1. There is more to an event than theexhibition The exhibition is just the.

2. An event is a community 3. A community which exists online, inprint and face to face A community that exists online and offline, and is influenced by peers and trade journalists 4. Exhibitions are for generatingleads andwinning business 5. FormFollowsFunction.So exhibition stand design should facilitatelead generation by harnessing the community bothonline and in the exhibition hall 6. Lets look at a case study: our client Nederman 7. Think about milestones (pre/during/ post)We thoughtabout how tomaximiseattentionPre eventDuring eventPost event 8. Create contentand created content that gotpeople talking 9. Used augmented reality to demonstrate the product,attract visitors and increase dwell time 10. Launched Nederman system at event todelegates and journalists Interviews arranged with media 11. Identified the #RWMwithCIWM hashtagUsed Twitter to attract audience 12. Maximise existing communities Took advantage of existing RWM and MRW Linked In groups 13. All this activity centred around award winning stand design 14. Monitor conversationsTwitter and LinkedInconversationsmonitored using search and social mediamonitoring 15. Drive traffic to your websiteTraffic was driven to theNederman website 16. The impact was measuredExhibition presence generated strong sales leads for NedermanAugmented reality increased on stand visitors and dwell time,compared to last years eventMedia interviews were set up with all the key trade mediaPress coverage was secured in the leading Recycling trade titleMRW reaching an audience of over 10,000Over 2,000 people saw online content via Twitter and LinkedIn 17. We were run off our feet and wonbusiness as a result of the leadsgenerated at the show.Mark Hodgens, Managing Director, Nederman Ltd 18. Not the end, thebeginning for youTo maximise your event contact us on:(0)24 7684 3181info@priority-exhibitions.co.ukwww.priority-exhibitions.co.uk@priorityexh