Expedia at London Technology Week 2015
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Andreas Nau Managing Director of Expedia Central Europe
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Transcript of Expedia at London Technology Week 2015
Andreas Nau Managing Director of Expedia Central Europe
100,000 websites
Let’s retire the Ticket machine!
Computing costs in $ per 1 MM transistors
Storage costs in $ per Gigabyte
Source: KPCB John Hagel, Deloitte 5/14
$1000
$10
1990
$0.1
The cost of data and storage has fallen dramatically bringing new challenges and opportunities
$0.01
2014
$1.0
$100
PRINCIPLE #1: BE SCIENTIFIC
• Focuses on Complete Solutions
• Relies heavily on assumptions • Leads to infrequent releases
Traditional Development…
Ask a (simple) question
Collect observations
Construct a hypothesis
Test as quickly as possible
Analyze/Report/Repeat
The scientific method is the state-of-the-art system to de-risk investment.
Make small changes ……frequently
+1500
c. 200
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
6.7BILLION 200 page books
Enough Data to fill
700 Data Scientist and
Analysts
And over
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
Resource for Insight not just Information
Let the Customer Decide
“Multiply, vary, let
the strongest live...”
― Charles
Darwin
Innovation fueled by Test and Learn
50% of customers shop across multiple devices
How can we make this simpler for our customers?
PRINCIPLE #2: MAKE IT INSTANT AND FUN
The world is becoming more distracted
0
2
4
6
8
10
12
14
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Human Attention Span is Shrinking 12 seconds
1 SECOND LESS THAN A GOLDFISH
8 seconds
Solving problems releases tension and creates delight
HOW CAN WE MAKE THIS SIMPLER FOR OUR PARTNERS?
PRINCIPLE #3: CHALLENGE THE STATUS QUO
5,000,000,000 AIR SEARCHES IN 2014 5,000,000,000
Is flight selection all about price? © 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
01/14 04/15 12/15
People will share views on flight quality ….if you make it simple
+5 million
Expedia brand data
+3
million
© 2015 Expedia, Inc. All rights reserved. Confidential and proprietary
Whole product information influences decisions
JIRO DREAMS OF
SUSHI
PRINCIPLE #4 MAKE IT BETTER EVERYDAY – FOR EVERYONE
SOURCE: WIX.COM
THIS IS ONLY THE BEGINNING….WATCH THIS SPACE
