Expansion Strategies of Starbucks
25
Group 1 Expansion Strategies of STARBUCKS ABHINAV JAIN 2015002 DAMINI GOYAL 2015018 RICHA FOTEDAR 2015021 HARNOOR SAHNI 2015022 KAUSTABUH PHANI 2015027 MOHIT RAJURKAR 2015030 VISHESH SRIVASTAVA 2015061
-
Upload
vishesh-srivastava -
Category
Business
-
view
313 -
download
4
Transcript of Expansion Strategies of Starbucks
Group 1
Expansion Strategies of STARBUCKS
ABHINAV JAIN 2015002DAMINI GOYAL 2015018RICHA FOTEDAR 2015021HARNOOR SAHNI 2015022KAUSTABUH PHANI 2015027MOHIT RAJURKAR 2015030VISHESH SRIVASTAVA 2015061
Current CEO: Howard Schultz
Starbucks: A success
• The Starbucks Corporation is the largest coffee house company in the world.
• It operates 23,132 locations worldwide.• Starbucks’ share rose to 70% and EPS
by 100 times in it’s first year of public offering in 1992.
• Net revenue of Starbucks in 2014 accounted to US$ 16.447 billion
Growth in number of stores
Strategic Plans: Past & Future
Ordering made simple with Online order @Starbucks!
Ventures to new segments
Why should Starbucks be limited to Coffee Houses?
Let the music begin!!!
Who doesn’t like free internet?
& Free Music!
How about Coffee with
books?
Tweet-a-coffee campaign
Joint Ventures
International Joint Ventures on the rise
Local Menu Offerings
Serving to Culture
• Starbucks adopts to culture & people.
• Starbucks in China are larger than their American counterparts.
• Indian Starbucks have softer chairs where patrons can linger and socialize.
The End
