6 Tips for Choosing the BEST Stand Location

EXHIBITION ADVICE

6 Tips for Choosing a Stand Location

90% of attendees turn left when they enter an exhibition!

Go Left

Tip #1

6 Tips for Choosing a Stand Location

Refreshment concessions have the highest footfall, the toilets come a close second...

Stay Refreshed (or

nearby)

Tip #2

6 Tips for Choosing a Stand Location

Avoid booking too late, that “great deal” will likely be for an undesirable pitch!Book

Early

Tip #3

6 Tips for Choosing a Stand Location

Corner or row end stands are open on 2 sides (sometimes 3) & give great visibility on the approach.

Grab a Corner

Tip #4

6 Tips for Choosing A Stand Location

Exhibitors tend to get better results when positioned near associated vendors (& not competitors).

Stick with your Friends

Tip #5

6 Tips for Choosing a Stand Location

Seminars draw people into the events, so stand around them are always busy!

Look Who’s Talking

Tip #6

6 Tips for Choosing a Stand Location

SUMMARY

1. Select a stand on the left hand side

2. Choose a location near the refreshments

3. Book early to get the best space

4. Look for a corner spot

5. Make sure you are with complimentary stands

6. Aim for a location near (or on rout) to the arena

6 Tips for Choosing a Stand Location

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