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-Prof. Parmeet Kaur

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Group Members (Group 8) Gagandeep singh 02

Isha Boricha 09

Ashish Dube 15

Preyanka Dubey 16

Varun Parekh 34

Harleen Sandhu 47

Rachna Shetty 49

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Stationery Zone is a new retail stationery store that

will cater all the requirement of people under one roof

in GNIMS COLLEGE,MATUNGA.

As our name suggests our focus is on stationerysupplies which includes college books & study material,magazines, specialized paper, preprinted invitations,greeting cards, pens, and other miscellaneous stationeryitems and small office supplies.

The business will have the ability to specialize order anytype of stationery on behalf of students.

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Stationer ZoneObjectives

To create a shopping environment that caters to the

stationery needs of the different section of the college.To receive a 50% profit margin within the first year.

VisionTo evolve into giant retail stationery store focused on

customer needs and customization

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MissionThe Stationery Stores mission is to provide students

with an outstanding array of stationery supplies whileconcurrently offering an extensive line of stationarycustomization services for events and businesseswithin the target market.

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Location AnalysisLocation

College campus near auditorium

Area - 950 sq ft.

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selection of Market andTrade AreaDemographics

Total size and density: Density of students studyingin khalsa and GNIMS College is high which isfavorable for stationery market.

Average level of education: Level of education ishigh and standard of living is also high which afavorable factor for our store as it will increase thedemand for stationery.

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Competition

Number and size of thecompetitors:

There are only 2 major competitors i.e.Second Hand Book Depot & Book World

and rest competition is from smallstationery stores outside the college.

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Economic Base Total and per capita disposable income: Parents focusing on higher

education & disposable income is also high

Growth forecasts: It is also high as there is boom in education sector andthere is continuous demand of stationery

Economic and seasonal fluctuations:Would not affect stationerybusiness

Access to credit and financial facilities: Easy availably of credit as soundbanking structure is available.

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store layout & design

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Layout

Easy to locate stationery

Fully spacious & customers can easily navigate Draw customers around the store

Enhance the image of our outlet

It ensures optimum utilization of space

Reduce the product search time for consumer

Ensures effective & desired presentation of stationery

Influence the service quality experience

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Financing Summary Required Funds - At initial stage, the Stationery Zone requires INR10, 00,000

of debt funds. Below is a breakdown of how these funds will be used:Projected Startup Cost INR

Working capital 5,00,000

Legal Requirements 20,000

Opening Supplies 20,000

Company Vehicle 1,50,000

Marketing Budget 77,704

Security Deposits 5000

Miscellaneous & Unforeseen Cost 10,000

Total Start up Cost 8,57,704

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manager

Operational staff

helpers Sales/marketing

administrative

accounting

Organizational Chart& Personnel Summary

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Number of PersonnelYear 1 2 3

Owner 1 1 1

Accountant 1 1 1

Marketing Executive 1 1 1

Sales Executive 2 2 2

Helpers 3 3 3

Total 8 8 8

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Personnel Plan Yearly

Year 1 2 3

Owner 1,80,000 1,80,000 1,80,000

Accountant 60,000 60,000 60.000

Marketing Executive 84,000 84,000 84,000

Sales Executive 1,44,000 1,44,000 1,44,000

Helpers 1,26,000 1,26,000 1,26,000

Total 5,94,000 5,94,000 5,94,000

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Personal Expenses Break Down

31%

10%14%

24%

21%Ow ner

Accountant

Marketing Executive

Sales Executive

Helpers

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SWOT AnalysisStrengths Excellent quality product. All stationery products under one roof. Fully spacious & customers can easily navigate Well trained sales persons Within reach of people Near educational institutes & universities

Weaknesses New Player Credibility problem may affect initial sales Customer Loyalty Underdeveloped Supply Chain Lack of adequate utilities

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Opportunities

Enormous market for the Stationery Business.

Growth of educational institutes & universities.

Demand of boutique stationeries.

Threats

Competition from Second Hand Book Depot &

Book World Increase in interest Rates

Increase in supplier prices

Inflation

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Financial PlanUnderlying Assumptions Stationery Zone will have an annual revenue growth rate of 16% per year.

The Owner will acquire INR 25,00,000 of debt funds to develop the business.

The loan will have a 10 year term with a 9% interest rate

Sources of Funds

Sources of funds Rs

Owners capital 15,00,000

Loan from bank 25,00,000

Total financing 40,00,000

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Thank you