8/11/2019 Exercise - Mission Statement Analysis

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Question: Evaluate and analyze the following mission statement of various companies using thenine components as proposed in Chapter 2 (page. 81-82).

Example 1: Fleetwood Enterprises

Fleetwood Enterprises will lead the recreational vehicle and manufactured housing industries in providing quality products with a passion for customer-driven innovation. We will emphasizetraining, embrace diversity and provide growth opportunities for our associates and our dealers.We will lead our industry in the application of appropriate technologies. We will operate at thehighest levels of ethics and compliance with a focus on exemplary corporate governance. Wewill deliver value to our shareholders, positive operating results and industry-leading earnings.

Example 2: PepsiCoWe aspire to ma e !epsi"o the world#s premier consumer products company, focused onconvenient foods and beverages. We see to produce healthy financial rewards for investors as

we provide opportunities for growth and enrichment to our employees, our business partners andthe communities in which we operate. $nd in everything we do, we strive to act with honesty,openness, fairness and integrity.

Example 3: Dell%ell#s mission is to be the most successful computer company in the world at delivering the bestcustomer experience in mar ets we serve. &n doing so, %ell will meet consumer expectations of highest quality' leading technology' competitive pricing' individual and company accountability'

best-in-class service and support' flexible customization capability' superior corporatecitizenship' financial stability.

Example 4: Procter & Glamble (P&G)!roctor ( )amble will provide branded products and services of superior quality and value thatimprove the lives of the world#s consumers. $s a result, consumers will reward us with industryleadership in sales, profit, and value creation, allowing our people, our shareholders, and thecommunities in which we live and wor to prosper.

Example : !"#real$t *#+real, we believe that lasting business success is built upon ethical standards which guidegrowth and on a genuine sense of responsibility to our employees, our consumers, our environment and to the communities in which we operate.

$ni%ersiti P tra 'ala sia ($P')o ma e meaningful contributions towards wealth creation, nation building and universal human

advancement through the exploration and dissemination of nowledge.