,003 $3,792

1/3 Page $2,960 $2,812 $2,664

TOTAL CIRCULATION* .....................................................197,292

ZONE 2: CENTRAL FLORIDAOrlando, Daytona Beach, Melbourne, Tampa, St. Petersburg, Sarasota

RATES (NET): 1-2x 3-4x 5x Full Page $27,729 $26,343 $24,956

2/3 Page $19,595 $18,616 $17,636

1/2 Page $15,528 $14,752 $13,976

1/3 Page $10,907 $10,361 $9,816

TOTAL CIRCULATION* .....................................................828,626

ZONE 3: SOUTHERN FLORIDAFt. Myers, Naples, West Palm Beach,Ft. Pierce, Miami, Ft. Lauderdale

RATES (NET): 1-2x 3-4x 5x Full Page $19,465 $18,491 $17,518

2/3 Page $13,755 $13,067 $12,380

1/2 Page $10,900 $10,355 $9,810

1/3 Page $7,656 $7,273 $6,890

TOTAL CIRCULATION* .....................................................552,417Source: Internal count by DMA August 21, 2021

MICHIGAN ZONES Geographic targeting: available all issues

ZONE 1: DETROIT DMA(counties of Lapeer, Livingston, Macomb, Monroe, Oakland, St. Clair, Sanilac, Washtenaw, Wayne)

RATES (NET): 1-2x 3-4x 5x Full Page $16,708 $15,872 $15,037

2/3 Page $11,807 $11,216 $10,626

1/2 Page $9,356 $8,888 $8,421

1/3 Page $6,572 $6,243 $5,914

TOTAL CIRCULATION* ......................... 522,408

ZONE TWO: OUT STATE RATES (NET): 1-2x 3-4x 5x Full Page $9,177 $8,718 $8,259

2/3 Page $6,485 $6,161 $5,837

1/2 Page $5,139 $4,882 $4,625

1/3 Page $3,610 $3,429 $3,249

TOTAL CIRCULATION* ........................ 221,763

Source: Internal count by DMA August 21, 2021

FLORIDA ZONES BY DMA Advertise to Targeted Zones Available March/April/May, June/July/Aug. and Sept./Oct.

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15DIGITAL STRATEGIES : WITH AAALIVING.COM

Member ENewsletter: A content box will promote your article and link directly to it.

ARTICLE PROMOTION

Paid Social Media Campaign!Creative execution of your story will be promoted in a 10 day co-branded social media campaign through our regionalized social media accounts directed at an audience we collaboratively design.

One Sponsored Story will rotate on articles throughout the site and link to the Sponsored Content article.

AAA.com/AAALiving

SPONSORED CONTENT ARTICLEUp to 1,000 words with graphics. Our team will write the article and post it to AAA.com/AAALiving.

2022 CUSTOMIZED SPONSORED CONTENT PROGRAM*

Reach AAA members with this program that combines digital content and promotion.

For more details about the Advertiser Partner Content Program and all of our digital options, contact your Advertising Representative.

• AAA Colorado • AAA Chicago • AAA Florida • AAA Georgia • AAA Michigan • AAA Minnesota-Iowa • AAA Nebraska • AAA North Carolina • AAA South Carolina • AAA North Dakota • AAA Tennessee • AAA Wisconsin

*subject to availability and subject to change

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16DIGITAL STRATEGIES : WITH AAALIVING.COM

LEADERBOARD SPECIFICATIONS:Desktop: 728 pixels x 90 pixelsMobile: 300 x 50 pixelsOne is available on the homepage, each category page and article pages.

2022 NET RATES

PACKAGE #1: SPONSORED STORY, LEADERBOARD, MOBILE LEADERBOARDNorth $1,020South $1,175FL $560GA / TN $240IL $225MI $295IA / MN / NE / ND / WI $280CO $220NC/SC $375

PACKAGE #2: LEADERBOARD, MOBILE LEADERBOARD, SIDEBAR North $580 South $650

PACKAGE #3: SPONSORED STORYNorth $825South $800FL $385GA / TN $165IL $155MI $200IA / MN / NE / ND / WI $192CO $151NC/SC $250

Note: Digital advertising is served “Run of Site”and can be targeted

geographically. Metrics are provided. Limited inventory available.

Available to AAA Living print advertisersSubject to availability and subject to change

SIDEBAR SPECIFICATIONS:Desktop: 300 pixels x 250 pixelsMobile: 300 pixels x 250 pixelsOne is available on the homepage and each category page.

SPONSORED STORIES SPECIFICATIONS: Digital assets required: • Image (at least 400 pixels wide) • Headline • Sponsor nameThese ads will be positioned at the bottom of the articles pages. Up to 6 Sponsored Stories will be available per article. The URL’s need to link to advertorial content.

DIGITAL DEADLINE SCHEDULE

ISSUE ON-LINE DATES DIGITAL RESERVATIONS MATERIALSJan./Feb. Jan. 4 - March 4 Dec. 3, 2021 Dec. 17, 2021

March/April March 5 - May 2 Feb. 4, 2022 Feb. 18, 2022

May/June May 3 - June 27 April 4, 2022 April 19, 2022

July/Aug. June 28 - Aug. 36 May 31, 2022 June 14, 2022

Sept./Oct. Aug. 27 - Nov. 4 July 29, 2022 August 12, 2022

Nov./Dec. Nov. 5 - Jan. 5 Oct. 7, 2022 Oct. 21, 2022

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FOUR-COLOR DISPLAY

FOUR-COLOR TRAVEL DIRECTORY

MECHANICALSPrinting Process: Web Offset (Heatset)Binding: Saddle-stitched (jogged to the foot)

* For all bleed ads, create page layout document to Trim Size, then add .125" bleed to all four sides. It is highly recommended that all critical design, type and copy elements stay within the Live Area dimensions (.25" in from trim size on all sides, or .375" in from bleed on all sides) to ensure all pertinent information is within trim safe zone.

** For spread ads, create page layout document as two facing pages each sized at 7.0" x 10.0". Perfect alignment of type or design across gutter of two facing pages cannot be guaranteed. Allow at least .25" safety at gutter of each page for design and type running across gutter.

ADVERTISING MATERIALS Preferred File: PDF created using the PDF/x-1a:2001 standard setting.

Other File Types Accepted:Macintosh InDesign, Photoshop and Illustrator. Please supply all links and fonts used in the document.

1) Convert all spot colors to 4 color process (CMYK)

2) Our maximum Total Area Coverage (TAC) or ink density is 300.

3) Make sure that all images are high resolution (300 ppi) and are in CMYK color mode. Note that enlarging an image with a resolution of 300 ppi over 125% in the page layout file will lower the resolution to the point that image quality degradation may be noticeable when printed.

AD UNIT BLEED AD SIZE* TRIM SIZE NON-BLEED AD SIZE Spread** 14.25" x 10.25" 14.0" x 10.0" 13.5" x 9.5"Full Page 7.25" x 10.25" 7.0" x 10.0" 6.5" x 9.5"Back Cover 7.25" x 7.875" 7.0" x 7.625" 6.5" x 7.125"2/3 Page Vertical --- --- 4.25" x 9.5"1/2 Page Horizontal --- --- 6.5" x 4.6875"

1/3 Page Square --- --- 4.25" x 4.6875"

1/3 Page Vertical --- --- 2.125" x 9.5"1/6 Page Vertical --- --- 2.0625” x 4.6875”

1/6 Page Vertical --- --- 2.0625” x 4.0”1/12 Page Vertical --- --- 2.0625” x 1.9375”

Full Page Ad Size:

Trim Size : 7.0" x 10.0"

Bleed Size : 7.25" x 10.25"

Live Area : 6.5" x 9.5"

Safety Margin: 0.25"

AD SPECIFICATIONS : PRINT

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18

BRC CARDS

FOUR COLOR CO-OP : NON-BLEED

GATEFOLD

AAA Living BRC Card(Front and Back)

Trim Size : 6.0" x 4.0"

Bleed Size : 6.25" x 4.25"

Live Area : 5.5" x 3.5"

Safety Margin: 0.25"

Cover 2 Flap : Back Cover 2

13.375" Trim 13.625 with Bleed

Trim Size : 6.75" x 10.0"

Bleed Size : 7.0" x 10.25"

Live Area : 6.25" x 9.5"

Safety Margin: 0.25"

Trim Size : 6.625" x 10.0"

Bleed Size : 6.875" x 10.25"

Live Area : 6.125" x 9.5"

Safety Margin: 0.25"

Gutt

er

AD SPECIFICATIONS : PRINT

Cover 2 Flap : Front

Trim Size : 6.625" x 10.0"

Bleed Size : 6.875" x 10.25"

Live Area : 6.125" x 9.5"

Safety Margin: 0.25"

4 COLUMN AD UNIT 4 COLUMN AD SIZE 3 COLUMN AD UNIT 3 COLUMN AD SIZE1/2 Page 6.5" x 4.0" 1/3 Page 4.25" x 4.0"1/4 Page 3.125" x 4.0" 1/6 Page Vertical 2.0625" x 4.0"1/8 Page Vertical 1.5" x 4.0" 1/12 Page 2.0625" x 1.9375"1/8 Page Horizontal 3.125" x 1.9375" --- ---1/16 Page 1.5" x 1.9375" --- ---Listing with Logo (+ 20 words of copy)

1.5" x .9063" --- ---

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19DEADLINES : POLICIES

AD POLICIES

MAILING AND SHIPPING INSTRUCTIONS

Advertising submissions via email are

preferred for files less than 10 MB. The file

should include the advertiser's name, the

region(s) the ad is to run in, the issue date

and advertiser contact information.

Email files to: [email protected]. For electronic

submissions larger than 10 MB, we require

advertisers to submit their ads through our

secure FTP site. For login and password

information, please contact the Advertising

Service Manager at 248-691-1800, ext. 128. Advertising submissions via CD-ROMs and

DVDs are also permissible. If art is mailed, a

hard-copy color proof is required. Ship to

AAA Living, Attn: Advertising Service Manager,

5750 New King Drive, Suite 100,

Troy, MI 48098.

READER SERVICE

Available to all advertisers placing insertions in

print editions. Insertions received after Closing

Date may not receive a listing.

PAYMENT TERMSNet in 30 days. First-time advertisers required

to pay in advance. Publisher reserves the right

to hold advertiser and/or advertising agency

jointly and severally liable for such monies as

are due and payable to the publisher.

ADVERTISER PROOFS

Press proof required with each ad. AAA Living

shall not be held responsible for reproduction

if no proof is provided.

CANCELLATION

Cancellation will not be accepted by the

publisher after Closing Date. Cancellation

must be in writing.

ADVERTISING ACCEPTANCE

The publisher reserves the right to accept or decline any advertising. The advertiser assumes liability for all advertising content (including text, representations and illustrations of advertising as depicted whether in print or digital medium) and also assumes responsibility for any claims arising thereof made against the publisher. An advertisement that simulates editorial content will be labeled with the word “Advertisement.” When a change in copy is not received by the material due date, copy run in the previous issue will be inserted. Late fees may be assessed for copy received after the due date. Publication of an advertisement demonstrates acceptance by the publisher. Prior to publication, there is no obligation or liability upon the publisher. No credit for positioning unless agreed to in writing.

ISSUE RESERVATION MATERIALS IN HOME

Jan./Feb. Oct. 11, 2021 Nov. 5, 2021 Jan. 4, 2022

March/April/May Dec. 13, 2021 Jan. 7, 2022 March 5, 2022

June/July/Aug. March 14, 2022 April 8, 2022 June 4, 2022

Sept./Oct. June 6, 2022 July 1, 2022 Aug. 27, 2022

Nov./Dec. Aug. 15, 2022 Sept. 9, 2022 Nov. 5, 2022

PRINT DEADLINE SCHEDULE

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Advertising Service ManagersElizabeth Kowalik [email protected] 248-691-1800, ext. 128

Tammy Herrera [email protected]

Business DevelopmentBrenna Andersen [email protected]

Stephanie [email protected]

Alabama/Georgia North Carolina/KentuckyDan Tomkiewicz [email protected] 770-640-1681

ArizonaKevin McCaw [email protected] 623-229-6378

CanadaCyndy Fleming [email protected] 416-998-6020

Florida/OhioMichael Eisman [email protected] 813-289-5931

Illinois/Indiana/WisconsinLisa Rose [email protected] 312-755-1133

Susan Rose [email protected] 708-784-9905

Michigan—Eastern/ToledoLaurie Burger [email protected] 586-416-4195

Michigan—Western and Upper PeninsulaKim Amesbury [email protected] 616-291-1008

Minnesota/North DakotaJenny Kollander [email protected] 952-405-9640

Missouri/Iowa/Nebraska/Kansas South Dakota/Colorado/Montana Wyoming/Idaho/HawaiiJenni Mitten [email protected] 402-616-2151

South Carolina/TennesseeScott Rickles [email protected] 770-331-9562

Texas/Oklahoma/Louisiana Arkansas/MississippiNelson Gumm [email protected] 713-942-7676, ext. 11

Angela Kulfan : Media Sales [email protected] : 313-614-9050

ADVERTISING REPRESENTATIVES

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IMAGINE ADVENTURE

CULTURE

WONDER MEMORIES

EXCITEMENT

BONDWANDER