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14th

Middle EastIron & SteelConference

Reasons to attend

• Network in the region’s premier executive event with

over 500 decision makers present

• Make a move and build relationships with the newly

opened markets of the region

• Hear how industry leaders have come out of recession

and moved into profit

• Analyse the region’s potential growth hot spots

• Predict where the opportunities for growth are and

where the main drivers of demand will come from

“Best attended and most informative

steel meeting in the region”Dave Edwards, Project Director,

WS Atkins Overseas Ltd

“It is a real networking opportunity

with global market leaders and decision

makers and the same time and place”

Bahram Moeinvafa, Technical Director, Rareglove Inc

Gold sponsors Silver sponsor Bronze sponsors

13-15 December 2010 n Grand Hyatt, Dubai

For more information and to register, please visit

www.metalbulletin.com/events/meis

Register ONLINE before27 August 2010 and SAVE US$500

OVER 500expected delegates

Media partnersOfficial publication

Acknowledged as the largest and most important event in the region’s calendar, Metal Bulletin Events’ 14th Middle East Iron and Steel Conference will bring together the world’s leading steel producers, government officials, miners, traders and end-users to discuss the key issues affecting supply, demand, price and the industry at large in one of the most diverse markets in the world.

Whilst post crisis doubts remain over the future of the industry, the Middle East has proved resolute in the face of multiple challenges. The conference will focus on these challenges, how they have been dealt with, and the opportunities for future growth. In addition Metal Bulletin Events reintroduces extended breaks with a new look networking notice board to facilitate making new connections and doing business.

14th Middle EastIron & Steel Conference

Topics to be discussed• The competition and switch in growth between Abu

Dhabi and Dubai, if and when will Dubai bounce back?

• Who has the channels into Iraq?

• Tariffs, caps, and quotas, is protectionism needed?

• How the balance between Chinese steel demand and production will affect the region

• Governments support for the development of the regions infrastructure, and what it will mean for demand

• Can GCC producers cooperate to bring stability to the market?

• Will smaller players have to merge to survive?

• Raw materials and pricing systems, the industry responds

A few of the speakers already confirmed:

• Bhaskar Dutta, CEO, Al Jazeera Steel Products Co

•Rama Ayman, Managing Director, Hatch Corporate Finance

• Enzo Ruscio, Executive Vice President, Danieli

•Dr Piero Francese, Regional Commercial Director, Vesuvius Mid East Ltd

•Hadi Hami, Senior International Steel Trader, Alam Steel

•Ralph Leszczynski, Head of Research, Banchero Costa Group

•Abu Bucker Husain, CEO, Al Ghurair Iron & Steel LLC

• Stephen Montague, Commercial Vice President, Midrex Technologies, Inc.

Where did last year’s delegates come from?

l America 3%

l Europe 32%

l Asia & Australasia 14%

l Middle East & Africa 51%

l CEO/Chairman/Managing Director/Executive Director/Director/Vice President 34%

l General Manager/Commercial Manager 35%

l Trader/Sales Director/Sales Manager/Marketing Manager 20%

l Other 11%

“The conference provides an excellent

platform to network with all the major

players in the region”

B.S.Shetty, Commercial Manager,

Al Ghurair Iron and Steel

“Information provided will allow our

company to plan strategic direction for

the near future”

Greg Podlecki, Sales Manager,

TM GE Automation Systems

9.30am – 4.30pm

PRE-CONFERENCE SEMINAR By THE SMS GROUP Open to registered delegates only

Highly efficient technologies and environmental protection SMS group is active in plant construction and mechanical engineering for the industrial processing of steel, aluminum and nonferrous metals. It’s business areas, SMS Siemag and SMS Meer supply machinery and integrated solutions for metallurgical process technology, casting and rolling technolo gy, as well as shaping and refining. SMS Siemag’s and SMS Meer’s technologies combine both, high-level environmental protection and a maximum value of efficiency.

SMS group considers the environment not only to be a matter of laws and standards but as a matter of responsibility and economic gain. The group will be running a pre conference seminar on highly efficient technologies and environmental protection which all conference delegates are welcome to attend at no extra cost.

9.20am

Chairman’s opening remarks

9.30am

SESSION 1: Keynote producers presentation panel: responses to a challenging year• Creating cooperation between the regions steelmakers to bring

stability to the market• How can low demand and high prices be justified and is there a

clear picture of how long the limited demand will last? • Will smaller players have to integrate to survive? • Has the market been over responsive to rumours? • Developing a framework in which the industry can work together

to stabilise on a quarter by quarter basis• Is the region too fragmented for collective action? • Trends in demand for the short to medium term• Strategic market outlook for long products in the region • The potential for growth in demand for flat products

11.00am

Morning refreshments and networking break with a new look networking notice board to facilitate making new connections and doing business

11.45am

SESSION 2: Raw materials and iron ore pricing: what changes mean for producers and how they will respond• How the new pricing system is going to work and the viability of

stable pricing for iron ore• How manufacturers responded and protected themselves from

the volatility in pricing to ensure security of supply of scrap and iron ore

• The link with freight and seasonal price increases, and can they be digested in parallel with the iron ore cost?

• How steel producers are changing their systems in reaction to the pricing system change

• Is there still confusion in the market?

1.15pm

Networking lunchSponsored by

2.30pm

SESSION 3: Drivers of demand and sustainable investments: a review of construction, infrastructure and oil and gas projects across the region• How the regions construction giants see future demand in the region• What are the projects that will now drive the demand for steel?• How can steelmakers adjust to the needs of their clients?• The impact of government strategy and support for the development

of the regions infrastructure and what it will mean for demand

Regional case study: the UAE• How Abu Dhabi has surpassed Dubai as the Emirates stalwart • If and when will Dubai bounce back, will there be traffic

jams again? • The sustainability of growth in Abu Dhabi: can the market stay

active enough to allow Abu Dhabi establish itself as the major hub?• The potential for Bahrain to overshadow the Emirates

Project case study: environmental regulation and the link to new projects• How the region’s steelmakers can provide for green developments• Will further environmental regulations come in and will they be

region wide?• Do producers understand environmental requirements • Are mega projects back on the agenda?

4.00pm

Afternoon networking and refreshments

4.30pm

SESSION 4: Global and regional finance, how will steel growth be financed?• How the downturn in Europe has affected the region. Who’s next? • The banks perspective on financing new projects in the region• If the banks are ready to finance projects again, how will it be done?• How to make projects attractive for international financing and

protect your existing assets in the global recovery• Will we witness the re-emergence of state funding?

6.00pm

Networking drinks and end of day one

Monday 13 December, 2010

DAy ONE: Tuesday 14 December, 2010

DAy TWO: Wednesday 15 December, 2010

9.00am

Chairman’s opening remarks

9.10am

SESSION 5: New projects and developments: a review of projects and their impact on the market• An overview of the major new raw material and steel making

projects in the region• What will the capacity be for each product and do they suit the

needs in the local markets? • A review of where all the new capacity go and whether it will

lead to over supply • Are more international investors going to move into the market,

will they attract government backing, can they manage?

10.45am

Networking break and refreshments

11.15am

SESSION 6: The major challenges the regions markets face: the governments and industry strategies• Tariffs, caps, and quotas, is protectionism needed? • Is the 5% protection tariff enough to protect local producers? • A review of what governments are doing to sustain the

industry• Do producers really need protection?

Product quality: has illegal trade stopped the sale of legitimate products• Is a substandard quality of material being accepted in the region?• Are the quantities of inferior product high enough to dent the

legitimate market

SESSION 7: Market Focus

How the balance between Chinese steel demand and production will affect the region• The Chinese government’s attitude towards the steel industry• Further examination of a possible export market

Channels into un-established markets: how to do business in Iraq• Are Jordan and Syria the only routes for sourcing steel into Iraq?• What investment is going into the Iraqi market?• Will Iraq become an export market?

Integrating the North African market into the region• A review of what’s happening in North Africa and opportunities

for growth and trade• New projects in Egypt and their impact on the wider

regions markets

The growth of India on the world stage• How Indian producers forecast the future market

relationship between India and the GCC• A forecast of Indian steel demand and the import/export

dynamic

1.15pm

Lunch and end of conferenceSponsored by

The JV of the Russian group Metalloinvest and Sheikh Sultan Bin Khalifa Bin Zayed Al Nayan Hamriyah Steel’s new 1 mio tpy bar mill is located in the Emirate of Sharjah and went into commercial production early this year.

The mill produces bars from 10 - 40 mm and is charged with 125 - 170 mm square billets from a walking beam furnace with a capacity of 180 t/h. The mill consists of horizontal and vertical housing-less stands which can partly operate both in horizontal and vertical mode, together with quick changing equipment. At the finishing end a fully automatic cooling bed, cutting facilities in addition to a bundling and tying station are installed.

The completion of the DRI-based minimill #2 by 2011, will keep ESI in line with Abu Dhabi’s ‘Vision 2030’ project, to be the No. 1 steel producer in the Gulf region and a global player in the marketplace, with reliable and competitive production of over 3 Mtpy of bars, wire rod, and heavy sections.

Plant visit will be at the nearby benchmark DRI-based minimill #1 for bars and wirerod, which, amongst the other top technologies, incorporates the most performing single module DRI plant in the world.The two complexes are supplied by Danieli on a LSTK basis.

Note: Metal Bulletin Events reserve the right to alter the venue, timings and/or speakers. ©Metal Bulletin Ltd, part of Euromoney Institutional Investor PLC group.

Wednesday 15 December, afternoonField trip to Hamriyah Steel

Related eventMiddle East Steel Tube and PipeFebruary 2011, Abu Dhabi, UAEwww.metalbulletin.com/events

Thursday 16 December, morningField trip to Emirates Steel Industry minimill, Abu Dhabi

Both field trips are optional and available to registered delegates only. Please register your interest on the booking form

Stand out in front of an audience of senior decision makers and budget holders. Taking a sponsorship option or exhibition stand is the most cost-effective and targeted way of reaching key executives from across the iron and steel sector.

Sponsorship OpportunitiesShowcase your company and increase your brand awareness at the 14th Middle East Iron & Steel Conference. Sponsoring an element of the event ensures your company features at the forefront of the conference. Join us and highlight your company’s expertise and competitive edge to the key decision makers in the iron and steel industry. Raise your company profile before, during and after the event using our unique sponsorship options. Sponsorship offers longevity, packages are tailored so that your company can gain exposure from the time of inception to the event itself. By taking a sponsorship option at the event, you will have your logo displayed on the main conference stage and create an opportunity for potential clients to contact you by showcasing your company details in the delegate documentation and on the conference website with a hyperlink to your corporate homepage.

Platinum, Gold, Silver & Bronze sponsorship packages are available offering various degrees of exposure. We can customise a variety of options to suit your budget, objectives and aspirations, examples include:•Delegate Bar Sponsor – maximise exposure in the

exhibition and refreshment area with extensive branding in and around the exhibition and refreshment area

•Delegate Bag Sponsor – your company logo on the move for maximum effect

•Writing Folder Sponsor – your company logo on the folder that will be kept and used by delegates after the conference

•Take an Exhibition booth – showcase your company and maximise networking opportunities with senior decision makers from across the sector in the busy refreshment and exhibition area

Some of the companies of the near 500 delegates that attended in 2009• AB (ASE) Metals• ABB Switzerland Ltd• Arab Iron & Steel Corporation• Arab Iron & Steel Union• ArcelorMittal• Banque de Commerce et de

Placements SA BCP• BHP Billiton• BNP Paribas (Suisse) SA• BSE Badische Stahl-

Engineering GmbH• C Steinweg Oman• C/G Electrodes• Carbofer SA• Cargill Ferrous International

Dubai• Credit Suisse• Danieli & Co SpA• Dastur International Inc• Data Steel Pipe Ind PVT Ltd• Dorada Trading AB• Ekinciler Iron and Steel

Ind Inc• Emirates Steel Co LLC• Emirates Trading Agency• Ezz Steel Co• F J Elsner Trading DMCC

• Fadi A Debahy & Co• Future Iron & Steel Co• GIIC- Gulf Industrial

Investment Co• Gol-E-Ghohar Iron Ore

Company• Graphite India Ltd• Gulf Ferro Alloys Co• Gulf United Steel Holding

Company (Foulath)• Iranian Engineering &

Development Gas Co• Island View Shipping• Kandil Steel• Kibar Inc• Kumba Iron Ore• Liberty Commodities Ltd• Libyan Iron & Steel Co• LKAB SA• Lucky Group• Macsteel International• Mechel Trading AG• Metal and Waste Recycling

Ltd• Metinvest SMC• Metso General Trading LLC• Nucor Trading SA

• O Al Harbi & M Al Saari Partners Co Ltd

• Oman Shipping Company SAOC

• Protrade• Qatar Steel• SABIC• Saudi Iron & Steel Company

(Hadeed)• Saudi Voest Alpine• Steelmont Trading Ltd• Stemcor• Sumitomo Corporation• Tara Tarh Engineering Co• ThyssenKrupp Mannex GmbH• United Gulf Steel Mill Co Ltd• United Iron & Steel Mfg Co• Universal Metal Coating Co

Ltd (UNICOIL)• VA Intertrading

Aktiengesellschaft• Vale• Vale Middle East• Vametco Alloys (pty) Ltd -

Part of the Evraz Group• Vesuvius Corporation S A• Zamil Steel Industries

Exhibition OpportunitiesThe 14th Middle East Iron & Steel Conference exhibition area

acts as the heart of the networking activity and provides

the perfect opportunity to showcase your company, services

and achievements whilst establishing business contacts and

ensuring your clients know where to find you. Exhibiting at

the 14th Middle East Iron & Steel Conference is an investment

into your company’s future success; it will provide you with

the ultimate tool to achieve your goals by delivering a targeted

audience of over 500 decision makers.

As an exhibitor you will have the opportunity to:• Network and do business with industry decision makers• Target new customers, build and reinforce relationships• Create greater company exposure• Showcase your products, services and achievements• Launch a new company, service or product• Increase your sales• Attend the conference and improve your industry knowledge• Relax and enjoy communicating with colleagues old and new

at the evening receptions

Sponsorship & exhibition opportunites

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To find out more about tailored sponsorship or to reserve your exhibition booth, please contact: Charlie Shelley-Smith. Tel: +44 (0) 20 7779 8106 Email: cshelleysmith@metalbulletin.com

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14th Middle East Iron & Steel Conference13-15 December 2010 | Grand Hyatt, Dubai

PLEASE COMPLETE IN BLOCK CAPITALS

Family Name (Mr/Miss/Mrs/Ms/Dr)

First/Given Name

*Delegate Email

*Administrator’s Email

Position in Company

Company Name

Address

Postal/Zip Code

Country

Tel + Fax +

Please indicate your three main metals interests in order of preference:

1 2 3

What is your company’s main business activity?

*Delegates must give an email address in order to receive booking confirmation and

access to the Delegate Messenger System.

If your organisation is tax registered within the European Union please provide your company VAT number:

Our VAT Number is GB 243 31 57 84 Please tick if you are not registered for sales tax.

Online: www.metalbulletin.com/events/meis

VENUEGRAND HyATT DUBAIBooking your accommodation: Dubai’s luxury city conference hotel, Grand Hyatt Dubai, towers majestically by the edge of Dubai’s historic creek. Set within 37 acres of landscaped gardens, our Dubai hotel is an outstanding combination of resort facilities, luxury hotel guest rooms and suites, residential apartments and one of the most advanced conference centres in the United Arab Emirates and Middle East.

Contact information:Address: P.O. Box 7978, Dubai, United Arab EmiratesTel: +971 4 317 1234www.dubai.grand.hyatt.com

REGISTRATION RATES

Online Via Tel/Fax

Before 27 August 2010 US$1,699 US$1,799

Before 22 October 2010 US$1,899 US$1,999

Thereafter US$2,099 US$2,199

If your details above are incorrect please amend them here.

DATA PROTECTION NOTICE: The information you provide will be safeguarded by Metal Bulletin, part of the Euromoney Institutional Investor PLC group, whose subsidiaries may use it to keep you informed of relevant products and services. We occasionally allow reputable companies outside the Euromoney Institutional Investor group to contact you with details of products that may be of interest to you. As an international group, we may transfer your data on a global basis for the purposes indicated above. If you object to contact by telephone fax or email please tick the box. If you do not want us t o share your information with other reputable companies please tick this box .

BOOKING CONDITIONS: Registrations can only be confirmed upon receipt of payment or proof of payment and discounted fees will only apply when payment is received within the offer period. If you are not able to attend, a substitute delegate will be accepted. Cancellations must be received 28 days before the Conference to qualify for a full refund less US$135 administration fee. It may be necessary for reasons beyond the control of the organisers to alter the content, timing and venue. In the unlikely event of the Conference being cancelled or curtailed due to any reason beyond the control of Metal Bulletin Ltd., or it is necessary or advisable to relocate or change the date and/or location of the event, neither Metal Bulletin Ltd., nor its employees will be held liable for refunds, damages and/or additional expenses which may incurred by delegates. We therefore recommend prospective delegates to arrange appropriate insurance cover.

Easy ways to register

I am interested in the free pre-conference seminar I am interested in the free field trip to Hamriyah Steel I am interested in the free field trip to Emirates Steel Industry minimill

(seminar and field trips available to registered delegates only)

Metal Bulletin Events Tel: + 44 (0) 20 7779 8989 Fax: + 44 (0) 20 7779 8294 Email: marketing@metalbulletin.comCC Booking Hotline: + 44 (0) 20 7779 7999 Address: Metal Bulletin Events, Nestor House, Playhouse yard,London, EC4V 5EX, UK

METHODS OF PAyMENTSPLEASE SIGN THE FORM IN ORDER FOR REGISTRATION TO BE PROCESSED

Signature

Date

To make a payment by credit card, please call +44 (0) 20 7779 7999or visit www.metalbulletin.com/events/MEIS to book and pay online

I would like to pay by bank transfer.Option only available before 15 November 2010.

Note: Full bank details will be emailed to you with your booking confirmation. When

paying by bank transfer, please ensure that you transfer enough funds to cover the full

price of your purchase, plus any bank charges you may incur.

IMPORTANT: Please make sure you quote your full invoice number, details can be

found on your invoice.

Visas are the responsibility of delegates

Fees: The conference fee includes attendance at all sessions, refreshments, welcome

reception, lunch and access to online conference documentation.

Indian based delegates: Price quoted net is exclusive of any TDS /Withholding Tax.

Any deductions would be liable unless an original Withholding Tax Certificate is

forwarded to Metal Bulletin Ltd.

Accommodation: The fee does not include accommodation. A limited allocation

of rooms has been reserved at the conference hotel. Delegates will be sent an

accommodation booking form along with confirmation of registration. This form

should be completed and returned to the hotel.