EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early...
Transcript of EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early...
![Page 1: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/1.jpg)
EXHIBIT A
![Page 2: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/2.jpg)
Exh. A, Page 1 of 7
•• .__AT&T ~ 10:20 ~ 100%0
Info ~
MeiApp Health Discovery Corporation
1r1t1c4f.< (23) 1 $1.99 J
( Details l Reviews Related
•• .__AT&T ~ 10:20 ~ 100% U
Info ~
( Details " Reviews Related
Description
Whether sunning on the beach, cheering at the kids' outdoor sporting events or hitting the slopes, chances are you're being affected by damaging UV rays. MeiApp for iPhone is an image-based risk assessment mobile app that assists in the early detection of melanoma.
Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early. However, melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The disease is deadly in its most advanced stages as few treatment options exist. The median lifespan for patients with advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.
-\- * ~ () ~ Featured Top Charts Gemus Search Updates
•••·· AT&T ~ 10:20 ~ 100%0
Info ~
( Details"\ Reviews Related
Description
Whether sunning on the beach, cheering at the kids ' outdoor sporting events or hitting the slopes, chances are you're being affected by damaging UV rays. MeiApp for iPhone is an image-based risk assessment mobile ... More •
What's New Feb 20,2012
This version addresses a bug that could cause the camera to fail to respond to user input on some devices running iOS 5.0 or 5.0.1 .
Information
Seller Health Discovery Corporation Category Health & Fitness
Updated Feb 20, 2012
- .- + ~ () a.riD Featured Top Charts Genius Search Updates
•• .__AT&T ~ 10:20 ~ 100% U
Info ~
( Details ) Reviews Related
Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early. However, melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The disease is deadly in its most advanced stages as few treatment options exist. The median lifespan for patients w ith advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.
Checking a mole or freckle is quick and easy: (1 )Use MeiApp to take a picture of the skin lesions of concern with an iPhone's camera, enlarging it with the zoom feature to fit into the green box, then
(2)Pin point the mole size and its evolution by sliding the corresponding indicator bar and tap
- -- _, - + >& 0 a§ Featured Top Charts Gen1us Search Updates
![Page 3: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/3.jpg)
Exh. A, Page 2 of 7
•• .__AT&T -:::- 10:21 ~ 100% U
Info ~
( Details) Reviews Related
(2)Pin point the mole size and its evolution by sliding the corresponding indicator bar and tap on "Check Risk." Within seconds MeiApp will provide a risk analysis of the uploaded picture being a melanoma.
MeiApp uses highly sophisticated patent protected state-of-the-art mathematical algorithms and image-based pattern recognition technology to analyze the uploaded image. The app was validated using an image database licensed from Johns Hopkins University Medical Center.
These pictures also can be stored on MeiApp and saved according to date, label or risk. Archiving your pictures lets you review them for changes in the skin lesions occurring over time.
-,- + >& n 0® Featured Top Charts Gen1us Search Updates
•• .__AT&T -:::- 10:21 ~ 100% U
Info ~
( Details " Reviews Related
some devices running iOS 5.0 or 5.0.1.
Information
Seller Health Discovery Corporation
Category Health & Fitness
Updated Feb 20, 2012 Version 2.1
Size 7.5 MB
Rating 4+
Requires Compatible with iPhone, iPod touch, and iPad. Requires iOS 4.3 or later.
Developer Info
Version History
_ .. _ ....... ··· - ··
> )
-~- * ~ () 0® Featured Top Charts Gen~us Search Updates
•• .__AT&T -:::- 10:21 ~ 100% U
Info ~
(Details~ Reviews Related
These pictures also can be stored on MeiApp and saved according to date, label or risk. Archiving your pictures lets you review them for changes in the skin lesions occurring over time.
A second way to assess lesions or moles is by using MeiApp's ABCDE feature to manually adjust the Asymmetry, Border Irregularity, Color Density, Diameter and Evolution of your image prior to tapping on "Check Risk."
This App is made available for educational purpose only and has not been evaluated by the FDA. It is not intended to diagnose, treat, cure or prevent any disease. Please refer to a physician if you have a skin condition that you are concerned about and/or believe requires attention.
. - .. - + ~ (} a.riD Featured Top Charts Genius Search Updates
![Page 4: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/4.jpg)
Exh. A, Page 3 of 7
This App is made available for educational purpose only and has not been evaluated by the FDA. It is not intended to diagnose, treat, cure or prevent any disease. Please refer to a physician if you have a skin condition that you are concerned about and/or believe requires attention. By submitting your image(s) for analysis, you
Privacy notice: By default, your images are sent to our server deprived of any information which may be used to identify you. Your privacy settings may be changed for specific purposes. For assistance, support is available by email in the help contact page.
irrevocably grant permission to Health Discovery Corporation to use the images, after all source information has been expunged, for any purpose, including conducting research and improving our products. No use will be made of the source information other than to report the risk analysis results to you.
.... - ...
I ,', rCa"ffcel ' ,, 1-"'-.....
~ ,, ..
+
!]§] fi. II ,• ')
CameraDemo AltJurn Ou1z 11cklrr,ll'-' Help
![Page 5: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/5.jpg)
Exh. A, Page 4 of 7
••II. AT&T ~ 10:22 --f 100% U --------------------------------------------Camera Demo HELP
~ 11- II .• ') GaneraDemo Album Ou1z Rckrr r.1ls Help
••II. AT&T ~ 10:23 --f 100% U --------------------------------------------camera Demo Draw Outline
••II. AT&T ~ 10:23 --f 100% U
-Camera Demo HELP
~ r: 11,·- ')
GaneraDemo Album Ou1z Rdcrrr.!ls Ht•lp
••II. AT&T ~ 10:23 --f 100% U --------------------------------------------Camera HELP
MeiAppTM 2.1
Melanoma Risk Analysis for educational purposes
Copy r ight @ 2011 Health Discovery Corporation All rights reserved worldwide
This App may be covered by one or more patents including U.S. Patent 7,797,257. Additional U.S. and foreign patents pending.
r Begin Demo
~ 1' II .• ")
Camera Alilu111 Ou1z Ref err r.1ls Help
![Page 6: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/6.jpg)
Exh. A, Page 5 of 7
, • .__AT&T ~ 10:25 ~ 100% ~ - ._, camera Draw Outline HELP
llii1 rl- ll ,• ') Done Cancel
Ganem Demo Album Ou1z Rcfet1 r.1ls Help
Nov 26, 2012
Check Risk
Image Label:
Untitled 1
D - Diameter ffi lmm o
E - Evolution {!) none
![Page 7: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/7.jpg)
Exh. A, Page 6 of 7
••--- AT&T '8' 10:25 ~ 100% U ------------------------------------------- ,_.
Album by Date Results HELP
,----____.~.,....._.
Image Analysis Self Assessment Notes
Untitled 1
Nov 26, 2012
In progress ... Check Later
I Take a new picture
I Self-assess your mole o r freckle
irl cP II . .- i')
Cu11c1" Al:lunbyDate Our? fkft'rt r.II:-; HL·Ip
A - Asymmetry
A 50-year-old woman developed an enlarging 6 mm dark mole on her back _
ED low (round)
B - Border irregularity
low ~
C- Color (darkest zone)
light
D- Diameter
\.._.;
E - Evolution
ABCDE risk:
1mm
none
••--- AT&T '8' 10:26 ~ 100% U
.~ -Album by Date Results HELP
·---------·--Image Analysis Self Assessment Notes
Untitled 1
Nov 26, 2012
f1 A
B
c D
E
--- n n --- 0 --- u
Estimated risk: Low
Based on the proprietary pattern recognition algorithms in the MeiApp(TM) educational tool, the risk associated with this image has been determined to be *** Low ***. IMPORTANT DISCLAIMER: This !Phone melanoma risk assessment application (Application), including its text, graphics, images and other material,
171 cP II . • ")
Cuner.t Al:lunbyDate OutL Rdcrn.tl•, Help
••--- AT&T '8' 10:26 "1 100% U
Referrals (Google)
i7' ~ II ·~ ") '--2_.9
C.m1r•r" Alll11liJY D.Jtc Outz P.efelras(Gocl9el Help
![Page 8: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/8.jpg)
Exh. A, Page 7 of 7
••--- AT&T ~ 10:26 ~ 100% U ----------------
Help ---- - ---
Camera - -- -
Learning
Prevention
Self-assessment
ABCDE Features
Image Information
Image Analysis
Quiz ---
Terms
Contact
iri!Lil ·· ? •
Cu11c1" AIJUn by D.Jtc Ou1z Refcrl<is(G)LxjL~ Help
![Page 9: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/9.jpg)
EXHIBIT B
![Page 10: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/10.jpg)
Exh. B, Page 1 of 7
+ il a https:!/play.google.com store, apps .. detatls?td:com.pst.software.melapp ~
<
!/ Google play
My apps
Shop
Games
Editors' Choice
Search
' ...: .. ~ . I " !> J PI.(
AJDum b'J Ro\ R~1uln HElP
~ .. -,., ) 1.1011 ·- @ a- @ c- @ o- 0
h"="'A '""'"""" ·- @ lulm•ted rt$k: 'No c,a,U'
'The area of the picture Identified as a candidate mole ts very small. Th•s may be due to a sef(mentallon error of our
Descnpt1on
MeiApp Health Disco ery COC'pOration Septembe< 18 2013 Health & Fitness
[.!] Add to Wish list
* .!. 14
& ' .. !' • I ".l~.>P'-1
Album f:ly Rt\' R~uo~l!\ HElP
\MUUtcl Jan)1,1011
Sotn·ol'lSI'ntd t'eA. . ..,._, fll
-~ -·-- Ill
- ..Jlll8
.. _ c '**~/ti t Ill --~
fll 0 -~ ·-•
- ... ... ...
8 •1 + 10 R~ommend this on Google
Whether sunning on the beach. cheering at the kids' outdoor sporting events or hittmg the slopes, chances are you're bemg affected by damag1ng UV rays. MeiApp for the Droid is an image-based risk assessment mobile app that assists in the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers, if not caught early However. melanoma can be successfully removed and mon1tored by regular skin screenmgs in 1ts early stages. The d1sease is deadly in tis most advanced stages as few treatment options exist. The med1an lifespan for patients w1th advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.
Checkmg a mole or freckle is qu1ck and easy: (1 )Use MeiApp to take a p1cture of the skin lesions of concern with the phone's camera. fit the mole 1n the green c1rcle and square by enlarg1ng it w1th the zoom feature and/or res1Z1ng the green circle
(2)Pin po1nt the mole size and its evolution by sliding the corresponding indicator bar and tap on "Check R1sk.' Within seconds MelApp will prov1de a risk analysts of the uploaded picture be1ng a melanoma
MeiApp uses highly sophiSticated patent protected state-of-the-art mathematical algorithms and 1mage-based pattern recogn1t1on technology to analyze the uploaded 1mage The app was validated usmg DermAtlas. an open access, physiCianedited database of over 10,000 h1gh quality histological and cl1n1cal images of skin cond1t1ons.
These pictures also can be stored on MeiApp and saved according to date, label or nsk. Archtving your p1ctures lets you review them for changes in the sk1n lesions occurnng over time.
>
![Page 11: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/11.jpg)
Exh. B, Page 2 of 7
<
My apps
Shop
Games
Editors' Choice
<
Descnpt1on
Diameter: 5 mm Evolution: slow E
Untitled jan 31,2012
Estimated risk: 'No call'
'The area of the picture identified as a candidate mole is very smal l. This may be due to a segmentation error of our
~ e ? Album b Risk
Whether sunning on the beach, cheenng at the kids' outdoor sporting events or h1ttmg the slopes. chances are you're bemg affected by damaging UV rays. MeiApp for the Dro1d is an image-based risk assessment mobile app that ass1sts 1n the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skm cancers, 1f not caught early However. melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The d1sease IS deadly m rts most advanced stages as few treatment options exist The median lifespan for patients with advanced melanoma is less than one year Performing regular self-exams could save your life or that of a loved one
>
![Page 12: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/12.jpg)
Exh. B, Page 3 of 7
<
My apps
Shop
Games
Editors' Choice
<
Descnpt1on
B- Border irregularity
C- Color (darkest zone)
D- Diameter
E - Evolution
Untitled jan 31,2012
Self-assessed risk:
t:: nj II
medium
medium
medium
Smm 0
(!) c:lnu
IJi] e ? ·· Album b Risk
Whether sunning on the beach. cheenng at the kids' outdoor sporting events or h1ttmg the slopes. chances are you're bemg affected by damaging UV rays MeiApp for the Dro1d is an image-based risk assessment mobile app that ass1sts 1n the early detection of melanoma Melanoma is the fastest growing cancer worldwide, and the most deadly of all skm cancers, 1f not caught early However. melanoma can be successfully removed and monitored by regular skin screenings in its early stages. The d1sease IS deadly m rts most advanced stages as few treatment options exist The med1an lifespan for patients with advanced melanoma is less than one year Performing regular self-exams could save your life or that of a loved one
![Page 13: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/13.jpg)
Exh. B, Page 4 of 7
<
Myapps
Shop
Games
Editors' Choice
Description Whether sunning on the beach. cheering at the kids' outdoor sporting events or hittmg the slopes, chances are you're bemg affected by damagtng UV rays. MeiApp for the Drotd ts an image-based risk assessment mobile app that assists in the early detectton of melanoma. Melanoma is the fastest growing cancer worldwide, and the most deadly of all skin cancers. if not caught early. However, melanoma can be successfully removed and monttored by regular skin screenings in its early stages The disease is deadly in its most advanced stages as few treatment opttons exist. The medtan lifespan for patients with advanced melanoma is less than one year. Performing regular self-exams could save your life or that of a loved one.
Checktng a mole or freckle is qutck and easy: (1 )Use MeiApp to take a picture of the skin lesions of concern with the phone's camera. fit the mole in the green circle and square by enlarging it with the zoom feature and/or resizing the green circle
(2)Ptn potnt the mole size and tts evolutton by sliding the corresponding indicator bar and tap on "Check Risk." Within seconds MeiApp will provide a risk analysts of the uploaded picture being a melanoma
MeiApp uses highly sophtsttcated patent protected state-of-the-art mathematical algorithms and image-based pattern recognttton technology to analyze the uploaded tmage. The app was validated using DermAtlas. an open access. physicianedited database of over 10,000 high quality histological and clinical images of skin conditions.
These pictures also can be stored on MeiApp and saved according to date, label or risk. Archtvmg your pictures lets you review them for changes in the skin lestons occumng over time.
A second way to assess lesions or moles is by using MeiApp's ABCDE feature to manually adJUSt the Asymmetry, Border lrregulanty. Color Density, Diameter and Evolution of your tmage prior to tapping on "Check Rtsk:
Thts App is made available for educational purpose only and has not been evaluated by the FDA It is not intended to diagnose, treat, cure or prevent any disease Please refer to a physician if you have a skin condttion that you are concerned about and/or believe requires attention.
The app has been developed for Motorola Droid X version 2.2 and IS not guaranteed to work on other platforms or andro1d devices We are working to expand the approved device list. Please check back for updates
Reviews
l 2 * 5 0
*4
* 3 0
* * 2 0
.!. 14tota * 1 13
Add1t1onal information
Updated
September 18,2013
Size
5.2M
Installs
100-500
,. Write a Review
Galaxy nexus Educat1onal. worked well Part of some screens were obscured
A Google User * * * *
Force closes fon hitting the"begm"butt on it force closes every t1me.. HTC ins plfe A Google User *
current Version
A1 .0
>
![Page 14: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/14.jpg)
Exh. B, Page 5 of 7
<
My apps
Shop
Games
Editors' Choice
<
Reviews
A Google User
**** Galaxy nexus Educa1JOilaL worked well. Part o f some screens were obscured
A Google User Fe
* Force closes lon hmmg the'beg1n'button, n fo rce closes every time . HTC 1nsp1re
A Google User F
* HOC should concentrate on gening the PCa ur 1ne test commercialized 1nstead of reteas1ng p oor1y coded apps
A Google User Fe
* Waste of money Had to pay for this app, cons tantly receMng the same error message Refu nd please'
Addlt1onal 1nformat1on
Updated September 18, 2013
Requires Android
2.2and up
Similar
Size 52M
Content Rating
Low Matunty
Helpfulness v All Ve1sions v
A Google User
*
~ Write a Review
Junk Didn't even open Without force close' Wo rst S2 spent eve~ Close the app you are steah ng buttholes
A Google User
* HTC G2 - Forced to close Keep gemng the sa me error message· Sorry' The application Mel App (process com.ps1 software rnelapp) has stopped unexpectedly. Please try aga1n It nev er staned 1n the first place and always force y outoclose
A Google User
* "6 ..
Not right Yes. thts app crashes before n beg1n s Something to do With the interface between the app and the camera on the phone that do n't Jive w1th one another. Someone with Metap p needs to take a loo~ at th1s, c·earty. I would h ke my $200 back but can't 1mag1ne how I wou ld ever make that happen.
Installs 100-500
Contact Developer
V1s1t Developer's Webs1te Ema1l Developer
Current Version
Al .O
>
![Page 15: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/15.jpg)
Exh. B, Page 6 of 7
<
Q https://play.google.com store, apps .. details?od:com.pso.software.melapp
My apps
Shop
Games
Editors' Choice
<
Reviews
A Google User
• Melapp Crashes
A Google User
• Crashes at Start Thos app crashes at start up as noted on other revoews •'m an and rood devel oper and I would never put an app on the Play Store that wasn't tested to work in every cone eovable condollOn and on every deVIce possoble The app IS conbnuong to collect money and s
ome of these revoews are as far back as H!b 2 012 and still nothong has been done. Google s hould pull thos app
Simon Wood
• Woeful Great odea, shocking implementation
Addit1onal 1nformat1on
Updated
September 18, 2013
Requires Android
2.2and up
Similar
Size
52M
Content Rating
Low Matunty
Helpfulness ..., All versions ..., ' Write a Review
Installs
100-500
Contact Developer
Vosrt Developer's Webs1te Email Developer
Current Version
A1.0
![Page 16: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/16.jpg)
Exh. B, Page 7 of 7
<
Q https://play.google.com store. apps. deta1ls?ld:com.ps1.software.melapp
My apps
Shop
Games
Editors' Choice
< -vpc o r•u r nvui\J ilC:YC"f pac o.rr opfJlf llltC l ray
Store that wasn't tested to work 1n every cone etvable condrt10n and on every deVICe poss1ble . The app IS contmu1ng to collect money and s orne of these rev1ews are as far back as Feb 2 012 and still noth1ng has been done. Google s hould pull th1s app
Simon Wood 2 2
• Woeful Great idea. shocking Implementation
Add1t1onal information
Updated September 18, 2013
Requires Android
2.2and up
Skin Analytics
*** FREE
Size 52M
Content Rating
Low Matunty
Moll1e's Fund
...... FREE
Installs 100 - 500
Contact Developer
V1s1t Developer's Website Ema1l Developer
TNM Cancer Sta
Current Version A1 0
C201 4 Google Site Terms of Serv1ce DeVIces Terms of Sale Pnvacy Pohcy Developers Artists
![Page 17: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/17.jpg)
EXHIBIT C
![Page 18: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/18.jpg)
Exh. C, Page 1 of 4
WhetMr SliMing on the t>N<t\, Cheoer\1'19 ;n the kldf ~tdOOf" t:pc>ftl"9 ever>tt or hitting the *Pts. Wnces .1,.. you're bf!lnq afftcted by darn.;~c:lnq \N rays, MeiApp js an .maq.rb.ued rick ;to;<t~>C.<mAAr ll"'oC'bCC~ lllpp 11'1lllr ,11UI<f< In th" ~tl'f d«-.ctlon M m~llllnOmJI
How It Works
H~nom.l i'l ~ fa1t('S( Qlf'O'I'ri~'~9 (.JnC(f'
worldwiM ;~nd t..._ mO&U MO'Idty ol Ail d:ln
QI'Qrt, If not Q\l9hC t.1rtv. Pwformlnv rf91i,ar Mlf·tx8mt c:owld save vour Wfe Of
ltlat Of • loved ont.
Checking a mol~ or freckle IS quKk ande-.!0)':
1. UM HtlADO to t»et a Oltturt Of tht
~l';~rt~'!> C..!'neol' ol, \."f'llro•~ 1l "'~" t.httoorn ..
Key Features
t•hoto Nt'!<QQUI1ion. Mf'tApp U'~ hioghly II~,Atttd p.lltt>nt ptlltf<'tf'li •tAl~·ol• tht-art mad'!ematkat atQoritl'wN aAd lrMI)t b.ts4d oattttn rec:ovnltlon ttdlnoloOY to ai\81Vtt ttlt I.IPI08dtd imtOI!- TN: •PP w•~ v,,ld,.l!!d uloii'IQ Ol!rmAUo~s, ""open ol«t'SS, phr,.iti.l'!l t:dilt'd ~l.l(M."At d oY('f 10,000 t.gfi
Q!oalotv hostolook..ll ¥td ell\~ ii'Ng.M of 'b:lconctirionl.
CPS Doctor COtuted.ioJI. B.llll!d on ttl~ IOCi!UOfl ol your )fYI .. \&II'IOnt. _.
.. ,.. . . . ..... .... ' '·•. . . .. . . . ........ . . . . ·~·- .. ~ ' ' . . . ~... . .. . ~ .. . . . '.. . . . .,... . .. . . . .... . ... .. '-··~, •••••• ··~ 0 '0'. " ~-· '- ..... ~ .......... ~, .............. ,,~ ••• , •••••••• '" .. ,,. .. ' .. .. . " . '.. . ' .. ., . . . . . . - . - . .. - ..... . ' .... •' .-... . '•• . . ... . ......... •'••" · "
- ~ ' ' "~.-">,' • ' '>.,. • I
![Page 19: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/19.jpg)
Exh. C, Page 2 of 4
H~nonw b OW l•it~l QIOJI'!IIQ uDCer worklwide ilnd t.M mo.\t ck4dlv "' 411 ~" UI'IC:tr~, Ill nol UU(I ... lt'-411)'. "-tlotn-.inQ I•Qihl ~IHtxilnl:t tould :t.Vil YOU! lift 01 lh4t of <~lovo:<lone
CheckiJ19 a mOle or rredde is quiCk and easy:
a. UH M~ to take a tllctiKt of ttle skin leslont of (OMen\ Yl'lth .1 aMnPI"oN'J c:am.tra. ftllartlnt It Wfttl. tM zoom futwe to tit .nto tile trtell *· tt\otft
2. Pin I)Oint the fnoiC :t~te and b t'I!Oiui.Jon by ildii'IQ the cOI•II"S90ffdd•wo intliut01 t... .Jf'!d to~p oo 'ttle<._ ftio'.:"- • WiUiit'! ~ct.. McAAPI> ,..;1 J)JOY!de a ri:.lt <~"'k.A of Vw ~IIO.ldl'(l pittUII' ~1'10 ol m""non1-'·
Mfi~App ~~~ hqlly ~~t-.6 ~~~~~« l)tatf'd•i ~t"te-lll·ttl.-.~rt mathtf'Nitit.Ji al9orithml and fma9t ~sed pattern rtQOOAitlon lecflnology 10 allal'fl-e tht ,.-'Oioidtd '"'*· The •oo wu valdated l.fllno DermAtlu, il'l Ol>tn Keflf, pf!YJkb,..t<lited datalla. ot over to.ooo ~ <!UalltV tlistOioo(ltGaot aM Clll'liQIIr'l\aou d Sloil'l cOIIIIIOOrls.
l'hf'Sf' !Pict•.rt'l ollw , .... bot ~Oft>d an H()IAiloP and Sol"~ "'c:ontino to ~tl',lllbM 011 rfik. o\fd'IMng )'tlut pictllltM itt-; YOll rl''ir(:W tflif'!n fOf ffl¥1~ VI thf. sUn lf"'_.iotot, OtltUn1nl)
-tlmt.
A )oKO(Id .,. • ., to •nn~ Je:iion1 Of 111oles b tr, VJhO ~·~ ADCOC !tatun! to m.ilf\'\1 ...
.ldru!tt Ule A$'(fl\ll'leby,lof6e• l!!eoul""'-v, CohwOI!f~!o>~lV, Di"'l'l~• ••'CI EYotuti~ rJ VOU' im* Pfiol to 141111lino un 'tt'IN.k Rkk.•
" ,A "' ~ ' • o ,., o o ol.,. o ,, ~ ''-' o , , .. " o _... , •• • o , • , i o J~ o I,, "'' ' oo , o" . . . .... ... . " ' . . ' .. . . . .. . . -· ~- . ' ..... . . . . ; . . . . ....... ,...._ . . . . .. "' ~··· ...... "., ~· ..... ~ ... ·-·'"-'""" ......... , ,, ..... _ .... ~-
•u•-·"' ,,.,~,,~ •" ••• "'-.... ~•·•• • t<.0'-4'~ ~l"'''H • •••~<·•~M'< •,. ~•o-¥l"<t~~· •om"•'N '•<' ~ .o •~•• • • •• • .. • c • • "' • • • - •• ~ • - •••
. ,, . "· ,, . '.~ ..... ~-
![Page 20: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/20.jpg)
Exh. C, Page 3 of 4
Key Features
Phott.t Rauordtion. ,..IAAw VR' hiQI_, )()pftistitc~ted c>ilmt ll'olklle'CI ~l~M~I·tlw·•c t
m.thwn•tical .tao"U"'"~ •nd itnc~oe b•>t<l p.Mtt!m rttoc;~111lbon tedlnotoqy to ,...,,,.,~ U!e ul)loo1~ ioi'I'OIQe. lt-v ;a"p w.l'!. Y,)lid•t«<l.l'!.ino OtlmAlf,)~. -.\111 00«1 .Jl(~~. otw!,id~t~ f'Ciitrd d~.1b.1Y' rJ CM,'e 10.000 hloh Qt.Miitv hP.<Cdooi'-.11 .and dinit.,& i~. of ',kin .;ondiboon-..
CPS Doctot connecuon. ~sed on tl'lt IOeMklnor VCUf 1!Mrtpi\Onoe, ttetApp can ttfer you to • nt••b)' c>hnid.-. lor p,oper mtditctl fellow up, witt-out ttle 1\Md toJroout• tlo todt 01 ..,.,.., .t6clitlor!JI 01 ""'l.QI'\"1 •~oun~
Rl~k f\l'•l•••tlon. MfoiApp pt'OW!f>S ~ .WC ~11.11lyd' of tt.. l.qlloJdt>d P«urtt ~*"11 ' m•;anom• Yl4dlln SltCOI"'ds.
Al'\.hjy1.~. PKtut~ ~->In e,. s.too:Vd on ~ o~nehevi~ lo. d>•nOI:!. in Ule l.ltiltl 1\ ..... i~ l'l«Wiino fNM t ii'Jifl. o\lbuftt<r. ,.., .. t01.,!1bW: by d.ll.-.. MbM 01 ri'Jt tc ""''.ilv idN'It•fv •ny
tl\af'O""'·
. -" .. I. • • • .., .... ,.. 0 •• ~ ••• • • • .. " • ..... • •• ., • • • ' • ~ "J . , "'' ' •• • ••
• • • •••• ... • • • • • • .. • • • •• • • -· ~- • ' -v.• • • -· • .. • • • • ....... . ,...._ • • • • .. "'' .. • •• ...... • • ' ~· .... ~ '.. ·-· "" 'T.. • • • ........ ' • • "'... • .. .• '>#
•ut-oO! : .. ,~,,~ •" •'• "' -.... ~••o• • t'.0'-4'~ ~)" !'OH ' OoO~<·•~M •< 0 • ~• o~->' l" t~~· "C"'"•'N '•<' '- 4 ·~··.'
•• • • • c • • "" • • • - •• ~ • - • , •
. ,, ... ,, . ' .~ ..... ~-
![Page 21: EXHIBIT A - Federal Trade Commissionimage-based risk assessment mobile app that assists in the early detection of melanoma. Melanoma is the fastest growing cancer worldwide, and the](https://reader033.fdocuments.us/reader033/viewer/2022041915/5e69768183b85c34c846f636/html5/thumbnails/21.jpg)
Exh. C, Page 4 of 4
fte4lth Ob<ovcrv C()O)(H"cttion (flOC) "> 11m~., ~05bb <.ompwt~v th11t liM~
ll<lv•fiiCeet l'lillt.he!n•bc4J tedlnioun to .,l41rt•loMOt ••nounb ol d•t• to ui1Cover p<Jtt•~ lh~t rnioflt otk-r'lli-w ~ ltnde(fiU~. It ~.n~ ""'"'"tv Jl'l l tr.: li~ « '*~.:aliltod ml"ddt.i!W wherfl •.ud1 tid>, ••~ eutic.d lfl •,D('nl ir~e cht.OvMY
lkalth Dlsc:ovtrt (OrpotJt:lon lwl• a 9attl'lt CH)ItfoAo of <191:uutd 9Mf'MS alld l9 Pff!clnQ l)lltnt IOI)ilatk!M wottffMd>e p(lrnfr11'( on Sl.diOQ't \le.ctot Mad'lo~ {5\1!'1) !edii'IOloO'f SVM 1:. OIW of th~ lucl•110 •P'PI'Ot<.ho to p«tern ,ewo,...toon •nd m•dnnt ~ur.-no
worldwid~. o~nd h.1~ '*" utilll~ '"' t~ loll~ """'i(o~t!O!>S; tloo>\.-i.l!ld ""'W!1\y ll'thf'jqu,.., ltol't oll'ld imq d..wli<.o.~l.iOn. M""""*ino ~11d "'W't'th rf'tOQIWIIIQn, rllf'l~llflnt ldf-nhfl~. fac(' rf'<.OQnltion. fr.11ud 6(-tKtion ,,.ot 'o(Oiritv 'WSttmJ, f.No~ $ot0orit!H Mid tvb.lrf'S prC'dlctlon,lmaor Oln~~. l)l'ati'WI wu.cturt- pr('diction, m,.ck~ dl~no&1
¥~d progc-oasls. N'dtl~ o1 mkro<~~rray ~'"' rlq)f'•....,.. d<~~t~, ldf!~ c.on"•m..CK~rd'laslno P<ttl«M. Pff'Oflal rKOmm<Wldadoo SfSttii'IU. wuther pr~. '*"todon. tllfon-e h\odt ckttctlon and vel'lidt (IOJ'ItrOI and nol'itorltlf. ort«WOft • ~' variJ,bfU In tnttSOOfUtiOfl syst.ems •. atld no.., smart Mafl.h fPt\Oflt aJ»t With ttlt lf,(lneb Cf
"""""" Ht)C.JI( l)rima.-y buO.n.Kt; con~<t' olllcl>fl¢in0 itt; i•t~u.al proflflolty al'lll d"""Ofllno !til own PfOdU<tllne ot blomirktf ·lm-ed claollOStk wu tM llndu<k tl\llnan oenes •"" OtMtle vadatlons, u wtlu oent.. prottfrl, ani! lll'i<tbollc ~-on Mtrtf'I¢JU • fld 1m~ aN!VIIs 1n 15Q!Uol patti~ al'lct I'ICIIotoQv r-or mo,..lntorm•110n. vtlll www !rft!tut ggyrry((W'R ' 9""·
" ' .. , ' ' • • '" • • •I'" v " ' , • "" o ' '• "'" .. -'" , •• ~ • • i • I• u I'' ~•· •• • •"
o • ' '"' ' -o o • • • • > -.o< ' ' o '• " -• ~. • j +;o • ' '• ' r < ' • ,.. • • t'+ ' ' •
" .. -....: .......... ,~ •• ~· ··~ u ...... ~"" .... ,u,,,, ••• ~· ..... . •u•~.,ot : .. ,~,.~ •" •'• "'".._. •t'> • c• .. ·•••~ ~l" ''••o • <·•••·«.u•~ '< • .. ~•o-•' '" t~~· "'"'"·'~• "•I" ~ .o •~•• • • .. . . . . . .. . . . . -... , . -.... • "~• • '• , 1 , ,~ ... , o.u .. n