Experience 2012 Daily Pulse - Financial Planning Association - Oct. 1, 2012

ON TAPMonday October 1, 2012

7–7:30 a.m.Morning eye opener

7:30–8:30 a.m.60-minute education sessions

8:30–9:45 a.m.Breakfast in the exhibit hall

8:30 a.m.–3:15 p.m.Exhibit hall open

10–11 a.m.60-minute education sessions

10 a.m.–12:15 p.m.Ethics in Action

11:15 a.m.–12:15 p.m.60-minute education sessions 12:15–1:45 p.m.Lunch in the exhibit hall

1:45–2:45 p.m.60-minute super sessions

3:15–4:30 p.m.General session: Neel Kashkari

4:45–5:45 p.m.60-minute education sessions

4:45–6 p.m.75-minute education sessions

6:30–11 p.m.Closing night party

Coming Up Tomorrow

7:30–9 a.m.Sponsored breakfast session

9:15–10:30 a.m.75-minute education sessions

10:30 a.m.Conference adjourns.See you next year in Orlando! See the schedule near the book store for author signing updates.

Closing Night Party: Do Good, Have Fun

Join friends and col-leagues tonight for a special evening filled

with casino fun, live music, food, drink and camaraderie at the FPA Experience 2012 closing night party. The event

is a benefit to support the Foundation for Financial Planning and FPA charitable initiatives. The party kicks off at 6:30 p.m. in the Lone Star Ballroom at the Grand Hyatt. Tickets are $50 at attendee registration ($60 at the door) and include all activities and buffet reception. All contribu-tions to this event (including

the ticket price) will be split equally between FPA’s charit-able initiatives and the Foundation for Financial Planning. Join us tonight to benefit your profession and those most in need.

B!ought to you by

(855) TRUEVASwww.trueva.com

EXPERIENCE2O12

A joint fund-raising endeavor

New CEO Emphasizes Value and a Unified ProfessionLauren M. Schadle, CAE,

begins her tenure as executive director/CEO of

the Financial Planning Association with the No. 1 priority of delivering superior member value. Sounds simple, but she understands that the challenges and issues are complex as FPA embarks on its next phase of development. “My focus will be on fine-tuning our business activities,” she says. “We want to focus on the fundamentals—the things FPA does best.” She believes today’s financial and economic landscape will require a disci-plined approach. To Schadle, creating unparal-leled value includes providing the practice management resources to help members grow and enhance their businesses. She feels FPA’s chapters give it unique advantages within the financial planning community—a network FPA can strengthen through greater communication and collaboration. The 12-year-old association faces important challenges, Schadle says. FPA must stand out and adapt at

a time when professional associa-tions face greater competition and rapidly changing member needs. Schadle says she will draw on her operations background to find new ways to accomplish business objectives and ensure that FPA’s e!orts provide member value at every step. A second challenge will be shoring up FPA’s financial strength. Although membership is stabilized for now, she believes increasing member value and ensuring relevant, consistent messages will improve retention and help FPA realize its growth potential. A third challenge is staying true to FPA’s principles including what Schadle calls a “laser-like focus on strengthening FPA’s role as the unquestioned professional resource and advocate for CFP professionals.” “The FPA Board and I believe that one profession/one designa-tion is the best way to build the financial planning profession because it provides consumers with a clear standard to identify competent and ethical financial planners,” she says.

Schadle says she’s grateful to Marvin W. Tuttle Jr., CAE, who has been a tremendous support to her since she joined the organization and during the recent transition; Tuttle recently

announced his retirement as CEO, e!ective Oct. 2. He was honored for his 29 years of service at Sunday’s general session. “Marv was a true visionary and a champion of collaboration,” she says.

Lauren M. Schadle, CAE, becomes executive director/CEO of FPA Oct. 3.

FPA DAILY PULSE!The Annual Conference of the Financial Planning Community | Twitter: #FPAExperience Monday October 1, 2012

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FPA DAILY PULSE 2012

FPA Experience 2012 Task Force

Thank you to FPA sta! and member volunteers for their contributions to this issue of Daily Pulse.

FPA DAILY PULSE © 2012 Financial Planning Association | 7535 E. Hampden Ave., Suite 600 | Denver, CO 80231 | 800.322.4237

Lee Baker, CFP®

Task Force Chair! Apex Financial Services! Tucker, Ga.

Mary Bell, MS, CFP®, AFCManhattan, Kan.

Lazetta Rainey Braxton, CFP®

Financial Fountains LLC! Chicago

Jack C.!Harmon II, CFP®, CIMAHarmon Financial Advisors Inc.! Atlanta

Shawn Jacobson, CFP®, ChFCLegacy Financial Advisors! Bloomington, Minn.

Samantha Kopek, CFP®, EAGTRUST Financial Partners! Overland Park, Kan.

Sabrina Lowell, CFP®

Mosaic Financial Partners Inc.! San Francisco

Allan Riggs, CFP®, CLU, ChFC, CRPSummit Wealth Management Inc.! San Antonio

Je" Tomaneng, CFP®, CLU, ChFCLincoln Investment Planning Inc.! Waltham, Mass.

Ed Gjertsen, CFP®

FPA Board LiasionMack Investment Securities Inc.! Glenview, Ill.

Kirk Francis, CFP®, AIF®

FPA Chapter LiaisonCross Financial Services San Antonio

Joette Cross FPA Sta" Liaison & Director of Meetings

EditorCarly Schulaka

Associate EditorBrenda Gillen

Publications DirectorLance Ritchlin

Publications and Circulation AssociateColin Erickson

Art Direction and DesignAlbert B. Hanner

Managing Director, Business Development and Strategic AlliancesJaleen W. Edwards

Business Development Manager, Western RegionChristian Mills

Business Development Manager, Eastern RegionMichael Sanford

Manager of Strategic AlliancesCameron MacLeod

Fulfillment CoordinatorLucy C. Solomon

The Financial Planning Association would like to thank the sponsors of FPA Experience 2012 for their generous

support of the financial planning profession and FPA.

International Sponsors

FPA Experience 2012 Presenting Sponsors

Associate Sponsors

Supporting Sponsors

Major Firms Symposium

Associate Premier Sponsor

San Antonio, with a population of more than 1.3 million, is the second

most populous city in Texas and the seventh most populous city in the U.S.

• As of June 2012, the median home price in San Antonio was $149,500 (Zillow.com), with a median household income of approximately $55,000.

• In June of every year, an 11-day festival called Fiesta San Antonio takes over the city. Drawing more than 500,000 people, it is a festival with an attendance second only to Mardi Gras.

• San Antonio is one of America West’s oldest cities, settled by 16 Spanish families from the Canary Islands in 1731. Many descendants of these first settlers still reside in San Antonio.

• Chili was introduced in the 1880s in San Antonio by the “Chili Queens.” These Latino women would make their chili dishes from dried red peppers and beef, load them onto colorful wagons, and sell them to hungry customers in the Military Plaza Mercado.

• Located just outside of San Antonio is Bracken Bat Cave, the summer home of the world’s largest bat colony. Millions of Mexican free-tailed bats take refuge in the cave from March through October each year, making it one of the largest concentra-tions of mammals on earth.

• In 1932, C.E. Doolin bought a bag of corn chips from a small café in San Antonio and liked them so much, he bought the recipe. He began cooking them in his mother’s kitchen and selling them from the back of his Model T Ford. Thus came the birth of one of America’s

favorite snacks—Fritos® corn chips.

• The Milan Building, built in downtown San Antonio in 1928, was the very first air conditioned high-rise in the U.S. The system would use pipes to carry chilled water past fans that would then circulate the water throughout the building.

• Famed basketball star Shaquille O’Neal led his team at San Antonio’s Cole High School to a 68–1 record win during his two years in attendance, eventu-ally leading them to win the state championship during his senior year.

SAN ANTONIO: Did You Know …

Mission Concepción near San Antonio was established in 1716.

b y C o l i n E r i c k s o n


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Axel Merk Talks Currencies

Join Axel Merk, president and chief investment o!cer of Merk Invest-

ments, today at 4:45 p.m. in room 214A–B for the education session “Currencies: Diversification and Downside Protection.” Merk, who is widely considered an authority on currencies, will discuss the current macroeconomic forces

driving global currencies and how the currency asset class may help provide diversification. This session as been accepted for 1.5 CFP Board CE credits.

About the speaker: Merk is an expert on macro trends, hard money, international investing and building sustainable wealth. He is a pioneer in the use of strategic currency investing to seek diversification.

Leave this session with:• an understanding of how

adding a managed currency component to an investment portfolio may generate posi-tive excess returns, lower a portfolio’s standard deviation and thereby enhance risk-adjusted returns

Axel Merk

Also Happening Today …

Managed Futures: An Investment to Considerpresented by Richard E. Bornhoft11:15 a.m.–12:15 p.m. in room 214CCFP Board CE credit: 1

About the speaker: Richard Bornhoft is chief investment o!cer and co-founder of Equinox Fund Management LLC. He specializes in the creation, evaluation and risk monitoring of managed futures investment portfolios for institutional and individual investors.

Leave this session with:• knowledge of how managed futures

correlate to other asset classes• knowledge of how managed futures

have performed during times of stock market stress

“Given the global turmoil, contagion concerns and correlation of traditional asset classes, advisers are increasingly discovering currencies as they seek uncorrelated returns and downside protection.”

—Axel Merk, president and chief investment

o!cer of Merk Investments


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Closing General Session Speaker Kashkari to Focus on Global Policy and Markets

At today’s general session (3:15–4:30 p.m. in Hall D), the topic of keynote

speaker Neel Kashkari’s presenta-tion will be “Client Portfolio Implications from Global Policy

and Markets.” Kashkari is manag-ing director and head of global equities at PIMCO, as well as a former assistant Treasury secretary for international economics and development. Kashkari gave a preview of his presentation in a recent interview with the Journal of Financial Planning, saying, “I’m going to talk about the intersection of the global economy, financial markets and government policy and how that intersection is evolving and changing.” He’ll o!er attendees a framework that encourages investors to rethink long-standing notions about risks, returns and asset allocation.

The Journal asked Kashkari how planners can prepare for economic crises before they manifest. His answer: “The best advice that we have is, frankly, being globally diversified, being diversified across asset classes, but also, to be honest with you, working with a handful of firms that the financial planners have a lot of confidence in. “Really what this requires is discipline,” he added. “It requires financial planners to advise their clients and have a very honest dialogue so clients don’t get carried away when the next new thing comes along and they want to disproportionately plow their assets into the next new thing, which may

end up being very risky. “Unfortunately, we think we’re going to be in this type of low-growth environment — not really a recession but very low-growth environment—for quite a while longer,” Kashkari told the Journal. “Now we’re in a deleveraging cycle and over a multi-year period the economy, at least the private sector, is gradually deleveraging. But that means the economic growth is going to be much lower than we have been used to before, and the unemployment rate, unfortunately, is going to come down only slowly.” Kashkari began his career as an aerospace engineer before

joining Goldman Sachs. Later, at the Treasury, he led the O"ce of Financial Stability at the height of the financial crisis, overseeing the Troubled Asset Relief Program (TARP) that recapitalized the U.S. banking system. He said he hopes to make his presentation interactive, because the FPA audience follows markets very closely and will have a lot of ideas of their own. “It would be great to get into a discussion with them, not just o!ering my own perspectives,” he said. Check out the Journal’s podcast with Kashkari at FPAnet.org/Journal/Home/PodcastPage.

Neel Kashkari

Understanding the Financial and Practical Issues of Aging

The Longevity and Retire-ment Planning educa-tion track continues

today and tomorrow with more in-depth sessions, including:

Financial Issues of Aging: A Practical Guide to Advising Clientspresented by Karen P. Schae!er, CFP®11:15 a.m.–12:15 p.m. in ballroom C–1CFP Board CE credit: 1

About the speaker: Karen Schae!er has been providing financial planning advice to individuals and families in suburban Washington, D.C., for more than 30 years. She often teaches courses for the federal government and the International Monetary Fund on the financial issues of aging. She also is the current chair of the Financial Planning Standards Board.

Leave this session with:• the skills needed to talk with

clients about housing options as their need for care increases

• guidelines for working with clients with mental and/or physical incapacities

• clarity around what Medicare, Medigap and Medicaid will and won’t cover

• tips for how to prepare clients for future health expenses

Louise A. Schroeder, CFP®Karen P. Schae!er, CFP®

Coming Up Tomorrow …

Helping Clients Plan for Aging Successfully; What’s It All About?presented by Louise A. Schroeder, CFP®Tuesday, 9:15–10:30 a.m. in ballroom C–3CFP Board CE credit: 1.5

About the speaker: Louise Schroeder owns Personal Financial Solutions Inc., a financial planning firm and RIA located in Stillwater, Okla. She has been a member of the Garrett Planning Network since 2001. She served on the Oklahoma Long-Term Care Partner-ship committee, a joint effort of the Oklahoma Insurance Department and the Oklahoma Health Care Authority. While on this committee she was a contributing writer for the Oklahoma Long-Term Care Planning Guide. She also serves on the Oklahoma Aging and Disability Resource Consortium Cabinet, which is charged with providing the public with information and options regarding long-term care support, planning and decision making.

Leave this session with:• knowledge for how to include lifestyle behavior, housing

options and assistive technology for the aging in your client interactions

• knowledge of supporting resources and planning tools


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Deliver Greater Value to Women Clients

Join Elizabeth Jetton, CFP®, today at 10 a.m. in ballroom C–3 for an

education session on finding better ways to engage women. Although women control more wealth than ever and are the significant breadwinners in many homes, many are not satisfied with financial planning services. Learn how hosting circle gatherings and knowledge cafés can create new opportunities for women to become empowered, educated

and engaged about money. This session has been approved for 1 CFP Board CE credit.

About the speaker: Elizabeth Jetton is a coach and consultant to financial planning firms and advisers. She is a co-founder of Directions for Women, which helps women become confident and empowered around money, connects them with CFP profes-sionals and trains advisers for working more effectively with women. She also is a former president of FPA.

Leave this session with:• new tools for leading circle

gatherings for women• evidence-based ideas for

delivering more value to your clients

• a greater awareness of the unique issues facing differ-ent groups of women who need your services

•

Elizabeth Jetton, CFP®, speaks today at 10 a.m.

Best Happy Hour: Bombay Bicycle Club

Prices:Location:Info:

Reviewers say:

Also Happening Today …

Building a Generation X and Generation Y Client Basepresented by Theodore M. Jenkin, CFP®, CRPC®, and Kile Lewis, CRPC®powered by FPA NexGen4:45–5:45 p.m. in ballroom C–3

About the speakers: Ted Jenkin and Kile Lewis are co-CEOs and founders of oXYGen Financial Inc., a cost a!ordable family o"ce for the X and Y generations.

Leave this session with:• the knowledge required

to market to Generation X and Y clients

• an understanding of what this segment of the market is looking for in an adviser

Download the conference app today and customize your experience. The app is available for the iPhone, iPad, Android and Windows mobile devices.

Mobile?Get the App!

1. Go to: guidebook.com/getit

2. Install Guidebook

3. Open the application and search for FPA Experience 2012

4. Click on FPA Experience 2012 to download the conference app


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Learn How to Create Compelling Content

Today at 10 a.m. in room 214C, learn how to create timely, compel-

ling content designed to attract prospects and enhance your brand. Join New York Times best-

selling author Steve Sanduski, CFP®, for his education session “How to Use the Written Word

to Speak Volumes.” Sanduski serves as manag-ing partner of Peak Advisor Alliance. He partnered with top producer Ron Carson in 2001 to turn Peak Advisor Alliance from a one-employee company into a national coaching and practice management company. Today, the company is the largest of its kind in the financial advisory space.

Leave this session with:• skills for promoting

content so it is seen by your target audience

• tips for where to find outside resources to help you write and publish your content

Steve Sanduski, CFP® Jennifer Goldman, CFP®

Later Today, Don’t Miss:

Building a Higher Growth Practicepresented by Jennifer Gold-man, CFP®11:15 a.m.–12:15 p.m. in ballroom C–3

In this session, hear real case studies of firms that accelerated growth through processes that saved time and money. Learn the types and costs of virtual sta!, layers of technology to consider and ways technology can bridge the gap of communication.

Be sure to stop by the FPA booth (#462) today at 3 p.m. to find out if you’re one of the lucky winners of the prize drawings.

If you haven’t entered the drawings yet, drop o! your business card at the FPA booth before 3 p.m. You could be the winner of a compli-mentary, one-year FPA membership or a new iPad.

Drawings will be held at 3 p.m. in the FPA booth during the afternoon refreshment break. You do not need to be present to win.

Prize Drawings Today at 3 p.m.!The Planners Market, located in the exhibit hall, next to The Twig onsite

bookstore, has all your shopping needs covered. With a wide selection of FPA apparel, o"ce supplies, caps, visors, gifts and more, there is

something for everyone. Don’t forget to browse the selection of books published by FPA Press, information on practice resources, the 2012 Financial Planning Compensation Report and marketing tools. Buy $32 worth of products and get a free copy of The Ultimate Gift by Jim Stovall (while supplies last). The Ultimate Gift, a best-selling novel narrated by actor Tom Bosley, aids planners in their discussion with clients about ways to create holistic wealth and leave a meaningful legacy. Planners Market Hours: Today: 8:30 a.m.–3:30 p.m.

Planners Market Now Open

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Michael Kitces Explains the New Medicare Taxes

Join popular industry speaker Michael E. Kit-ces, CFP®, CLU, ChFC,

RHU, REBC, today at 10 a.m. in ballroom C–1 for a discussion of the new Medicare taxes. The passage of new health care legislation in March 2010 created new Medicare taxes on earned and unearned income that begin in 2013. In this session, Kitces will explore technical rules, plan-ning implications and potential techniques to mitigate the impact of these new taxes. This session is approved for 1 CFP Board CE credit.

About the speaker: Michael Kitces is a partner at and the director of research for Pin-

nacle Advisory Group, a private wealth management firm that oversees about $1 billion of client assets. He is also the pub-lisher of the e-newsletter, The Kitces Report, and the financial planning industry blog, Nerd’s Eye View, through his website Kitces.com, which is dedicated to advancing knowledge in financial planning. Kitces also serves as the Journal of Financial Planning’s practitioner editor.

Leave this session with:• knowledge of how the new

Medicare tax on earned and unearned income will work

• planning strategies and opportunities to deal with the new taxes before and after they take effectMichael E. Kitces, CFP®, CLU, ChFC, RHU, REBC, speaks today at 10 a.m.

This Afternoon, Don’t Miss:

How Do You Think About Where to Put Capital at Risk Today?presented by Garnett L. Keith Jr., ChFC, CLU4:45– 5:45 p.m. in room 217DCFP Board CE credit: 1

This presentation on economic and investment data will delve into specif-ics on world macro issues and o!er insights into how to think about the risk of portfolio allocations.


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Welcome 2012 Heart of Financial Planning Award Winners

Kathy Muldoon, CFP®, mentors fellow professionals and stu-dents and is senior vice president with Carter Financial Management. As an active member in the community, she serves in leadership positions on several not-for-profit boards of directors, and chairs two investment com-mittees.

John R. (Dick) Power, CFP®, a retired Army colonel, helped FPA of Mas-sachusetts develop its pro bono FPAMA Mili-tary Initiative and was instrumental in orga-nizing Homes for Our Troops, which builds homes for wounded veterans.

Neal J. Solomon, CFP®, CLU, ChFC, CASL, helped organize a 2008 FPA/People to People trip that brought FPA member financial plan-ning professionals to Russia. He has served on FPA task forces on regulation and the fiduciary standard, is chief financial o!cer at Hearing Care Resourc-es LLC and managing director and CCO at WealthPro® LLC.

Recipients of the sixth annual Heart

of Financial Planning Distinguished Service Awards were honored at Saturday’s opening general session. The awards rec-ognize individuals, financial planning firms, FPA chapters and organizations that contribute and give back to the financial planning community and public. Recipients embody the spirit of financial planning and FPA’s core values: competence, integrity, relationships and stewardship. This year’s recipients are:

Richard E. Vodra, J.D., CFP®, is a founding member of the Nazrudin Project, a think tank of some of the top minds in finan-cial planning. His work has led to key develop-ments in behavioral finance. Vodra founded Worldview Two Plan-ning to help clients and other professionals understand how global resource issues a"ect financial plans.

Jon Beyrer, CFP®, EA, has been a key person in the development of FPA San Diego’s pro bono programs for military service members and the homeless. In 2011 he helped found The Professional Alli-ance for Children, a charity that betters the lives of ill children by aligning profes-sionals to provide their families with free legal and financial advice on mat-ters related to their care. Beyrer is vice president for wealth management at Blankinship & Foster LLC.

Reed Fraasa, CFP®, AIF®, RLP®, president of Highland Financial Advisors LLC, helped establish finan-cial literacy as an FPA of New Jersey goal and enlisted legislative and organizational support. He is a former leader of FPA national chapter leadership groups, and continues to volunteer by conducting semi-nars on management techniques that enhance FPA chapter operations.

Omega Hartman, CFP®, has led school projects, military pro-grams and Newark/Elizabeth Financial Planning Days to great success. She serves on FPA’s national Pro Bono Advisory Council and mentors future chap-ter leaders. Hartman is founder and principal of Omega Financial Man-agement.

Anja Luesink, CFP®, RLP®, has been instrumental in FPA of New York’s career development committee and current-ly chairs the chapter’s pro bono program. An educator, she also devel-oped a mentor program. Luesink is president of Luesink Financial Plan-ning LLC.

Ruth Lytton, Ph.D., is the director for the Certified Finan-cial Planner Board of Standards registered program at Virginia Tech University. She is a recognized teacher, researcher and faculty adviser to the univer-sity’s student chap-ter. She has served several volunteer roles for FPA, including her current service on the Academic Advisory Council.

David Yeske, DBA, CFP®, is adjunct professor at Golden Gate Univer-sity (GGU). He created GGU’s Practicum in Financial Planning and was instrumental in transforming GGU’s capstone case course to include plan devel-opment and presenta-tion. Yeske, managing director at Yeske Buie, chairs FPA’s Academic Advisory Council and was FPA’s national president in 2003.

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Best Museum: McNay Art Museum

Price:Location:

Info:

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Exhibit Hall O!ers Live Learning OptionsExhibitor Presentation

Lounges are unique learn-ing venues located in the

exhibit hall. The following events will be held today in the Exhibitor Presentation Lounges, unless otherwise noted.

8:45–9:15 a.m.Learning More About the New Redtail CRMpresented by Brian T. McLaughlin of Redtail TechnologyRedtail is working hard to stay on the cutting edge of CRM systems in the financial industry. Learn about Redtails’ new features and integrations.

8:45–9:15 a.m.Changing the Framepresented by Suzette Rothberg of American Funds (this event will be held in the learning center in the exhibit hall)CFP Board CE credit: 1Gain an understanding of the forces at work behind investor decision making while presenting communication strategies and investing structures designed to improve investor outcomes.

9:25–9:55 a.m.How Advisers Leverage Veo’s Open Access Capabilities to Improve Client Service presented by Andy Wang of TD

Ameritrade InstitutionalExperience how customized workflows can bring e!ciency to your client service model.

12:25–12:55 p.m.Driving Growth with the Latest in Premiere Financial Planning Toolspresented by Linda N. Strachan, Ph.D., CFP®, of Zywave (formerly EISI)Find out how to use software to drive client engagement, strengthen relationships and posi-tion you for success in an evolving market. The newest developments o"er ways to leverage cloud, mobile and social media.

1:05–1:35 p.m.Engaging Your Community with Financial Educationpresented by Brent A. Neiser, CFP®, of the National Endowment for Financial EducationRamp up your community

outreach and engagement and save time in the process using a new tool available to FPA members. Discover community resources and creative options to engage a variety of general or unique audiences in need of financial education.

Visit the exhibit hall for demos and presentations.

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Top 10 Tweets From FPA Experience@MichaelKitces (Michael Kitces)“Why shouldn’t there be high barrier for someone who is responsible for looking after people’s life savings?” – Auslander

@EdGjertsenII (Ed Gjerstsen II)FPA President Auslander honors outgoing CEO Marv Tuttle’s 29 years of dedicated service and receives standing ovation.

@bobrall (Bob Rall)Wendy Boglioli—Olympic gold medalist—“Impossible is just a word used by people who don’t want to try.”

@emzohlen (Evelyn Zohlen)Guyton: doesn’t use any modeling software in his practice b/c it doesn’t reflect what they actually tell/do for their clients.

@Je!Tomaneng (Je!rey N. Tomaneng)Only 30% of advisers have a formal process for measuring client engagement. #JulieLittlechild @AccretiveInvest.

@LKirchenbauer (Lisa Kirchenbauer)#FPAExperience You can get your Medical Information Bureau record for free. Go to www.mib.com and find out what’s on your record!

@amymariekc (Amy Guerich)Littlechild: 80% of widows leave their adviser 18 months after the husband dies. #why #wow.

@NexusStrategy (Tim Welsh)“1 in 10 clients use client vaults. Why low adoption? Password, cumbersome interface, tedious upload.” @BillWinterberg

@curtisfinancial (Cathy Curtis)Tax planning in December is going to be a huge issue for planners & their clients. @CarolynMcC.

@sabrinalowell (Sabrina Lowell)Through daily work with clients, FP practitioners come to know the critical questions that need to be answered @daveyeske.

How to Tweet1. Go to www.twitter.com (or m.twitter.

com on your mobile device).2. Create an account—it’s free

and takes about 1 minute.3. Log into your account and

type in the box that says, “What’s happening?”

4. Keep your tweet to 140 characters (don’t worry, Twitter counts the characters for you).

5. Include the hashtag #FPAExperience in your Tweet so fellow conference attendees will be sure to see it.

6. Click the Tweet button to post your Tweet to the world.

7. Follow the conference action by typing #FPAExperience in the search box.

8. Tell your kids and grandkids how cool you are.

Taking the Pulse“If you couldn’t have your current job, what would

you want to be?”

“Charlie Rose.”

—David BarryCentennial, Colo. “I’d probably be the Man vs. Food guy.”

—Sameer Somal, CFA, CFP®Berwyn, Pa.

“Interior design. It’s my hobby.”

—Julie RigoniSydney, Australia

“Probably running an advisory business.”

—Spenser SegalPlymouth, Minn.

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Attendees take a break in the FPA booth after Saturday’s opening general session.Planners learn about Schwab Advisor Services in the exhibit hall. Elizabeth Jetton, CFP®, catches up with FPA’s incoming CEO Lauren Schadle.

FPA’s Marv Tuttle, CAE, and his wife, Lynn, visit with attendee Ross Richardson, CFP® (center). Attendees mingle at the TD Ameritrade Institutional booth. Attendees browse at the FPA Experience Shop in the exhibit hall Saturday afternoon.

The College for Financial Planning booth draws attendees Saturday. FPA’s Patrick Boudreaux poses with two-time Olympic medalist David Boudia.

Representatives from TIAA-CREF chat with a planner Saturday in the exhibit hall.

David Dick, Bill Moran, CFP®, and Mark Traut of Ameriprise Financial Services enjoy the exhibit hall.

Nicholas Schorsch, chairman and CEO of American Realty Capital, talks to attendees about REITs.

Images From San Antonio

Snoopy waves for the camera at the MetLife booth.

An attendee practices his golf swing at the activity booth in the exhibit hall.

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Lee Baker, CFP®, FPA Experience 2012 task force chair and president of Apex Financial Services, talks with Nicholas Nicolette, CFP®, with Sterling Financial Group.

John Comer, CFP®, and Don Blandin get ready to attend Sunday’s education sessions. Attendees arrive early Sunday for a full day of learning and networking.

Shannon Smith from Texas Tech University and Jared Stuart from Utah Valley University help scan attendance for the breakfast sessions.

Luesink Financial Planning President Anja Luesink, CFP®, RLP, and Sudden Money® Institute founder Susan K. Bradley, CFP®, take a break Sunday morning.

Kelly Piacenti, national director for MetLife, reads the Sunday edition of the Daily Pulse.

Michael E. Kitces, MSFS, CFP®, CLU, ChFC, partner and director of research at Pinnacle Advisory Group Inc., and Mark Johannessen, CFP®, managing director at Harris SBSB, have a lively discussion.

An attendee checks email at the tech area sponsored by TD Ameritrade Institutional Sunday morning.

Kirk Francis, CFP®, AIF®, president and CEO of Cross Financial Services, takes a moment between sessions Sunday.

1976 Olympic gold medalist Wendy Boglioli, the national spokesperson for Genworth Financial, speaks about long-term care planning Sunday.

Attendees take a break near the River Walk.

Gail Fialkow, CFP®, a financial adviser with Pegasus Financial Group, and Elizabeth Flanagan, CFP®, Ph.D., vice president for development and university relations at Virginia Tech, are happy it isn’t raining!

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Taking the Pulse“What do you think will be financial planning’s

biggest challenge in the coming year?”

“I think our biggest issue is always to help people with their expectations and help them manage their wealth decisions. Sometimes people focus on fear and don’t understand what’s really relevant to their own situations.”

—Laura LaTourette, CFP®Dahlonega, Ga.

“Consumers don’t know who they can trust. They think all financial planners and financial advisers are alike, and they’re not.”

—Luke Dean, CRCWilliam Paterson University,

Pompton Plains, N.J.

“Continuing to build con-sumer confidence and trust in the markets.”

—Martin Seay, Ph.D.Kansas State University,

Manhattan, Kan.

“This is probably the most uncertain time for a lot of reasons in the industry, trying to predict what’s going to happen in our economy and in the election. The only thing I’m certain about is so much uncertainty.”

—Paul Derbyshire, CFP®Franklin, Mass.

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Have a little time to spend in San Antonio after the conference? Here are a

few sights to see before you head home (all distances are from the convention center):

Originally built between 1738 and 1750, San Fernando Cathedral is the oldest active cathedral in the U.S. When services are not in session, you may purchase a guidebook in the Los Padrecitas gift shop and take the self-guided tour around this unique cathedral.www.sfcathedral.org115 Main Plaza(.4 miles, 9-minute walk)

Built in 1718 as a Catholic mission, but best known for its

part in the Texas Revolution in 1836, the Alamo has become the most visited tourist destination in Texas. Step back in time as you ponder all that took place in and surrounding this landmark.www.thealamo.org300 Alamo Plaza(.2 miles, 4-minute walk)

For a bit of the bizarre, step across the Alamo Plaza to the Ripley’s Believe-It-or-Not Odditorium and the Guiness World Records Museum. Both feature interac-tive experiences that will make you gasp in wonder and laugh at their absurdities. For more fun only steps away, visit Ripley’s Haunted Adventure, Louis Taussaud’s Wax Museum and the Tomb Rider 3D ride. Guaranteed

to bring out the kid in you.www.ripleys.com/sanantoniowww.ripleys.com/phillips301 and 329 Alamo Plaza(.2 miles, 4-minute walk)

Two blocks from the Alamo is the beginning of the famous San Antonio River Walk. Paths and walkways wind and meander along the banks of the San Anto-nio River through downtown, passing shops, restaurants and boutiques. Rio San Antonio o!ers 40-minute, three-mile cruises through the downtown waterway.www.riosanantonio.com205 N. Presa Building B., Suite 201(.3 miles, 5-minute walk)

If you want to get out of the city and experience a bit of the urban

nature that San Antonio has to o!er, Brackenridge Park is the place to go. With its tree-lined paths, grassy meadows, a Japa-nese tea garden, an 18-hole golf course, a natural history museum and the San Antonio Zoo, there is plenty to do in this 344-acre park. www.brackenridgepark.org3700 N. St. Mary’s St.(3.7 miles, 6-minute drive)

Did you know there are more Spanish missions located a short drive from downtown? The San Antonio Missions National Historical Park gives you a chance to experience the beauti-ful architecture, rich history and culture that embody these once thriving communities.www.nps.gov/saan

6701 San Jose Drive(4.3 miles, 8-minute drive)

For the perfect blend of food, kitsch and taxidermy, visit the Buckhorn Saloon and Museum. Opened in 1881 by 70-year-old Albert Friedrich, the Buckhorn has increased its museum collection to artifacts and animals you thought you’d never see. It even boasts the largest and most unique col-lection of horns and antlers in the world. Order yourself some Texas BBQ and wander through the rooms of one of the most unique museums you’ll ever set foot in.www.buckhornmuseum.com318 East Houston St.(.3 miles, 7-minute walk)

Clockwise from top left: interior of San Fernando Cathedral, Buckhorn Saloon and Museum; River Walk boat tours; the Alamo.

b y C o l i n E r i c k s o n

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It may be tough to decide which of today’s super sessions to attend—each takes an

in-depth look at a hot topic, from the mortgage crisis, to the deficit, to retirement benefits.

Fannie Mae and Freddie Mac: Turning the American Dream into a Nightmarepresented by Oonagh McDonald, CBE1:45–2:45 p.m. in ballroom C–2CFP Board CE credit: 1

About the speaker: Oonagh McDonald is an international finan-cial regulatory expert and director of Oonagh McDonald Consulting Ltd in London. In 1998, she was awarded a CBE (Commander of the British Empire—an honor awarded by the Queen on the advice of an indepen-dent commission) for services to financial regulation and business.

Leave this session with: a renewed appreciation for

due diligence in the invest-ment relationshipideas for helping clients understand the investment proposition being o!ered

Money Is No Object: Accounting for Deficits, Taxes and Trust in the 21st Centurypresented by Stephanie Kelton, Ph.D.1:45–2:45 p.m. in ballroom C–3CFP Board CE credit: 1

About the speaker: Stephanie Kelton is a Ph.D. economist employed as an associate professor at the University of Missouri–Kansas City. She also is a research scholar at the Levy Economics Institute in New York. She is considered an expert in the areas of public finance, financial account-ing, economic development and international finance. Look for a 10 Questions interview with her in the November issue of the Journal of Financial Planning.

Leave this session with: answers to the questions: Do taxes need to rise? Will Americans need to adopt austerity measures?an understanding of modern money theory

Planning for Retirement Benefits: Recent Developments and Current Trendspresented by Natalie B. Choate1:45–2:45 p.m. in ballroom C–1CFP Board CE credit: 1

About the speaker: Natalie Choate practices law in Boston with the firm of Nutter McClennen & Fish LLP. She is a former chair of the Boston Bar Association Estate Planning Committee, which she founded in 1981. She also is the author of several popular professional books and writes a monthly column on retirement benefits for MorningstarAdvisor.com.

Leave this session with: the latest information on what the courts and the IRS have done with retirement benefitsnew guidance on IRA estate tax issues

Super Sessions Hit Hot Topics

Stephanie Kelton, Ph.D. Natalie B. ChoateOonagh McDonald, CBE

23


Build Your Business with FPA’s Updated PlannerSearch

FPA recently enhanced its PlannerSearch® service to provide an

enhanced experience for participants and consumers. FPA PlannerSearch is an online financial professional search service that can help you generate new business leads. FPA PlannerSearch has been redesigned to especially help consumers more easily navigate through popular search options including

• how planners charge• planners who offer free,

initial consultations• planners who specialize in

specific areas ranging from budgeting to retirement planning

As the gateway of choice for those looking for qualified financial planners, national media, including CNNMoney, USAWeekend, TIME, U.S. News and World Report and others, have highlighted FPA Planner Search as a trusted resource for Americans to connect with CFP practitioners from FPA. FPA also has numerous partnerships with associa-tions and companies where PlannerSearch is shared with thousands of new prospects. The new version of FPA PlannerSearch helps planners generate qualified leads that fit well with their business models and specialties. This is an exclusive service available to eligible FPA members*. There has never been a better time to be a part of FPA PlannerSearch. To learn more about the free basic listing or the enhanced listing option for just $99 annually, call FPA Member Services at 800-322-4237 or visit FPAnet.org/Professionals/Membership/PlannerSearch.

* Following are the require-ments to be eligible for an FPA PlannerSearch listing:

• FPA member in good standing

• CFP professional• an RIA or bank a!iate• adherance to FPA’s Code of

Ethics and Standard of Care

24


Great Books, Great AuthorsHit the exhibit hall for today’s book signings

Meet the authors of your favorite financial plan-ning books as they sign

books in the exhibit hall today.

8:30–9:30 a.m. and 12:45–1:45 p.m. Ron Carson, CFP®, CFS, ChFC, and Steve Sanduski, CFP®Tested in the Trenches: A 9-Step Plan for Success as a New-Era Advisor Carson is founder and CEO of Carson Wealth Management Group and the founder of Peak Advisor Alliance, a coaching program for financial advisers. Sanduski is a consultant for Peak Advisor Alliance.

9–10 a.m. and 2:30–3:30 p.m.Timothy Radden, CLU, AEP, ChFC

Take It to the Next Level Series A financial adviser with Northwestern Mutual, Radden has been in the profession for more than 25 years. He has written a series of titles on life insurance topics.

11:30 a.m.–12:30 p.m.Eddie Brown, CFA, CICBeating the Odds: Eddie Brown’s Investing and Life Strategies Brown is chairman, CEO and founder of Brown Capital Management, the second oldest U.S. African-American asset management firm. His book chronicles his birth to a 13-year-old mother to his rise in the financial industry and legacy as a philanthropist.

11:30 a.m.–12:30 p.m.Mary Anne Ehlert, CFP®The Gift I Was Given: The Journey of a Caregiver Through the Stages of What Now?, Why Me?, and Ah Ha! Ehlert is president and founder of Protected Tomorrows Inc. and Ehlert Financial Group Inc. Both businesses help families plan for loved ones who are aging or who have special needs.

12:30–1:30 p.m.Stephen Wershing, CFP®Stop Asking for Referrals: A Revo-lutionary New Strategy for Building a Financial Service Business that Sells Itself Wershing teaches financial advisers how to attract custom-ers and referrals by developing

more client-connected and client-driven practices. He serves as a consultant to financial practitioners on many issues, including strategic dif-ferentiation and client advisory boards.

12:30–1:30 p.m. and 2:45–3:15 p.m.Natalie Choate Life and Death Planning for Retire-ment Benefits Choate practices law in Boston with the firm Nutter McClennen & Fish LLP. Her practice focuses on estate plan-ning and retirement benefits.

1– 2 p.m.Axel Merk Sustainable Wealth

Merk is president and chief investment officer of Merk Investments, manager of Merk Funds. He is a pioneer in the use of strategic currency invest-ing to seek diversification.

1:30–2:30 p.m.Michael Kitces, CFP®, CLU, ChFC, RHU, REBCThe Annuity Advisor and Tools & Techniques of Retirement Income Planning Kitces is a partner and research director at Pinnacle Advisory Group. He publishes The Kitces Report newsletter and blog Nerd’s Eye View through his website Kitces.com. He is practi-tioner editor of the Journal of Financial Planning.

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Coming Up Tomorrow: Succession Planning, Creating Happy Employees and More

The education continues tomorrow morning with several in-depth sessions.

Here’s just a peek at what to expect:

Shipbuilding: What’s in Your Toolkit?Tuesday, 9:15–10:30 a.m. in room 214Cpresented by David P. Grau Sr., J.D.

Join David Grau Sr., president and founder of FP Transitions, for a session on how to build a financial services practice that has enduring and transferable value by implementing a next-generation mentorship and ownership program.

The Last, Largest, Most-Neglected Asset on your Client’s Balance SheetTuesday, 9:15–10:30 a.m. in room 217Dpresented by Barry D. Flagg, CFP®, CLU, ChFCCFP Board CE credit: 1.5 Barry Flagg, inventor and founder of Veralytic® Inc., an online publisher of life insurance pricing and perfor-mance research, will explore how to measure what clients are actually being charged for life insurance and how to use this information to show clients you are taking care of them in ways many insurance agents and brokers cannot.

P4 Program™: Four Steps To Great Employees Tuesday, 9:15–10:30 a.m. in room 217B–Cpresented by Angela S. Herbers Angie Herbers is the founder of and serves as a senior consultant for Angie Herbers Inc. She has helped more than 600 financial advisory firms develop e!ective and productive human capital programs, increase employee satisfaction, form e"cient organizational structures and create viable succession plans. Herbers will discuss how to create happy employees based on clinical research.

©2012 First Command Financial Services, Inc., parent of First Command Financial Planning, Inc. (Member SIPC, FINRA) and First Command Insurance Services, Inc. Financial planning services and investment products, including securities, are offered by First Command Financial Planning, Inc. Insurance products and services are offered by First Command Insurance Services, Inc. in all states except Montana, where as required by law, insurance products and services are offered by First Command Financial Services, Inc. (a separate Montana domestic corporation). Securities products are not FDIC insured, have no bank guarantee and may lose value. A financial plan, by itself, cannot assure that retirement or other financial goals will be met.First Command is proud to be an FPA Alliance firm, recognized by the Financial Planning Association® (FPA®) for commitment to professionalism in financial planning. The Financial Planning Association owns the FPA Alliance trademark.

Plan confidently.®

DREAMBOLDLY.

EXPERIENCE.More than 50 years helping clients confidently pursue their financial goals.

Founded by a military professional to serve the financial planning needs of professional military families, First Command Financial Services has since 1958 been committed to coaching those who serve in their pursuit of financial security.

!rough personalized financial planning and trustworthy advice delivered by knowledgeable, ethical Advisors, First Command builds lasting relationships serving client needs for retirement income planning, asset management solutions, education funding solutions, risk management strategies and more.

We are proud to be an FPA Alliance® firm, recognized for our commitment to professionalism in financial planning.

Visit us at Booth 732.

Angela S. HerbersDavid P. Grau Sr., J.D. Barry D. Flagg, CFP®, CLU, ChFC

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Today’s Ethics in Action Session O!ers 2 CE Credits

Join Dan Candura, CFP®, for a fun, informative and engaging ethics

session today from 10 a.m. to 12:15 p.m. in room 217A. Two CFP Board CE credits have been approved for this session. Animated videos and a game-show theme will keep you focused as you master the learning objectives required by the CFP Board for ethics training in 2012.

About the speaker: Dan Candura, CFP®, provides financial advice and education to consumers and financial professionals. As founder of Candura Group LLC, he provides ethics training across the country through in-person courses and webinars. As president of PennyTree Advisers LLC, an RIA firm in Massachusetts, he provides personal financial planning for consumers, financial educa-tion counseling to employees in workplace settings and litigation support and forensic financial analysis services for attorneys. He’s an FPA member, a NAPFA registered financial planner and a FINRA arbitrator. Since 2010 he has served as the CFP ambassador for Boston. Candura served on the board of directors of Certified Financial Planner Board of Standards Inc. from 2004 to 2008 and is past chair of the Board of Professional Review.

He chaired the task force on CE and competency for CFP Board. He taught financial planning, insurance planning and retire-ment planning in the Sawyer School of Business at Suffolk University in Boston.

Leave this session with:• a greater understanding of

financial planning, including its process and subject areas

• knowledge of the required elements of a written agreement when financial

planning services are provided

• knowledge of the elements of the fiduciary standard and when it applies

• tips for applying disclosure requirements

Dan Candura, CFP®

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FPA EXPERIENCE 2012 ExhibitorsCompany Booth#

361 Capital 826529 College Savings Plans 807Aberdeen Asset Management Inc. 644Absolute Capital 227AdviceIQ 229Advisor Partners LLC 726Advisor Software Inc. 640Advisory Trust Company of Delaware 918AFCPE 834American Funds Distributors Inc. 714AmeriFunds Diversified Funding LLC 217Ameriprise Financial Services Inc. 418ATBS 437Ave Maria Mutual Funds 510BOK Financial Advisor Trust Services 513BridgePortfolio Inc. 220BrightScope Inc. 1017CFA Institute 909CFP Board of Standards 917Charles Schwab Advisor Services 326CMG Capital Management Group Inc. 212Cole Real Estate Investments 919College for Financial Planning 831College Savings Bank 739Compass EMP Funds 225Copytalk LLC 1019Coventry 410Davis Advisors 813Dicks and Nanton Celebrity Branding Agency 1018Docupace Technologies 232DundeeWealth U.S. LP 743E.I.I. Realty Securities 819Eckard Global LLC 208

Equity Trust Company 626EverBank 628FactSet 745fi360 405FinaMetrica Pty Limited 833Finance Logix 927Financial Advisor Magazine 414Financial Planning Association 426FiPath Inc. 913First Command Financial Services 732Fiserv 925Foundation for Financial Planning 815FPA Funds 830FPA Practitioner Resources 1006Frost Investment Advisors LLC 836Hancock Horizon Funds 926Institute for Divorce Financial Analysts 1005Interactive Advisory Software Inc. 906Interactive Brokers 646InvestmentNews 1009IPS AdvisorPro 832iShares 910John Hancock Financial Network 407Junxure 505Kaplan Schweser 728KBR Capital Partners 638Keeley Funds Inc. 310Laserfiche 317Leuthold Funds 308LPL Financial 331MacroRisk Analytics 439Markel Cambridge Alliance 435Matson Money 929Meridian-IQ 233Merk Investments LLC 1026

MetLife 606MFS Investment Management 234Mirae Asset Global Investments 336Money Concepts 218Money Tree Software 905MoneyGuidePro 630Morningstar 708National Endowment for Financial Education 817Nationwide Financial Services Inc. 806NetWorth Services Inc. 706New York Life/MainStay Investments 409Noble Royalties 207Omyen Corp. 805One Reverse Mortgage 915Options Industry Council 305Orion Advisor Services LLC 509Paychex Retirement Plan Services 814Peak Advisor Alliance 613Pendo Investments 228Permanent Portfolio Family of Funds Inc. 306PlanPlus Inc. 226Protected Tomorrows 211Pyxis Funds LP 340Rainier Investment Management Inc. 1025Realty Capital Securities LLC 311Redtail Technology 933Ryan Insurance Strategy Consultants 1030Saturna Capital 810SBAuer Funds 718Scottrade Advisor Services 820Scout Investments 729Security Benefit Corporation 1029SEI Investments 406Sincere & Co. LLC 727Smarsh 219

Source Media 828SQN Capital Management 1028StarPoint Consulting Group 205State Life Insurance Company 507Summit Business Media 610SunGard 1020Symetra Financial Corporation 506T. Rowe Price 825TD Ameritrade Institutional 617Thornburg Investment Management 809TIAA-CREF 737Trust Company of America 920Tuition Plan Consortium— Private College 529 935U.S. Global Investors Inc. 325USAA 307Utah Educational Savings Plan 206Virginia 529 College Savings Plan 907Waddell & Reed Financial Services Inc. 725Wealth Advisor Publishing Inc. 214Wealthcare Capital Management 327WealthCounsel Advisors Forum 213WealthManagement.com 816Weitz Funds 720Westcore Funds 930XTRAC Solutions 338Zeiders Enterprises Inc. 808Zywave Inc. 318

Exhibit Hall HoursToday: 8:30 a.m.–3:15 p.m.

*Exhibitor list as of Sept. 18. Subject to change.

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Make an investment that counts—become an FPA Institutional Member today!

Contact Corporate Sales: (800) 322-4237, option 5, [email protected], or FPAnet.org/PartnerWithUs

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Experience 2012 Daily Pulse - Financial Planning Association - Oct. 1, 2012

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Transcript of Experience 2012 Daily Pulse - Financial Planning Association - Oct. 1, 2012