EXPERIENTIAL ACTIVATION TRENDS AND INNOVATION … · EXPERIENTIAL ACTIVATION TRENDS AND INNOVATION....
Transcript of EXPERIENTIAL ACTIVATION TRENDS AND INNOVATION … · EXPERIENTIAL ACTIVATION TRENDS AND INNOVATION....
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Prepared for Little League Baseball Sponsor Summit | 11.14.18
EXPERIENTIAL ACTIVATIONTRENDS AND INNOVATION
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LET’S TALK ABOUT PARTNERSHIP
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COLLABORATION FOSTERS OPPORTUNITY FOR BRAND IDEALS AND VALUES TO COME TO LIFE IN
A PASSION-BASED CONTEXT
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SO, WHAT’S TRENDING?
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01CROSS-PASSION
CONVERGENCE OF SPORTS, MUSIC FASHION, TECH IS ACCELERATING
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Unlock partnerships that connect
with consumers across multiple
passions to build loyalty
CROSS-PASSION
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02PLAY
FROM AR TO GAMIFICATION TO NOSTALGIA, PLAY IS ON THE MIND
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PLAY
Find the balance between new and
nostalgic to deliver on-brand
messages through unique
experiences
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03CUSTOMIZATION
CONSUMERS EXPECT DIGITALLY DRIVEN CUSTOMIZATION
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Invite fans to engage with open-ended
content and create their own storylines
– they’ll feel understood as a consumer
CUSTOMIZATION
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04PURPOSE
ACTIVISM > ESCAPISM
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Make a genuine impact based on the
issues you stand behind – consumers
demand companies contribute to the
collective wellbeing
PURPOSE
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THANK YOU!
EXPERIENTIAL ACTIVATIONTRENDS AND INNOVATION