Small Businesses have been historically slow in keeping up

with the latest SEO trends and strategies. Make sure your

business stays ahead of the competition with these 7 tips

for content marketing success!

Tip 1: Document Your Strategy

Creating a content marketing calendar for your brand is the

best way to ensure that your business is regularly posting

content to your site. Best of all, a well-thought out content

calendar can help hold you accountable for timely content

creation and make sure you don’t fall off track.

Tip 2: Do Your Research

Coming up with ideas for new content is no easy task. Make

sure you do a fair amount of research into your brand’s

existing content to check out what has and has not worked

for your company in the past. Furthermore, keep close tabs

on how newly published content is performing to help you

make changes as needed to your current strategy.

Tip 3: Follow Social Trends

Keeping a close watch on the latest trending topics and the

social trends of your audience is one way to guarantee that

your content has some meaning on the web. Newsjacking is

one of the most popular techniques that helps provide

valuable content to your audience.

Tip 4: Create Your Own News

One of the most effective ways to help build a buzz around

your brand is to create your own news with a simple survey.

Providing readers with tangible statistics about your industry

topics will help earn you backlinks and build your reputation

as a thought leader in the industry.

Tip 5: Make the Most of Visual Content

Give your content some added appeal by using images to

help tell your story. Audiences are more naturally engaged

by content that has some sort of visual element, and

research has shown that adding even just one picture to

your posts can help improve reader engagement.

Tip 6: Use Videos!

78% of internet users watch videos every week, and over

half watch at least one each day. Creating a short video for

your brand will help users easily digest information and even

help conversions!

Tip 7: Recycle Outdated Content

If you don’t have the time to come up with new topics on a

regular basis, look for ways to repurpose the content you

have already created. Revisiting an older, outdated piece of

content and coming up with some modern updates can help

speed up the turnaround on your blog posts.

Content marketing is one of the most valuable tools you

have in your SEO campaign. Make sure your business stays

on course and is consistently creating high-quality content

for your audience.

1.877.723.0016info@clearskyseo.com

1013 E Carson St. Pittsburgh, PA 15203

www.clearskyseo.com