EXHIBITION

SOME FORMATS

TRADE

Presented by:

The exhibition of products is

the conversion of product

features into benefits for the

customer.

The exhibit must be

so suggestive, given the

habits of customers, so that the

products come to life, are

attractive and sales may be

developed at an increasing

rate.

A good exhibition should

consolidate manufacturer brands that are

within the same category. This is to present

a solid visual front.

A good exhibition should

avoid unfavorable comparison with the

competition, placing the center of our own-

brand block that must beprotected.

A good exhibition should accompany the

material for POP, without reloading the gondola.

HOW IS A GOOD EXHIBITION

Vertical exhibition

Is one that the brand is

occupying

four or

more successive panels and

products is in a vertical line.

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Exhibition is called vertical

because the products

are displayed in a manner

that respects the space of other

companies. An example of this we

see with the company that

manufactures the GYPSY quality

loaves cost more or less high,

as lower quality products

manufactured at lower

cost. The exhibit together

to promote the sale of each

other or simultaneously as

required by the customer.

The Cowboy Store

Joint exhibition

Is that places the

product in its

different varieties, a

long the shelf of the

gondola

The Cowboy Store

Stock inventoriesAre used to refer to items

that remain stored in the

company while waiting

for later use. They are idle

resources that have

economic value and

are waiting to be sold

or used in the production

process.

The Cowboy Store

EXHIBITION IN BLOCKS

This exhibition is

presented in the

cold zone where

food products are

placed so as

to occupy

two panels making

block form.

But more often call it the

role or management that deals

with select, hire, train, employ

and retain employees of

the organization. These

tasks can play

a particular person or

department (HR professionals)

with the directors of

the organization.

Supporting Resources

human resources

physical resource

Phasic resources of the companies

are all tangible assets held by the

company, which are likely to be

used to achieve the same objectives.

Examples of phasic resources are:

- Real

estate: offices, warehouses, land, fiel

ds, etc..

- Machinery

- Automobiles and Trucks

- Inputs

for Production: materials, chemicals,

- Office equipment:

computers, desks, furniture, printers,

web phones,

- Finished products: available for

sale or stored

zones

cold zones

Are far from the entrance and

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Zones hot

These are high traffic areas and concentration of people.

Central area of the establishment.

The area next to the checkout.

Supermarket echeverry

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Vertical implantation

Consists in arranging a series of

articles or product families up and

down, vertically.

We note that the vast majority of

establishments are inclined to this

type of implementation, it provides

a number of advantages among

which are:

• Speed on display

• Sense of circulation.

• The logical move

• Profitability

Horizontal implantation

This type of

exposure is to

have the articles

of the same

family or

subfamily

of products horiz

ontally at

different levels

Joint implantation

joint implementation group

the products according

to common criteria, in

order to achieve

a coherent and harmonio us

implementation of

the developed linear.

Implantation in a mesh

This

implementation is as well place

d mesh as products of a

family,to be noted that some

products make up,

forcing consumers to watch all

the while searching for

the product of your choice.

cross implantation

This implementation is

crossed as

the JET chocolates arestrategica

lly located to complement

the product, causing impulse

purchases so that, when the

consumer looking for

a particular

product, find him, othercomple

mentary

was not planning to purchase.

implantation vrac

This implementation is called VRAC as

the main product is accompanied

by another product of different

categories in a disorderly and

mass, ie the heap in large

quantities. Are usually

present on containers or special

containers, but also are stacked

directly on the

ground scrambled to produce a psycho

logical optimization purchase

opportunity.

POP MATERIALThe POP is

any article coupon retain a

customer and serving advertising

to become permanent. All

you can leave your client and that

will help you remember

your company, is POP. Example: T

he girls put a table in

supermarkets to give samples of

liquors, cookies, sausages, etc.. P

OP is considered.

THANK

YOU!!!!