Expanding Your Freelance Business With Automated Marketing Funnels
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Transcript of Expanding Your Freelance Business With Automated Marketing Funnels
EXPANDING YOUR FREELANCE
BUSINESS WITH AUTOMATED MARKETING
FUNNELSWPATX Deep Dive
DiscussionJune 13, 2016
Sandi Batik - @sandi_batikNick Batik - @nick_batik
In the ideal Introverted Freelancer world — no human will be involved aside and that the lead will purchase using a “buy now” button on your website.
Marketing automation is the process of engaging and nurturing leads over a
period of time, until they are ready to make a purchase.
HARSH REALITY1. Most Content Sucks
2. Content Does Not Promote Itself ( needs to be entertaining, instructive, useful, with great headlines )
3. You have to demonstrate ROI - Not always money - is it creating growth and engagement?
4. You Can’t Control the Conversation
5. Search Engines Hate Lame Content ( so do Users )
6. You have to keep feeding the [content] beast Understanding a good content model - the right content for the right person
7. The Internet doesn’t care about You, Your Product, or Your Company You need to attract your core audience and convert them into customer
YOUR CONTENT SHOULD ANSWER THESE
QUESTIONS: 1.Who are you?
2. What do you have for me?
3. How is this going to help me?
4. Why should I care?
5. What should I do next? ( Call to action )
ATTRACT PEOPLE WHO HAVE PROBLEM YOU CAN
SOLVE •Paid Ads - Cost Money
•Organic - Hard Work
•Referrals - Requires a good reputation
When you’re writing you content you need to think about who you need to attract, what people need from you, what’s going to move them forward.
RETENTION• Educate
• Entertain
• Provide value
• Anticipate value to come
• THEY have a sense of early progress - quick wins
• Build a sense of community
People buy in their minds before they buy with their credit card
QUESTIONS YOU NEED TO START WITH:
• What are your constraints? What challenges do you face? ( income, profit margin, traffic )
• Things you can improve, things you can capitalize on
• What are your assets? What do you have access to that will help?
QUESTIONS YOU NEED TO START WITH:
• Work back from your end goal
• What is the funnel going to do for your business?
• Long term - medium - immediate
• What are you going to implement that will get you to what you want
• Are you measuring the right thing? What you measure you can manage.
QUESTIONS YOU NEED TO START WITH: • What’s in it for me? What is the funnel going
to do for your prospects?
• What are the pain-points they are looking to solve? The things that keep them up at night?
• It doesn’t have to be a complete solution, just something the gets them to the next step
• What’s next?
BUILDING AN AUTOMATED MARKETING FUNNEL TAKES THE
“TACKINESS”OUT OF SALES
THE MYTH:Market Automation is too complicated
and too intense for small business
THE STEP-BY-STEP PROCESS OF THE
MARKETING FUNNEL• Awareness• Interest• Decision• Action
STEPS TO THE PROCESS1. Social network followers
2. Search engine visitors
3. General content audience
4. Specific email audience
5. Customers and clients
6. Repeat customers and clients
Awareness
Interest
Decision
Action
THE 3-PAGE PROCESS
THE FUNNEL CYCLE
IDEAS FOR FUNNELS• Basic Lead Generation Funnel
• Webinar Lead Funnel
• Free Membership Funnel
• Launch Funnel
• Dynamic Evergreen Offer Sequence Funnel
FUNNEL “RULES”Deciding what to do under each condition
ONCE THEY ARE IN YOUR CYCLE…
Turning Customers into Repeat Customers
WHAT IS PERMISSION MARKETING?
• Permission
• Engagement
• Call to Action
Build your loyal tribe of followers, supporters and clients