Marketing Forward means being Customer Obsessed

Marketing forward means being Customer Obsessed There has been a paradigm shift in the way consumers and brands interact. Consumers have more choices in terms of

what they buy, from whom and when, while brands have more ways to connect and stay connected than ever before. The

most successful marketers understand this new reality and have adjusted their communication strategies to become

nothing short of customer obsessed. For marketers looking to connect, engage and empower their customers to become

vocal brand advocates, Experian Marketing is who they turn to. Through a flexible portfolio of consumer data and insight,

digital marketing technology and data management services, we enable marketers to make meaningful connections with

their customers across all touch points while generating maximum return on investment.

ENGAGEUse integrated programs that recognize and reward your customers for their business and drive higher response rates.

•Integrated email, mobile and social campaigns

•Lifecycle, recognition and rewards

•Retargeting and remarketing

•Customer data integration and linkage

•Retention, loyalty and re-activation

•Cross-channel dynamic content

CONNECTActivate digital-marketing programs that deliver the right message across display advertising, social media, search and email.

•Audience identification, profiling and segmentation

•Targeted display advertising

•Facebook advertising optimization

•Search and affiliate strategy

•Email campaign management

“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintain a strong relationship with lifelong customers while ensuring that we continue to grow our customer base.” — G. Segal, Founder and CEO, Crate & Barrel

EMPOWERSimplify the process of social sharing and encourage customers to share with their friends and drive more traffic to your site.

•Single-click Facebook Like

•Social sharing, bookmarking, tagging

•Forward to a friend

•Facebook Connect

•Ratings and reviews

“The partnership with Experian has been a long and successful one. Experian has helped Crate & Barrel maintain a strong relationship with lifelong customers while ensuring that we continue to grow our customer base.” — Crate & Barrel

DIGITAL MARKETINGAudience-centric marketing across all channels

Alchemy SocialImprove brand engagement, fan acquisition and direct response for Facebook ad campaigns using Alchemy Social, a platform for creating, managing and optimizing social advertising campaigns. Alchemy Social boasts the longest-standing and most knowledgeable client services team in the industry – delivering successful Facebook ad campaigns since 2007. As one of Facebook’s original Ads API partners, Alchemy Social was the first to launch self-service ad tools and continues to partner with Facebook to deliver the best technology products to our clients.

Audience IQA display advertising platform that allows advertisers to seamlessly integrate consumer data to drive targeted advertising. As a full-solution provider of advanced advertising, Audience IQ enables cost-efficient audience targeting that goes beyond simple demographic or contextual targeting. With Audience IQ, advertisers get both audience quality and reach because we improve advertising effectiveness by reliably delivering an online addressable audience that exceeds millions of consumers.

CheetahMailIntegrated email marketing service with the scale and expertise to deliver winning email, social, mobile and display advertising programs. As one of the most recognizable and highly regarded service providers along with the industry’s largest client services team and sophisticated digital marketing technology, CheetahMail helps marketers maximize the relevance and precision of their communications. Our global client base includes the world’s most recognizable brands.

ConversenConversen offers a data-driven, fully-integrated platform that helps marketers navigate the landscape of customer interactions. With Conversen, marketers can take advantage of all their customer data from any source, to deliver highly targeted and personalized messages across channels like email, mobile, web, data, print and social — in real time. Conversen allows users to point-and-click their way to sophisticated interactions that speak to their customers’ immediate needs by delivering the right message, to the right person, in the right channel, on the correct device at precisely the right time.

“We have been longtime partners with Experian CheetahMail, so when they came to us suggesting a new way to attain email subscribers, we knew that it would be another success to add to our list” — Sport Chalet

Attitude

ConsumerViewSM

Draw from the most complete demographic, firmographic, transactional and behavioral information available to gain powerful data from one resource. With added understanding of customers plus easy-to-implement applications, marketers can harness key insights, improve campaigns and enhance customer loyalty.

HitwiseHitwise delivers daily insights from the world’s largest sample of online consumer behavior to enable marketers to better understand their customers and targets across an industry or within highly defined consumer segments. Combined with demographic, life stage and other offline data from Experian, Hitwise increases marketing effectiveness and the return on search, display, affiliate, email and social marketing campaigns.

Mosaic® Consumer lifestyle segmentation system that creates a common customer language to define, describe and engage customers across the most impactful channels with confidence. Using Mosaic USA lifestyle segmentation, marketers can identify and anticipate the behavior, attitudes and preferences of their best customers and reach them in the most effective ways with the best messages.

SimmonsSyndicated and custom research that brings consumer targets to life with vivid and complete audience profiles, including lifestyles, attitudes, brand preferences as well as traditional, digital and mobile media usage. For 60 years, Simmons has delivered the superior consumer research insights that performance-driven marketers need to make confident decisions necessary to grow their business.

CUSTOMER INSIGHTA vivid picture of how consumer behavior drives precision targeting

“Hitwise is a crucial tool for profiling our visitors and allowing us to target our advertising and messaging to them, directly.” — Shopzilla

Cross-Channel Data ManagementTechnology and services that help marketers achieve the goal of truly integrated marketing by creating a single multi-channel audience targeted across all media. Through unique and proprietary linkage technology, marketers can connect their customer records, transactional records and Experian’s unparalleled consumer data to online and offline advertising media, providing a consolidated, actionable view of multi-channel program impact and measurement of marketing ROI.

QASTools that help marketers accurately capture and maintain customer contact data at the point of entry, ensuring accurate information across the enterprise. With accurate contact data, marketers can append individualized customer intelligence in real time to enhance offer strategies and lead follow up. Realize increased efficiency, better customer service and improved marketing capabilities.

DATA MANAGEMENTIntegrated, linked and actionable customer data

”Since implementing QAS ProWeb ... we’ve managed to improve our customer data, reduce costs and provide a better customer experience — all while staying way ahead of the ROI. Overstock.com is thrilled with the first-class products and services that have been provided; Experian QAS is clearly an industry leader.” — Overstock.com

For more information on Experian Marketing Services, please call 1 877 870 5663 or visit us online at www.experian.com/marketingservices.

Experian Marketing Services955 American LaneSchaumburg, IL 601731 877 870 5663www.experian.com/marketingservices

©2012ExperianInformationSolutions,Inc.•Allrightsreserved Experian and the Experian marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc.

Other product and company names mentioned herein are the property of their respective owners.

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