Exploiting the Brain for Fun & Profit #dc4d 2016
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Transcript of Exploiting the Brain for Fun & Profit #dc4d 2016
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Alena Holligan@sketchings
sketchings.com
PHP Teacher at Treehouse PHP Users Group Leader Women Who Code Leader
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Exploiting the Brainfor Fun and Profit
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Two TruthsEveryone is the same Everyone is different
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MOST IMPORTANT TOOL
Sleep
Physical: Food & Exercise
Knowledge
Managing Information
YOUR BRAIN
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READ ALOUD
enthusiastic
motivational
fascinating
enjoyable
fun
humorous
useful
beneficial
simple
profitable
valuable
easy
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REARRANGE SENTENCE
talk this beneficial is fascinating
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PRIMING
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ELDERLY PRIMING
Words: Old, Gray, Florida
Significantly longer to walk to the elevator
Done on psychology students
Did the priming influence you? NO
Why? Make things up
We don’t say “I don’t know”instagram.com/ginalee/
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The Brain Makes Things Up
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WE DON’T EVEN REALIZE IT!
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I’m always right. I remember things wrong.
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How do we use this to our advantage?
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SLEEP
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-Leo J. Burke
"People who say they sleep like a baby usually don't have
one."
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Question:
How much sleep do you get?
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SLEEP EXPERIMENT
5 days mimicked Alzheimer's
hallucinations and paranoia
30% loss in cognitive ability after 1 night
Physical Affects: blood pressure, immune system, body temp
Factor to obesity trouble metabolizing glucose feel hungry get cravings longer to feel full
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DIDN’T FEEL IMPAIRED
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Some people need lessinsomniac gene
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Probably NOT You!
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ANALYZE
How much do you need, sleepcycle.com
Wake up at the same time everyday, even weekends - go to bed when you’re tired
Go to bed at the same time everyday - wake up without an alarm
Write down how you feel, multiple times - both physically and emotionally
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morning lark (1/10)
night owl (2/10)
play to your strengths
When are you at your best
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SLEEP HACKS
90 minute cycles
Create a routine
Turn off electronics or f.lux
Stop caffeine
Cool and Dark
Room/Bed is Sacred
SOUND
SMELL
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Quick Tip
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NAPS IMPROVE PERFORMANCE26 min nap = 34% improvement ~ army
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PHYSICALFood & Exercise
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-Bill Phillips
"Food is the most widely abused anti-anxiety drug in
America, and exercise is the most potent yet
underutilized antidepressant."
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FOOD AS FUEL
Brain adores glucose
2% of mass
20% of energy
Your brain needs fat
Balance: carbs, proteins and fats
Supplements
Caffeine and Alcohol are drugs, use carefully
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WHY EXERCISE
improves blood flows
clears waste
improves performance
actually makes brain bigger
Exercise for 75 minutes to maximize mortality reduction per minute 20%
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Walking Desks
Walking Meetings
Boeing
Mayo Clinic
Start your day with Yoga
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Quick Tip
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Power PosesAmy J.C. Cuddy
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Knowledge
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-Heraclitus
“The only constant is change” (especially on the internet)
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LEARNED
Use multiple modalities
Attention needs engagement
Elaborate, Meaningful, Context
Stories and Examples
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INTEGRATED WITH EXISTING KNOWLEDGE
Make it yours - do something with it
Teach
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REMEMBERED OVER TIME
Forgetting stuff is a feature not a bug
Take frequent breaks
Follow up
Spaced Repetition - Increased knowledge and retention - Timing is key - Information decay - computers can help - The Mnemosyne Project
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Quick Tip
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Make up a crazy story
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Managing Information
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new languages
new technologies
new approaches
books
articles
blogs
podcasts
conferences
Bombarded with
Information overload
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Continuous Partial Attention
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We can’t multi-taskCell phones prove this
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EMAIL IS LIKE GAMBLINGvariable reinforcement
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ATTENTION IS PRECIOUS
Be Selective
Information Diet
Selective Ignorance
Pick something you care about
Skim the rest
Use your friends
Prune Aggressively - if you’re note reading it delete it
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Turn off InterruptionsTV
Email Facebook Cell Phone
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ProductivityInbox Zero (declare bankruptcy)
Getting Things Done (GTD) Pomodoro Technique (Agile)
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Quick Tip
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External BrainCapture ideas to generate more ideas. We Forget. No, you wont remember.
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Computers Don’t
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Paper Doesn’t Either
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Wiki is a great tool for teams
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Final Review
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Location, Location, Location
Mindfulness
Try new things
Quality over Quantity
Write it down
Breathe
Balance
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-Ralph Keeney, Duke University
America’s top killer isn’t cancer or heart disease, nor is it
smoking or obesity. It’s our inability to make smart
choices and overcome our own self-destructive behaviors.
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Choose One Small Step Today
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Resources
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BOOKS
Predictably Irrational
A Whole New Mind
Getting Things Done
Your Brain: The Missing Manual
Pragmatic Thinking and Learning
Brain Rules
Mind Hacks
Sway
Nudge
Drive
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WEBSITES
brainrules.net
lifehacker.com
43folders.com/izero
mindhacks.com
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Alena Holligan@sketchings
sketchings.com
PHP Teacher at Treehouse PHP Users Group Leader Women Who Code Leader