Experiences in Applications of Experiences in Applications of Strategic Management in Strategic Management in

CompaniesCompanies

David Hawk, Professor

New Jersey Institute of Technology

Traditional differences are Traditional differences are being reconsideredbeing reconsidered

Some differences no longer make a difference

Differences between projects and their environments are being rethought

Differences between projects are becoming counter-productive

New differences are needed

Historic: Project Management Historic: Project Management & Strategic Formulation& Strategic Formulation

Emergence of PM Emergence of SF Status of PM Status of SF Co-Existence Closing the Gap

Futuristic: A Sense of Project Futuristic: A Sense of Project ManagementManagement

NASA and the Sky as a limit

NASA and the limits in the Foundations

Beyond NASA Strategic Deregulation Deregulation as Strategy Strategic Management in

Companies At the edge of Corporate

Reality

From Strategic Defense to From Strategic Defense to Defensive Strategy to Defensive Strategy to

Strategic OffenseStrategic Offense

The Hudson Institute – Herman Kahn

The Rand Corporation – Hasan Ozbekhan

Minztberg, et.al., 1998 – Schools of Thought

Ken Lay, et.al., 2002 – Strategic deceit

Secretary of Defense, 2003, Strategic Information

Regrouping: Schools of Regrouping: Schools of Strategy in the 1990sStrategy in the 1990s

Planning – formal process Positioning – analytical process Entrepreneurial – visionary Cognitive – mental process Learning – emergent process Design – process of conception Power – negotiation process Cultural – collective process Environmental – reactive

process

Configuration – transformation

Filling the Strategic/PM Gap: Filling the Strategic/PM Gap: PM towards SMPM towards SM

Average salary of a PM - $75,000, manages 15 people

Average salary of a SM - $3,000,000, manages 100,000 people

Filling the Gap: SM merging Filling the Gap: SM merging with PM or something else?with PM or something else?

Enron Worldcom ABB Shell Toyota etc even…Nokia?

Negotiating with Future Negotiating with Future Realities via Current Realities via Current

RelationshipsRelationships Reflection Redirection Deconstruction Reconstruction Reintegration

Schumpeter, J. Merton, R. Georgesu-Roegen, N. Rapoport, A. Churchman, W. Vickers, G. Trist, E. Etc…

The Quest for a Better Future: The Quest for a Better Future: Creative ReconstructionCreative Reconstruction

Planning as Projection Planning as Projection Management Management

The rest is up to you…

Along with those next to, following behind and standing in front of …

The challenges are worthy of your time, and you…