Exhibit and Sponsorship Prospectus - RFID Journal … · New vs. Returning A ttendees End User 56%...

April 30 – May 2, 2007 • OrlandoDisney’s Coronado Springs Resort

Exhibit and Sponsorship Prospectus

1 www.rfidjournal.com/live2007 For exhibit and sponsorship information, please contactJohn DelMauro • 973.202.6285 • [email protected]

Why participate in RFID Journal LIVE! 2007?

Premium content attracts the largest and most qualified audienceRFID decision makers and event attendees want high-quality content. Only RFID Journal has thesubject matter expertise and contacts with end users, researchers, consultants and other experts to create the conference program that attendees are searching for.

Continued Strong Growth Means More Qualified LeadsWhile other RFID events experienced flat or declining attendance in 2006, RFID Journal LIVE! continued to attract a larger audience. Total attendance was over 2,500 in 2006, up from 1,600attendees in 2005, an increase of 56%.

Large number of exhibits attracts customers and partnersRFID Journal LIVE! 2007 will feature an 86,000 square-foot-exhibit hall with the highest qualityexhibitors from around the world. This makes RFID Journal LIVE! the only event where end users can get the education and vendor contacts they need to begin deploying RFID immediately. It alsoprovides a unique opportunity for vendors to network with potential partners from around the world.

Return on investment Starting at just $3,900 for a 10-by-10 foot booth, RFID Journal LIVE! is competitively priced withother events, but with a larger and more qualified audience of potential customers, you get more valuable leads for your money.

Opportunity to expand your geographic reachRFID Journal LIVE! has consistently attracted attendees from throughout North America and aroundthe world. RFID Journal LIVE! 2007 will be held in Orlando, FL., for the first time, attracting a higherconcentration of new attendees from the relatively untapped southeastern part of the U. S. This givesyou the opportunity to reach more new customers.

The broadest marketing campaign builds your brandRFID Journal LIVE! 2007 will be promoted aggressively across RFID Journal’s online, print and eventproperties, and via trade associations and media partners and an extensive public relations campaign.With your logo on RFID Journal marketing materials, your company will increase its brand awarenessfrom tens of millions of impressions that ultimately send attendees to your booth.

The RFID event for announcements and product launchesLeverage the excitement and press of RFID Journal LIVE! – the event that generates more news andproduct announcements than any other RFID conference & exhibition.

Take a break at Walt Disney World® Theme ParksCombine business and pleasure while at RFID Journal LIVE! at the Walt Disney World® ThemeParks, including the Magic Kingdom® Park, Epcot®, Disney’s Animal Kingdom® Theme Park andDisney-MGM Studios. Treat your whole family with discounted rooms at Disney’s Coronado SpringsResort for as low as $144/night.

Who Attends RFID Journal LIVE!

RFID Journal LIVE! delivers the largest audience of RFID decision-makers with the authority to purchase, representing the full range of industries, functions andcompany sizes. No other RFID event can deliver the quantity of highly-qualified new prospects as RFID Journal LIVE!

About Attendees at RFID Journal LIVE! 2006:n 56% end usersn 73% plan to purchase RFID technology in the next 12 monthsn 29% plan to purchase over $1 million in RFID technology in

the next 12 monthsn 68% in managementn 58% new/first-time attendeesn 55% work in companies with 1,000 + employees

The Rapid Growth of RFID Journal LIVE!

“This was the first timethat all my RFID technology partnerswere in the same roomat the same time. Ienjoyed the opportunityto have face-to-face discussions with peoplethat would not normallyhave sat across thetable from each other.My compliments to theorganizers for a well-organized conferencethat was well worth thetime and cost.”

Brian MillsapCIO

Hampton Products

“As a hospital administrator presentingto leaders of RFID technology, I neverexpected such a greatinteraction. The conference was one of the best managedevents I recall and ourteam had a great experience networkingwith the participants.”

Barbara Walczyk JoersVanderbilt Children’s

Hospital

0

500

1000

1500

2000

2500

2003 2004 2005 2006

275

900

1600

2500n # of attendees

www.rfidjournal.com/live2007 2



Company’s Primary Role in theRFID Industry

Job Titles

New vs. Returning Attendees

End User56%

RFID Vendor19%

Systems Integrator

10%

4%

7%

4%Consulting Company

Distributor/ResellerOther

CorporateManagement

31%

IT Management19%

OperationsManagement

18%

RFID/Auto-IDSpecialist

17%

Over 1,00055%

Less than 10024%

100 to 49914%

500 to 9997%

Other15%

More About RFID Journal LIVE! 2006 Attendees

Returning Attendee

42%

New Attendee

58%

Number of Company Employees



AerospaceAutomotive

Chemicals/AdhesivesConsulting/Business Services

Consumer ElectronicsConsumer Packaged Goods

Defense/Military/Homeland SecurityEducation

Entertainment/MediaFinancial Services

Government (non-Defense/Military/Homeland Security)Health Care/Pharmaceutical

High Technology - SemiconductorsIndustrial ManufacturingInformation Technology

LogisticsOther

PackagingResearch

RetailRFID Vendor/Data Collection

TelecommunicationsTransportation

2%

2%

2%

3%

3%3%

9%

9%

12%

10%

4%

4%

4%

4%

1%

1%

1%

7%

7%

6%

2%

2%

2%

Value of RFID Hardware, Software and ServicesPlan to Purchase Over the Next 12 Months

$10 million or more

$5 million to less than $10 million

$1 million to less than $5 million

$100,000 to less than $1 million

Less than $100,000 31%

40%

15%

9%

5%NO27%

YES 73%

Industries Represented

Plan to Purchase RFID Technology in theNext 12 Months


Companies Attending RFID Journal LIVE! 2006Companies highlighted in bold sent buying teams of 3 or more individuals.

3M AerospaceAbbott LaboratoriesACH FoodAgustaWestland Helicopters AirbusAlbertsonsAltria GroupAmerican AirlinesAmerican Medical SystemsAmerican Signature AmerisourceBergen Corp.Anheuser-BuschArcher Daniels MidlandArden CompaniesASD HealthcareAssociated Food StoresAT&TBavarian Motor TransportBaxa Corp.Bayer Material Science Best BuyBlyth HomeScents InternationalBoeingBoise Cascade Bombardier AerospaceBridgestoneBristol Myers SquibbBrother International Brown Forman Corp.Camino Real FoodsCampbell Soup CompanyCardinal HealthCaterpillarChevronChick-fil-ACoca-Cola EnterprisesCole’s Quality FoodsCooper TireCustom Building ProductsCustom Craft CompanyDeere & Co.Defense Logistics AgencyDellDelta Systems, Inc.DillardsDoane Pet CareDow Chemical CompanyDreyer’s Grand Ice CreamEaton Corp.Eli Lilly and Co.Energizer

Ever-Fresh Products ExxonMobilFast Heat, Inc.FedExFirst Horizon Pharmaceutical Fiskars Brands, Inc.Ford Motor CompanyGeneral ElectricGeneral MillsGeorgia-Pacific CorpGilletteGlaxoSmithKlineHampton Products InternationalHeinz CorporationHigh Liner FoodsHoffmann-La RocheHP Hood Hunter FanHy-Vee ICON Health & FitnessIngersoll Rand Climate ControlJohn Soules FoodsJohns ManvilleJohnson & JohnsonJohnsonville SausageKansai Electric Power Co.Kao Brands Co.Kimberly-ClarkKohler Canada CompanyKraft FoodsLA Home ProductsLancaster Colony Corp.Loblaw Companies Lockheed MartinLomont Molding Louisville Bedding Co.Lowe’s Companies LS Industrial Systems Co. LtdMallinckrodt PharmaceuticalsMaster Lock NogalesMasterfoods USAMattelMcIlhenny Co.McKessonMead Johnson NutritionalsMeadWestvacoMerck & Co.NestleNewell RubbermaidNissanNorthrop-Grumman

Pacific Coast ProducersPfizerPharmavite Philips Medical SystemsPierre FoodsPPG AerospacePratt & WhitneyProcter & GamblePublixQuaker House ProductsQuikTripRaytheonReady Pac ProduceRice Lake Weighing SystemsRicoh Roche LaboratoriesRoseburg Forest ProductsRYDERSara Lee CorporationSC Johnson & SonSchering-PloughSchiff NutritionSchoenmann Produce CompanySchreiber FoodsSkechers USAStaplesSterilite Corp.Stryker BiotechSturm FoodsSunkist GrowersSun-Maid Growers of CaliforniaSuper Store IndustriesTanimura & AntleTargetTemple-InlandThe Clorox Co.The Home DepotThe Kroger Co.The Schwan Food CompanyThe Scott CompanyUnileverUS Smokeless Tobacco Vaughan Bassett Furniture Co.Viking Range Corp.Virgin AtlanticWal-MartWegmans Food MarketsWeyerhaeuserWyeth PharmaceuticalsXerox CorporationYamaha Corp. of America



Sample Job Titles of RFID Journal LIVE! 2006 Attendees

AIT ManagerAssistant Director, Institutional ServicesAssistant ProfessorAssoc. VP & DirectorAuto-ID Technologies Program OfficerCEOCEO & PresidentChairman of the BoardChemical Program ManagerCIOCOOCTODirectorDirector of Auto-ID SensingTechnologiesDirector of Fresh FoodsDirector of Technology-EPCDirector of Transportation and LogisticsDirector of Warehouse OperationsDirector, Distribution & WarehouseDirector, Global RFID StrategyDirector, Global Supply ChainDirector, Healthcare Packaging EuropeDirector, ITDirector, Supply Chain ManagementDivisional Vice PresidentEPC/RFID Program DirectorExecutive DirectorExecutive Vice PresidentGeneral ManagerGlobal Auto-ID/Label TechnologyLeaderGlobal Logistics Programme ManagerGlobal Strategic SourcingGroup Vice PresidentHead of Supply Chain CustomerServiceHead of Systems & EquipmentStandardizationInformation SpecialistInformation Technology ManagerIT DirectorIT ManagerIT Project Manager

IT Security AnalystLead Life Science ConsultantLogistics AdministratorLogistics Management SpecialistLogistics ManagerLogistics Operations ManagerManager of Asset StrategyManager of Packaging EngineeringManager of WMSManager Retail SystemsManager, Brand Protection & Security PackagingManager, E-Business SolutionsManager, Electronics and SystemsDevelopmentManager, RFID Advanced Marketingand TechnologyManager, Supply ChainManaging DirectorOperations ManagerPackaging Research ScientistPlant Engineering ManagerPresidentPresident & CEOProduct Line ManagerProduct Manager, Cartons, Labels &InsertsProgram Manager of Security & RFIDProject Manager, RFIDResearch ScientistRetail Revenue Management ManagerRFID Development EngineerRFID Label Solutions, ConverterMarkets DirectorRFID Operations ManagerRFID Practice LeadRFID Practice ManagerRFID Program ManagerRFID Project DirectorRFID Project LeadRFID Project LeaderRFID Project ManagerSenior Director, Enterprise Systems IntegrationSenior Information Systems Manager

Senior Logistics ManagerSenior Manager of Operations SystemsSenior Manager, WarehouseManagement SystemsSenior Package Development EngineerSenior Purchasing SpecialistSenior Research SpecialistSenior RFID Project EngineerSenior Supply Chain ManagerSenior Supply Chain SpecialistSenior Systems EngineerSenior Vice PresidentSenior VP of Marketing & BusinessDevelopmentSenior VP of Technology DevelopmentSenior VP, DistributionSenior Process Engineer, PackagingSupervisor, Maintenance & ToolingSupply Chain & Logistics SourcingSpecialistSupply Chain DirectorSupply Chain ManagerSupply Chain Portfolio ManagerSystems Manager, LogisticsTeam Leader, Individual Combat RationsTeam LeaderTechnical ArchitectTechnology Development ManagerTechnology EvangelistTechnology Manager for GlobalPackage TechnologyVice PresidentVice President & CIOVice President & COOVice President of EngineeringVice President of Information SystemsVice President of OperationsVice President of TechnologyVice President, Business Information SystemsVice President, Field OperationsVice President, ProjectsVice President, ResearchVice President, Strategic Technologies


RFID Journal LIVE! Content Draws the Worldwide Community – Including End Users, VARs, Integrators, Analysts and ConsultantsThe 5th annual RFID Journal LIVE! has the educational content that today’s end user needs to put RFID to work.Executives and technologists anywhere along the learning curve will gain relevant insights from over 100 speakers, and 50 case studies – the most educational sessions of any RFID event – with tracks designed for the novice and the seasoned user.

The program will feature the broadest and deepest content of any RFID event worldwide, with tracks covering five vertical industries: n Retail/Consumer Goods

n Manufacturing

n Health Care/Pharmaceutical

n Defense/Aerospace

n Transportation/Logistics

Three tracks will focus on getting attendees to understand and capitalize on the benefits of RFID: n Executive Strategy

n How to Deploy RFID

n Getting Started

Multiple preconferences will serve and educate additional customer segments: n RFID Channel Seminar

n RFID Journal University

n RFID in Packaging

n RFID in Cold Chain

n RFID Investors Forum

n RFID Legal & Public Policy

Fast-Track training enables technical experts to get up-to-speed quicklyn CompTIA RFID+ Training & Certification

n RFID Academic Forum

For the detailed program of sessions and speakers as it evolves, visit

www.rfidjournal.com/live2007



A Highly Interactive Exhibit Hall

Attendees want to meet exhibitors who can present practical solutions to their RFID needs. RFID Journal LIVE! 2007offers the most industry solutions with more than 200 leading vendors on hand. To ensure those end users have ampletime to meet with you, we have dedicated exhibit hall hours each day, totaling 13 hours of exhibit time. Conferencesessions are conveniently located on the same level, next to the exhibit hall for easy access.

Activities to drive traffic into the hall:

n A welcome reception following the first evening’s keynote address

n Lunch served each day, open to all

n A wireless “hotspot” and computer e-mail kiosks for attendees

n Refreshment breaks

n RFID solution demonstrations throughout the day

n RFID-enabled games

n Passport program with big prizes to drive booth traffic

n Free drawings

RFID Journal LIVE! does all these things to make theexhibit hall a productive, educational, fun experience which results in more leads and higher sales.

There are multiple levels of exhibition and sponsorship,some presenting exclusive exposure. There are speaking and hosting opportunities, preconference marketing packages, advertising and other brand building options.Whatever your objectives, whatever your budget, we cancreate a program to meet your needs.

Exhibit Hall Hours

Monday, April 30, 20076:30 PM – 8:00 PM

Tuesday, May 1, 200710:45 AM – 5:15 PM

Wednesday, May 2, 200710:30 AM – 3:30 PM

13 HOURS OF EXHIBIT

TIME


Join these Exhibitors and Sponsors from 2006 at RFID Journal LIVE! 2007

AAID Security Solutions Inc. Accusort SystemsAcsisADASA Inc. ADT Security ServicesAlien TechnologyAmerican RFID SolutionsArgentAvery Dennison RFIDAvery Dennison RetailInformation ServicesAWIDAxcessBarcode DataBEA SystemsBerkeley Varitronics Systems Blue Vector SystemsCCL LabelCDO TechnologiesCheckpoint SystemsChep USACode PlusColder Products Co.Computer SciencesCorporationCymbetDataMaxDiagraph, An ITW CompanyEIS/DominoE.J. BrooksEkahauEscort Memory SystemsEnsyc TechnologiesFerriShield

FranwellFreedom PayHitachi High TechnologiesAmericaIBMI.D. SystemsIDTechExIdentec SolutionsiLink Professionals, Inc. ImpinjInfinID TechnologiesInfosys TechnologiesInfratabInSyncIntegral RFIDIntelIntelleflexIntelligentzIntermec TechnologiesInternational PaperJamison Door CompanyL-3 Communications TitanGroupLowry ComputerManhattan AssociatesMARKEMMarnlen RFIDMcKenna Long & AldridgeMetrologic InstrumentsMicrosoftMTI Wireless EdgeMultispectral SolutionsNashua CorporationNCR

New Jersey PackagingOATSystemsODIN Technologies OMRON RFIDOraclePanatrack Inc. PanGo NetworksPaxarPeak TechnologiesPhilips SemiconductorsPower PaperPrintronixProgressive Software RealTime DivisionPSCPsion TeklogixRafCore SystemsRCD TechnologyRed Prairie Reva SystemsRFCodeRFID 4URFSawRSI-ID TechnologiesRush Tracking SystemsSAPSATO AmericaSavi TechnologySaw Devices Techno AGSentinel BusinessShipcom WirelessSiritSkandSoft TechnologiesSkyeTek

Smart Label SolutionsSmarTerminal ComputersSpede TechnologiesStora EnsoStratum GlobalSUN MicrosystemsSupply InsightSureIDSybase/iAnywhereSymbol TechnologiesSYS Tech International T3CiTAGSYS RFIDTECOMTenix Holdings Inc.The Kennedy GroupThe University of PittsburghRFID Center of ExcellenceThingMagicTrue Demand SoftwareUbisenseUnisysUniversity of PittsburghUPM RaflatacVenture ResearchVeriSignVisible AssetsWavetrendWFI Government ServicesWhereNetX-identXterpriseZebra Technologies



RFID Journal LIVE! 2007 Floor PlanChoose Your Location Today!


About Disney’s Coronado Springs Resort & Convention CenterMake it a conference to remember!

As one of the largest single-level hotel convention centers on the East Coast, the meeting and function space at Disney’s Coronado SpringsResort is nothing short of extraordinary. Disney’s Coronado SpringsConvention Center boasts one of the largest hotel ballrooms in theSoutheast, an 86,000 square foot exhibition hall, generous pre-functionspace, 45 breakout rooms, and the latest technology including high-speed and wireless (WiFi) Internet access throughout the convention center common areas.

Combine business with pleasure while at RFID Journal LIVE! Treat yourwhole family with discounted rooms at Disney’s Coronado Springs Resortfor as low as $144/night – as well as discounted tickets for the WaltDisney World® Theme Parks, including the Magic Kingdom® Park, Epcot®,Disney's Animal Kingdom® Theme Park and Disney-MGM Studios.Inquire with your salesperson today!

Ticket packages with exclusive savings options including special passesand bonus admissions are available for a limited time. These discounts willnot be available at the ticket window -- don’t miss your chance to takeadvantage of this special savings offer!

For details on special meeting/convention ticket packagesand pricing, see the Hotel information on

www.rfidjournal.com/live2007



“Once again, RFIDJournal LIVE! hasexceeded our expectations as the critical event to take thepulse of the EPC market,network with all the relevant players, and seewhat’s coming next. It’sgreat to see how muchthe conference hasgrown in scope and size,not unlike RFID as anindustry. Thanks again for a great show.”

Paul GrimGeneral Partner

SunBridge Partners

“The two day meetingwas a great help to ourcompany. I came in withone idea and left withanother on developing the best pilot for ourclient. All the exhibitorswere great with lots ofideas and good followthrough. It was a good experience for AgCode.”

Bill ReinertAgCode

“RFID Journal LIVE! in2006 has been the bestshow that has been puton by the RFID associa-tion. It continues to grow:We see a continuedincrease in people on thefloor, real live, qualifiedindividuals who are hereto learn more about thetechnology, learn moreabout solutions specificto their needs. It’s been agreat show!”

Mike KuhnoAccuSort Systems

“The attendees here tendto be very well educated,very knowledgeableabout RFID. We’ve beenreally impressed.”

Martin PayneSkyeTek

“RFID Journal LIVE!2006 has once again demonstrated its leadingcornerstone role in theRFID industry with a fullprogramme and excellentnetworking opportunities.”

Martin Swerdlow CEO

Integrated ProductIntelligence

“RFID Journal LIVE! wasan excellent source ofinterested and interestingcontacts for CompTIAand the RFID+ certifica-tion. Lots of traffic, lots ofexcitement. I wouldhighly recommend nextyear’s show.”

Carol BalkcomProduct Manager, Skills

DevelopmentCompTIA

“We were very pleasedwith our experience againthis year at RFID JournalLIVE! 2006. The sessions, the associateorganizations, and thenetworking opportunitieswere very worthwhile.And, of course, the venuewas unbeatable! Ouroutlook for the comingyear is bright and it is agood impetus to start itoff with RFID JournalLIVE! We look forward tojoining you next year inOrlando for another outstanding event.”

Pam RooneyVP AIT Solutions Group

WFI GovernmentServices

“I have been in the ITbusiness for over 20years and this is one ofthe best conferences Ihave attended. The RFIDJournal LIVE! staff wasknowledgeable and veryresponsive in answeringall questions; there wasan atmosphere of collaboration amongst all attendees throughoutthe show; the conferencewas professionally donefrom pre-show to theposting of the presenta-tions post-show. Whatmore could one ask for.Thank you for a greatreturn on investment.”

Bruce LeytonSybase

“RFID Journal LIVE!2006 was an extremely valuable opportunity toview the latest RFID solutions available and tospeak with the leaders inthe field. I wish all of theevents I attend wereequally beneficial.”

Emory KingPrincipal & Owner

RF Advantage

RFID Journal LIVE! Testimonials


Exhibit Package $3,900/10x10 foot display

• 100 square-foot (10 x 10 foot) display space in the Exhibit Hall• Company name displayed and linked on the conference sponsor page of the

RFID Journal LIVE! Web site• Company profile in the program guide (up to 30 words)• Company name displayed and linked on the conference sponsor page of the

RFID Journal LIVE! Web site for a minimum of two months post-conference• Three (3) complimentary conference passes for customers, colleagues, prospects

or company employees, with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars) for the first 100 square feet of display space: two (2) complimentary conference passes for each additional 100 square feet of display space. Additional passes may be purchased for the early registration rate

Additional Meeting Space

Private Meeting Room on the Exhibition Floor $3,250/day (Limited Number Available)• A 10 x 20-foot hard-walled carpeted meeting room in or adjacent to the Exhibit Hall• Basic furniture package (one round conference table and four chairs)• Company ID sign• Rental and usage to coincide with attendee Exhibit Hall hours

Exhibit and Sponsorship Opportunities


All sponsorship programs require the purchase of a booth on the exhibit floor.

Silver Sponsor (16 Opportunities) $12,500

With a Silver Sponsorship, a representative of your company can participate in a panel discussion on a topic of interest to your potential customers, providing a cost-effective way to be seen as an important player in the RFID community.

Content Opportunity• Vendor panel breakout session with moderator. Conference sponsors are limited to 16

and will co-participate in 1 of 4 panels.

Marketing Benefits• Company logo displayed and linked on the conference sponsor page of the

RFID Journal LIVE! Web site• Company name in all RFID Journal LIVE! marketing and promotional materials used for

attendee acquisition (postal direct mail, email and online/print conference advertising)• Use of RFID Journal LIVE! logo for ads and promotional materials relating to conference

sponsor’s participation in and support of RFID Journal LIVE!• Company profile in the program guide (up to 30 words)• Distribution of up to 25 of your company’s press kits in press room• Company logo displayed and linked on the conference sponsor page of the

RFID Journal LIVE! Web site for a minimum of two months post-conference

Conference Passes & Invitations• Four (4) complimentary conference passes for customers, colleagues, prospects or

company employees, with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars). Additional passes may be purchased for the early registration rate

• Opportunity to invite up to 25 additional clients, partners and/or prospects to attend the event at a 10% discount. (All invitees are subject to approval by RFID Journal and will be accepted on a first-come, first-serve basis)

Exhibit Space Requirement• Requires a minimum purchase of 100 square feet of exhibit space



Platinum Sponsor (24 Opportunities) $20,000

A Platinum Sponsorship provides an extremely effective way to be seen as a thought leader in the RFID community. Whether you use the 40-minute breakout session to highlight a customer success story or to introduce a new product, you’ll be able to achieve valuable visibility with the high-level end-user audience that only RFID Journal LIVE! attracts. And the marketing benefits wrapped around this speaking opportunity ensure that your company will have high visibility before, during and after the conference and exhibition.

Content Opportunity• Sponsor presentation at an exclusive 40-minute breakout session

Marketing Benefits• Company logo prominently displayed and linked on the conference sponsor page of the

RFID Journal LIVE! Web site• Company logo in all RFID Journal LIVE! marketing and promotional materials used for

attendee acquisition (postal direct mail, email and online/print conference advertising)• Use of RFID Journal LIVE! logo for ads and promotional materials relating to conference

sponsor’s participation in and support of RFID Journal LIVE!• Prominent logo placement on sponsor thank-you signage• Prominent logo placement and visibility in on-site program guide• Company profile in the program guide (up to 50 words)• Company logo featured on A/V loop running during breaks/transitions in general sessions

throughout the event• Distribution of up to 50 of your company’s press kits in press room• Company logo prominently displayed and linked on the conference sponsor page of the


Conference Passes & Invitations• Eight (8) complimentary conference passes for customers, colleagues, prospects or

company employees, with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars). Additional passes may be purchased for the early registration rate



Exhibit and Sponsorship Opportunities (continued)


Premium Sponsor (4 Opportunities) $50,000

Premium sponsorships are customized programs designed to help you achieve your specific goals. Elements can include technology demonstrations on the exhibit floor, VIP meal functions, unique high-exposure branding opportunities and more. If you’d like us to customize a program for you, contact your RFID Journal sales representative.


RFID Journal LIVE! Web site• Company logo in all RFID Journal LIVE! marketing and promotional materials used for attendee

acquisition (postal direct mail, email and online/print conference advertising)• Use of RFID Journal LIVE! logo for ads and promotional materials relating to conference sponsor’s

participation in and support of RFID Journal LIVE!• Prominent logo placement on conference sponsor thank-you signage• Prominent logo placement and visibility in on-site program guide• Company profile in the program guide (up to 100 words)• Company logo featured on A/V loop running during breaks/transitions in general sessions

throughout the event• Distribution of one marketing piece and one promotional item/gift in attendee bags

(All items subject to approval by RFID Journal)• Distribution of up to 50 of your company’s press kits in press room• Company logo prominently displayed and linked on the conference sponsor page of the


Conference Passes & Invitations• Fifteen (15) complimentary conference passes for customers, colleagues, prospects or company

employees, with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars). Additional passes may be purchased for the early registration rate





Signature Sponsor (Exclusive) $50,000

The Signature Sponsor has an exclusive opportunity to reach the entire audience at RFID Journal LIVE! through a 30-minute general session presentation (topic and speaker to be approved by RFID Journal). The signature sponsorship was designed for an RFID hardware, software or service provider that wants to demonstrate—live, on stage—industry-leading technology, service capabilities or both. The special marketing benefits associated with the Signature Sponsorship ensure high visibility and mind share.

Content Opportunity• 30-minute general session presentation on the second morning of the Main Conference


RFID Journal LIVE! Web site• Company logo in all RFID Journal LIVE! marketing and promotional materials used for attendee

acquisition (postal direct mail, email and online/print conference advertising)• Use of RFID Journal LIVE! logo for ads and promotional materials relating to conference sponsor’s

participation in and support of RFID Journal LIVE!• Prominent logo placement on conference sponsor “thank-you” signage• Prominent logo placement and visibility in on-site program guide• Company profile in the program guide (up to 100 words)• One four-color, full-page advertisement in the program guide• Company logo featured on A/V loop running during breaks/transitions in general sessions

throughout the event• Distribution of one marketing piece and one promotional item/gift in attendee bags

(All items subject to the approval of RFID Journal)• Distribution of up to 50 of your company’s press kits in press room• Company logo prominently displayed and linked on the conference sponsor page of the


Conference Passes & Invitations• Fifteen (15) complimentary conference passes for customers, colleagues, prospects or company

employees, with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars). Additional passes may be purchased for the early registration rate






Cornerstone Sponsor (Exclusive) SOLD $60,000

The Cornerstone Sponsor is the lead sponsor with the greatest visibility at RFID Journal LIVE! This is a uniqueopportunity to position your company as a thought leader and prime mover in the RFID industry. The CornerstoneSponsor addresses the entire audience in a Day 1 general session presentation that highlights the company’s leadership position in the industry (topic and speaker to be approved by RFID Journal). The Cornerstone Sponsorreceives prominent visibility on the RFID Journal LIVE! 2007 Web site and on all marketing and communications,including e-mail promotions and print brochure mailings. This visibility is carried through at the event itself, withsignage that reflects the Cornerstone Sponsor’s unique position at the event.

Content Opportunity• 40-minute general session presentation on the first day of the Main Conference

Marketing Benefits• Company logo prominently displayed and linked on the conference sponsor page of the RFID Journal LIVE! Web site• Company logo in all RFID Journal LIVE! marketing and promotional materials used for attendee acquisition

(postal direct mail, email and online/print conference advertising)• Use of RFID Journal LIVE! logo for ads and promotional materials relating to conference sponsor’s participation

in and support of RFID Journal LIVE!• Press release announcing RFID Journal LIVE! 2006 and Cornerstone Conference Sponsor• Prominent logo placement on sponsor thank-you signage• Prominent logo placement and visibility in on-site program guide• Company profile in the program guide (up to 100 words)• Premium placement of one four-color, full-page advertisement in the program guide• Company logo featured on A/V loop running during breaks/transitions in general sessions throughout the event• Distribution of one marketing piece and one promotional item/gift in attendee bags

(All items subject to the approval of RFID Journal)• Distribution of up to 75 of your company’s press kits in press room• Company logo prominently displayed and linked on the conference sponsor page of the RFID Journal LIVE!

Web site for a minimum of two months post-conference

Conference Passes & Invitations• Twenty (20) complimentary conference passes for customers, colleagues, prospects or company employees,

with access to the main conference including general sessions and breakout sessions (excluding Pre-conference Seminars). Additional passes may be purchased for the early registration rate

• Opportunity to invite up to 200 additional clients, partners and/or prospects to attend the event at a 10% discount.(All invitees are subject to approval by RFID Journal and will be accepted on a first-come, first-serve basis)



Additional Speaking Opportunities

Half-day Preconference Sponsor (4 Opportunities) $15,000RFID Journal LIVE! includes special preconference seminars targeted at specific audiences, including channel partners. The preconference sponsor has the opportunity to speak for 40 minutes to between 40 and 50 attendees. Your company receives special branding in all promotions of the preconference seminar and on site.

Hosting Opportunities

Opening Evening Networking Reception (Exclusive) $20,000With this exclusive sponsorship, your company is the host of the Networking Reception immediatelyfollowing the Opening Keynote address on Monday evening. Here’s your chance to make a huge impression with our high-level audience before they head out to explore Walt Disney World by hosting a relaxed gathering in the exhibit hall with cocktails and delectable appetizers. Benefits include: • Prominent signage with logo exposure

• Company logo in attendee marketing brochures and on-site Program Guide• Napkins provided with company logo

Private Invitation VIP Lunch Sponsor (4 Opportunities) $25,000You will have the opportunity to hand-select 10 non-conference attendees (providing them with free conference passes) and 10 conference attendees for a total of 20 guests. Set up as a roundtable discussion, your lunch will be co-moderated by an RFID Journal editor.

Private Invitation VIP Breakfast Sponsor (4 Opportunities) $25,000As the host of a sit-down breakfast on either Tuesday or Wednesday, you will have the opportunity to hand-select 10 non-conference attendees, (providing them with free conference passes) and 10 conference attendees for a total of 20 guests. Set up as a roundtable discussion, your breakfast will be co-moderated by an RFID Journal editor.

Media Advertising Opportunities

Program Guide Belly Band (Exclusive) $6,500Your company’s logo will be prominently displayed on a stylish band that is wrapped around each Program Guide. This is a great opportunity to publicize your booth location and catch attendees eyes.

Sponsor Marketing Package $5,000Build excitement and buzz before the event with both our pre-registered attendees and the entire RFID Journal subscriber database. This Package includes your text ad hyperlinked to your event listing. The Show Preview is emailed 8 weeks and 4 weeks before the show to all pre-registeredattendees of RFID Journal LIVE!, with bonus circulation to the full RFID Journal subscriber database.

Full-Page Color Ad in the Program Guide $2,000Conference program guides are distributed to all LIVE! attendees. This is an opportunity to reach our highly targeted audience in a glossy, take-home reference guide.




Advertising/Brand-Building Opportunities

Room Drop $3,500One marketing item may be placed at the door or inside each attendee’s hotel room.

Keynote Seat Drops $2,000A CD or one printed collateral piece will be placed on the seat of every chair in the general session room before one of our keynote presentations.

Tote Bag Insert $2,000A terrific opportunity to reach our conference attendees via the event bag. You provide the item (such as a CD, brochure, flyer, etc.) to show management and we will insert it into the event bag. (Limit of 12 paid inserts. All items subject to approval by RFID Journal.)

Event Pen Sponsor (Exclusive) $2,000Provide attendees with a takeaway that will live long after the event. • Branded pen (provided by sponsor) distributed to all attendees when they pick up their

registration materials• Acknowledgement of sponsorship in Program Guide

Notepad Sponsor (Exclusive) $2,000Get your personalized notepad into the hands of every LIVE! attendee• Branded notepad (provided by sponsor) distributed to all attendees when they pick up

their registration materials• Acknowledgement of sponsorship in Program Guide

Banners & One-Meter Board Ads $1,500Enhance your company’s visibility by placing your logo, booth number and tag line on either a 2 x 6-foot hanging banner or free standing 1-meter board to be displayed along the sides of the general session room. Position is on a first-come, first-served basis and based on availability.

Exhibit Hall Aisle Signs $1,500Your logo will appear on one of the aisle banners hanging in the Exhibit Hall. Location selection is on a first-come, first-served basis. (Based on availability)



Advertising/Brand-Building Opportunities

Floor Plan Kiosk Sponsor (Exclusive) $10,000Next year’s event is going to be bigger and better than ever and the Floor Plan Kiosk is designed to help attendees quickly find the companies they want to see. This is a great way to stand out from the pack and get attendees to your booth quickly. The kiosk is located outside the main entrance to the Exhibit Hall. • The Floor Plan Kiosk will be customized with your company’s graphics• You receive logo exposure and recognition in the Program Guide.

Exhibit Area Entrance Unit (Exclusive) $7,500Receive extra visibility and build awareness among all attendees before they enter the exhibition with your sponsorship of the exhibit area entrance units. Sponsorship includes: • Acknowledgement of sponsorship with company logo in Program Guide• Your company logo and tag line displayed on the main entrance units

Wireless Hotspot Sponsor (3 Opportunities) $5,000Help attendees stay connected by creating and sponsoring one of three wireless hotspots in the pre-function areas outside the General Session and Breakout Rooms where attendees can check email and access the Web. Your benefits include:• Opportunity to create personalized customer graphics for computer kiosks and a screensaver

of your choice in your hot spot• Includes Internet drop, computer rentals, kiosks and electrical

Press Room Sponsor (Exclusive) $5,000As the official Press Sponsor for RFID Journal LIVE! 2007, you will support the visiting press and the press conference room. Sponsorship includes:• Your logo displayed on signage for the Conference Press Room• Literature table, refreshments in the working press room for the duration of the Conference • Prominent logo placement on all conference materials.

Continental Breakfast Sponsor (2 Opportunities) $4,500Sponsor one of our two daily continental breakfasts for extra on-site exposure. You will receive: • Prominent signage with logo exposure in breakfast area• Acknowledgement of sponsorship with company logo in Program Guide• Napkins provided with company logo• Opportunity to distribute branded cup or mug (provided by sponsor)

Refreshment Break Sponsor $3,500Sponsor one of our two daily refreshment breaks for extra on-site exposure and recognition. You will receive: • Prominent signage with logo exposure in refreshment break serving areas• Acknowledgement of sponsorship in Program Guide• Napkins provided with company logo• Opportunity to distribute branded cup or mug (provided by sponsor)



NEW! Espresso Lounge (Exclusive) $20,000Help keep the attendees going with an extra shot of java throughout the day and stand out from the crowd. As the exclusive sponsor of our new 400 square-foot Espresso Lounge, you’ll receive: • Acknowledgement of sponsorship with company logo in Program Guide• Company logo and tag line/booth number on banner suspended over the 20 x 20-foot lounge area • 1-meter sign with company logo• One area banner and signage• Cash espresso cart and barista• 400 espresso ticket/vouchers with your company logo to distribute to customers

and prospects

Cyber Café on the Show Floor (Exclusive) $18,000The Cyber Café in the Exhibit Hall is where attendees will come to check their email and news. As sponsor of this high-exposure attraction, you’ll receive: • Acknowledgement of sponsorship with company logo in Program Guide• Company logo and tag line/booth number on banner suspended over the 20 x 20-foot Café area • 1-meter sign with company logo• Opportunity to create personalized customer graphics for computer kiosks• Screensaver of your choosing on Café computers• Includes Internet drop, computer rentals, kiosks, carpet, and electrical

Conference Bag Sponsor (Exclusive) $17,500Put your logo on the official RFID Journal LIVE! conference bag carried by all the attendees. A sure-fire way to gain widespread recognition during the event and afterwards.

Registration Sponsor (Exclusive) $15,000The exclusive Registration Sponsor will provide you with upfront exposure to our attendees from the moment they arrive at the event. As exclusive sponsor, your benefits include: • Acknowledgement of sponsorship with company logo in Program Guide• Branded lanyard (to be provided by sponsor) to be distributed to all event attendees and exhibitors• Welcoming billboard with company logo, tag line and booth number adjacent to registration area• Customized display boards (approximately 8 x 12 inches) to be displayed on registration counters

with your company logo, tag line and booth number• Tote bag insert

Lunch Sponsor (4 Opportunities) $10,000• Prominent signage with logo exposure provided by the conference organizers• Company recognition and logo exposure in the brochure mailer• Logo exposure in the sponsor section of the program guide including a 50-word description• Napkins provided with your company logo

For Exhibition and Sponsorship Information, Please Contact:

John DelMauroVice President of Sales

[email protected]

Doris BranscombeDirector of Sales714.899.5707

[email protected]

Alan McIntoshDirector of Sales

212.209.3833 [email protected]

For Product Announcements and Press Inquiries, Please contact: RFID Journal LLC

555 Broadhollow Rd., Suite 274 Melville, NY 11747

Phone: 631.249.4989

Exhibit and Sponsorship Prospectus - RFID Journal … · New vs. Returning A ttendees End User 56%...

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