Experimenting With Mastheads

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Experimenting With Mastheads Looking At Existing Covers And Designing My Own

Transcript of Experimenting With Mastheads

Experimenting With Mastheads

Looking At Existing Covers And Designing My Own

‘Empire’ Magazine

• The text used for the masthead of ‘Empire’ magazine is bold and capitalised. This gives it a strong and powerful vibe, as if it is one of the best magazines out there. The red colour of the first masthead gives a sense of authority and almost relates to the colour of a newspaper masthead, suggesting it is full of the most up-to-date film news. The white masthead in the second image has a more prestigious and classy feel to it, maybe relating to the film (James Bond) that is featured on the front. The tall, bold font also infers that it is a dominant magazine and works well in making the cover stand out on the shelf, also relating to the connotations of the word ‘EMPIRE’. The fact that all of the letters are capitalised shows importance and may suggests its significance in the film industry. In the second image, although the main image overlaps the title, the size of it allows it to still be clearly seen. This is something that many magazines do as the masthead is a way of branding the magazine and is one of its most important elements. These are factors that I can take into consideration when I create my masthead.

‘Total Film’ Magazine

• The font that has been used to create this masthead is fairly plain and bland but still bold. This gives the idea that the content of the magazine is obvious; purely film. Something that also gives this impression is the fact that the word ‘total’ is embedded in the word ‘film’ and is written in much smaller text suggests that it is all about film and everything about film is in the magazine, just as ‘total’ is inside ‘film’. The colours used (black and white) really stand out off of the background and draws the attention to the masthead. This is so it can’t be missed when its on a shelf in a shop and they eye is instantly drawn. The colour black is also related to dominance and strength, inferring that it is one of the most well known film magazines out there, which it is. This font is one that I will take into consideration when creating my masthead.

‘So Film’ Magazine

• The first image on the right is written in a red text, again showing dominance and power, suggesting that it has lots of knowledge on the film industry. The way there is a cut through the word ‘film’ draws attention to it, making us look at it and identify that the magazine is related to films. The letters are all capitalised making the magazine seem vital in the film industry and drawing attention when it sits on the shop shelf. The second image is written using white text and the font is less bold and more elegant. This may relate to the genre of film being advertised on the front, telling me that magazines do change their layout to suit the main feature. The white still stands out on the cover as the background is fairly dark. It is clear from all three mastheads that I have looked at that it is important that they are the boldest thing on the cover and that they can be seen despite a large main image.

Looking At Fonts For My MastheadThe following list has been put together so I can consult others in the decision I need to make over what font I should use for my magazine cover. I have picked out fonts that may suggest dominance and strength, something that will enhance the look of my magazine.Adobe Gothic STD BimpactBroadwaySegoe UI BlackFranklin Gothic Heavy Berlin Sans FB