Explaining the Impact of Twitter, Friendfeed and Social Media 2.0
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Transcript of Explaining the Impact of Twitter, Friendfeed and Social Media 2.0
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Explaining the Impact of Twitter and Friendfeed
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In the beginning, there were social networks
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and blogs
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Yes, blogs and social networks are Web 2.0
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But online conversations are hard to maintain
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Online conversations are hard to maintain
1. Too many social applications to track
List of social applications loadable into a Friendfeed profile
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Online conversations are hard to maintain
2. Too much time writing thoughtful comments on blogs
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Online conversations are hard to maintain
3. Conversations fill inboxes! Participants just can’t keep up
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Online conversations are hard to maintain
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
It’s hard to build relationships without real time conversation
1. Too many social applications to track
2. Too much time writing thoughtful comments on blogs
3. Conversations fill inboxes! Participants just can’t keep up
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That’s why conferences, BarCamps and Tweetups are fun
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
They’re like pen pal parties - you meet your online network
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F2F Casual Conversation Develops Real Relationships
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You take videos
You take pictures
You become friends
This kind of conversation was missing from social media
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Then Twitter happened
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
At first, very few could “get” Twitter
Why would I care about this?
??
It’s called “microblogging”
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But the crowds discovered utility
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Everybody noticed how simply and elegantly Twitter broadcasts breaking news and ideas to a personal network
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All these new Twitter applications appeared
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Twittermania! 140+ Twitter tools
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And Twitter reached critical mass
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Why the Twitter rush?
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
Simplicity
Just fill in the text box
Easier than blogging!
(140 characters max)
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Why the Twitter rush?
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
Simplicity
Just fill in the text box
Easier than blogging!
(140 characters max)
Time efficient
I can opt to spend ten to thirty minutes responding to someone via a blog post or I can take ten to thirty seconds posting a response via Twitter.
Nick O’Neill, Social Times
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Why the Twitter rush?
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Conversational
Twitter is like IM, it’s casual, it’s personal, it’s instant gratification
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Twitter fills the conversational void in social media
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Social networks grow faster
It is better to think of [Twitter] as a café.
People keep coming, conversations are perpetually on, someone leaves, and someone else joins in. You chat with your friends and acquaintances regularly and every so often you also meet one of their friends. You join into their conversations and make new friends in the process…
Rajesh Lalwani, Hindustan Times
and more intimately
There are more intimate conversations being held on this next-generation chat room, and it’s filled with early adopters and those who are trying to reach them.
Jeremiah Owyang, Forrester Research Web Strategist
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Twitter is a Bridge for Online Networking
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But it works best if you’re referenceable in the Social Media
Blog
You need more than one-sentence Tweets to fully describe and market
yourself
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Micro-BloggingBookmarking
Social networks
SpecializedSocial networks
Reviews
Social media sites have variegated functions, members and missions
Unfortunately, there is no universal social network
?
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Friendfeed tries to be the universal social media application
Micro-BloggingBookmarking
Social networks
SpecializedSocial networks
Reviews
Friendfeed is this year’s Twittersays Techcrunch
Friendfeed aggregates everything one does on disparate social media applications and presents that activity as a « lifestream »
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Why the Friendfeed rush?
Convenient
Eliminates need to check each social media application for updates
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Why the Friendfeed rush?
Friendfeed functions like Twitter and conversations can be parsed into Rooms
ConversationalConvenient
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It’s being called a “lifestream”
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Friendfeed establishes a new personal transparency paradigm
You learn a lot about someone from their blog posts, Tweets
and recommendations
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Friendfeed establishes a new kind of Real Time Resume
Friendfeed markets you dynamically and transparently - exactly the way your potential clients want to see you
Normal resumes, website biographies and LinkedIn profiles are static by comparison… they are 1.0
You are what you do online
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Blogs still remains the focal point for your marketing
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Social mediaAggregation
Blog
SpecializedSocial networks
Traffic points to your blog
Micro-BloggingBookmarking
Social networks
Reviews
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If you don’t have a blog, Friendfeed constructs your online presence automatically
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
Social mediaAggregation
Micro-BloggingBookmarking
Social networks
SpecializedSocial networks
Reviews
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How to Use Twitter and Friendfeed for Business Development
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For Real Estate Professionals
Develop a Relevant Network• Invite your “physical” network to your social network• Promote community groups and locals to “follow”
your Tweets• Local Twitterers eventually find you via applications
like Twitterlocal.net• Create a Friendfeed “Room” for local followers
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How to Use Twitter and Friendfeed for Business Development
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Example
Marketing on TwitterJay Thompson, Phoenix
Real Estate Guy
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How to Use Twitter and Friendfeed for Business Development
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For Real Estate Professionals
Tweet daily:• Real time market conditions - i.e. inventory, surprise
multiple offer situations• Reference timely local real estate articles• Upload pictures with Twitpic• Live Twitter real estate events - tours, open houses,
parties• Create a Friendfeed “Room” for local followers
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How to Use Twitter and Friendfeed for Business Development
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3Oceans TwitterSan Francisco Bay Area
Example
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How to Use Twitter and Friendfeed for Business Development
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Micro-blogging is being adopted by mass media
If you’re Twittering on your real estate markets, your local online publisher will
eventually “follow” your reports and broadcast them to their readership
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Conclusions
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Business needs to network
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Conclusions
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
Business needs to network
Social media is accessible and reaching critical mass
Advice: Join social media one-at-a-time and don’t worry about active
participation. It will come naturally.
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Your clients are online
Twitter and Friendfeed smooth the online networking process
Conclusions
SO CREATE YOUR ONLINE PRESENCE NOW
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My Social Media
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
I invite you to my social media world
Thank you!
--Pat Kitano
Just click on the icon
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Recent Links
TRANSPARENT REAL ESTATEExplaining the Impact of Twitter and Friendfeed
The Race to Social Network 2.0Inquistr
Join the Real Estate Twittersphere in 30 minutesTransparent Real Estate
How Social Media Helps Grow Your BlogRemarkablogger
Marketing on TwitterPhoenix Real Estate Guy