Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the...

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Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification. SAP ® TechEd 2013 Las Vegas October 21–25 The Venetian|Palazzo Congress Center www.sapteched.com/2013/usa Exhibitor Program Prospectus • Influence the Influencers • Topics of Interest • Demographics • Exhibit Packages • Marketing Sponsorships • Schedule at a Glance • Key Dates and Deadlines • Speaking Engagements • Eligibility and Contact Information

Transcript of Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the...

Page 1: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Exhibitor Program Prospectus

• Influence the Influencers

• Topics of Interest

• Demographics

• Exhibit Packages

• Marketing Sponsorships

• Schedule at a Glance

• Key Dates and Deadlines

• Speaking Engagements

• Eligibility and Contact Information

Page 2: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Influence the InfluencersThousands of SAP customers, prospects, consultants, partners, and employees attend SAP TechEd each year. It’s the place where developers, IT architects, programmers, system and database administrators, analysts, data modelers, designers, and more gather to master their SAP skills. But beyond that, they come to learn about the latest and greatest SAP technologies, tools, and solutions that can help them help their companies to run better. Consider this!

• In 2012, 67% of SAP TechEd Las Vegas attendees (excluding SAP employees) identified themselves as technology decision-makers, influencers, evaluators or recommenders.

• 74% said they were likely or extremely likely to recommend that their company solidify a decision to purchase an SAP product, service, or solution, as a result of attending the event.

• 75% said they were likely or extremely likely to add a new SAP product or solution to expand an existing implementation.

The comprehensive educational program includes:

• Hands-on workshops and demo-enhanced lectures: engage in technical problem-solving discussions with your customers as you learn about roadmaps, best practices, tips and tricks, and code samples from SAP technical gurus

• Customer-driven lectures and influence activities: hear from SAP customers about their real-life experiences and insights with SAP technologies, developed through our partnership with Americas’ SAP Users’ Group (ASUG)

• SAP Executive Keynote: get a visionary look at the future of SAP technology

• Expert Networking Sessions: meet and interact with the amazing technical experts – both from SAP and the SAP ecosystem – for unstructured face-to-face conversations on a variety of topics

• Exhibiting Partners: showcase the value and expertise your company provides to the SAP ecosystem, and highlight the ways you can help customers make their SAP solutions run better

Every year, SAP TechEd energizes and empowers thousands of IT professionals to make better decisions, overcome challenges, and maximize their company’s IT investment. Plan to be a part of the action this year.

Page 3: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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SAP® TechEd Topics of InterestHow Does Your Company Match Up?

The SAP TechEd attendee will experience technical and business process sessions from the tracks below. If these topics are a match for your company, then don’t miss this once a year opportunity to influence this audience in person.

• SAP Technology Innovation and Strategy [TEC] • IT Management [ITM] • Enterprise Analytics [EA] • Real-Time Data Platform [RDP] • Process Orchestration, Integration, and Portal [POP] • Custom Development [CD] • Security, Identity Management, and Single Sign-on [SIS] • Mobile [MO]

A Return on Investment Like No Other

With this depth and breadth of content and networking opportunities, SAP TechEd attracts a technically savvy audience that will immediately understand and appreciate the value of your offerings. What’s more, while your company’s technical experts are enhancing their relationships with your existing customers and developing relationships with new ones, they’ll also be tuning their skills and leveraging the tools they need to be flexible and agile in an ever-changing competitive marketplace.

Exhibit at SAP TechEd and get instant value and sustained results for your company!

Page 4: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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SAP® TechEd Conference Demographics

“ SAP TechEd allowed us to interact and build relationships with those on the front lines of SAP HANA.”

Edward Stangler, Bradmark Technologies

“ For oXya SAP TechEd is the best show of the year! This year the exhibition hall was absolutely gorgeous! And as every year we had some great technical discussion and a lot of fun with people coming by the booth.”

Laurie du Boullay, oXya Corporation

Relationship to SAP

Top Job Functions

SAP Customers 54%

IT Management, Architecture and Design 37%

System Administrators 10%

Business Intelligence 10%

Web and Application Development 14%

Other 17%

Business Processes

4%

Management/ Business Team

8%

SAP Partners and Independent Consultants

26%

SAP Employees 20%

Page 5: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Exhibit Package Components

Price – Early Bird – Paid on or before Aug. 12

Price – Regular – Paid between Aug. 13 and Sept. 9

Space

Extended Exhibit Hours

Celebration Evening Privileges

SAP TechEd Online Interview

Speaking Opportunity – Lecture Session

Expert Session in the SAP Networking Lounge

Customer Referral Program

Company Description – Maximum Word Count

Full Conference Registrations

Exhibits-Only Registrations

Turnkey Booth:

Booth Structure, Carpet, Chairs, Cleaning

Graphic Panels

Lead Retrieval Scanner and Display Monitor

Electric Drop and High-Speed Internet Connection

Platinum

$46,500

$51,000

20' x 20'

125

6

8

Gold Plus

$40,000

$44,000

10' x 20'

100

4

2

2

2

Gold

$30,000

$34,000

10' x 20'

100

4

2

2

2

Silver

$16,300

$19,000

10' x 10'

100

2

1

1

1

Page 6: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Marketing Sponsorships Experience the Value

Marketing Sponsorships will be announced in July and posted on the Marketing Information page of the Exhibitor Information Web Site. Exhibitors with unique sponsorship suggestions are asked to submit a detailed proposal to their exhibit manager.

Only Offered to Current Exhibitors

Take advantage of these sponsorships to:

• Build awareness • Increase market share • Develop customer loyalty • Enhance corporate image • Increase booth traffic

Sponsorships are Available to Fit Every Budget and Marketing Goal

Here is a sample of sponsorships to consider:

• On-Site Guide Advertisement • Exhibit Hall Directory • Celebration Event • Meeting Rooms

Page 7: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Schedule at a Glance Monday, October 21

• Guest Keynote • Partner Summit • SAP InnoJam • ASUG Pre-conference Seminars

Tuesday, October 22

• SAP Executive Keynote • Educational Breakout Sessions • Exhibit Hall and Show Floor • Networking Reception in the Exhibit Hall • Demo Jam

Wednesday, October 23

• Educational Breakout Sessions • Exhibit Hall and Show Floor

Thursday, October 24

• Educational Breakout Sessions • Exhibit Hall and Show Floor • Concert

Friday, October 25

• Educational Breakout Sessions

Preliminary Exhibit Hall Schedule

• Tuesday, October 22 11:30 a.m. – 3:00 p.m. and 6:00 pm. – 8:00 p.m.

• Wednesday, October 23 10:00 a.m.– 6:00 p.m.

• Thursday, October 24 10:00 a.m. – 3:00 p.m.

Exhibitors will be positioned in alphabetical order in a serpentine manner in the exhibit hall. Booth numbers will be assigned on September 12.

Page 8: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Key Dates and DeadlinesFor the most up-to-date exhibit hall hours, please view the Exhibitor Conference Schedule located in the Exhibitor Manual on the Exhibitor Informa-tion Web Site. A few of the key exhibitor dates and deadlines may be found below. A complete list of deliverables and associated deadlines is prepared for each exhibitor as part of their unique task list.

June 10

Application to Exhibit Available

August 12

Early Bird Exhibit Package Pricing Deadline

To realize early bird pricing, the application, signed agreement and full payment must be received by August 12.

September 9

Last Day to Complete the Application to Exhibit

September 12

Booth numbers will be assigned. Exhibitors will be positioned in alphabetical order in a serpentine manner.

To be eligible for this positioning order, SAP must receive a signed Exhibitor Agreement and full payment by September 9.

Page 9: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Speaking EngagementsSAP® TechEd delivers instructor-led hands-on workshops and in-depth lectures presented by SAP’s own top technical gurus – developers, solution and product managers, and implementation consultants – sharing their insider expertise and vision. We also tap into the wisdom of the larger SAP ecosystem to include practical and technical content presented by customers and community members.

• Exhibiting partners may purchase a one-hour lecture session. This session will be incorporated into the main agenda content and published in the SAP TechEd Agenda Builder.

• The Americas’ SAP Users’ Group (ASUG) call for proposals for SAP TechEd 2013 Las Vegas is open through May 26. SAP TechEd welcomes ASUG members to submit customer-driven content.

Page 10: Exhibitor Program Prospectus - SAP TechEd · PDF fileExhibitor Program Prospectus ... the front lines of SAP HANA.” ... Lecture Session Expert Session in the SAP Networking Lounge

Home Influence the Influencers Topics of Interest Demographics Exhibit Packages Marketing Sponsorships

Schedule at a Glance Key Dates and Deadlines Speaking Engagements Eligibility and Contact Information

SAP® TechEd 2013 Las VegasOctober 21–25The Venetian|Palazzo Congress Centerwww.sapteched.com/2013/usa

Complete exhibitor information will be available the week of June 10. Please contact [email protected] to receive the notification.

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Eligibility and Contact InformationEligibility to be an exhibitor in this program is limited to companies that have a current partnership agreement in good standing with SAP. Companies that do not meet these criteria will require a written approval from the SAP Ecosystem and Channels group. In addition, all exhibitors must be in good credit standing with SAP with no past due amounts. SAP reserves the right to reject or cancel any application/agreement to exhibit.

For information on becoming an SAP partner please visit www54.sap.com/partners/become.html.

If you have questions on the material in this prospectus, or the SAP TechEd 2013 Las Vegas Exhibitor Program, please contact us:

Ellen Stangroom [email protected] 610-954-7510

Sandy Lorenz [email protected] 508-461-7421