C R E A T E / F I N D E X A M P L E S F O R E A C H T E R M S :L O C A T I O N B A S E D S E R V I C E S

B O O K I N G A G G R E G A T O R S S I T EO T A S

L A S T M O M E N T B O O K I N G A P P SB O O K I N G C H A N N E L S

S E OS E M

C U S T O M E R E N G A G E M E N TD I R E C T B O O K I N G S

A R T I G N Y G É R A L D I N E

Exercice 1

Location based services (LSB)

Location based services are services offered through a mobile phone and takeinto account the device’s geographical location. LBS typically provideinformation or entertainment. Because LBS are largely dependent on themobile user’s location, the primary objective of the service provider’s system isto determine where the user is. There are many techniques to achieve this.

LBS applications include: local news, directions,

points of interest,

directory assistance,

fleet management,

emergency,

asset tracking,

location-sensitive building,

and local advertisement.

Example:

An LBS, can point a user to the nearest restaurant. In another example, an LBScan send an SMS message advertising a sale at a nearby shopping mall.

Booking Aggregators Site

A booking aggregator travel Meta-search sites orAggregators are multiple travel search engines in oneplace.

Example

A good example is Kayak or Easy Voyage whichcompares offers from different search engines and givethe best deal. Different product line on a singleplatform (Air tickets, Hotels, Car rental). Ex: easyvoyage

OTAs

An online travel agency (OTA) is specializes inoffering planning sources and booking capabilities.

Example:

Major OTAs include:

Expedia,

lastminute.com

Opodo

Last Moment Booking Apps

There are several last moment booking applicationsIf you’re looking to book a flight, hotel or any othertype of travel in the near future, try starting withthese last moment booking apps. these smartphonesapps lets you book same-day hotel rooms.

Last moment booking apps offer some of the bestpricing for last minute hotel deals

Example: Hotel tonight

Booking Channels

SEO

SEO or Search Engine Optimization is the process of affecting thevisibility of a website or a web page in search engine.

In general , the earlier and more frequently a site appears, in thesearch results list, the more visitors it will receive from the searchengine’s users. SEO can target different type of search: image, localsearch, video search,….

SEO can be considered as a internet marketin g strategy because ittakes into account what people are looking for, by analyzing searchterms and keywords used for the research

Example: If I put the key words « hotel luxe paris » in Google, Thefirst result I have is : Hotel de luxe le Meurice with on the righthand, a map localisation of the hotel.Thus the SEO strategy is prettygood for this hotel.

SEM

Le search marketing est une technique de marketing ayant comme support les outils de recherche et comme cible les internautes qui les interrogent.De la sorte, le search marketing a pour particularité de s'adresser à des visiteurs qui recherchent:- un service- un produit-une formation.

Ainsi le SEM est destiné à augmenter la visibilité d'un site dans les pages de résultat des moteurs de recherche.Il comporte deux aspects: le SEA (Search Engine Advertising) aves les liens sponsorisés et le SEO (Search EngineOptimisation) c'est à dire les actions de référencement naturel.

Customer Engagement

The customer Engagement consist in develop and enhance the relationship with the customer online since the first contact.

the customer engagement aims to fidelize the client with offers and then increase his loyalty for the brand.

Direct Bookings

SKYSCANNER

Skyscanner is a leading global travel search site, providing instant online comparisons for millions of flights on over a thousand airlines, as well as car hire, hotels, holidays and insurance.

Skyscanner’s flexible search options mean the customer can browse prices across a whole month, or even a year, allowing you to get the best deals