Exploiting video assets

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RELEASING VIDEO ELEMENTS FOR OTHERS TO USE Deconstructing a TV package Image by Tim Ellis released under Creative Commons

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description

Turning a TV package into a collection of self-contained viral video elements that can be shared via social media in order to extend reach, encourage dissemination, and build an audience.

Transcript of Exploiting video assets

Page 1: Exploiting video assets

RELEASING VIDEOELEMENTSFOR OTHERS TO USE

Deconstructing a TV packageImage by Tim Ellis released under Creative Commons

Page 2: Exploiting video assets

EXPLOITING VIDEO ASSETS

Reaching more people with our storiesImage by Xmastree

and released under Creative Commons

Page 3: Exploiting video assets

RELEASING VIDEOELEMENTSFOR OTHERS TO USE

Viral information disseminationImage by Jenny Lee Silver

and released under Creative Commons

Page 4: Exploiting video assets

@helpingmediawww.mediahelpingmedia.org

Maximising Video

Write-round videos

Release each video

element in a new,

online story

Headline

Introduction

Video Clip

Conclusion

Curating assets Sharing assets

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@helpingmediawww.mediahelpingmedia.org

Maximising Video

Deconstructing videos

Presenting multiple

story elements in a new, easy to

digest and share format

HeadlineSummary

Video Clip 1

Conclusion

Introduction

Video Clip 2Introduction

Video Clip 3Introduction

Deconstructing Curating Sharing

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@helpingmediawww.mediahelpingmedia.org

Media Helping Media


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