Exhibitor Prospectus Reach Elevate Inspire · 2016. 9. 6. · Exhibitor Prospectus & Sponsorship...
Transcript of Exhibitor Prospectus Reach Elevate Inspire · 2016. 9. 6. · Exhibitor Prospectus & Sponsorship...
THE CONFERENCE FOR PUBLIC EDUCATION LEADERS
DENVERMARCH 25-27, 2017
ReachElevateInspire
www.nsba.org/conference
Exhibitor Prospectus & Sponsorship Opportunities
2 3
TOP REASONS WHY ATTENDEES CHOOSE THE CONFERENCE FOR PUBLIC EDUCATION LEADERS
• To learn about cutting-edge issues in education• To learn about education technology solutions• To see new products on the exhibit floor
By Title: 2016 Annual Conference Registrants
BUILDING YOUR BRAND RECOGNITION
74% Board Members
12% Superintendents/Assistant Superintendents/Deputy Superintendents
5% District Administrative Staff (all titles)
3% Board Support Staff
1% Attorney/Consultant
5% Other Titles (Principal, Chief Financial Officer, Professor, Director, etc.)
Total buying power at the conference is $142 billion
91% of attendees are board
members, superintendents,
or district administration staff.
67% of survey respondents said
they approve, recommend
or oversee their district’s
purchasing process.
Partner with NSBA 365 days a yearNSBA offers an array of opportunities at focused times throughout the year that will enable your company or organization to both build brand awareness and directly engage with thought-leaders and decision makers. NSBA will develop a year-round marketing plan specifically tailored to met your strategic goals and budget.
For partnership information, please contact: Eric HargisNSBA Corporate Alliance Consultant [email protected]
Exhibitions are Highly Valued in Achieving Marketing and Sale ObjectivesPerceived Value to Achieve Marketing Objectives is Stronger Today
90% Building or Expand Brand Awareness
83% Target Business Sector Promotions
87% New Product Launches
91% Target Audience Interaction with Products
Perceived Value to Achieve Sales Objectives is Stronger Today
87% Relationship Management and Engagement Efforts
85% Generating Sales Leads
66% Generating Orders
82% Growing sales Leads by Job Function
Identify and Nurture Leads, Ultimately Enhance the Chances for Sales Conversion!
SOURCE: 2016 CHANGING ENVIRONMENT OF EXHIBITIONS STUDY
15% Pacific
30% South
18% Northeast23% Central
14% West
By Region: 2016 Annual Conference Registrants
2016 Host City: Boston, MA
2017 Host City: Denver, CO
15% Rural
44% Suburban
17% Town
24% Urban
2016 Conference Registrants by
District Type
2 3
Reach Industry Decision Makers Who Have a Vested Interest in Your Products and Services
REACHReach new customers
looking for solutions in the
education space.
RETENTIONVisit with current
customers and fortify relationships.
RELEVANCENetwork face- to-face with
school district leaders.
REPUTATIONShowcase your products and
services with the right audience.
REVENUEGain new customers
that will increase your bottom line.
What They Said About the Conference...
“In the crowded world of educational expos, it’s some-times difficult to choose what shows to attend. The NSBA Exhibition is at the top of my list every year. From its engaged attendees, to its exclusive exhibit hours to its world-class staff, the NSBA is a can’t-miss stop for those serious about their educational business.”
— Matthew Buesing, Senior Director of Customer Marketing,
French Toast
“NSBA (Boston, MA 2016) was a fantastic conference that drew an enthusiastic and diverse audience. Attendees were qualified, high-level and engaged which resulted in many thought provoking conversations. This was one of the best organized conferences we’ve been too which helped alleviate the time and effort in preparations. Many thanks to the organizers and leaders at NSBA!”
— Tami Redes Vice President, Sales Professional
Software for Nurses, Inc. (PSNI)
“NSBA has provided a great networking environment for our business and exposed our product to many new creative School board leaders. Put-In-Cups will definitely be back next year!”
– Randall Hunt, Inventor/Entrepreneur,
Put-In-Cups
DENVER
4
DIAMOND PLATINUM GOLD SILVER BRONZE
$50,000+$25,000 - $49,999
$12,500 - $24,999
$6,000 - $12,499
$3,000 - $5,999
Complimentary Conference Registration * (Seven) * (Five) * (Three) * (Two) * (One)
Company Listing on Conference Website * * * * *
Company Listing on Sponsor Page in Conference Program Book
* * * * *
Company Listing on Sponsor Recognition Signs * * * * *
Sponsor Level Signage at Exhibit Booth * * * * *
Link from Conference Website * * * *
Company Name Recognition in ASBJ Conference Issue * * * *
Company Name/Logo on Event Materials * * * *
Attend Sponsored Event * (Seven) * (Five) * (Three) * (Two)
Company Name on Sponsor General Session Slides * * * *
Study Hall (30-minute session) * (Three) * (Three) * (Two) * (One)
Educational Session (75-minutes) * (Two) * (Two) * (One)
Conference Program Book Advertisement * (Full) * (Full) * (Half)
Conference Mobile App Banner Advertisement * * *
Opportunity to Secure Room at Headquarters Hotel * *
Pre- and Post-Show Attendee List (opt outs apply) * *
One Item in Virtual Tote Bag * *
Brief Company Drescription in Program Book * *
Company Listing in Conference Email Blast * (bi-weekly) * (monthly)
Early Booth Selection 2018 * *
Attendee Focus Group *
Corporate Room (3 Days) *
Presentation to NSBA Board of Directors * (10 minutes)
SPONSOR BENEFITS BY LEVEL
Contracts must be signed by January 5, 2017 to guarantee placement in all Annual Conference materials.
Booths are no longer included in sponsorship packages.
5
DENVER
Educational General Session/$15,000
Sponsor the Monday Educational General Session with the ability to bring 2-3 minute greeting
General Session/$25,000 per session
Sponsor the Saturday or Sunday General Session with the ability to bring 2-3 minute greeting
Master Class/$12,500
Bring 2-3 minute greetings at three Master Class Sessions
Educational Track/$15,000
Choose up to five sessions of Subject Area Tracks with the ability to bring 2 minute greetings at the start of each session
Focus Group/$15,000
Hold a Facilitated Focus Group and lunch with your choice of attendee demographic
Educational Session/$5,000
Choose one Education Session, to give 2-3 minute greetings
SPONSORSHIP OPPORTUNITIES FOR THOUGHT LEADERSHIP
SPONSORSHIP OPPORTUNITIES AT NSBA ANNUAL CONFERENCE
Advertising Rates:
Full Page $3,500 • Half Page $1,500Issue Date: March 25-27, 2017Space Close: January 5, 2017 Materials Due: January 26, 2017
Conference Mobile App Banner Ad
Our Conference App was downloaded more than 4,700 times during our conference! Advertisers are provided with metrics and usage information post-show to demonstrate app user activity and ROI. Banner ads rotate at the top of the app’s dashboard page. When the ad is tapped, the user is taken to a full screen app landing page featuring more information about the advertiser. $1,000 flat rate
Conference Program Book
Not only do attendees consult it on site, they also use it as a resource long after the event is over as a valued reference tool.
Online Conference Daily
Online Conference Daily is the place attendees turn to throughout the day for updates on programming and summaries of key conference events. Advertisers will receive online ads on the website and within the daily email recap sent to over 5,000 attendees. It’s a great way to drive buyers to your exhibit booth, session, or website.
Advertising Rates:
Full Page $3,500 • Half Page $1,500Issue Date: March 25-27, 2017Space Close: March 3, 2017 Materials Due: March 17, 2017
6
SPONSORSHIP OPPORTUNITIES FOR ATTENDEE ACCESS AND NETWORKING
Board Dinner/$25,000
Host a dinner attended by the Board of Directors and NSBA Senior Staff Monday evening
Leadership Reception/$25,000
Exclusive invitation-only Leadership Event with the ability to brand and network with State and National Leadership
Attendee Lounge/$25,000
Host our attendees on the exhibit floor in a branded lounge with food and beverage
Relaxation Station/$25,000
One of the most popular features on the exhibit floor, your company invites all attendees for a complimentary massage at your branded relaxation station
CUBE Urban Night Out/$12,500
Celebration and networking opportunity with representatives from the top 100 urban school boards across the country
Joint Caucus Reception/$10,000
Host members of the Black Council, Hispanic Council and American Indian/Alaskan Native Caucus and celebrate diversity in education at this evening reception
Council of Urban Boards of Education Luncheon/$12,500
Sponsor this annual luncheon featuring keynote speaker Judge Glenda Hatchett
Black Council Luncheon/$12,500
Sponsor this dynamic luncheon for our National Black Council of School Board Members
Hispanic Council Breakfast/$8,000
Sponsor this educational breakfast for our National Hispanic Council of School Board Members
American Indian/Alaskan Native Caucus Luncheon/$8,000
Sponsor this educational luncheon for our National Caucus of American Indian/Alaska Native School Board Members
Education Technology Luncheon/$6,000
Join tech-savvy board members as they glimpse the future with keynote speaker Steve Dembo
National Connection Lounge/$6,000
Exclusive lounge for National Connection, Technology Leadership Network and Council of Urban Boards of Education members with branding and networking opportunities
Off-Site Experiential Programs/$3,000-$5,000
Visits to the Mapleton Public Schools and other area institutions highlighting technology in action. Variable sponsorship amounts
7
DENVERSPONSORSHIP OPPORTUNITIES
FOR BRAND AWARENESS
Tote Bags/$20,000
Have your logo on the highly prized attendee tote bags
H2O (Deluxe)/$20,000
Sponsor a water station and have logo branded water bottles for attendees to reuse throughout the convention center
Lanyards/$12,500
Branded lanyards to be distributed to all attendees
Mobile App Sponsorship/$12,500
Branded Splash Screen on the Mobile App (plus banner ad)
Wi-Fi/$10,000
Sponsor the Convention Center Wi-Fi where attendees will have to input the password of your choice for access
Charging Station/$6,000
Provide attendees a dedicated charging space with your branding
Email Stations/$6,000
Put your logo on the splash screen with a direct link to your company’s website at these prominently displayed kiosks in the lobby area
Scooters/$6,000
Brand the rides that are highly visible throughout the conference
Transportation Sponsor/$6,000
Have your logo featured on transportation flyers as well as shuttle signs at the convention center and shuttled hotels
Staff Shirts/$5,000
Have your brand on the NSBA staff shirt that will be worn by NSBA staff during conference
Coat Check/$5,000
Check in your coat at this branded coat check station
Coffee Break/$3,000
Sponsor a branded coffee station during a session break on pre-conference days. Ability to network with attendees
H2O (Regular)/$3,000
Sponsor a water station for the conference attendees located in high traffic areas throughout the convention center
Column Signage/$3,000
Large branded advertisements that will be wrapped around the columns in high traffic areas.
1680 Duke Street, FL 2Alexandria, VA 22314-3493Phone: 703-838-6722
www.nsba.org/conference
For more information, contact Damien Delgado, Sponsorship Sales Associate at 703-838-6779/ [email protected], Eric Hargis, NSBA Corporate Alliance Consultant at 301 512 8238/[email protected] and Susan Clubb, Exhibit Sales Associate, 703-838-6167/[email protected]
THE PREMIER ADVOCATE FOR PUBLIC EDUCATION NSBA represents state school boards associations and
their more than 90,000 local school board members.
We believe education is a civil right, and public
education is America’s most vital institution.
BOOTH RENTAL INCLUDES• 5 Booth Badges per 10x10 booth that give full access
to all sessions
• Exhibitor Guide listing
• Listing on the NSBA Conference website and the Mobile App
BOOTH PRICING
10 x 10 inline $1800
10 x 10 corner $2100
10 x 20 inline $3600
10 x 20 corner $3900
10 x 20 two corners $4200
20 x 20 island $8400
EXHIBIT WITH NSBA IN DENVER
EXHIBIT HOURS
Six hours of dedicated, exclusive
Exhibit Hall time!
Saturday—March 25 10:30 AM - 4:30 PM
Exclusive Hours: 11:45 AM - 1:30 PM2:45 PM - 3:45 PM
Sunday— March 2611:30 AM - 4:00 PM
Exclusive Hours:11:30 AM - 1:30 PM2:45 PM - 3:45 PMBooths are no longer included in sponsorship packages
For more information contact Susan Clubb, Exhibit Sales Associate, 703-838-6167/[email protected]