Experts Who Couldn't Have Been More Wrong

EXPERTS WHO COULDN’T HAVE BEEN MORE WRONG

Think Insul® technology is just a fad? Think again.Like to know more about our Insul® range? Contact Wilpak today.

1300 881 660 www.wilpak.com.au

THE WORLD POTENTIAL FOR COPYING MACHINES IS 5000 AT MOSTIBM, to the eventual founders of Xerox, saying the photocopier had no market large enough to justify production, 1959

What potential could your business be missing out on if you cut corners with your packaging?Like to know more about our Insul® range? Contact Wilpak today.


THIS ‘TELEPHONE’ HAS TOO MANY SHORTCOMINGST O B E S E R I O U S LY C O N S I D E R E D A S A M E A N S O F C O M M U N I C AT I O N. THE DEVICE IS INHERENTLY OF NO VALUE TO US

Western Union internal memo, 1876

Is an inability to see the potential of new packaging technologies limiting your business growth?Like to know more about our Insul® range? Contact Wilpak today.


IF EXCESSIVE SMOKING ACTUALLY PLAYS A ROLE IN THE PRODUCTION OF LUNG CANCER, I T S E E M S T O B E A M I N O R O N E

W.C. Heuper, National Cancer Institute, 1954

How big a role could breaks in the cold chain play in the demise of your business?Like to know more about our Insul® range? Contact Wilpak today.


THERE WILL NEVER BE A BIGGER PLANE BUILT

A Boeing engineer, after the first flight of the 247, a twin engine plane that holds ten people.

Many people also believe that there will never be a cost effective, environmentally friendly and reliable solution to transporting temperature sensitive goods.

Like to know more about our Insul® range? Contact Wilpak today.


I MUST CONFESS THAT MY IMAGINATION REFUSES TO SEE ANY SORT

O F S U B M A R I N E D O I N G A N Y T H I N G B U T SUFFOCATING ITS CREW AND FLOUNDERING AT SEA

HG Wells, British novelist, 1901

Don’t be limited by your imagination - open up the potential of insulated packaging.Like to know more about our Insul® range? Contact Wilpak today.


THE AMERICANS HAVE NEED OF THE TELEPHONE B U T W E D O N O T. W E H AV E P L E N T Y O F M E S S E N G E R B O Y S

Sir William Preece, Chief engineer, British Post Office, 1878

Think insulated pallet covers are just for other people?Like to know more about our Insul® range? Contact Wilpak today.


A N D F O R T H E T O U R I S T W H O R E A L LY W A N T S

T O G E T A W AY F R O M I T A L L, S A F A R I S I N V I E T N A M

Newsweek, predicting popular holidays for the late 1960’s

You can’t predict the future but at least you can rely on Wilpak products for consistency.Like to know more about our Insul® range? Contact Wilpak today.


A R O C K E T W I L L N E V E R BE ABLE TO LEAVE THE EARTH’S ATMOSPHERE

New York Times, 1936

Don’t underestimate the potential of Insul® technology to help your business catapult beyond your imagination.



WHEN THE PARIS EXHIBITION [OF 1878] CLOSES, E L E C T R I C L I G H T W I L L C L O S E W I T H I T A N D

NO MORE WILL BE HEARD OF ITOxford Professor, Erasmus Wilson

Just because it’s sensational doesn’t mean it has to be a one hit wonder - experience lasting benefits for your business with our exciting and innovative packaging solutions.



THE IDEA THAT CAVALRY WILL BE REPLACEDBY THESE IRON COACHES IS ABSURD. IT IS LITTLE

SHORT OF TREASONOUSComment of Aide-de-camp to Field Marshal Haig, at tank demonstration, 1916

Don’t let fear of change leave you at a disadvantage against the competition, especially when it comes to packaging solutions.



X - R AY S W I L L P R O V E T O

B E A H O A XLord Kelvin, President of the Royal Society, 1883

Some things sound so good it’s hard to believe they are real, like a highly effective insulated packaging with minimal environmental footprint.



N O O N E W I L L PAY G O O D M O N E Y T O G E T F R O M R U S S I A T O P O T S D A MI N O N E H O U R W H E N H E C A N R I D E H I S H O R S E T H E R E I N O N E D AY F O R F R E E

King William I of Prussia on trains, 1864

Is a short term cost cutting on your pallet covers affecting your end result?Like to know more about our Insul® range? Contact Wilpak today.


TELEVISION WON’T LAST BECAUSE PEOPLE WILL S O O N G E T T I R E D O F S TA R I N G AT A P LY W O O D B O X E V E R Y N I G H T.

Darryl Zunuck, movie producer at 20th Century Fox, 1946

We’re not tired of TV and our customers are not tired of their temperature sensitive products arriving in perfect condition.



T H E H O R S E I S H E R E T O S TAY BUT THE AUTOMOBILEI S O N LY A N O V E LT Y - A FA DThe president of the Michigan Savings Bank advising Henry Ford’s lawyer not to invest in the Ford Motor Co., 1903

Regular monitoring of your fridge temperatures should be more than just a novelty, it should be a cornerstone of your business.



R A I L T R AV E L AT H I G H S P E E D I S N O T P O S S I B L E B E C A U S E PA S S E N G E R S , UNABLE TO BREATHE, WOULD DIE OF ASPHYXIA

Dr Dionysuis Lardner, 1830

What once seemed impossible is now normality, like transporting temperature sensitive products without refrigerated trucks.



I T H I N K T H E R E I S A W O R L D M A R K E T F O R M AY B E

F I V E C O M P U T E R SThomas Watson, chairman of IBM, 1943

Are you underestimating the importance of temperature monitoring and regulation for your products?Like to know more about our Insul® range? Contact Wilpak today.


R E A G A N D O E S N ’ T H AV E T H AT P R E S I D E N T I A L L O O K

United Artists executive producer after rejecting Reagan as lead in the 1964 film , The Best Man

Just because the packaging looks unassuming, it doesn’t mean it’s not the real deal.Like to know more about our Insul® range? Contact Wilpak today.


W E D O N ’ T L I K E T H E I R S O U N D , A N D G U I TA R M U S I C I S O N T H E W AY O U T

Decca Recording Company on declining to sign the Beatles, 1962

Don’t let being out of the loop cost your business, especially when it comes to new developments in cold chain logistics.



THERE IS NOT THE SLIGHTEST INDICATION THAT NUCLEAR ENERGY WILL EVER BE ATTAINABLE.IT WOULD MEAN THAT THE ATOMWOULD HAVE TO BE SHATTERED AT WILL

Albert Einstein, 1932

Nothing is unbreakable, especially when it comes to cold chains.Like to know more about our Insul® range? Contact Wilpak today.


IT’LL BE GONE BY JUNEVariety Magazine on Rock n Roll, 1955

Think Insul® technology is just a fad? Think again.Like to know more about our Insul® range? Contact Wilpak today.

Experts Who Couldn't Have Been More Wrong

Business

Transcript of Experts Who Couldn't Have Been More Wrong