Expand Your Reach With Flickr And Twitter

Expand your Reach with Flickr and TwitterIf you get disconnected, call 888-214-7562

Expand your Reach with Flickr and Twitter

June 9, 2008

Facilitator: Kami GriffithsPresenter: Michaela Hackner

Sponsored by ReadyTalk

Remember to call: 866-740-1260 Code: 6339392or 888-214-7562 no access code


Using ReadyTalk

• Chat & raise hand • Mute = *6,

Unmute = *7• If you lose your

internet connection, reconnect using the link emailed to you.

• If you lose your phone connection, re-dial the phone number and re-join.


You are being recorded…

• Online seminars will be available on the TechSoup website.

• You will receive a link this afternoon.


Thank you to our Sponsor!


Today’s Speakers

Kami Griffiths Michaela G. Hackner

VolunteersMegan KeaneSarah WashburnChris PetersAaron DowellMatt Palmer


Uses of Flickr: www.flickr.com

• Photo-sharing service

• Raising awareness

• Launching campaign

• Organizing, displaying, and documenting work


Building community around photos

• Flickr groups: Individual accounts, but group organizing features

• Public or private groups• Increased visibility• Another way for users to

interact and participate in community

• Humanize organization with visual images of people behind the organization and those they serve


Making the most of Flickr

• Tagging, titles, descriptions so photos are findable

• Creative Commons licensing to allow further distribution of your photos

• Privacy settings, filters to share images appropriately

• Create promotional materials: cards, mugs, t-shirts, etc.

• Online embedded editing tool


Launching campaign

• Humane Society LOLSeal Photo Caption contest

• Users submitted captions for baby seal photos


Used Flickr to display all entries

• “lolseals08” tag to keep entries together

• Link to take further action in campaign to save baby seals

• Button to spread word on Facebook


Online activism

• Oxfam advocates for Ethiopian coffee farmers

• Starbucks photo petitions


Organizing, Displaying, and Documenting Work

• No group, just “npsl” tag

• Easy way to communicate a visual concept that might be unfamiliar

• Outstanding promotional vehicle

• Record of activities to demonstrate impact to board members and constituents


Uses of Twitter: www.twitter.com

• Keep in touch with friends/micro-blogging • Ask for help • Professional development • Keep up with industry trends (use instead of or

complement to RSS) • Share industry news/articles • Promote yourself or organization by sharing links (to

blog, flickr, YouTube etc.) • Conduct an informal survey• Back and forth communication like chat – either with the

"@" reply or the "d" private reply • Connect "on the go" with mobile tweeting


How do you maximize Twitter?

• Build a community – find people to connect with via Twitterpacks, looking at your friend's contacts (and who they are sending reply tweets too), running searches on Twitter for folks with similar interests, adding folks who add you (after viewing their profile and seeing if they are relevant)

• Don't be afraid to directly connect with people you don't know – strength of weak ties!

• Use a twitter application to manage your twitter account (Twhirl, Snitter, Digsby, etc.)

• Connect Twitter to other web 2.0 apps (Facebook, Flickr, blogs)


Twitter resources

• List of Twitter Tools on Freakitude.com: http://www.freakitude.com/2007/03/21/twitter-tools-collection/

• Why Twitter Matters – MSNBC http://www.msnbc.msn.com/id/24648402/

• Twitter in humanitarian emergencies – Poynter.org http://www.poynter.org/column.asp?id=31&aid=143270

• Twitter helps to filter the news: http://www.pbs.org/mediashift/2008/05/microblogging_maniatwitter_hel.html


Q & A

Type your questions into the chat box.


Continue the discussion…

• Asynchronous (not live) online event all-day tomorrow in the TechSoup Community forums: http://www.techsoup.org/go/twitter

• Join new media consultant and blogger, Marshall Kirkpatrick, and Michaela Hackner, Director of Online Strategy at World Learning, as they dive deeper into how and why to use Twitter to benefit your nonprofit.


Learn more about TechSoup

• Ricci Powers

• National Accounts Manager

• [email protected]


TechSoup Stock

An online donation program specifically for 501c3 designated non-profits


TechSoup Stock Overview

• Qualifications – 501c3 Letter, ACL

• Registration – User Profile, Org. Account

• Eligibility – Vendor Restrictions

• Order Process – Website Navigation


TechSoup Stock Vendor Partners

• Microsoft• Symantec• Adobe• eTapestry• Intuit

• Mailshell• Business Objects• Readytalk• Alpha Software• Atlas Business

Solutions


Top Questions

1. Why aren’t we eligible for Adobe?

2. How do I place an order?

3. I ordered 5 licenses of Office 2007, why did I only receive 1 installation CD?

4. If the products are donated, why is there an administrative fee?

5. How can I find out if our organization is already registered?


Upcoming Online Seminars

• June 10, 10:00 am– How to Make Your Web Site More Dynamic

with Content Management Tools

• July 8, 11:00 am– Online Conferencing Tools


Thank you ReadyTalk!


For More Information

Contact: Kami [email protected]

Expand Your Reach With Flickr And Twitter

Technology

Transcript of Expand Your Reach With Flickr And Twitter