Exeter PA Network - Business Breakfast 2016
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Transcript of Exeter PA Network - Business Breakfast 2016
#letstalkdigital
No Social Media!!!
20 mins!
5 Areas of Digital to Take Note of
1). The New Employee / Customer2). Standing Out Online3). Attracting Customers
4). Employee Engagement5). Banksy Bonus
The Rise of the YouTuber
4,908,576 subscribers • 349,515,420 views
7,376,939 subscribers • 829,433,481 views
9,920,949 subscribers • 946,861,280 views
10,079,850 subscribers • 675,172,769 views
10,079,850 subscribers • 675,172,769 views
Two Lessons
Lesson 1.
10,079,850 subscribers • 675,172,769 views
www.youtube.com/alastairbanks
Lesson 2.
The Rise of the Millennial
millennialmɪˈlɛnɪəl/noun
plural noun: millennialsa person reaching young adulthood around the year 2000.
How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even down to my entertainment, it's all streamed
through Netflix, Now TV or Catch up channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!
Millennials turn to YouTube before Google
2. STANDING OUT
Industry Recognition / Thought Leadership
Better Contacts & Clients
Job Opportunities
Attracting Customers
Buyer personas are fictional, generalised representations of your ideal customers.
They help you understand your customers (and prospective customers) better, and
make it easier for you to tailor content to the specific needs, behaviours, and concerns of
different groups.
Bob
Lucy
These Two Personas Can be Male or Female
Using Content Marketing to Attract Customers
Getting your Content Out
Employee Engagement
Useful Tools
I want you to see me as your
“Trusted Digital Advisor”
Please connect with me:Blog: www.iambanksy.co.uk
YouTube: www.youtube.com/alastairbanks
Twitter: @banksy6LinkedIn: uk.linkedin.com/in/alastairbanksInstagram: www.instagram.com/banksy6 Snapchat: banksy_66
