EXHIBIT A - Federal Trade Commission€¦ · problem by acting directly on fat deposits in muscle...

EXHIBIT A

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29Your Beauty and Health Products

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Flo Amazing RAPID FAT meltdown diet ESCalate is a whole-health supplemental FLO contains all the nutrients essential for program with scientifically proven capsule formula. It is highly absorbable and safe for every stage of digestion. attacks and melts away years of built up fat any age. and cellulite.

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Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29Citra-Slim4

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Main page Crtra-Slim4 Beauty Exotic Jewelry Body Gear Male Enhanc.ement Contact Shop

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•Main Page • Citra·Slim4 •Beauty

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No special diet is required during the treatment period!

Tested and proven 1n Sweden

With just 1 tablet you can lose up to s lbs every 4 days $19.99

Amazing RAPID FAT mettdown diet program with scientifically proven capsule attacks and melts away years of built up fat and cellulite.

European Health & Beauty Magazines call it the "Miracle Treatment"

CAPSULE had the power to bring about a 5-pound weight loss. Only C1tra-Shm 4 achieves this. With no dieting - eat as you always have, knowing Citra-Slim 4 is at work, "around the clock" attacking the fat in your body. 4 capsules taken at 4-day inteivals are all you need to lose up to 20 pounds - GUARANTEED! Citra-Slim 4 takes weight off automatically whatever the cause of your weight problem by acting directly on fat deposits in muscle areas (belly, thighs, and hips) removing and expelling the fat day after day.

Citra-Slim 4 is fast

It goes to work the minute you take it. And in just 4 days, you will lose up to 5 pounds. Four capsules, taken at 4-day inteivals, will reduce your weight by up to 20 pounds in just 16 days. It's the only way to lose up to 20 pounds in 16 days with absolute certainty. Citra-Slim 4 is easy to use It's uniquely patented sustained-release formula continues working around the clock. so you are constantly breaking down and expelling fat. Even while you are asleep! There's no need to diet. Eatwhatever you are used to eating. No need for strenuous exercise. Just take 1 capsule every 4 days.

Citra-Slim 4 is safe

It doesn't use harsh stimulants or appetite suppressors. So there are no harmful side effects The patented formula known only in Sweden, 1s designed to attack tocallzed fat deposits, dislodge them. and allow your body to eluninate them naturally. This is why you are advised to take the capsules at 4-day intervals only. C1tra-Shm 4 lasts After you've reached your desired weight loss, you can k'"'P weigttt utr pt:1111<1nerrtly. At the slightest '"9" or weight gain, all you need to Ck> Is 1ake one capsure - and thars it.

Cltra-Slim 4 is proven

Tests conducted 1n Europe with individuals of both sexes and all ages prove that V1rtually all patients who used Citra-Slim 4 COfrectly lost their targeted weight while continuing to eat exactly as they were used to. IMth 1ust 1 tablet you can lose up to 5 lbs every 4 days AmazJng RAPID FAT mettdown diet program with scientifically proven capsule attacks and melts away years of built up fat and cellulite I was tired of diet systems that just didn't work. But your USA Crtra-Shm 4 pill brought back faith in my life. I lost a total of 48 pounds in a little over a month! And I ate as I wanted - no special diets or exercise'

"I was so desperate I was about to pay over $3,000 for surgical fat removal. Then a friend gave me two of your Citra-Slim 4 capsules. I lost over 12 pounds in just 10 days! I forgot about surgery and kept on C1tra-Shm 4 I have lost over 120 pounds and can't thank you enough." Mimi Johansson: Case No. 2756

"As I moved into my mid- 40's, my weight shot up to well over 200 pounds. Nothing helped. Neither diets nor exercise. Then I tried Citra-Slim 4's "4-Pack" and discovered your claim was actually true. I stayed on my regular diet and I lost 14 pounds in just two weeks! I have stayed with Citra-Slim 4 and today I am down to a sensible 120 pounds. I have lost over 80 pounds. Thank you, Paul Erickssonl" Mandy Kline: Case No. 3164

https://web.archive.org/web/20101130132104/http://yourbeautyandhealth.com/shop/custom.... 5/1/2014

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29Citra-Slim4

Citra-Slim 4 always works!

Page2 of2

Citra-Slim 4 is a truly exceptional and unequalled product. We guarantee it will have absolutely no negative effects on your health.

I You will lose weight. In bringing this new breakthrough treatment to the U.S., we must keep the formula a secret in order to avoid unauthorized copying by unlicensed labs. This revolutionary patented process puts an end to dieting FROM THE expert'S CASE FILES Why Citra-Slim 4? Alter You risk absolutely nothing when you order. Your decision to try this revolutionary breakthrough weight loss program is backed by a 100%, no-strings-attached, money-back guarantee. II alter 20 days, you are not fully satisfied by

I have all the results of tests all the weight you have lost, return it and you will get a 100% refund of your purchase price (minus shipping), absolutely guaranteed.

conducted in Sweden and aooss . Europe on individuals of both II Not available in STORES sexes and all ages. All of them automatically lost between 4 and 6 pounds over the 4 days, making an average weight loss of 5 pounds. That is how we can safely claim this figure. It simply corresponds to the facts.

Citra-Slim 4 is perfectly

I safe in terms of health!

Whatever the state of your health, and whatever other treatment you may be taking, you can take Citra-Slim 4 without any risk whatsoever. Citra-Slim 4 has only one effect-to dislodge fat deposits. It is advisable to discontinue treatment when you have reached your target weight, as otherwise you may lose too much.

In bringing Citra-Slim 4 to the U.S. for the first time, we can't make it available in any stores. You can only purchase this powerful diet capsule through us. Guaranted results or your money back!

Caution about excessive weight loss With one pack of Citra-Slim 4, you can lose up to 20 pounds. If you wish to lose more than 20 pounds, you must order 2 packs, resulting in a weight loss of up to 40 pounds. But weight loss of more than 20 pounds can lead to fatigue. We advise you to take a vitamin C supplement if you wish to lose more than 20 pounds. But with weight loss of up to 20 pounds, you will experience no tiredness at all.

CITRA-SLIM 4'S 4 Hi-Potency "4 ack" lets ou lose 20 ounds

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EXHIBITB

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29A TALK WITH CITRA-SLllVI 4'S CREATOR, -PAUL ERICKSSON

. . . . .

Citra-Slim 4, the Medically Prover:t Capsule

"IT'S THIE FASTESl, SAFESli WIEIGHTLOSS METHOD"

Paul Ericks son is a well known authority on weight loss. His remarkable new formula is now available in the U.S.

A single capsule acts for 4 days! Each Citra-Slim 4 capsule uses a sustained-release formula, based on a method that is well known in the pharmaceutical industry. With Citra-Slim 4 you can be sure that a single capsule is capable of dislodging al1 locaUzed fat deposits. Up to 5 pounds every four days!

Here's how Citra-Slim 4 works! Within the Citra-Slim 4 form ula are new fat-attacking molecules which literally break down fatty deposits in the body. The fat attacking component of Citra-Slim 4 is balanced with other compounds, to guarantee weight loss of up to 5 pounds every 4 days.

Citra-Slim 4 works without me having to do any strenuous exercise! You simply need to take the capsule and drink plenty of water throughout the day. We recommend six 8-ounce glasses of water per day due to the fact that while the capsule is dislodging fat, the body needs water to eUminate it .

No special diet is required during the treatment period! I actively discourage it. This is not because I am against the idea of a balanced and reduced diet. But simply due to the fact that if you follow a restrictive diet at the same time you take Citra-S lim 4 , you could mistakenly believe the weight loss is due to the diet. So, continue to eat as you normally do, and you will observe daily progress in terms of weight loss . In this way you wili realize that Citra-Slim 4 alone is the sole cause of the vanishing fat. It's the real proof.

Citra-Slim 4 always works! I have all the results of tests conducted in Sweden and across Europe on individuals of both sexes and all ages. All of them automatically lost between 4 and 6 pounds over the 4 days, making an average weight loss of 5 pounds. That is how we can safely claim this figure . It simply corresponds to the facts.

Citra-Slim 4 is perfectly safe in terms of health! Whatever the state of your health, and whatever other treatment you may be taking , you can take Citra-Slim 4 without any risk whatsoever. Citra-Slim 4 has only one effect-to dislodge fat depos its . It is advisable to cliscontinue treatment when you have reached your target weight, as otherwise you may lose too much.•

I r ..

if

,.

Our introductory supplies of CitraSlim 4 are severely

limited. You must mail today the enclosed 16-day trial offer before supply runs out. Once supplies are gone, you will have to wait until our lab can produce more.

Mail the enclosed 16-day trial offer TODAY to begin losing weight

with Citra-Slim 4

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29Why Citra-Slim 4?

l citra-Slim 4 is fast It goes to work the minute you take it. And in just 4 days, you will lose up to 5 pounds. Four capsules, taken at 4-day intervals , will reduce your weight by up to 20 pounds in just 16 days. It 's the only way to lose up to 20 pounds in 16 days with absolute certainty.

lcitra-Slim 4 is easy to use lt's uniquely patented sustained-release formula continues working around the dock, so you are constantly breaking down and expelling fat. E ven while you are asleep! There's no need to d iet. Eat whatever you are used to eating. No need for strenuous exerc ise. Just take I capsule every 4 days.

l c itra-Slim 4 is safe ft doesn' t use harsh stimulants or appetite suppressors. So there are no harmful s ide effects. The patented fom1ula known only in Sweden, is designed to attack localized fat deposits, dislodge them, and allow your body to eliminate them naturally. This is why you are adv ised to take the capsules at 4-day intervals on ly.

lcitra-Slim 4 lasts After you've reached your desired weight loss , you can keep weight off permanently. At the slightest sign of weight gain, all you need to do is take one capsule - and that's it.

lcitra-Slim 4 is proven Tes ts conduc ted in Europe with individuals of both sexes and all ages prove that virtually all patients who used Citra-S lim 4 correctly lost their targeted weight while continuing to eat exactly as they were used to.

CAUTION about excessive weight loss

With one pack of Citra-Slim 4, you can lose up to 20 pounds. If you wish to lose more than 20 pounds, you must order 2 packs, resulting in a weight loss of up to 40 pounds. But weight loss of more than 20 pounds can lead to fatigue. We advise you to take a vitamin C supplement if you wish to lose more than 20 pounds. But with weight loss of up to 20 pounds, you will experience no t iredness at all.

. . This R . .

W ith just 1 tablet ye

Amazing RAPID FAT meltdown diet program with scientifically proven

capsu le ATIACKS and M ELTS AW AY years of BUILT UP FAT and CELLULITE


Never before has ONE HIGH POTENCY CAPSULE had the power to bring about a 5-pound weight loss. Only Citra-Slim 4 achieves this.

W ith no dieting - eat as you always have, knowing Citra-Slim 4 is at work, "ar ound the clacl(' attacking the fat in your body.

4 capsules taken at 4-day inter vals are all you need to lose up to 20 pounds.

Citra-Slim 4 takes weight off automatica lly whatever the cause of your weight problem by acting directly on fat deposits in muscle areas (belly, thighs, and hips) removing and expell ing the fat day after day.

GUARANTEED RESULTS OR YOUR MONEY BACK!

You risk absolutely nothing when you order. Your decision to try this revolutionary breakthrough weight loss program is backed by a 100%money-back guarantee.

If within 20 days, you are not fully satisfied by all the weight you have lost, return it and you will get a 100% refund of your purchase price (minus shipping) .

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29OLUTIONARY· patented.-process -- · · I • • • ' •

G can 1[)5® up to 5 lbs every 4 days ;rs AN END TO DIETING -I

FROM THE EXPERT'S CASE FILES

"TESTED AND PROVEN \N SWEDEN

G <) I was tired of diet systems that just didn't work. But your USA Citra-Slim 4 pill

brought back faith in my life. I lost a total of 48 pounds in a little over a month! And I ate as I wanted - no special diets or exercise! SJ SJ

Ms. Jane Rogersson: Case No. 12781

"I was so desperate I was about to pay over $3,000 for surgical fat removal. Then a friend gave me two of your Citra-Slim 4 capsules. I lost over I 2 pounds in just 10 days! I forgot about surge1y and } Bero re kept on Citra-Slim 4 . I have lost over 120 pounds

After

and can't thank you enough." Mimi Johansson: Case No. 2756 "As I moved into my mid-40 's, my weight shot up to well over 200 pounds. Nothing helped. Neither diets nor exercise . Then I tried Citra-Slim 4 's "4-Pack" and discovered your claim was actually true. I stayed on my regular diet and I lost 14 pounds in just two weeks! I have stayed with Citra-Slim 4 and today I am down to a sensible 120 pounds . I have lost over 80 pounds. Thank you, Paul Ericksson!" Mandy Kl ine: Case No. 3164

Citra-Slim 4 is a truly except ional and unequalled product. We guarantee it will have absolutely no negative effects on your health. You will lose weight. In bringing this new breakthrough treatment to the U.S., we must keep the formula a secret in order to avoid unauthorized copying by unlicensed labs.

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29N-OW AVAl.LABLE IN:fHE LI_~s; Fc;iR .THE.VERY FIRST TIME i . . . '

The INCREDIBLE "5 pounds per capsule"

Molecular weight-loss fmrml!Jla f~om SWEDEN!

IT'S TAKEN EURQPE BY STORM

Visit our website at www.yourbeautyandhealth.com

CITRA ... SLIM 4~S 4 Hi-Potency "4 pack" lets you lose 20 pounds

Discovered and developed by Sweden's Top weight loss Expert:

a. w Cl

Paul Ericksson Each single hi-potency Citra-Slim 4 is guaranteed to melt away up to 5 pounds

\ '~- of built-up fat every 4 days!

•"" 1 , .t: ~ You will lose up ta

20 pounds 9

s>

in just 20 days! ..

/VO DIET!llVG!

NO STRENUOUS EXERCISE!


EXHIBITC

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29.. J

I

' I

NOW AVAILABLE IN THE U.S. FOR THE VERY FIRST TIME

The INCREDIBLE

''5 pounds per capsule '' Molecular weight-loss formula from SWEDEN!

It's Taken Europe By Storm

W8-B-Gone's 4 Hi-Potency ''4 pack'' lets you lose 20 pounds

' ....

NOW AVAILABLE IN THE U.S. FOR THE VERY FIRST TIME

Brantley Juergen

Each single hi·potency W8-8-Gone is guaranteed to melt away up to 5 pounds of built-up fat every 4 days!

''You "vi\\ lose ~p 26 pounds in

to . •'' just 16 dayse


NOW AVAILABLE IN THE U.S. FOR THE VERY FIRS'

This REVOLUTIONARY patented

With just 1 tablet you can lose up tc

From The Experts Case Files ...

··•·•M§,j{ath)''soreI1ssort: .. ····.··da~e:Noo2.J33s

PUTS AN END TO DIETIN1

'!/'.was tired of diet systems thatjust didn't work But j1()i.irUSA W8-B-Gonepill brought back faith in' my;life. f::tost a total of 48pounds ina little over a month/And (afii as ./;wanted - no special, diets or exercise!" . ·

. . :. . .

·!'lllrs •.. KathySorensson: Case;;No.2.1.335

•"I wa.s.so depressed I was abouCto ;pay .over. $3,000 forsurgicalfat c·removaf. Then a friend gave me two of ''your W8-B-G.ol1e capsules, I lost over 42 · pounds il1just 10 days! I forgot ~al:Jout surgery and kept on. W8-B•a.tme. !have lost overt 20pounds and Ecan't t/Jank you enough." . a· - --- -- -· -

~iylelis~aPeterssqn: Case No. 1J097 """%;::::'.':

'::17!.siJ itioved·.·1nt9my mid-40'S,.·.my °'!i;v~ight shot up to well over 200 ipi:;und:i Nothing helped. Neither diets :n?ir exercise. Then I tried WB-8-: ;§;one's "4-Pack" and disc;qveted your \ :'Baim was actually true, /stayed 011 rl1Y ~}:egulardietand I.lost 14poundsinj(Jst ~ •;fy,t15 We13ks! 1 havl3 stayed With .W8c8c u;~ __ _bc_,.i

;~(>qne andtoqay 1 ·am down to .as13gsi1?le 120 pounds. I Shave lost. over 80 pounds. thank roi!, Braptley '§.Juergen!" · ·· · · ··

~:Mai-YArinRrigers: CaseNo. 4589 ""-\• -- "" --- - .,,- - - - ,. - - - - - "., •0• -- . . .


~··.· ...

-WS-B- ONE-NOW AVAILABLE IN THE U.S. FOR THE VERY FIRST TIME!

It is available in limited supplies only.

The enclosed form bearing your name and order number - GUARANTEES you a fresh and immediate supply!

Dear Friend,

--- W8-B-Gone was originally developed in Sweden. A super powerful, high potency molecular formula that removes fat from the system instantly, removing and expelling it naturally over a period of just four days.

--- W8-B-Gone was first introduced exclusively through Brantley Juergen, Sweden's most famous and respected weight-Hoss specialist.

News of its amazing effectiveness spread quickly in northern Europe - and soon it was in demand throughout all of the-European.continent. ........ - ------·· -···· ....... _ _ ................. .

It quickly became Sweden's top diet aid - and a leading European magazine, GOOD HEALTH, described it simply as: "THE MIRACULOUS TREATMENT'

News of this weiglit-loss 111h acle capsule soo11 spreadtu-theiuxurlous spas of Ge1111a11y and France. And from there to all the great continental nations making WS-B-Gone Europe's all-time best-selling weight-loss secret.

--- Brantley Juergen then decided to make his proprietary formula available in the U.S.

And to assure its freshness and potency, after an exhaustive search, he chose MBE MANAGEMENT to be his U.S. distributor. MBE Management is famous the world over for their strict ethical standards in producing only pure pharmaceutical-standard "100% natural products".

And to GUARANTEE the power and freshness of this remarkable, high potency formula, MBE Management made the decision to only market it straight to the customer on a oneto-one basis.

It will not sit on store shelves and lose 60 to 80% of its power as do some popular health aids and drugs.

This means it is only available by direct order from MBE Management.


--- Naturally the demand for WS·B-Gone is great - and the supply, because of our high manufacturing standards, is small.

That's why we have included the enclosed registered Priority Order Form bearing your name and your individual order number.

This registered form guarantees you immediate delivery from our fresh and limited stock. It also guarantees you will be among the very first people in the U.S. privileged to experience the weight-loss miracle capsule of W8-8-Gonel

Remember W8-B-Gone's powerful super-molecular formula works on our exclusive "sustained release" system.

This means it works continuously in your body - day and night - at work, play or sleep.

And achieves these CLINICALLY-PROVEN results:

• Take just one capsule and lose up to 5 pounds in 4 days •Take another capsule and in 4 more days lose 5 more pounds

(10 pounds total) •Take a third capsule and in 4 more days lose 5 more pounds

(15 pounds total) • With the convenient WS-B-Gone 4-capsule pack, you can lose

up to 20 pounds in only 16 days!

The entire amazing story of WS-B-Gone is presented in detail in the enclosed brochure.

--- It explains how it works without dieting! You continue to eat your favorite foods. W8-B-Gone is 100% safe! The astonishin clinical tests rove it reall is "a miracle ca sule"I

This is your chance to experience the satisfaction and the thrill of instant, steady weightloss that only W8-B-Gone can bring to your life.

For the very first time you now have - at your fingertips - a weight-loss system that's simple and effective - a weight-loss system powered by WS-B•Gone that you can use confidently for the rest of your life to maintain the weight control you desire. Reap all the wonderful health benefits that proper, scientific weight-control can add to your health and your family's well-being.

Cordially,

/I: 7/ Co~1'!7y~ Henry W. Covington, CEO W8-8-GONE DIVISION, MBE Management

P.S. Take just a moment now to use your exclusive REGISTERED ORDER FORM. You will discover a thrilling new life free from the constant fear of being overweight. You must be 100% satisfied or your monev back!


l'IE

·ocess

5 lbs every 4 days

Amazing RAPID FAT meltdown diet program with scientifically proven capsule ATTACKS and MELTS AWAY years of BUILT

UP FAT and CELLULITE

European Health & Beauty Magazines call it the ''Miracle

Treatment"

.:~t * W8-l3-Gonc is fast . f::~t goes ta.work themimite youjake it.. And in just 4 tf'ctays, you will lose up to 5 riounds .• Four c~psules, taken ifAt 4-day intervals, will re<fuce your weight by1ip to 20 ;;poundsinjust 16 days.It's the only way to Jose µpto

2-0 pollnds in 16 days with absolute certaincy. . · , . ., __

:":;~,* W8-BcGone is easy to use · ·.. .. . . ~!ff~. uniquely patented. sustained~release •formula ~(\6n~in1les working around the clock, so. you are ~Fcoristantly breaking d.own and expelling fat. • Even o;;;vhne you are asleep! There's no need•to diet. Eat ;;,whatever you are used to eatingo No need for strenuous ; E~~iz~ise. Just take. I. capsule every 4 days: ·

~~~~* WS-B-Qoue is safe • . .. .

~EJJ".do.esn;ituseJ1a~shsthnulants or appetite suppress()rs.

Never before has ONE HIGH POTENCY CAPSULE had the ?So tlfere are no hatrnful side effects:. The patented power tol:ifingaboufa 5-pouii<l-wdghtfiis:i.· Oiily.WS:Il:Gone - .::fq'11Jwa!<ttqwn~oI1ly mSweden •. is.desig1J.s:9 m:attaQk .. · achieves this. ~ jocallie<f fyt(lep()~its; <fi~lodge t?em, a!ld aflo\.vycmr

With no dieting - eat as you always have, knowing W8-B-Gone is at work, "around the clock " attacking the fat in your body.

4 capsules taken at 4-day intervals are all you need to lose up to 20 pounds - GUARANTEED!

W8-B-Gone takes weight off automatically whatever the cause of your weight problem by acting directly on fat deposits in muscle areas (belly, thighs, and hips) removing and expelling the fat day after day.

You risk 'absolutely-n~tl;ing when 'you·'· order·' .. Your : decision.' to )ry . this ... : 1·evolUtionafy breakthrough· weight'· losspr9gfuml~ backed hy a !00%,)·· nq;s!.iii1gs~attacl1ed , money-back'· ·

· guariintt;e. if~ftcr 20 days, you arc not f~llY.·Si!tiSfied by all the weiglit ·you )1Ji~;;;lpst, ret.urn it'. arid.you wl!lgcta JOO% refund . of yo1ir purcihru;;; price (minus shlpping);a&~<iltitelyitJaranteed. :

~Jtody·1~eH!Diliate:i'iie,in··naturally.TI1isiswhy.y0uare Z~dvig{,tltef take the. ~JlSUJes at;j,,dayJnter;\llII& only .. · ;:;;::;:-; __ c-- - --,: -, __ ;_,-__ ----,_ -'"'c. :,: -,-:>:--_,_:-~">;~- .c:c"- _;_--

~"'~-7-- '-:._ .,-


A TALK WITH W8-B-GONE'S CREATOR, BRANTLEY JUERGEN

W8-B-Gone, the Medically Proven Capsule

''IT'S THE FASTEST, SAFEST WEIGHT-LOSS METHOD ''

Brantley Juergen is a well known authority on weight loss. His remarkable new formula is now available in the U.S.

A single capsule acts for 4 days!

Each WB-B-Gone capsule uses a sustained-release formula, based on a method that is well known in the pharmaceutical industry. With W8-BGone you can be sure that a single capsule is capable of dislodging all localized fat deposits. Up to 5 pounds every four days!

Here's how W8-B-Gone works!

Within the WB-B-Gone formula are new fat-attacking molecules which literally break down fatty deposits in the body. The fat attacking component of WB-B·Gone is balanced with other compounds, to guarantee weight loss of up to 5 pounds every 4 days ..

WB·B-Gone works without me having to _ do any strenuous exercise!

You simply need to take the capsule and drink plenty of water throughout the day. We recommend six 8-ounce glasses of water per day due to the fact that while the capsule is dislodging fat, the body needs water to eliminate it.

No special diet is roouired during the treatment period!

I actively discourage it. This is not because I ·am against the idea of a balanced and reduced diet. But simply due to the fact that if you follow a restrictive diet at the same time you take WS-B-Gone, you could mistakenly believe the weight loss is due to the diet. So, continue to eat as you normally do, and you will observe daily progress in terms of weight loss. In this way you will realize that W8-B· Gone alone is the sole cause of the vanishing fat. It's the real proof.

W8-B-Gone always works!

I have all the results of tests conducted .in . Sweden and across Europe on Individuals of both sexes and all ages. All of them automr;ttically lost between 4 and 6 pounds over the 4 days, making an average weight loss of 5 pounds. That is how we can safely claim this figure. It simply corresponds to the facts.

"WS-B-Gone is perfectly safe in terms of health!

Whatever the state of your health, and whatever other treatment you may be taking, you can take WB-8-Gone without any risk whatsoever. W8-B-Gone has only one effect-to dislodge fat deposits. It is advisable to , discontinue treatment when you have'·

0 ur introductory supplies of WB-B-Gone are severely limited. You must mail today the enclosed 16-day trial offer before supply runs out. Once supplies are gone, you will have to wait until our lab can produce more.

Mail the encl1111el:l 16·day trial offer

TODAY to lfegin lnsing weight

with Wtl·B·Gom.l

".l'."'Ched your target weight, as '' ,,,,., '~~?~~~ti·~~~'!];;~;J:is;:r~· ~rwise , may · · - · ;;u much.


EXHIBITD

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29W8-B-Gone I Home

Looking into the mirror and not liking what you see is frustrating ...

You think you'll never lose the weight. YOU are NOT alone. Finally a weight loss powerhouse that helps you lose weight without excess diet and exercise.

Each single hi-potency W8-B-Gone is guaranteed to melt away up to 5 pounds of built-up fat every 4 days!

So Imagine ... you could comfortably watch the weight drop off with a fury, have everyone say "Wow, you look great!" and NOT feel constantly hungry!

It's all possible with amazing NEW W8·B-Gone

Each W8-B-Gone capsule uses a sustained-release formula, based on a method that is well known in the pharmaceutical Industry. With W8-BGone you can be sure that ei. single capsule is capable of dislodging all localized fat deposits. Up to 5 pounds every four days!

Amazing RAPID FAT meltdown diet program with scientifically proven capsule ATTACKS and MELTS AWAY years of BUILT UP FAT and CELLULITE


Never before has ONE HIGH POTENCY CAPSULE had the power to bring about a 5-pound weight loss. Only W8-B-Gone achieves this.

With no dieting - eat as you always have, knowing W8-B-Gone is at work, "around the clock" attacking the fat in your body.

4 capsules taken at 4-day intervals are all you need to lose up to 20 pounds - GUARANTEED!

W8-B-Gone takes weight off automatically whatever the cause of your weight problem by acting directly on fat deposits In muscle areas (belly, thighs, and hips) removing and expelling the fat day after day.

You risk absolutely nothing when you order. Your decision to try this revolutionary breakthrough weight loss program Is backed by a 100%, no-strings-attached , money-back guarantee. If after 20 days. you are not fully satisfied by all the weight you have lost. return it and you will get a 100% refund of your purchase price (minus shlpRfilg).~~----l absolutely guaranteed.

·:' Click here for quantity discounts!

$26.95@

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Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29W8-B-Gone I How It Works

;,

WBMB•Gone always works!

Here's how WB-8-Gone works!

Within the WB-8-Gone formula are new fat-attacking molecules which literally break down fatty deposits in the body. The fat attacking component of WB-B-Gone is balanced with other compounds, to guarantee weight loss of up to 5 pounds every 4 days.

You simply need to take the capsule and drink plenty of water throughout the day. We recommend six 8-ounce glasses of water per day due to the fact that while the capsule is dislodging fat, the body

needs water to eliminate it.

No special diet is required during the treatment period!

I actively discourage it. This is not because I am against the idea of a balanced and reduced diet. But simply due to the fact that if you follow a restrictive diet at the same time you take W8-B-Gone, you could mistakenly believe the weight loss is due to the diet. So, continue to eat as you normally·do, and you will observe daily progress In terms of weight loss. In this way you wll! realize that WB-BGone alone is the sole cause of the vanishing fat. It 's the real proof.

I have all the results of tests conducted in Sweden and across Europe on individuals of both sexes and all ages. All of them automatically lost between 4 and 6 pounds over the 4 days, making an average weight loss of 5 pounds. That Is how we can safely claim this figure. It simply corresponds to the facts.

"W8-B-Gone is perfectly safe in terms of health!

Whatever the state of your health, and whatever other treatment you may be taking, you can take WB-BGone without any risk whatsoever. WB-B-Gone has only one effect-to dislodge fat deposits. It is advisable to discontinue treatment when you have reached your target weight, as otherwise you may lose too much.

W8-B-Gone is a truly exceptional and unequalled product. We guarantee it will have absolutely no negative effects on your health. you will lose weight. In bringing this new breakthrough treatment to the U.S., we must keep the formula a secret in order to avoid unauthorized copying by unlicensed labs.

Order now Risk-Free for WB-B-Gone and receive our Look Better, Feel Better Guarantee!

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L0St P:S$Sword?

'' - _f~~_g_otyP~r ~:Ser_naffie'(_ t:Jo_ ?JCcou_nt yet_? _Re~iste-t

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-3 Prodi.J~ts_ '

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Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29W8-B-Gone I Testimonials

Mrs. Kathy Sorensson: Case No. 21335

Dear W8-B-Gone:

"I was tired of diet systems that just didn't work. But your USA W8-B-Gone pill brought back faith In my life. I lost a total of 48 pounds In a little over a month! And I ate as r wanted - no special diets or exercise!"

Melissa Petersson: Case No. 11097

Dear Friends:

"I was so depressed I was about to pay over $3,000 for surgical fat removal. Then a friend gave me two of your W8-B-Gone capsules. I lost over 12 pounds in just 10 days! r forgot about surgery and kept on W8-BGone. I have lost over 120 pounds

and can't thank you enough."

Mary Ann Rogers: Case No. 4589

"As I moved into my mid-40's, my weight shot up to well over 200 pounds. Nothing helped. Neither diets nor exercise. Then I tried W8-BGone's "4-Pack" and discovered your claim was actually true. I stayed on my regular diet and I lost 14 pounds In just two weeks! I have stayed with WB-BGone and today I am down to a sensible 120 pounds. I have lost over 80 pounds.

Thank you, Brantley Juergen!"

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Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05/15/14 of 29W8-B-Gone I Home

W8-B-Gone

Contact Information

W8-B-Gone PO Box 3913

Las Vegas, NV 89127

Contact Information: Mrs. Crystal Ewing Phone: 1-800-763-5202

Fax: Email: [email protected]

http://www.w8-b-gone.com

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EXHIBIT E


Case 2:14-cv-00683-M

MD

-VC

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ocument 17-1 F

iled 05/15/14 of 29

Quick & Easy, the Medically Proven Capsule:

"IT'S THE FASTEST, SAFEST WEIGHT-LOSS METHOD."

A single capsule acts for 4 days! Each Quick & Easy capsule uses a sustained-release formula, based on

a method that is well known in the pharmaceutical industry. With Quick & Easy you can be sure that a single capsule is capable of dislodging all localized fat deposits. Up to 5 pounds every four days!

Here~s how Quick & Easy works! Within the Quick & Easy formula are new fat-attacking molecules

which literally break down fatty deposits in the body. The fat attacking component of Quick & Easy is balanced with other compounds, to guarantee weight loss of up to 5 pounds every 4 days_

Quick & Easy works without me having to do any strenuous exercise!

You simply need to take the capsule and drink plenty of water throughout the day.We recommend six 8-ounce glasses of water per day due to the fact that while the capsule is dislodging fat, the body needs water to eliminate it.

No special diet is required during the treatment period! I actively discourage it. This is not because I am against the idea

of a balanced and reduced diet But simply due to the fact that if you follow a restrictive diet at the same time you take Quick & Easy, you could mistakenly believe the weight loss is due to the diet. So, continue to eat as you normally do, and you will observe daily progress in terms of weight loss. In this way you will realize that Quick & Easy alone is the sole cause of the vanishing fat.It 's the real proof.

Quick & Easy always worksl I have all the results of tests conducted in Sweden and across

Europe on individuals of both sexes and all ages. All of them automatically lost between 4 and 6 pounds over the 4 days, making an average weight loss of 5 pounds. That is how we can safely claim this figure. lt simply corresponds to the facts.

Quick & Easy is perfectly safe in terms of health! Whatever the state of your health, and whatever other

treatment you may be taking, you can take Quick & Easy without any risk whatsoever. Quick & Easy has only one effect- to dislodge fat deposits. It is advisable to discontinue treatment when you have reached your target weight, as otherwise you may lose too much.

CONFIDENTIAL

-

"''''•"'•T'

lll\\l1!~ifl$f1 !iE{,TJi()PE .~Y·~f()R.1\1!·,.•·/·· >i<1 •. >',•

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1:o:::;:::ri:· ::\U ;:::;~:;;::·:<:.;' ...... ,

Quick & Easy's high-potency 4-pack lets you lose 20 pounds - that's an incredible 5 pounds per capsule - with no dieting & no strenuous excercise. Each single Quick & Easy capsule is guaranteed to melt away up to 5 pounds of built~up fat every 4 days. You will lose up to 20 pounds in just f6 days! Quick & Easy is a truly exceptional and unequalled product. We guarantee it will have absolutely no negative effects on your health. You will lose weight - GUARANTEED!

to the facts. is fast! It goes to work the minute you take it. And in

just 4 days, you will lose up to 5 pounds. Four capsules, taken at 4-day intervals, will reduce your weight by up to 20 pounds in just 16 days. It's the only way to lose up to 20 pounds in 16 days with absolute certainty.

Quick & Easy is easy to use! It's uniquely patented sustained

release formula continues working around the clock, so you are constantly breaking down and expelling fat. Even while you are asleep! There's no need to diet Eat whatever you are used to eating. No need for strenuous exercise. Just take 1 capsule every 4 days.

Quick & Easy is safe! It doesn't use harsh stimulants or appetite

suppressors. So there are no harmful side effects. The patented formula known only in Sweden, is designed to attack localized fat deposits, dislodge them, and allow your body to eliminate them naturally. This is why you are advised to take the capsules at 4-day intervals only.

Quick & Easy is proven! Tests conducted in Europe with individuals of

both sexes and all ages prove that virtually all patients who used Quick & Easy correctly lost their targeted weight while continuing to eat exactly as they were used to.

Quick & Easy lasts! After you've reached your desired weight loss, you can keep weight off permanently.

At the slightest sign of weight gain, all you need to do is take one capsule

- and that's it.

CAUTION ABOUT EXCESSIVE WEIGHT LOSS:

With one pack of Quick & Easy, you can lose up to 20 pounds. If you wish to lose

more than 20 pounds, you must order 2 packs, resulting in a weight loss of up to 40 pounds. But weight loss of more than 20 pounds can lead to fatigue. We advise you to take a vitamin C supplement if you wish to lose more than 20 pounds. But with weight loss of up to 20 pounds, you will experience no tiredness at all.

HNP000544

Case 2:14-cv-00683-M

MD

-VC

F D

ocument 17-1 F

iled 05/15/14 of 29

Amazing Rapid Fat Meltdown Diet Program with Scientifically Proven Capsule Attacks and Melts Away Years of Built Up Fat and Cellulite.

Never before has one high potency capsule had the power-to bring -abolit a 5-pOurid weight loss. Only Quick, & Easy achieves this. With no dieting ~eat as you always have, knowing Quick &: Fasy is at work, "around the clock" attac:;k_ii1g the fat in your body. 4 capsules taken-at 4:-day intervals are all you need to los13 up .to 20 pounds - ~uaranteed! Quick & ~a~y takes. \Aieigpt. nff:~u.to.matically Whatev~r. the cawse :ot ypµr.Weight problem .bY'Cl.~Hng· di~19~!y.ori'fat d.eP.O.sits·iri ·rTILtscle areas"(belly,:.thighs;.and hips) removing and exp~.llingJ~~ '.fat ,9a~ a~er day.

G~-~~~~~d Orl@~t'

You risk abs~lutely ~thing tV' deciriµn .to try tfiis re~oluti<Ji wei;gfit !oss pro~'1:1fl is b(l~ked '•- ,. . ... •. . .··· . stnng~ttacfiedi • 'f!.o.ncy baCk gu<l-ra~~·~" lfaf!"[: 20 day~, yo'f are ii~tjully satisfie~ /J~l aZTt•ithe weight you have lost; ~~tiirriit a~~youwillget a.· I 00 % •. rejund ·of yr>.i:r pur~hase<~ri~e. (ii:ifnY, shipping), ·absolutely guarante13.d:. · ·

---------------------

European Health & Beauty Magazines Call It the "Miracle Treatment".

From the Exp.e.rts•,C;ise Files: ;\·' ' '; .. f.J,;':·,~·;.,,_.,_,,,,,,_,_

Mrs. Kathy Sorensson: Case.No. 21335 "/ was. tired of.diet systems that just didn't

work. But your .USA _Quick & Easy pill brou'g~.( 9.?.Clf faith 1n my life. I lost a total

of 48 PDUnds in.a little over a month! And I ate as. I_ wanted - no special diets

or exercise!"

Melissa Pf:te'FsSOn::Case.No. 1109-7 "I was so dep'tess·edJ i-va.s about .tti'pa)ii0::Y"!

over $3,000 for.s_u,igical.fat removal, Then a friend gave me two::~fy__qur.CJuick & Easy capsules. I lost over 12 pqunrjs in just

.. ... ;:··10 days! I forgot about surgery and f<ept on (Ju.ic.k. & Easy. I have /Ost. over 120 pounds and

' can't thank you enough."

Mary AnrlJ<.Of!_~rs: Case No. 4589 "As Tfnoved into my TJ:)id-f1.b_~;.fl1_!{,~weight shot up to

::we// over 200 poun_dfl; . Nothiiif}:f{~J1jq~_d. Neither diets ';.'.J:{lor e~f;rc(:;;e. The11,:1 tried:.Quick &'E~sy~ '.~4-Pack"

;:;and cfjscoV~rect, your claim was actually true. I stayed 1';f;n ni)i_ reg.Viar .dief an.d· /'lost 14 pounds in just two weeks! I ~a.v:~ .. ~tayed. with·Quick_.~_Fasy and today I am down t6 a Se,nsible 120 poUnds. I have lost over 80 pounds. Thank yO.Ut":.

~!l'Q.RJ,~'.l.N'!.:: Our introductory supplies of Quid' & E;,.,J; are s<;verely limited. YOU MUST MAIL TODAY THE ENCLOSED 16-DAY TRIM. OFFER BEFORE SUPPLY RUNS OUT.

EXHIBIT F



Europe's All-Time Best Selling Diet Miracle! Now Available in the U.S. for the Very First Time in Limited Supplies Only!

Dear Friend,

Quick & Easy was originally developed in Sweden. A super powerful, high potency molecular formula that removes fat from the system instantly, removing and expelling it naturally over a period of just four days.

Quick & Easy was first introduced exclusively through Edvard Johansson, Sweden's most famous and respected weight-loss specialist.

News of its amazing effectiveness spread quickly in northern Europe -and soon it was in demand throughout all of the European continent.

EDVARD JOHANSSON

It quickly became Sweden's top diet aid - and a leading European magazine, GoodHealth, described it simply as: "The Miraculous Treatment".

News of this weight-loss miracle capsule soon spread to the luxurious spas of Germany and France. And from there to all the great continental nations making Quick & Easy Europe's all-time best-selling weight-loss secret.

Edvard Johansson then decided to make his proprietary formula available in the U.S.

And to assure its freshness and potency, after an exhaustive search, he chose Health & Nutritional Products to be his U.S. distributor. Health & Nutritional Products is famous the world over for their strict ethical standards in producing only pure pharmaceutical-standard "100% natural products".

And to guarantee the power and freshness of this remarkable, high potency formula, Health & Nutritional Products made the decision to only market it straight to the customer on a one-toone basis.

It will not sit on store shelves and lose 60% to 80% of its power as do some popular health aids and drugs.

This means it is only available by direct order. (continued on back)

The Enclosed Form Bearing Your Name and Order Number GUARANTEES YOU A FRESH AND IMMEDIATE SUPPLY

if You Respond within 10 Days!

1-866-763-3454 CONFIDENTIAL

PO Box 280, Hurricane, Utah 84737 HNP000546


Naturally the demand for Quick & Easy is great - and the supply, because of our high manufacturing standards, is small.

That's why we have included the enclosed Registered Priority Order Form bearing your name and your individual order number.

This registered form guarantees you immediate delivery from our fresh and limited stock.It also guarantees you will be among the very first people in the U.S. privileged to experience the weight-loss miracle capsule of Quick & Easy!

Remember Quick & Easy's powerful super-molecular formula works on our exclusive "Sustained Release" system.

This means it works continuously in your body - day and night- at work, play or sleep.

And achieves these Clinically Proven results:

Take just one capsule and lose up to 5 pounds in 4 days

Take another capsule and in 4 more days lose 5 more pounds (10 pounds total)

Take a third capsule and in 4 more days lose 5 more pounds (15 pounds total)

With the convenient Quick & Easy 4-capsule pack, you can lose up to 20 pounds in only 16 days!

The entire amazing story of Quick & Easy is presented in detail in the enclosed brochure.

It explains how it works without dieting! You continue to eat your favorite foods. Quick & Easy is 100% safe! The astonishing clinical tests prove it really is "a miracle capsule"!

This is your chance to experience the satisfaction and the thrill of instant, steady weightloss that only Quick & Easy can bring to your life.

For the very first time you now have - at your fingertips - a weight-loss system that's simple and effective - a weight-loss system powered by Quick & Easy that you can use confidently for the rest of your life to maintain the weight control you desire. Reap all the wonderful health benefits that proper, scientific weight-control can add to your health and your family's well-being.

Cordially,

Jo~:tt~ Quick & Easy Division, Health & Nutritional Products

P.S.: Take just a moment now to use your exclusive Registered Order Form. You will discover a thrilling new life free from the constant fear of being overweight. You must be 100% satisfied or your money back!

1-866-763-3454 CONFIDENTIAL

PO Box 280, Hurricane, Utah 84737 HNP000547

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05115/14 of 29

All Natural Weight Loss Supplement

XXX PO STNETXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXSample A SampleXXXXXXXXXXXXXXXXXXXXXXXXXX XXXAddressXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX XXXCity, St ZipXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX

CONFIDENTIAL HNP000548

Case 2:14-cv-00683-MMD-VCF Document 17-1 Filed 05115/14 of 29

Check Desired Weight Loss Below: ITEM PRODUCT DESCRIPTION

092172 20 LB. WEIGHT LOSS

O 4 Quick & Easy Capsules

40 LB. WEIGHT LOSS 8 Quick & Easy Capsules

60 LB. WEIGHT LOSS 12 Quick & Easy Capsules

092173 0

~~~7~EA~6

092175 80 LB. WEIGHT LOSS

O 16 Quick & Easy Capsules

Please find my payment enclosed: O Cash O Check O Money Order

(Made payable to Quick & Easy)

O[l'lSA j 0~

# DODD DODD DODD DODD CVC# ODD Expiration:--'--

Signature:----------

PRICE

$26.95

$39.95 SAVE OVER 25%

$45.95 SAVEOVER60%

$54.95 SAVEOVER50%

SHIPPING EXPEDITED HANDLING•

TOTAL •Jf DESIRED

Quick & Easy• PO Box 280, Hurricane, Utah 84737

CONFIDENTIAL

Now Available in the U.S. for the Very First Time!

TOTAL

$_._

$_._

$_._

$_._

$5.90

li5.0

$_._

NOT AVAILABLE IN STORES!

You risk absolutely nothing when you order. Your decision to try this revolutionary breakthrough weight loss program is backed lYy a 100 % , no-strings-attached, money back guarantee. If after 30 days, you are not fully satisfied by all the weight you have lost, return it and you will get a 100 % refund ofyourpurchase price (minus shipping), absolutely guaranteed.

For Faster Service Phone Toll Free: 1-866-763-3454

HNP000549

EXHIBIT A - Federal Trade Commission€¦ · problem by acting directly on fat deposits in muscle...

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Transcript of EXHIBIT A - Federal Trade Commission€¦ · problem by acting directly on fat deposits in muscle...