EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early...

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EXHIBIT A

Transcript of EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early...

Page 1: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

EXHIBIT A

Page 2: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. A, Page 1 of 7

•• .__AT&T ~ 10:20 ~ 100%0

Info ~

MeiApp Health Discovery Corporation

1r1t1c4f.< (23) 1 $1.99 J

( Details l Reviews Related

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Description

Whether sunning on the beach, cheering at the kids' outdoor sporting events or hitting the slopes, chances are you're being affected by damaging UV rays. MeiApp for iPhone is an image-based risk assessment mobile app that assists in the early detection of melanoma.

Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early. However, melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The disease is deadly in its most advanced stages as few treatment options exist. The median lifespan for patients with advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.

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Description

Whether sunning on the beach, cheering at the kids ' outdoor sporting events or hitting the slopes, chances are you're being affected by damaging UV rays. MeiApp for iPhone is an image-based risk assessment mobile ... More •

What's New Feb 20,2012

This version addresses a bug that could cause the camera to fail to respond to user input on some devices running iOS 5.0 or 5.0.1 .

Information

Seller Health Discovery Corporation Category Health & Fitness

Updated Feb 20, 2012

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Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early. However, melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The disease is deadly in its most advanced stages as few treatment options exist. The median lifespan for patients w ith advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.

Checking a mole or freckle is quick and easy: (1 )Use MeiApp to take a picture of the skin lesions of concern with an iPhone's camera, enlarging it with the zoom feature to fit into the green box, then

(2)Pin point the mole size and its evolution by sliding the corresponding indicator bar and tap

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(2)Pin point the mole size and its evolution by sliding the corresponding indicator bar and tap on "Check Risk." Within seconds MeiApp will provide a risk analysis of the uploaded picture being a melanoma.

MeiApp uses highly sophisticated patent protected state-of-the-art mathematical algorithms and image-based pattern recognition technology to analyze the uploaded image. The app was validated using an image database licensed from Johns Hopkins University Medical Center.

These pictures also can be stored on MeiApp and saved according to date, label or risk. Archiving your pictures lets you review them for changes in the skin lesions occurring over time.

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some devices running iOS 5.0 or 5.0.1.

Information

Seller Health Discovery Corporation

Category Health & Fitness

Updated Feb 20, 2012 Version 2.1

Size 7.5 MB

Rating 4+

Requires Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.3 or later.

Developer Info

Version History

_ .. _ ....... ··· - ··

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These pictures also can be stored on MeiApp and saved according to date, label or risk. Archiving your pictures lets you review them for changes in the skin lesions occurring over time.

A second way to assess lesions or moles is by using MeiApp's ABCDE feature to manually adjust the Asymmetry, Border Irregularity, Color Density, Diameter and Evolution of your image prior to tapping on "Check Risk."

This App is made available for educational purpose only and has not been evaluated by the FDA. It is not intended to diagnose, treat, cure or prevent any disease. Please refer to a physician if you have a skin condition that you are concerned about and/or believe requires attention.

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Page 4: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

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This App is made available for educational purpose only and has not been evaluated by the FDA. It is not intended to diagnose, treat, cure or prevent any disease. Please refer to a physician if you have a skin condition that you are concerned about and/or believe requires attention. By submitting your image(s) for analysis, you

Privacy notice: By default, your images are sent to our server deprived of any information which may be used to identify you. Your privacy settings may be changed for specific purposes. For assistance, support is available by email in the help contact page.

irrevocably grant permission to Health Discovery Corporation to use the images, after all source information has been expunged, for any purpose, including conducting research and improving our products. No use will be made of the source information other than to report the risk analysis results to you.

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••II. AT&T ~ 10:22 --f 100% U --------------------------------------------Camera Demo HELP

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MeiAppTM 2.1

Melanoma Risk Analysis for educational purposes

Copy r ight @ 2011 Health Discovery Corporation All rights reserved worldwide

This App may be covered by one or more patents including U.S. Patent 7,797,257. Additional U.S. and foreign patents pending.

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Camera Alilu111 Ou1z Ref err r.1ls Help

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Nov 26, 2012

Check Risk

Image Label:

Untitled 1

D - Diameter ffi lmm o

E - Evolution {!) none

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Album by Date Results HELP

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Image Analysis Self Assessment Notes

Untitled 1

Nov 26, 2012

In progress ... Check Later

I Take a new picture

I Self-assess your mole o r freckle

irl cP II . .- i')

Cu11c1" Al:lunbyDate Our? fkft'rt r.II:-; HL·Ip

A - Asymmetry

A 50-year-old woman developed an enlarging 6 mm dark mole on her back _

ED low (round)

B - Border irregularity

low ~

C- Color (darkest zone)

light

D- Diameter

\.._.;

E - Evolution

ABCDE risk:

1mm

none

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·---------·--Image Analysis Self Assessment Notes

Untitled 1

Nov 26, 2012

f1 A

B

c D

E

--- n n --- 0 --- u

Estimated risk: Low

Based on the proprietary pattern recognition algorithms in the MeiApp(TM) educational tool, the risk associated with this image has been determined to be *** Low ***. IMPORTANT DISCLAIMER: This !Phone melanoma risk assessment application (Application), including its text, graphics, images and other material,

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Help ---- - ---

Camera - -- -

Learning

Prevention

Self-assessment

ABCDE Features

Image Information

Image Analysis

Quiz ---

Terms

Contact

iri!Lil ·· ? •

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Page 9: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

EXHIBIT B

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Descnpt1on

MeiApp Health Disco ery COC'pOration Septembe< 18 2013 Health & Fitness

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Whether sunning on the beach. cheering at the kids' outdoor sporting events or hittmg the slopes, chances are you're bemg affected by damag1ng UV rays. MeiApp for the Droid is an image-based risk assessment mobile app that assists in the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early However. melanoma can be successfully removed and mon1tored by regular skin screenmgs in 1ts early stages. The d1sease is deadly in tis most advanced stages as few treatment options exist. The med1an lifespan for patients w1th advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.

Checkmg a mole or freckle is qu1ck and easy: (1 )Use MeiApp to take a p1cture of the skin lesions of concern with the phone's camera. fit the mole 1n the green c1rcle and square by enlarg1ng it w1th the zoom feature and/or res1Z1ng the green circle

(2)Pin po1nt the mole size and its evolution by sliding the corresponding indicator bar and tap on "Check R1sk.' Within seconds MelApp will prov1de a risk analysts of the uploaded picture be1ng a melanoma

MeiApp uses highly sophiSticated patent protected state-of-the-art mathematical algorithms and 1mage-based pattern recogn1t1on technology to analyze the uploaded 1mage The app was validated usmg DermAtlas. an open access, physiCian­edited database of over 10,000 h1gh quality histological and cl1n1cal images of skin cond1t1ons.

These pictures also can be stored on MeiApp and saved according to date, label or nsk. Archtving your p1ctures lets you review them for changes in the sk1n lesions occurnng over time.

>

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Descnpt1on

Diameter: 5 mm Evolution: slow E

Untitled jan 31,2012

Estimated risk: 'No call'

'The area of the picture identified as a candidate mole is very smal l. This may be due to a segmentation error of our

~ e ? Album b Risk

Whether sunning on the beach, cheenng at the kids' outdoor sporting events or h1ttmg the slopes. chances are you're bemg affected by damaging UV rays. MeiApp for the Dro1d is an image-based risk assessment mobile app that ass1sts 1n the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skm cancers, 1f not caught early However. melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The d1sease IS deadly m rts most advanced stages as few treatment options exist The median lifespan for patients with advanced melanoma is less than one year Performing regular self-exams could save your life or that of a loved one

>

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Exh. B, Page 3 of 7

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Descnpt1on

B- Border irregularity

C- Color (darkest zone)

D- Diameter

E - Evolution

Untitled jan 31,2012

Self-assessed risk:

t:: nj II

medium

medium

medium

Smm 0

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Whether sunning on the beach. cheenng at the kids' outdoor sporting events or h1ttmg the slopes. chances are you're bemg affected by damaging UV rays MeiApp for the Dro1d is an image-based risk assessment mobile app that ass1sts 1n the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skm cancers, 1f not caught early However. melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The d1sease IS deadly m rts most advanced stages as few treatment options exist The med1an lifespan for patients with advanced melanoma is less than one year Performing regular self-exams could save your life or that of a loved one

Page 13: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. B, Page 4 of 7

<

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Shop

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Editors' Choice

Description Whether sunning on the beach. cheering at the kids' outdoor sporting events or hittmg the slopes, chances are you're bemg affected by damagtng UV rays. MeiApp for the Drotd ts an image-based risk assessment mobile app that assists in the early detectton of melanoma. Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers. if not caught early. However, melanoma can be successfully removed and monttored by regular skin screenings in its early stages The disease is deadly in its most advanced stages as few treatment opttons exist. The medtan lifespan for patients with advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.

Checktng a mole or freckle is qutck and easy: (1 )Use MeiApp to take a picture of the skin lesions of concern with the phone's camera. fit the mole in the green circle and square by enlarging it with the zoom feature and/or resizing the green circle

(2)Ptn potnt the mole size and tts evolutton by sliding the corresponding indicator bar and tap on "Check Risk." Within seconds MeiApp will provide a risk analysts of the uploaded picture being a melanoma

MeiApp uses highly sophtsttcated patent protected state-of-the-art mathematical algorithms and image-based pattern recognttton technology to analyze the uploaded tmage. The app was validated using DermAtlas. an open access. physician­edited database of over 10,000 high quality histological and clinical images of skin conditions.

These pictures also can be stored on MeiApp and saved according to date, label or risk. Archtvmg your pictures lets you review them for changes in the skin lestons occumng over time.

A second way to assess lesions or moles is by using MeiApp's ABCDE feature to manually adJUSt the Asymmetry, Border lrregulanty. Color Density, Diameter and Evolution of your tmage prior to tapping on "Check Rtsk:

Thts App is made available for educational purpose only and has not been evaluated by the FDA It is not intended to diagnose, treat, cure or prevent any disease Please refer to a physician if you have a skin condttion that you are concerned about and/or believe requires attention.

The app has been developed for Motorola Droid X version 2.2 and IS not guaranteed to work on other platforms or andro1d devices We are working to expand the approved device list. Please check back for updates

Reviews

l 2 * 5 0

*4

* 3 0

* * 2 0

.!. 14tota * 1 13

Add1t1onal information

Updated

September 18,2013

Size

5.2M

Installs

100-500

,. Write a Review

Galaxy nexus Educat1onal. worked well Part of some screens were obscured

A Google User * * * *

Force closes fon hitting the"begm"butt on it force closes every t1me.. HTC ins plfe A Google User *

current Version

A1 .0

>

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Exh. B, Page 5 of 7

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Reviews

A Google User

**** Galaxy nexus Educa1JOilaL worked well. Part o f some screens were obscured

A Google User Fe

* Force closes lon hmmg the'beg1n'button, n fo rce closes every time . HTC 1nsp1re

A Google User F

* HOC should concentrate on gening the PCa ur 1ne test commercialized 1nstead of reteas1ng p oor1y coded apps

A Google User Fe

* Waste of money Had to pay for this app, cons tantly receMng the same error message Refu nd please'

Addlt1onal 1nformat1on

Updated September 18, 2013

Requires Android

2.2and up

Similar

Size 52M

Content Rating

Low Matunty

Helpfulness v All Ve1sions v

A Google User

*

~ Write a Review

Junk Didn't even open Without force close' Wo rst S2 spent eve~ Close the app you are steah ng buttholes

A Google User

* HTC G2 - Forced to close Keep gemng the sa me error message· Sorry' The application Mel App (process com.ps1 software rnelapp) has stopped unexpectedly. Please try aga1n It nev er staned 1n the first place and always force y outoclose

A Google User

* "6 ..

Not right Yes. thts app crashes before n beg1n s Something to do With the interface between the app and the camera on the phone that do n't Jive w1th one another. Someone with Metap p needs to take a loo~ at th1s, c·earty. I would h ke my $200 back but can't 1mag1ne how I wou ld ever make that happen.

Installs 100-500

Contact Developer

V1s1t Developer's Webs1te Ema1l Developer

Current Version

Al .O

>

Page 15: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. B, Page 6 of 7

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My apps

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Editors' Choice

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Reviews

A Google User

• Melapp Crashes

A Google User

• Crashes at Start Thos app crashes at start up as noted on other revoews •'m an and rood devel oper and I would never put an app on the Play Store that wasn't tested to work in every cone eovable condollOn and on every deVIce possoble The app IS conbnuong to collect money and s

ome of these revoews are as far back as H!b 2 012 and still nothong has been done. Google s hould pull thos app

Simon Wood

• Woeful Great odea, shocking implementation

Addit1onal 1nformat1on

Updated

September 18, 2013

Requires Android

2.2and up

Similar

Size

52M

Content Rating

Low Matunty

Helpfulness ..., All versions ..., ' Write a Review

Installs

100-500

Contact Developer

Vosrt Developer's Webs1te Email Developer

Current Version

A1.0

Page 16: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. B, Page 7 of 7

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Q https://play.google.com store. apps. deta1ls?ld:com.ps1.software.melapp

My apps

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Games

Editors' Choice

< -vpc o r•u r nvui\J ilC:YC"f pac o.rr opfJlf llltC l ray

Store that wasn't tested to work 1n every cone etvable condrt10n and on every deVICe poss1ble . The app IS contmu1ng to collect money and s orne of these rev1ews are as far back as Feb 2 012 and still noth1ng has been done. Google s hould pull th1s app

Simon Wood 2 2

• Woeful Great idea. shocking Implementation

Add1t1onal information

Updated September 18, 2013

Requires Android

2.2and up

Skin Analytics

*** FREE

Size 52M

Content Rating

Low Matunty

Moll1e's Fund

...... FREE

Installs 100 - 500

Contact Developer

V1s1t Developer's Website Ema1l Developer

TNM Cancer Sta

Current Version A1 0

C201 4 Google Site Terms of Serv1ce DeVIces Terms of Sale Pnvacy Pohcy Developers Artists

Page 17: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

EXHIBIT C

Page 18: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. C, Page 1 of 4

WhetMr SliMing on the t>N<t\, Cheoer\1'19 ;n the kldf ~tdOOf" t:pc>ftl"9 ever>tt or hitting the *Pts. Wnces .1,.. you're bf!lnq afftcted by darn.;~c:lnq \N rays, MeiApp js an .maq.rb.ued rick ;to;<t~>C.<mAAr ll"'oC'bCC~ lllpp 11'1lllr ,11UI<f< In th" ~tl'f d«-.ctlon M m~llllnOmJI

How It Works

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worldwiM ;~nd t..._ mO&U MO'Idty ol Ail d:ln

QI'Qrt, If not Q\l9hC t.1rtv. Pwformlnv rf91i,ar Mlf·tx8mt c:owld save vour Wfe Of

ltlat Of • loved ont.

Checking a mol~ or freckle IS quKk ande-.!0)':

1. UM HtlADO to t»et a Oltturt Of tht

~l';~rt~'!> C..!'neol' ol, \."f'llro•~ 1l "'~" t.httoorn ..

Key Features

t•hoto Nt'!<QQUI1ion. Mf'tApp U'~ hioghly II~,Atttd p.lltt>nt ptlltf<'tf'li •tAl~·ol• tht-art mad'!ematkat atQoritl'wN aAd lrMI)t b.ts4d oattttn rec:ovnltlon ttdlnoloOY to ai\81Vtt ttlt I.IPI08dtd imtOI!- TN: •PP w•~ v,,ld,.l!!d uloii'IQ Ol!rmAUo~s, ""open ol«t'SS, phr,.iti.l'!l t:dilt'd ~l.l(M."At d oY('f 10,000 t.gfi

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Exh. C, Page 2 of 4

H~nonw b OW l•it~l QIOJI'!IIQ uDCer worklwide ilnd t.M mo.\t ck4dlv "' 411 ~" UI'IC:tr~, Ill nol UU(I ... lt'-411)'. "-tlotn-.inQ I•Qihl ~IHtxilnl:t tould :t.Vil YOU! lift 01 lh4t of <~lovo:<lone

CheckiJ19 a mOle or rredde is quiCk and easy:

a. UH M~ to take a tllctiKt of ttle skin leslont of (OMen\ Yl'lth .1 aMnPI"oN'J c:am.tra. ftllartlnt It Wfttl. tM zoom futwe to tit .nto tile trtell *· tt\otft

2. Pin I)Oint the fnoiC :t~te and b t'I!Oiui.Jon by ildii'IQ the cOI•II"S90ffdd•wo intliut01 t... .Jf'!d to~p oo 'ttle<._ ftio'.:"- • WiUiit'! ~ct.. McAAPI> ,..;1 J)JOY!de a ri:.lt <~"'k.A of Vw ~IIO.ldl'(l pittUII' ~1'10 ol m""non1-'·

Mfi~App ~~~ hqlly ~~t-.6 ~~~~~« l)tatf'd•i ~t"te-lll·ttl.-.~rt mathtf'Nitit.Ji al9orithml and fma9t ~sed pattern rtQOOAitlon lecflnology 10 allal'fl-e tht ,.-'Oioidtd '"'*· The •oo wu valdated l.fllno DermAtlu, il'l Ol>tn Keflf, pf!YJkb,..t<lited datalla. ot over to.ooo ~ <!UalltV tlistOioo(ltGaot aM Clll'liQIIr'l\aou d Sloil'l cOIIIIIOOrls.

l'hf'Sf' !Pict•.rt'l ollw , .... bot ~Oft>d an H()IAiloP and Sol"~ "'c:ontino to ~tl',lllbM 011 rfik. o\fd'IMng )'tlut pictllltM itt-; YOll rl''ir(:W tflif'!n fOf ffl¥1~ VI thf. sUn lf"'_.iotot, OtltUn1nl)

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Page 20: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. C, Page 3 of 4

Key Features

Phott.t Rauordtion. ,..IAAw VR' hiQI_, )()pftistitc~ted c>ilmt ll'olklle'CI ~l~M~I·tlw·•c t

m.thwn•tical .tao"U"'"~ •nd itnc~oe b•>t<l p.Mtt!m rttoc;~111lbon tedlnotoqy to ,...,,,.,~ U!e ul)loo1~ ioi'I'OIQe. lt-v ;a"p w.l'!. Y,)lid•t«<l.l'!.ino OtlmAlf,)~. -.\111 00«1 .Jl(~~. otw!,id~t~ f'Ciitrd d~.1b.1Y' rJ CM,'e 10.000 hloh Qt.Miitv hP.<Cdooi'-.11 .and dinit.,& i~. of ',kin .;ondiboon-..

CPS Doctot connecuon. ~sed on tl'lt IOeMklnor VCUf 1!Mrtpi\Onoe, ttetApp can ttfer you to • nt••b)' c>hnid.-. lor p,oper mtditctl fellow up, witt-out ttle 1\Md toJroout• tlo todt 01 ..,.,.., .t6clitlor!JI 01 ""'l.QI'\"1 •~oun~

Rl~k f\l'•l•••tlon. MfoiApp pt'OW!f>S ~ .WC ~11.11lyd' of tt.. l.qlloJdt>d P«urtt ~*"11 ' m•;anom• Yl4dlln SltCOI"'ds.

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Page 21: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the

Exh. C, Page 4 of 4

fte4lth Ob<ovcrv C()O)(H"cttion (flOC) "> 11m~., ~05bb <.ompwt~v th11t liM~

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