A brief Introduction..

Areas of Experience

Petronas Malaysia (Oil & Gas) Corporate Comm, PR, Damage Control, Logistics, Marketing

BBDO Malaysia and Foote Cone & Belding Malaysia Account Management (ALT, BLT, Media, Brand Strategy, New

Business) Accounts Handled : Telecommunications, Technology, Banking &

Finance

Aqueduct design & advertising Project & Account Management (DM & Digital) Accounts Handled : Technology & Finance

Digital Experience

ICAP 123 Send Other Areas

‘Digital, the future of advertising’

ICAP

Client : ICAP Services : Inter dealer brokers Brief : To revamp the current ICAP website to enhance

brand awareness and to also merge EBS services which was acquired by ICAP.

A new corporate identity EBS online broking services (acquired by ICAP) Better content usability within the site Better display of contact information

Agency Proposal

> From the 4th of March, the new ICAP logo will be reflected in the main website and all ICAP subsidiaries and partners.> The change will also include name cards, letter heads, stationeries & etc.

Project role out

Project Planning Full site audit by client & agency to check functionality, links and content Proposing the new site structure and layout (design) Content Handling (gathering of updated & new content) Erecting the prototype site (Research content usability and site structure) Check <> Amends <> Approvals Site goes LIVE!

Timings & Budget Overall project timings First Stage to Final Stage (Ensuring all timings are met) Amendments > LIVE! Cost of overall project and additional areas (Changes and Add-on’s)

Considerations Competitors (UBS, City Group, etc) Timing Easy Excess

ICAP.com

123Send

Client : 123Send

Services/Product : Mobile card payment terminal

Brief : Revamp and restructure the current 123Send website and followed by a campaign role out. Objectives include :

a) Logo change b) Revamp the current website c) Marketing campaign (DM, Email, Telemarketing)

Involved in : Account management, project management for website, campaign coordinator, and client and contractor liaison.

Agency Proposal

> The new logo became the new identity for 123Send and was placed on all POS, collaterals and online advertising.

123Send.net

123Send Campaign

Direct Mailer > Creating, sourcing of material, print to post.

Email Blast > Design, content placement for three phases of email distribution.

Telemarketing > Sourcing, briefing, report compilation and presentation.

Campaign Success > Compiling of statistics, ROI, Second phase

123Send Email Campaign

Other Areas

Search Engine Marketing Content Management Online Banner Advertising

New Business

Areas Covered

Above the line : TV & Radio Advertising, Print Advertising, Outdoor and Internet Banner Ads

Below the line : Direct Mail, Email, and Telemarketing.

Media Handling : Negotiating cost and ad placement in publications and television.

Branding : Brand Strategy.

Corporate Identity : Assisting in brand guidelines for clients.

Digital : Web site project management, Search Engine Optimisation, Search Engine Marketing (SEO & PPC), Online Advertising

New Business / Pitches : Assisting in compiling pitch material

END