Explaining UX with a glass of lemonade
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Transcript of Explaining UX with a glass of lemonade
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Per Axbom — @axbom
Explaining UX with a glass of
lemonade
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AMY MAX
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AMY MAX
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AMY MAX
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AMY MAX
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AMY MAX
HA HA YOUCAN TRYDARLING...
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AMY MAX
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AMY MAX
I’LL HELPYOU...
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COUSIN CAROL ARTISTIC ADAM
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COUSIN CAROL ARTISTIC ADAM
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COUSIN CAROL ARTISTIC ADAM
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COFFEE WILL LEAVE A STAIN
LEMONADEWILL BOOST YOUR BRAIN!
1 MINUTE THIS WAY
1 dollar!
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LEMONADE!
BOOST YOUR BRAINFOR 1 DOLLAR
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LEMONADE!
BOOST YOUR BRAINFOR 1 DOLLAR
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LEMON-MAID
BOOST YOUR BRAINFOR 1 DOLLAR
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LEMON-MAID
BOOST YOUR BRAINFOR 1 DOLLAR
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LEMON-MAID
BOOST YOUR BRAINFOR 1 DOLLAR
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LEMON-MAID
BOOST YOUR BRAINFOR 2 DOLLARS
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LEMON-MAID
BOOST YOUR BRAINice 5 dollars!
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WHAT THE LEMON-MAID TEAM DID• Understood negative stress
and the power of a stress-free environment
• Understood the power of habits (coffee) and using it to their advantage
• Attracted with copywriting, images and design
• Made clear signage to guide and direct people
• Created shareable items that helped others market the product
• Used psychological phenomenons to increase the perceived value of the product
• Listened to customers to continuously tweak and adapt product offerings based on customer behavior
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15 YEARS LATER...
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LEMON-AID
CEO
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LEMON-AID
CEO Copywriter AD UX
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LEMON-AID
CEO Copywriter AD UX
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LEMON-AID
CEO Copywriter AD UX
Lean UX
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LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”
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LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”
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LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”
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LEMON-AID
CEO Copywriter AD UX
Lean UX
”Experimentation and teamwork”
keep an eye
on the goal