29

Exhibit

at Sfm November7-102014

29

Why be at the Salone Franchising Milano 2014?

2 / 3

And finally... because are 30 years that we deal with the franchising.

Because it is present all the Italian franchising chain: franchisor, franchisee, associations, suppliers, consultants, media.

To get in touch with Italian and foreign investors expanding their business in the country and abroad.

To use the event as an opportunity for specific activities of presentation and development of the company: meetings, conferences, invitations to trade delegations, to sales force, to the press, invitation to the network of franchisees…

To understand how the market is evolving, to be where the market evolves, confront those who participate for years, meet the players in the sector.

Because it is the only one where there are all the trade associations.

Because it is the only that brings in exhibition 13,500 visitors.

Because it is the only one that provides a training service to the public and guidance to new entrepreneurs through free consultations with experts in the field.

Because it is the only one that offers visitors themed trails that promote the identification of trademarks.

Because it is the only one that invests in an advertising campaign that allows exhibitors to have constant visibility through the many communication initiatives and visitors read up in advance on exhibitors present.

Because Milan and Fiera Milano are the most authoritative Italian business place to host the leading event in the industry.

The numbers of Salone Franchising Milano 2013Do not scatter your energies. Choose to be at the main Italian exhibition of the sector.

4 4

1

1 1

1 4

21

1

6

11200

300

13.500

70.000

15.000 1.000

2.500

days of work and contacts between exhibitors and visitors

main targets identified and reached 1 campaign targeted visitors

4days of Franchising School, constantly overbooked

matching system online, Find Franchising, active throughout the year

conference program built to serve franchisor and franchisee

beautiful VIP Lounge available for B2B meetings

advertising campaign on sector press, national newspapers, radio, web

days of presence in the Salone of ANSA, the largest news agency in Italy

ufficial radio broadcast live from the Salone, RadioNumberOne

TV mediapartner, Class Cnbc and easybaby (Sky)

App dedicated

much appreciated Desk for free consultations at the Franchising Factory

theme paths corresponding to 11 product categories represented

business opportunities offered by the present exhibitors

articles and reports with dedicated specials on major economic headlines

visitors from all regions of Italy (+4% compared to 2012)

unique visitors and 500.000 page views in a year for the website

copies printed of Plant Guide

Linkedin links

Like Facebook

Chocostore

The Salone del Franchising accounted for

the network of Chocostore an important

showcase and an excellent opportunity

to meet potential partners. The freedom

allowed in the stand allowed us to

reproduce accurately the format of our

stores, enabling us to offer the public a

real Chocostore experience. A special

thanks goes to the staff of the event that

with professionalism and enthusiasm has

supported us in this fruitful experience!

Green & Go

For us it was our first experience at the

Salone and we were excited as much

feedback we have received ... it was

exciting and fun to share with everyone

present our work experience!

Gruppo Monteoro

We returned home, the exhibition is over...

Also this year visitors are interested in our

services. The staff of Gruppomonteoro

thank all the friends who have come to

find and those who have dedicated their

time to come to know us!

La Sidreria Trentina

It was great to be your and welcome

all guests to the stand.

La Lavanda del Lago

Thank you for this edition of the Salone

del Franchising. We have had many

opportunities to meet with potential

entrepreneurs and industry professionals.

Good job and thanks again!

Legea

We are pleasantly surprised by the

results of the 2013 edition of the Salone

del Franchising, especially for the quality

of the visitors interested to our brand.

Interesting the developments of contacts

in international field met at the exhibition.

Congratulations to the organization and

to the representatives who have followed.

My Room

We participated at the Salone del

Franchising with the dreams and fears of

all start-ups. Being the first time were, of

course, more fears than the certainties.

RdS took us by the hand and gave us a

fundamental support to give visibility to

our brand and our franchise idea taking

advantage of multiple channels and

multiple times during the four-day event.

Thanks to this strategy, the presence of

our dreams have defeated the fears and

gratified made this experience for us and

for our franchise.

Subway

The Expo of 2013 brought to the public

a showcase of great interest thanks

the participation of faithful brand,

who year after year demonstrate to

grow constantly and new franchisors

interesting and attractive. A similar

qualitative feedback also about visitors,

definitely oriented to discover valid

opportunities in the landscape of the

franchising. We have found the quality

and preparation, both in organization

and in public. The area of positioning

stand Subway, strategic vision and in the

heart of exhibition system, has yielded

significant improvements compared to

previous occasions. We are definitely

satisfied and we imagine that we can see

each other even in 2014.

The King of Salads

More than 150 people interested in

opening The king of salads one of the

most stand visited. The king of salads

thanks the Salone del Franchising Milan...

definitely for a new idea the exhibition is

a springboard for the inevitable quality

of the visitors, for the visibility of the

brand and most importantly, to know the

world of franchising. From the Salone we

emerged stronger in several key points...

Firstly, the awareness of our idea, which

is essential for future investment, have

known entrepreneurs at the highest level,

the opportunity to close contracts and

figure out how to do to close them. We as

a start-up have gained a lot... Maybe the

best investment we have made.

The Franchisor experience

If we tell you, we will be biased. We’ll let say from who we were in 2013: our franchisors.

4 / 5

6 / 7

Stand small businessArea of 12 sqm fully set

STANDARD FITTINGS 12 SQM

> light brown painted perimeter walls made of laminate faced board h 3 m.

> white painted banding made of laminate faced board h 50 cm

> locker 1x1 m with conventional door and locking by key

> aluminum crosspieces to support electrical installation

> blue carpet

> 1 white colored reception desk

> 1 stool with PVC body

> 1 crystal round table Ø 85 cm

> 2 grey chairs with PVC body

> 2 inclinable with wooden shelves on racks fixed to wall

> 1 wastepaper basket

> 1 clothes-stand with wall hooks in the locker

> 3 300W halogen spotlights

> 1 600W twn electrical socket

Features may vary

8 / 9

Set areaGreater area of 20 sq.m fully set

STANDARD FITTINGS 20 SQM

> white painted perimeter walls made of laminate faced board h 3 m

> white painted banding made of laminate faced board h 50 cm

> exhibitor’s name created in pre-spaced black adhesive on banding

> locker 1x1 m with conventional door and locking by key

> aluminum crosspieces to support electrical installation

> blue carpet

> 1 white colored reception desk

> 1 stool with PVC body

> 1 crystal round table Ø 85 cm

> 2 grey chairs with PVC body

> 3 inclinable white wooden shelves on racks fixed to wall

> 1 wastepaper basket

> 1 clothes stand with wall hooks in the locker

> 4 300W halogen spotlights

> 1 600W twin electrical socket

Features may vary

10 / 11

Open AreaMore than 20 sq.m to be set up reproducing the identity of your format

Exhibitors 2013

12 / 13

101 CAFFè

16 GAMes

24 MedIA.IT

AlFIo BArdollA TrAInInG CoMPAny

AnTIAGInG CenTer By ProMoITAlIA

AnyCAse

ArCAdelPHI HoldInG srllATUAVACAnZA.IT

AroMAMI

AssoFrAnCHIsInG

AssoTeMPorAry

AXon

AZ FrAnCHIsInG

Be InnsIde PrInT sHoP

BeMyeye srl

BeXB

BIMBo sTore

BleACH BrIGHT

BlooKer

BlUesPIrIT

Bye Bye Pelos

C.r.C. s.r.l.

CAl srl

CAn sHoP - CAn sHoW

CArdUnITy

CAsA

CAsHMATIC

CelIo

CenTro sTUdI TesT

CHICCHIrICCHI

CHoCosTore

CIro & PIo GelATAI dAl 1952

CITyPosTe

ClAss edITorI

ClInICA IPHone

CoFFee e sMoKe

Color Glo

ConFIMPrese

CooK sUPerMerCATI

CosTrUTTorI dI dolCeZZe

CyClelAB ITAlIA

de FonseCA

dePArTMenT FAsHIon

dIeTnATUrAl

dIsIGnUM

dr FleMInG

eBreeZe

eCo BAr 2.0

eCoJeT Fedele AI ColorI e AllA nATUrA

eColIne WAsH MoBIle

eConoCoM

eCoToner sHoP

eMPorIo 88

enny MonACo - GIoIellI ITAlIAnI dAl 1971

eQUIVAlenZA

erA eUroPe

esPressAMenTe Illy

FederAZIone ITAlIAnA FrAnCHIsInG

FIABACAdABrA

FIsH oK! Arredo nATUrA

FoTodIGITAldIsCoUnT

FrAnCHIsInGCITy

FUnny CHoC

GAMe UP

GH Good-HoUse

GIrAMondo VIAGGI

G’old

Green&Go!

GrUPPo 2M - 2M sTUdIo

GrUPPo MonTeoro - CoMPro oro

GUTTAdAUro neTWorK

H&s CUsToM srl

H.PIerre solUZIonI srl

HoMeled.IT

Hrd TrAInInG GroUP

Il GIUsTo GUsTo

IMPACT HUB MIlAno

InCredIT PlUs

InesTAsI

InGenICo

InVenTIA

InVIdIAdonnA

IreF ITAlIA

JUMBo sCreen

KeyI BUsIness ConsUlTInG

KGroUP srl

KIPoInT

lA lAVAndA del lAGo

lA sIdrerIA TrenTInA

lAClInIQUe®

lAsersoFT

lAsT MInUTe ToUr sPA

lAVAndA dI VenZone

lAVoro FACIle

lAVoroeForMAZIone.IT

l’eColAIo

leGeA srl

lInKeB - MAGAZZInI dIGITAlI srl

loACKer MoCCArIA ITAlIA srl

l’oCCITAne ITAlIA

lollIPoPs

MAGIA PoInT

MArAsIl

MArrAnZAno

MAUTren

MeeTInG AGenZIA Per sInGle

MeTAenerGIA PoInT

MICroloG s.r.l.

MIlAnoVeTrIne

MIllIonAIre

MrP ArCHITeTTUre

My rooM neTWorK

nAIl PAssIon

nATUrAlsAl

nATUrHoUse

neC dIsPlAy solUTIons

neWFACes.IT

no + Vello

oneBeT360.neT

PAssePArToUT

PeGAsUs Ged serVICe

PeTer’s TeAHoUse

PeT’s PlAneT

PHoneBeT

PIAZZA ITAlIA

PIAZZA ITAlIA KIds

PIeMMe ITAlIA

PlUrIserVICe sPA

PoCKeAT

PoWer TrAInInG

PrIMAlAnd

ProGeTTo AssIsTenZA FrAnCHIsInG

ProsHoP

PUCCIAMI

PUlsAZIone

PUnToPosTeserVICe

PUnTorICArICA

QUAdrAnTe s.r.l.

rAdIo nUMBer one

rds & CoMPAny

re dI CoPPe & PIATTI

reno srl

reTAIl & Food

rIsAMore

rIsTorMArKT

rosso GArIBAldI

sCHMIdT CUCIne

sense lAB

sIdeCAr eVenTI

solUZIonI

sPeed CAsA

sPeed QUeen

sTIrATo & CUCITo

sToCK B2C FrAnCHIsInG neTWorK

sUBWAy

sUnnyCoM PUBlIsHInG srl

TAVernA ITAlIA

TeAM slIde

TeCnoloGIA & sICUreZZA srl

THe KInG oF sAlAds

TICKeT CoM / olA ProMo

TIesse TeleMATICA srl

ToAsTerIA ITAlIAnA

ToP reCyClInG

Tre Money

TrIUMPH

UBIFrAnCe ITAlIA

UnIVerso VeGAno

U-TUB

VendInG sTore

W.o.K. - World orIenTed KITCHen

We eXCHAnGe

WHITe In

yesPresso

yo sMIle

yoGorIno

yoyoGUrT

The visitors at the Salone Franchising Milano 2013

Professional Competence

of the sectors to which the

prospective franchisees are

concerned, comes a picture of the

four most interesting areas.

33% are interested in clothing

and accessories for people.

17% in Food.

services record 19%.

The 22% looks to trade specialist,

grouping can be found in areas such

as optics, Home, Gifts, Flowers, Pet.

Area of interest

The 25% of visitors to the

salone Franchising Milan 2013 is

composed of entrepreneurs or

business executives looking for

new opportunities, of changing, of

evolution.

over 30% of visitors are from

employees or professionals with

a desire to start his own business

with an entrepreneurial activity, the

dream of own business.

The traders are the 21% of visitors.

HAndICrAFT

MerCHAnT

FreelAnCer

eXeCUTIVe

eMPloyee

enTrePreneUr

WorKer

sTUdenT/ HoUseWIFe/ reTIred

oTHer

5%

5%5%

21%

10%

14%

11%

14%

15%

1,6%

0,8%

6,7%

2,8%

3,1%

16,8%

18,7%

16,9%

10,4%

22,2%

0,0% 5,0% 10,0% 5,0% 20,0% 5,0%

14 / 15

Italian visitors origin

WoMen

Men

Gender and origin

Men are about 70% of the visitors.

30% are women.

Italian visitors come for 79% from

northern Italy and 21% from Central

and south.

Approximately 5% of visitors come

from abroad, as profiled in the

following graph.

31%

69%

5% 2% 2% 53% 11% 1% 0% 5% 1% 4% 2% 0% 0%3% 1% 1% 2% 3% 1% 4%

5% eMIlIA roMAGnA

2% FrIUlI VeneZIA GIUlIA

2% lIGUrIA

53% loMBArdIA

11% PIeMonTe

1% TrenTIno AlTo AdIGe

0% VAlle d’AosTA

5% VeneTo

1% ABrUZZo

4% lAZIo

2% MArCHe

0% MolIse

3% TosCAnA

1% UMBrIA

0% BAsIlICATA

1% CAlABrIA

2% CAMPAnIA

3% PUGlIA

1% sArdeGnA

4% sICIlIA

VARIOuS

BuILDING

ARTICLES hOME

SERVICES FOR BuSINESSES

DISTRIBuTION

SPECIALIzED TRADE

SERVICES

FOOD

PERSON ARTICLES

CLOThING

The Salone that has made the history of the franchising in Italy

16 / 17

The Salone Franchising Milano

is a professional fair of distribution

development-oriented of innovation in

the chain of commerce, understood in

the broadest sense: from e-commerce

to the franchising, from retail to

buying behaviors, networks, services,

technologies, marketing. is managed by

Rds & Company, a consulting firm for

retail and franchising that organizes it in

collaboration with Fiera Milano.

The protagonists

The heart of the Sfm is the group of

exhibiting companies, companies

that lead in the fair patterns, projects,

ideas, dreams, aspirations, and which

offer visitors about 200 proposals for

business, enterprise, self-employment.

Real opportunities to those who want to

invest and those seeking their way in the

industry.

The targets

Four main target to which the Sfm speaks.

The young men and women who want to

become entrepreneurs, women who seek

an alternative tailored to work reconciling

the family, those who are already

engaged in commerce or in franchising

who decide to develop or expand, large

or medium- sized investors, i.e. large

companies or funds or executives or

managers who decide to start their

own business or invest at the end of the

working career.

The tools

The Franchise Factory is a free

consultation service for exhibitors

and visitors, active in the days of Sfm

with a series of Desk where various

professionals are available to both those

who have an idea and wants to become

a franchisor, both of whom wants to

become franchisees. From counselor

to the expert of distribution chains and

business plan to the consultant for

internationalization: everyone can access

the FDesk and get hints by these experts

for the development of your project.

The FFactory is an initiative that has

developed Sfm to build instruments to

support those who want to do business.

The Franchising School is the space

dedicated to those who visit the Sfm to

approach the world of franchising and

start his own business. It has a goal of

literacy and introduction to the field,

of dissemination of knowledge. The

workshops provide basic information to

discover the franchising, opportunities for

self-employment, the manner in which to

approach the best the industry, including

an introduction to the Italian law

on franchising. Admission is free and

open to all.

The coverage

The Sfm is supported by a press

campaign that develops both through

advertising planning on offline and

online newspapers (Corriere della

Sera, Il Sole 24 Ore, Il Giornale, Radio

24, Millionaire, to AZ Franchising),

and through a series of major media

partnerships increasingly articulated (by

ANSA, Class, Radio Number One), and

through constant press office activity

that generates hundreds of releases and

articles dedicated to both event, both for

exhibitors, constantly promoted, thanks to

the network of social media.

2014

The Retail Expo at Fieramilanocitythe historical location in the center of Milano

7-10 novembre 201429

partner istituzionali

CreditsMaria Vittoria Alvino sales Manager salone Franchising Milano

rds & Company srlvia dell’Annunciata 3120131 Milanovittoria.alvino@salonefranchisingmilano.com

tel +39 02 4814110 (extension n.2)fax +39 02 4987809www.salonefranchisingmilano.com