Expansion Bid
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Transcript of Expansion Bid
Corey Cramer, Joseph Adams, Emily Markarian, Brianna Nixon, and Allie Prosinski
Major League Baseball: Charlotte Black Bears
Who We Are● Charlotte based MLB team● First MLB team in Charlotte● Making Charlotte a 3 major
sport city● Centralized East Coast Team
Major League Baseball Map
Why Charlotte?● Charlotte is the second largest financial center in the
United States● 809,958 citizens in the metropolitan area● #14 in Forbes best places for careers● 260 energy companies employing 28,000 with 6,000
new jobs added since 2007.● Booming economy
Why Charlotte?Climate
Beneficial for baseball and the possibility for year round events with our multi-use stadium.
● Colors chosen to have uniformity for the city teams
● Black bear: only species of bear in North Carolina
● Conservation efforts saved the population (60% greater)
● Mascot spreads awareness paired with our environmentally responsible organization
Mission Statement
The Charlotte Black Bears organization seeks to provide eager fans with a positive experience at each game, serve the community of Charlotte, NC through quality baseball performance, and create traditions that will forever be a part of
the Black Bears community.
Vision StatementThe Black Bears envision more than just today. We look into the future. We envision an organization that continues to grow and expand. We envision success now and the continuous growth of success in the future. We will also protect America’s favorite pastime, make games affordable, and provide a quality experience for all who attend. We plan to give back to the community who gives so much support to us. We envision tomorrow. We envision success.
ValuesEXTERNAL ● Strive to keep quality of performance at
competitive level● Run in divisional championship and
playoffs● Winning record season to season ● Provide great experience to fans
INTERNAL ● Fans and employees first ● Communication on all levels ● Everyone on the same page● Part of a family
Organizational Goals
● Acquire top athletes from farm leagues ● Become a .500 team within 3 years ● Have at least 80% of our seats filled by the end of the 3rd
season ● Make games a fun experience for fans
○ Satisfaction survey on way out of stadium ● Increase revenue
Organizational StructureVice President of Baseball Operations and General Manager
Manager:Daryl Boston
Head Coach
Pitching Coach
Bench CoachDirector of Baseball Operations
First-base CoachBullpen Coach
First-base Coach
Assistant General Manager
Special Assistant to General Manager
Director of Scouting
Head Coach:Jason Giambi
Manager & Field Manager
Manager: Daryl Boston
Head Coach: Jason Giambi
Duke Energy StadiumHKS Architects
Promotional Tactics
● Dollar dog night and half priced beers○ 63% of people couldn’t live without at ball game
● Kids/Little Leaguer nights● Community drawing: autographs, meet and greet, seat
upgrades, dugout passes● Discounts on tickets: seniors, military, children, birthday, little
leaguer
Gameday Experience
● Kid’s area: blow ups, baseball contests, half off concessions
● Beer Garden: craft beers, gated, good environment● Charlotte's Best Walk: food from the area
○ Cheerwine, Texas Pete Barbecue, Ruth’s Salads ● Raffles, giveaways, contests, etc.
Conclusion & Thank You
BRING THE BLACK BEARS TO CHARLOTTE● Only positives come out of the Black Bears in Charlotte● Everyone wants to go support a MLB team● Along with the Carolina Panthers and the Charlotte
Hornets, the Charlotte Black Bears will be the pride and joy of the city
● Go Black Bears!