Executive Summary Template · Business Description: ... player game that allows participants to...
Transcript of Executive Summary Template · Business Description: ... player game that allows participants to...
Management:
Owner – Wayne Hickey
Owner – David Barry
Owner – TBD
All Other Mgmt. – 7
Industry:
Theme Parks, Amusement
Parks, F.E.C.’s Hotels,
Retail, & Theatre Restaurant
Employees:
Non-Management – 40
Administrative – 1
Independent Contractors:
GC – Bert Holley
Halloweenproductions.com
Scarefactory.com
Financing Sought:
Equity/loan= $1.0M - $2.5M
Use of Funds:
See Use of Funds
Location:
Myrtle Beach, SC -- Tourist
destination for 17M visitors &
$10 billion annually
Contact:
Wayne Hickey
Adventure Productions, LLC
843-655-0366
Executive Summary –10/17/2016
Wayne’s Wild Adventures, Wizard’s Duel, Craven’s Crypt & The Mummy’s Curse
Escape Rooms, Zombie Extraction, Virtual Reality Gaming Systems
CONFIDENTIAL------------
Mission:
We are Adventure Productions, Inc, an innovative company on a powerful & successful journey
into our 1st Interactive Family Entertainment Center offering; our Patent Pending; unique turn-
key, interactive & interchangeable attractions , and Virtual Reality Gaming Systems, to Theme
Parks, Family Entertainment Centers, Hotels, Casinos and other operations.
Problem: Most interactive attractions require visitors to sit in a moving car and ride along a track
and simply have fun shooting at moving targets.
Solution: Adventure Productions puts participants directly inside the Attraction journey and you
become the part of the adventure, actively participating in the experience, as well as completing
challenges. Your decisions in the attraction determine that each and every experience is completely
different from the last one. We control the visitor experience. A complete adrenaline experience!
Business Description:
Adventure Productions, Inc will strive to become a leader in interchangeable, Interactive
Adventures! We will be the first to offer a variety of “Patent Pending” themed Interactive
Family Entertainment Center - attractions. (IFEC) Entering one of our Adventures/attractions will launch the participants into a nearly virtual world.
The visitor will become transported into a 360° experience inside a sea of technology, interaction,
and excitement. This new Patent Pending state of the art attraction will carry us into the future;
bringing repeat customers back for more through our ability to change/move sets, scenes, adventures,
interaction, challenges and events at any given moment WE choose! The suspense of the unexpected
will lure our repeat revenue/customers into another round of exciting Adventures over and over
again! No other company has accomplished this process. Our initial objective will include a patent
completion and a build out of our attraction. This “Product” has no limitations! We plan to create an
Interactive Adventure for any theme to be utilized for any future franchise or licensing deal.
Dimensions and space availability will not be an issue or stand in the way of progress, leaving the
sky as the limit to creativity and client/customer requirements. A Provisional Patent is in process.
Due to the nature of our Intellectual Property Model we will complete and apply for a Design Patent.
Proven Attraction Builders! Adventure Productions, LLC will utilize the talents and knowledge
of two of the top & highly rated industry builders of attractions; Halloween Productions, Inc and
Scare Factory Inc.
INVESTMENT:
Adventure Productions, Inc is now securing initial seed capital through investors en route to secure
$1.0M - $2.5M. We have established 3 levels of investment from land purchase to Ground Lease.
See Start-Up Costs. This initial investment/loan will be applied to build out the first Completely
Interactive Family Entertainment Center in Myrtle Beach, SC. Our following step to further this
incredible attraction is to create a successful template to be duplicated and market as a franchise.
PRODUCTS:
Hickey’s Wild Adventure; is a 5,000/7,000 sq/ft, 20 individual themed rooms, 5D, laser target-based experience with over 70 life-like
animatronics; a journey where visitors walk through, blasting 250 strategically placed laser targets, and complete several exciting
challenges from pulling levers, pressing buttons, hitting laser targets, opening boxes and more to get to the next themed room: from
Ancient Egyptian Tomb, Spaceship, Dinosaur, Jungle, Atlantis, the Galaxy, Submarine, Pirate and more with twists and turns along the
way. These rooms are convertible to allow for a new experience, which will create consumer excitement about revisiting for each new
adventure! The target demographics for this experience is 12-70 years old +. There are no limitations to theming options.
Adventure Productions, Inc
A Leader In Innovative Interactive Adventures
2474 Windmill Way
Myrtle Beach, SC 29579
Tel: 843-655-0366
E-mail: [email protected]
www.wildadventuremb.com
Wizard’s Duel: Wizard’s Duel is an exciting (2) player game that allows participants to cast spells, utilizing a custom wireless Magic
Wand at their opponents’ targets. This triggers a startling effect on your opponent. Each target effect is designed to hamper your
opponents’ ability to accurately cast a spell back at your targets. The Wizard’s Duel is a fantastic spectacle to watch as players are
pitched on motion platforms, blasted with air, attacked by snakes, skeletons and grasped by giant hands, vibrated, fogged and submitted
to mini explosions… the only thing more fun than watching is actually getting to play.
Craven’s Crypt: You have stumbled into Craven’s Family Crypt awakening Lord Craven, who does not tolerate unauthorized visitors
to his final resting place. He commands you to leave and when you don’t he summons his dead descendants to drive you from his
crypt. Twenty Eight different Zombies reanimate before your very eyes, blasting out of their crypts, the walls and even the floors, as
their matriarch the Lord Craven commands them over and over to keep attacking you as you try and defend yourself against the coming
horde. This is a one of a kind unbelievable shooting galley like none other.
Escape Rooms - What is an Escape Experience?
An escape experience is a live-action reality experience in which groups of 4-10 people work together to solve a series of challenges
within a set time limit. These experiences take place in a themed area and can have a variety of end goals, such as escaping a room,
completing a mission, building a construct, or anything else you can imagine. The challenges can include tests of skill, puzzle solving,
team coordination, determining sequences, scavenging for clues, and many other fun activities.
Each experience has it’s own unique story and theme that will provide a rich story environment in which to immerse yourself. We will
specialize in escape experiences that keep your brain working, your heart pumping and the adrenaline flowing!
Zombie Extraction – Hunt and Kill Live Zombies!
Pre pare to hunt down and extract zombies from inside an industrial research center! Do you have the courage to arm yourself
with real combat weapons and take on hoards of real zombies? Enter the facility and score points based on shooting at zombies and
targets giving you the most unique experience. We provide the realistic arena, preshow, facades, special fx, zombie costumes, props
and more.
Virtual Reality Gaming Systems
The Virtuix Omni™ is a first-of-its-kind active virtual reality motion platform. Active VR, where your actions in the virtual world are
controlled by first-person navigation like walking or running, creates an unprecedented sense of immersion that cannot be experienced
sitting down. The Virtuix Omni™ lets you walk, run, sit and strafe with 360-degree freedom of movement allowing you to control your
avatar without restraints.
Projected Financial Plan Highlights –
Complete financial start-up expenses and 5-Year Projections available upon request
Use Of Funds: Initial /elect/plumbing/buildout/ - $82,500 Attraction Buildout- $425,000 Other Theming- $152,500,000 Pre-Opening Salaries – $80,000 Gift Shop Set Up- $35,000 Working Capital/Reserve- $200,000 Advertising- $25,000 Total Costs- $1,000,00,000
Management Team:
Wayne - Wayne Hickey has over 25 years experience as a successful business manager and director of quality control including ISO
9000 Certified at US Surgical Corp & Forum Molding in CT. Responsible for overseeing 75+ employees in three locations; Norwalk,
North Haven, CT and Ponce Puerto Rico. As a visionary Entrepreneur; Founder & CEO of a successful outdoor magazine and second
only to BassMaster Magazine in local subscribers, Wayne created the successful and highly regarded Fisherman’s Review Magazine.
For 5 plus years Wayne as President & founder, created a successful “Signature” catering business called; The Spice Of Life.
Driven to succeed and thrive, for eight years now Wayne, through his dedication and belief in this product has discovered through
extensive research, the key to creating a one-of-a-kind interactive product not seen before in the FEC. Amusement Park Industry
Dave – Dave Barry is an AR/VR Holographic & Mixed Reality Specialist. Coordinating multiple AR projects for 2 Colleges in the
Myrtle Beach area, using marker based, marker less, geo location, and interactive video AR solutions for both android and idevices.
Revenue Streams - Admissions—($23.88, $21.88)—Re-Entry—Shooting Galleries— Virtual Reality Games -- Parties -- Gift Shop Revenues; Promotional items- t-shirts, mugs, pens, hats, bags, etc..— Licensed Products from popular shows – Business Sponsorships
Market / Location:
Location: We are currently in negotiations of a lease for a 25,000 sq/ft building in Myrtle Beach. We have three separate
locations we are negotiating with.
Our Flagship market in Myrtle Beach, SC appeals to both the local consumer and Grand Strand tourists. All financials are based upon
reaching an initial 1.0% of Grand Strand visitors, estimated to be around 17,000,000 annually, with over $10 billion dollars in annual
tourist spending. We are confident that this Adventure Attraction will achieve a 3% - 6% minimum of the target audience.
Market: In the U.S. Halloween is estimated at $11B industry. See Competition.
Family Entertainment Centers (FECs) host an average of 381,000 guests annually, with the larger facilities hosting up to 622,000
guests annually. FECs also experience comparatively high levels of repeat visitation—more than three visits per season. 1. According to the International Association of Amusement Parks and Attractions
Competition:
Overall the Halloween industry is an $11 billion dollar Industry. The competitive landscape includes other large destination attractions
such as Wonderworks, the Sky Wheel, Pirate’s Voyage, Wild Water and Wheels, MagiQuest, Ripley’s Aquarium, and Haunted
Houses. Our 21st century Patent Pending, proprietary interactive concept, State-of-the-Art technology, combined with constant laser
target shooting, and physical challenges will put us in a league of our own. The “Interactive Experience” is taken to the next level!
Currently no other attraction offers this much interaction/suspense/and excitement in one thrilling experience. The “changing
experience concept” is one of the things what makes this unique Wild Adventure model. Due to the popularity of TV Shows like; The
Walking Dead, Supernatural, The 100, Vampire Diaries, Sleepy Hollow, and alike, including Horror and Suspense Movies show no
signs of slowing down in popularity.
Exit Strategy:
Our goal for the next 5-15 years is to build this Company into the most powerful and successful gaming adventure ever experienced in
the US or the World. Whatever we need to do, we are dedicated to reach these goals, and open for discussion to accomplish a
successful and long term conclusion.
Company Today:
Adventure Productions Inc, is a SC Corporation. Upon funding, this shovel-ready project will be fully operational within 4 months of
secured financing. Preliminary quoting and estimates have been completed. Layouts, locations and theming are also complete. Founder
Wayne Hickey has worked on this project for the last 8 years and has diligently dissected every minor detail to ensure the company
exceptional success. The key team of contractors, professionals, vendors and site location engagements are in place. We are also
working with a top attraction builder in N. Myrtle Beach, Little Spider Creations. They are proving to be a huge asset for us.
By reading this document you are agreeing to the fact that this overview is being provided on a confidential basis This is not an offer to sell stock. ©Adventure Productions, LLC January 2015
Interactive Spaceship Room Creative Detailed Theming Interactive Egyptian Room
$1,182,060
$1,624,590
$155,760
$81,580 $81,580
$81,580
$154,350
$792,000
$123,750 $495,000
$660,001
Unt. Exp All 4
Ult Exp $2 Off
Ult Exp Locals
Wild Only
Escape Rooms
Zombie Ext.
Any Attr 2nd V
Craven/Wizard
Virtual Reality
Photo Exp.
Gift Shop
Adventure Productions Revenue Streams
MILESTONES
Adventure Productions LLC has already achieved many milestones in preparation for a shovel-ready project.
As of Sept 2015
1. We have already completed the “beta” www.adventureproductions.vpweb.com website.
2. We have found a top location for our complete Interactive Family Entertainment Center, (IFEC)
3. Halloween Productions & Scare Factory, two highly recognized industry builders will provide the
majority of the construction for the attractions
4. All initial quotes pertaining to the IFEC
5. All start up costs associated with the IFEC
6. We have completed & reviewed all 5-Year Projections
7. A Personnel Plan has been reviewed and completed
8. We have completed our layout and floor plan
9. Over 31 marketing strategies will be incorporated into our Marketing Plan
10. Logos are prepared and ready for trademarks
As of October 2015
11. We are in talks with Sponsors for promotions
12. Our preliminary quotes and layout for the associated spacing is complete
As of April 2016
13. Patent Pending Application Status is applied for in 2016
14. Continual review and update on all steps listed above
As of June 2016
15. Working on negotiations with Mike Owens, Owens Estate, LLC, for a complete built-to-suit, 25,000 sq/ft
building on 2 acres, with an option for an additional 6 to 10 acres for future expansion.
16. We are reviewing 3 different Start-Up Structures; 1. Land Purchase, 2. Ground Lease, 3. Build-To-Suit
17. Brought on David Barry to the management team for Technical, and IT.
18. Added NEW Product - Virtual Reality Gaming Systems. The Virtuix Omni™ is a first-of-its-kind active
virtual reality motion platform. Active VR, where your actions in the virtual world are controlled by first-
person navigation like walking or running, creates an unprecedented sense of immersion that cannot be
experienced sitting down.
19. Took website name; www.wildadventuremb.com and [email protected] and
wildadventuremb Twitter account
20. As of October we have cleared the way for Little Spider Creations of N. Myrtle Beach to work with us on
this attraction.
21. As of October we are in negotiations with three separate locations for this attraction.
CV - Wayne J. Hickey
2474 Windmill Way Myrtle Beach, SC 29579 (10 years) (843)-655-0366
2009- Present
Extensive work on the Family Entertainment Industry. Investing in designing, layout, execution, and implementation of an exciting and
unique interactive walk-through Wild Adventure. Spent 3+ years working with Myrtle Waves Water Park. Six years at IAAPA in seminars,
training, education for the Amusement and Family Entertainment Industry.
2005 – Present
Independent Insurance Agent
Self-employed, dedicated, task-orientated, motivated individual with exceptional people skills both in person and on the phone, selling multiple lines
of Health Insurance, Life Insurance & Medicare Supplemental Insurance.
2004 – 2011
FiltaFry Franchise in Myrtle Beach, SC
Responsible for starting, developing & marketing a FiltaFry Franchise in Myrtle Beach, from the ground up encompassing; purchasing, inventory,
budgeting, cash-flow, personnel of the entire operation of the Franchise. This is a small home based business which requires a lot of self motivation
and persistency in order to serve over 30 restaurants throughout Horry County. Current customers include, BoJangles, Overtime Sports Café, Dog
House, Murphy’s Law, Chick-Fil-A and Conway Hospital.
2002 – 2004
Founder of: A Spice of Life, LLC Restaurant & Catering – Bethel, CT
I literally built this restaurant from the ground up to the Grand Opening. Converted a bridal salon into The Spice of Life Restaurant doing most of the
demolition & construction single handedly. Upon opening, Wayne was responsible for catering, cooking, organizing, purchasing, budgeting,
personnel, customer service, customer care and overseeing day-to-day operations. Also responsible for acquiring, supplying, organizing and servicing
a full 3-course lunch for 3-days a week to 125 people. A wide array of menus was utilized where the same meal was not served again for 6-weeks.
Wayne also created and marketed several “Signature” products that were very successful, i.e. Honey Mustard Sauce & London Broil Mesquite Grill
Marinade.
1996 – 2002
Forum Molding – Plastic Injection Molding Company – Stamford, CT
Title: QA / QC Manager
Responsible for overseeing operation of the Quality Control Lab with 3 Quality Control Technicians performing 1st Article Inspections & company
calibrations. Reported only to the President & Vice-President. Wayne worked with the personnel in the manufacturing departments reporting directly
to me, 15 people in total. Also responsible for implementing & maintaining ISO 900 regulations as well as guage design and technical SOP’s for the
company.
1993 – 1996
Founder, Creator & Publisher of The Fisherman’s Review Magazine – Bethel, CT
Wayne built a magazine from the conceptual stage to start-up – The Fisherman’s Review Magazine. This was a niche magazine published 8 times a
year, with a circulation of 10,000 copies per issue. Once operational, Wayne was responsible for article scheduling, magazine layout, design,
marketing, gathering advertising, working with writers & field reporters. The magazine’s main focus was local fishing hot spots. Wayne designed over
110 topographical maps of local lakes, rivers, ponds & streams. These maps were very detailed and assisted fishermen understand the best use of that
particular body of water for fishing. During the course of only 3 years of publishing, the magazine grew to the number 2 subscriber based fishing
magazine distributed in Connecticut with 4,500 monthly subscribers, second only to BassMaster, (5000). This was a small operation performed and
operated 98% by only two people.
1977 – 1993
United States Surgical Corp. – Stamford, CT & North Haven, CT
Title: QA/QC Manager
Manager to the Metrology (the science of measurement), Lab. Responsible for overseeing the operations of 50 employees in three separate locations,
Norwalk, & North Haven CT, and Ponce, Puerto Rio. Six years of ETO sterilizer calibrations in North Haven & Puerto Rico which required trips to
Puerto Rico every 6 months. Personnel were responsible for 1st Class inspection in tool qualifications. This required measurements accurate to
.ooo1/inch. This department was responsible for the equipment calibration throughout the entire company which consisted of a database of over
10,000 items. Calibrations were in temperature, pressure, vacuum, tension/compression, analog, electronic, as well as linear measurement. Calibration
Standards were all traceable to NIST, (National Institute of Standards Technology). Responsible for the implementation and maintaining of ISO 9000
regulations company-wide. Also involved in creating gauge and tooling designs throughout the QC & manufacturing facilities. The 17+ years put in at
U.S.S.C. in Quality Control, help shape the foundation for Wayne to become a highly detail orientated and completely thorough worker.
Personal Accolades / Interests:
Sports: Baseball, Softball, Volleyball, Bowling
1989- 1992 – Bowling – Achieved several 300-games during league play & a 299-game in Tournament play in 1982
1977 – Baseball – 18-years old threw a no-hitter on Opening Day of the Sr. Babe Ruth season.
Computer Knowledge:
Well versed in Microsoft Word, Excel, Publisher, as well as Quark and Illustrator.
David Barry
AR/VR Holographic & Mixed Reality Specialist
Location Myrtle Beach, South Carolina
Industry Information Technology and Services
Experience Simulation Engineer
Florence-Darlington Technical College
February 2016 – Present (6 months) Florence, South Carolina Area
simulations specialist with Eon ibench systems and Laerdal medical manaquins.
COO
Hollow-deck
January 2014 – Present (2 years 7 months)Myrtle Beach, South Carolina
A collaborative project involving 4 colleges and 2 high schools that is developing the physical structure and digital skeleton of a 3D
immersion reality training and gaming platform.
Guest Speaker
Massachusetts Institute of Technology (MIT)
July 2013 – Present (3 years 1 month)Greater Boston Area
Guest speaker on Augmented Reality and App Inventor.
Winner 2013 Leadership award for innovation
Grand Strand Technology Council
2013 – Present (3 years)
Program Advisory Comitee
ITT Technical Institute
November 2012 – Present (3 years 9 months)North Myrtle Beach, SC
Senior Project Director
A-r-cade.com
November 2012 – Present (3 years 9 months)Myrtle Beach, South Carolina Area
Coordinating multiple AR projects for 2 Colleges in the Myrtle Beach area, using marker based, marker less, geo location, and
interactive video AR solutions for both android and idevices.
Augmented Reality Specialist
A-R-Cade.com
February 2011 – Present (5 years 6 months)
Developed and managed multiple Augmented Reality Campaigns for both private businesses and political parties/candidates.
Owner
Open Raiders
January 2011 – January 2012 (1 year 1 month)
Technology Consultant to private industry. Specializing in open source solutions.