Exercise When people visit your website, what do you want them to do?

• I want people to know what I believe

• I want them to know what they can get out of reading my books

• I want them to learn more about who I am

• I want them to buy my books

• I want to give people an easy way to contact me from every page of my site.

• I want to give parents an easy way to learn my tuition costs.

• I want to let parents know how they can sign up for a tour of the school.

WII-FM: WHAT’S IN IT FOR ME?

75% OF PEOPLE OVER AGE 18 VIEW

WEBSITES FROM

MOBILE DEVICES

DON’T MAKE VISITORS

THINK

What does this person do?

How can this person help me?

michellehollomon.com

michellehollomon.com

michellehollomon.com

1. What’s the most effective way to QUICKLY introduce myself and build trust with visitors?

2. What do I want visitors to this page to DO?

3. When they land on my HOME page, where do I want them to go next?

4. What promises do I make to my website visitors?

5. What do I have to offer that is life-transforming?

Responsive Design

Is the site mobile-friendly? https://search.google.com/test/mobile-friendly

https://www.bing.com/webmaster/tools/mobile-friendliness