Experts Recommend Lobby Signs for Companies that Want to Succeed | Signworld
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Transcript of Experts Recommend Lobby Signs for Companies that Want to Succeed | Signworld
Experts Recommend Lobby Signs for Companies that Want to Succeed
For any enterprise that is open to consumers, lobby signs are crucial. The first thing that greets a
new client is a lobby sign. A bad first impression is created and potential customers are lost when
there is no lobby sign or if the sign is poorly designed. On the other hand, companies can
experience an uptick in foot traffic and
show they are a topnotch business with
quality lobby signs.
Aspects of Great Lobby Signs
For a good lobby sign, there are a
number of tricks you can use. The
coloring of the sign needs to separate the
company from its competitors while
representing their brand image.
Therefore, most companies should have
something that integrates their brand
logo but also stands out. Other important
components are the sizes of the sign and
the lettering. The sign should appropriately fit the space and have lettering large enough to read.
Customers should be able to read the lobby sign from a good distance, so the style of the
lettering also needs to be legible.
Another essential component is location. To allow clients to find a business from a distance, the
lobby sign needs to be highly visible from outside of the lobby. Customers will become
frustrated if the sign is poorly located, and potential sales conversions will be lost.
Essential to having a lobby sign is keeping it in good condition. Clients have a hard time finding
businesses that have lobby signs that are faded or have lettering that is cracked. Plus, signs like
these make terrible first impressions. This makes it important to update lobby signs with bold
colors and crisp lettering to present an image of professionalism.
The information on the sign is of utmost importance. If incorporated in a sign, a company’s most
current mission statements, logo, and other branding should be displayed. Outdated information
will lead to brand confusion.
Types of Lobby Signs
There are a number of exceptionally inexpensive and highly customizable options for lobby
signs. The most popular ones are
Metal Laminate – For lobbies and conference rooms alike, metal laminate is a fantastic
choice due to its heavy duty construction. This gives the appearance of real metal alloy
without the high costs.
Acrylic Logo Panels – These are both simple to move and affordable. The most popular
type of acrylic logo panel has digital lettering and logos imprinted on its shiny clear
acrylic face.
Flat Cut Acrylic Lettering – Acrylic cut letters are ideal for contemporary, modern
interiors. The letters are custom painted to match your branding.
Foam Letters with Acrylic Faces – Sharp lettering stands out along the lobby wall with
lightweight foam letters. This is the most inexpensive option if depth is needed for the
lettering. And, for more visual stimulation, digitally printed elements can be
incorporated.
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