Experience Marketing

Presented by // Roy Tan, Partner Engagement Manager, SEA

5 June 2015

2

1000+employees

$200M+Annual revenue

15years in business

16Countries w/

an office

4,500customers

10,000developers

21awards

1,000partners

Sitecore at a Glance

Sitecore Greater Asia

• Greater China Shanghai (HQ) Beijing Hong Kong Guangzhou

• Japan Tokyo

• South East Asia Singapore (HQ) Kuala Lumpur Jakarta

• Australia / New Zealand Sydney (HQ) Melbourne Brisbane Auckland

Why we need Experience Marketing?

CX Leaders

43.0%

S&P 500

Index

14.5%

CX Laggards

-33.9%

Source: Watermark Consulting

Connected Experiences are Valuable

6

Why we need Experience Marketing

Econsultancy’s & IBM April 2015 : The Consumer Conversation -The experience void between brands and their customers

Figure 18: Our growth depends on personalizing the customer’s experience

Figure 19: Most lack tools or capabilities necessary for strong personalization and CX

33% say Personalisation is the one feature they would ‘add to their CMS right now’.

Econsultancy From CM to Customer Experience Mgmt

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Companies, who believe they deliver "superior onlineexperience"

Companies, which customers agree

Lack of insight

Mind the gap

Econsultancy’s & IBM April 2015 : The Consumer Conversation -The experience void between brands and their customers

Yet only 11% strongly agreed that they were able to measure it.

Furthermore, only 6% of agencies strongly agreed that their clients had a handle on measurement.

eConsultancy: Customer Lifetime Value, Building loyalty and driving revenue in the digital age

Leading to low quality

customer experiences

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Sitecore® Experience Platform™

One connected experience across channels

Core experience functionality usesSitecore AIDA® technology

Connected experience data builds individual profiles

Backend connections

Simplified experience management

Case Study

Coles Liquor

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16

Category (e.g. Red, White, Sparkling)Grape Variety (e.g. Shiraz, Pinot Noir, etc)Brand (e.g. Penfolds)Country (e.g. Australia)Region (e.g. Barossa Valley)Price Range (e.g. Low, Medium, High Price Preference)

Personalization against the Product Attributes

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18

Case Study

Nissan

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21

22

Build Your Own Campaign

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OutcomesTest Drives up 150%Contact Us up 150%Goal Abandonment Halved250K “Dream Cars” in 6 Months

Global Brands

South East Asia Brands