expansive and accessible as it’s ever been. search of...
Transcript of expansive and accessible as it’s ever been. search of...
Adventure is timeless, but every generation experiences it through its own lens. Today, that lens is as expansive and accessible as it’s ever been.
Today’s adventurers might be climbing a Colorado 14er; you might be driving the Baja Peninsula in search of uncrowded waves, camping in the backyard to watch a meteor shower, or just exploring a
new-to-you mountain town. If you’re having new experiences and pushing your boundaries, it counts. ASN provides ideas, information, and inspiration to anyone who values experiences over possessions
and is more comfortable outdoors than in.
Adventure Sports Network
We are content creators who publish achievable inspiration for multi-sport millennials that don’t identify as single sport enthusiasts.
ASN creates content funnels to new sports, adventures, gear, and lifestyles for all outdoor devotees.
WHO WE ARE
Adventure Sports Network
ASN’s staff and contributors reflect their audience: millennials who don’t define themselves by a single sport or lifestyle,
but rather by a desire to explore many in search of new and meaningful experiences.
ASN launches in partnership with a portfolio of the biggest titles in action and adventure sports, including Surfer, Powder,
TransWorld Snowboarding, SUP, and more, each providing original content targeted to a general-interest audience.
ASN’s extended network of content partners include like- minded titles like Backpacker, Herewith, The Drake, Hipcamp,
and more, ensuring the editorial mix is always diverse and evolving.
OUR UNIQUE VALUE PROPOSITION
Adventure Sports Network
ASN TOTAL AUDIENCE GEN Z CONSUMER (13-24) MILLENNIAL CONSUMER (18-34)
8.3M+ consumers ages of 18-34, identify hiking as an aspiration
1 in 3 associate their lifestyle with outdoor (camping, hiking, climbing) lifestyle
1 in 4 associate their lifestyle with adventure travel
1 in 4 associate their lifestyle with eco- friendly/environmental issues
1 in 5 associate their lifestyle with health and wellness
1 in 4 associate their lifestyle with yoga/ pilates
95% value authenticity, being true to themselves as they follow their inner explorer
86% need to seek adventure in their everyday lives
143% more likely to be a Healthy Lifestyle Super Influential Consumer
OIA 2017 Participation Report Sources: Label Networks, Gathered in 2016 Across TEN Adventure Sports Group – Source: 2016 comScore
THE AUDIENCE
95% have a high curiosity for exploring more and learning new things
93% feel it is important to do things that bring further enjoyment in their lives
1 in 2 associate their lifestyle with photography
1 in 4 associate their lifestyle with action sports (skate, surf, snowboard, BMX)
23M+ consumers ages of 18-34, identify camping as an aspiration
18.9M+ consumers ages of 18-34, identify backpacking as an aspiration
20% YOY growth in new sessions from ages 25-34
Users are spending over 2:00 minutes in emerging categories Camping, Hiking, Travel, Gear, and Culture
20% YOY growth in active female audiences
44% YOY growth in enthusiasts who identify as travelers and air travelers
145% plus YOY growth from new content distribution partners, creating new audiences and communities
PROOF OF CONCEPT
Source: GrindTV.com - 2016 and 2017.
AUDIENCE
Total Audience 2.3M
Web 1.5M
Average age 37
Average household income
$81K
Social 830K
Average age 32
Average household income
$101K
Adventure Sports Network
Original TEN Brands
Content created by TEN brands, Powder,
Surfer, Canoe & Kayak, Transworld Skateboarding &
Snowboarding, SUP, Bike, Ride BMX, Transworld Motocross and
Snowboarder.
Partner
Syndicated content by our partners, such as
Backpacker, Herewith, The Drake, Hipcamp, and
more.
Content created by the ASN editorial team, senior writers, and
contributors.
ASN Partner Opportunities
GOLD
Guaranteed Amount of Impressions:
2,549,615
Duration: 1 month for media 3 months for content
Cost Per Campaign: $35K
Content
Two Pieces of Branded Content: One article (text + photo) and one socially optimized video
Two Product Integrations into ASN original features
Two Content Distribution Packages with partnered supplied content
Social
Organic Facebook, Instagram, and Twitter support, as well as social amplification and targeting on Facebook and Instagram
Digital
High impact One Month SOV Digital Media Campaign
SILVER
Guaranteed Amount of Impressions:
1,412,755
Duration: 1 month for media 3 months for content
Cost Per Campaign: $20K
Content
One Piece of Branded Content: One article (text + photo)
One Product Integration into ASN original feature One Content Distribution Package with partnered supplied content
Social
Organic Facebook, Instagram, and Twitter support, as well as social amplification on Facebook and Instagram
Digital
High Impact One Month SOV Digital Media Campaign
ASN Partner Opportunities
BRONZE
Guaranteed Amount of Impressions:
666,213
Duration: 1 month for media 3 months for content
Cost Per Campaign: $10K
Content
One Product Integration into ASN original feature
One Content Distribution Feature with partnered supplied content
Social
Organic Facebook, Instagram, and Twitter support, as well as social amplification on Facebook and Instagram
Digital
High Impact One Month SOV Digital Media Campaign
ASN Partner Opportunities
Partner Content S olutions
Use our editorial voice a n d re a c h to c re a te (or distribute) co nte nt that aligns with your bra n d
Adventure Sports Network
BRANDED CONTENT FEATURE
Use ASN’s editorial voice to create new original content (traditional text and photos or video) that integrates
your brand’s message, product, or position in the market to engage with active, outdoor millenials.
PRODUCT INTEGRATION
The ASN editorial team will integrate your product into one of their existing an original content features where all
product is supplied by your brand. For example, a 48-hour travel feature on Northern California with all of the imagery (or video) featuring your brand’s product.
CONTENT DISTRIBUTION
The ASN editorial team will distribute and elevate your content to a larger audience by publishing it on our website
and amplifying the content through our social channels, increasing engagement and your brand visibility.
Adventure Sports Network
TRAVEL Letters From: Photo essay of letters from a traveler in an idyllic location. Weekends: Provides readers with exact itineraries for how to spend a weekend in an active destination. Where to stay, what activities to do, where to eat. As detailed as where exactly to rent your gear or grab your cup of coffee. Cheap and Deep: The urban answer to Weekends. Cheap and deep is all about how to maximize a city on as little money as possible. What to eat, drink, see, for cheap. Speaks to younger subset of millennials with smaller budgets. Checking In: Highlighting boutique hotels, glamping sites, and other unique places to stay that fit with the trends around airstreams, tiny living, active-themed Hotels.
OUTDOOR Around the Campfire: We interview an adventure sports athlete and ask them only camping questions. Favorite place to camp, favorite meal, earliest camping Memory. Camp Cooking: Social media-facing, minute long videos showing exactly how to prepare a camp recipe. Van Tours: Video tours of amazing vanlife build-outs and characters. YouTube with text-on-screen social media cutdowns.
WELLNESS What’s Cookin’: Similar to “Around the Campfire”, we interview an adventure sports athlete only about food. Questions like favorite restaurants when on tour, smoothie recipe of choice, guilty pleasure. Training Room: Social-media-facing, minute-long videos with text on screen of an athlete performing an at-home or outdoor workout.
SOCIAL SPECIFIC Get Here Insta-ntly: Social-media-facing videos that feature an amazing destination photo from Instagram and guides the viewer on exactly how to reach that destination and what to do there. Gear Giveaways: Monthly Instagram or Facebook-facing gear giveaways with one brand to promote IG following or to gain newsletter subscribers. Contest runs on ASN channel as well as brand’s channel.
GEAR Packlist: A roundup of gear we took on a trip. Gear is photographed in use and reviewed on its performance. Mix of travel and gear. Possible YouTube extension.
NEWSLETTERS ASN Women’s: Weekly newsletter of female facing Content. ASN Gear: Weekly newsletter rounding up all ASN gear content.
FRANCHISE EDITORIAL
EDITORIAL TEAM
Gabriela Aoun Content Director Jon Perino Senior Editor Kailee Bradstreet Syndication and Wellness Editor Hayley Helms Gear Editor Ryan Brower News Editor Katie Rodriguez Social Media Manager
Adve n ture S p o rt s N et work .c o m @Adve n ture S p o rt s N et work
O n Fa c e b o o k , Insta gram, & YouTu b e
@Advntrsn O n Twitte r
Thank You
Contact: Kristen Ude P: 310-363-4010 [email protected] C: 858-232-7455