EXECUTIVE SUMMARY GBOB - The Global Battle of the Bands - is the worlds biggest music competition for bands playing their own songs, live. The competition is open to musicians of all ages, styles, and profession. In each country, nationwide competitions are conducted by Local Organizing Partners. The winners from each country will then travel to the GBOB World Final to compete for the World Title. From , an estimated 8200 musicians from 23 countries have competed in GBOB. Since the start in 2004 more than 40,000 musicians have been involved in the competitions. GBOB competitions represent a unique opportunity to reach out to young people worldwide. Last years World Final in Thailand was sponsored by Singha and Nok Air; MTV covered the competition live. Previous/current sponsors around the world include Fuji Film, Gibson Guitars, Skullcandy, Novotel, Scotia Bank, Red Bull, Quicksilver, Converse and Air Asia. According to a recent survey released January 2015 by GroupM, the worlds largest global media investment management group, live music partnerships are the factor most likely to increase positive feelings and purchase propensity of a brand 27% higher than award shows, 15% higher than a sporting event and 14% higher than a television show partnership. GBOB Finland GBOB Bahamas Champion 2012 STINKIN WAYZ GB OB The worlds biggest music competition for bands playing their own songs, live. THE GLOBAL BATTLE OF THE BANDS To date, GBOB has involved more than 40,000 musicians across Europe, Asia, Australia, Central America. Nothing ever changes, every kid wants to be in a band, everyone used to sing with their tennis racket in the bedroom. When I was 14 I played in a band and looking back, we sounded dreadful, but it didnt matter, we were in a rock band! Rick Wakeman, YES Host, GBOB England ABOUT GBOB Norway Champion 2010 FLASHAM Other competitions, like Pop- Idol and X-Factor, are all about cover-songs. In GBOB there are only two main rules: play your own songs, and play it live. No karaoke, no pre- recorded music. Tore Lande CEO and Founder Original songs. Live music. PLAY FOR REAL GBO B GBOB Worldwide was formed to launch GBOB, a global live music competition for real, unmanufactured bands playing their own, original music. GBOBs reputation for breaking new bands is proven by previous winners who have since signed deals w/ Warner Music Universal and EMI as well as production deals with leading producers including Jim Lowe (Stereophonics, Charlatans) and Danny Saber (U2, David Bowie). GBOB is an idea whose time has come! Andrew Oldham Former Manager, The Rolling Stones GBOB is not a competition; its a movement! Geoff Baker PR Maverick of Paul McCartney GBOB WORLD FINAL IN THAILAND In each country, local and national finals occur, or just a national final in smaller countries. The national winning band travels to the world final. Local Qualifications National Final World Final In a different country every year GBOB BAHAMAS HOW IT WORKS GBOB WORLD FINAL The GBOB World Final is a thrilling showdown of the best new bands from around the world. Every country sends their winning band to the GBOB World Final. The world final happens in a different country every year, the last years being in Kuala Lumpur, London and Chiang Mai. 1)Recording Contract with GBOB Records 2)Studio Recording with a world renown Producer 3)Music Video Production 4)International Promotion The latest world final was in Oslo on the 26 th of April 2015 (Sunday), at the Rockefeller Music Hall. Some countries participating are: Australia, Norway, England, Germany, Netherlands, Scandinavian and Baltic Countries, and more. ABOUTOSLO 2015PRIZE Jorn Lande from Masterplan, Avantasia Per Bussman, Triada, Regain Records, Skiva PR Jas Morris, Firekind, Guitar Idol JUDGES Winners 2015, Triana Park from Latvia I had a blast being a judge at GBOB. There wasnt one single band onstage who didnt deserve to be there. I really like the concept and I hope it grows year on year! Steve Lillywhite Producer U2, Iggy Pop, The Rolling Stones Its very exciting to have been part of the foundation of a music event whose reputation is increasing exponentially. This years bands were given an opportunity to play in front of a select group of music professionals who can pluck a band out of obscurity and position them from worldwide success. Participate now before GBOB becomes the next SXSW or CMU! Gary Helsinger Universal Music Publishing This wasnt the first time Ive been judge for a battle of the bands contest. It was however the first one I truly enjoyed. Joshua Freni Virgin Records PAST JUDGES BELGIUM BAND at WORLD FINAL in MALAYSIA SOME COUNTRIES GBOB NETHERLANDS Competition partnered with massive government-funded festivals in Rotterdam and Hague. GBOB BAHAMAS Joined by the biggest artists in the country Competition is also a food festival GBOB MALAYSIA Competition partnered with a technology and games festival in Kuala Lumpur. GBOB AUSTRALIA Happens for a whole year 40 venues nationwide Partnerships with several websites, radio stations and city councils. SOME TV PARTNERS WORLDWIDE TV2 (GBOB Georgia) MTV (Thailand) BelMuz TV (Belarus) Ocko TV (Czech Republic) TVR (Romania) RPN 9 (Philippines) AstroTV (Malaysia) FESTIVALS TV SERIES (Left to Right) GBOB Malaysia, GBOB Czech Republic, GBOB Belarus BAHAMAS BAND at WORLD FINAL in THAILAND GBOB World Final in Thailand, 8 Feb Broadcasted by MTV OTHERS AT GBOB.com TESTIMONIES OF WINNERS SECOND Spain Second are the champions of the first GBOB World Final. Recently after winning, the band signed a recording contract with Warner Atlantic, a publishing contract with EMI, and has toured with artists like Shakira and Depeche Mode. KOPEK Ireland Kopek won the GBOB Trophy in Since then, Kopek has signed a US Management Agreement and have toured the US. Their single Love is Dead was featured in international blockbuster SAW 7. They continue to tour Europe. RUSTIC China After winning the GBOB World Final in 2009, Rustic toured the UK and recorded in RAK Studios London (Michael Jackson, West Life, Shakira) all this as their prize from GBOB. They were invited to the SXSW to endorse Converse. DUBTONIC KRU Jamaica Dubtonic Kru won the GBOB World Final in Malaysia Upon coming home, Dubtonic Kru was awarded a Congressional Proclamation by Congress Woman Yvette Clarke for their music contribution. They were once again honored with the Jamaicia Stars Peoples Choice Award for Band of the Year. THANK YOU GBOB. The competition came when it felt like the band had nothing more to give, having so many doors in the music industry slammed on our faces. Winning that competition helped restore the band's confidence as musicians and songwriters, and helped us financially to continue to record, tour, and promote Kopek. All in all, it put us in the course where we are today. RESPECT." Kopek GBOB World Champion 2005 FIREKIND GBOB WORLD CHAMPIONS World Final in Chiang Mai, Thailand. 8 Feb 2014 Firekind are Jas Morris (award winning guitarist & writer), Jas brother Dan Morris (bass, keys) & George Woodward (drums); a modern rock band fusing epic, soaring guitar and vocal melodies with driving, powerful drums and bass. The band has just recorded their debut album in Los Angeles with legendary musician and producer Alain Johannes (Queens Of The Stone Age, Sound City, Eleven, Chris Cornell). Their first single DESOLATE stormed into the Amazon Rock Charts at No. 2 upon release. Music is our passion, its what we want to do the rest of our lives, and we want to play in as many places in the world as possible, see as many bands, and this competition, this opportunity, is our chance to realize our dreams Jas Morris Firekind England (Guest) The Georgians Australia Stroy Czech Republic Mojave Desert Rebels Denmark Boogie Company Estonia Typeface Finland Coretheband Greece Marius Tilly Band Germany ETC Georgia Triana Park Latvia Stiffer Lithuania Muzza's Mayhem Malaysia Whynona Ryderz Moldova Orange Skyline Netherlands Corna Norway Citagazi Scotland Oh Mothership Sweden GBOB WORLD FINAL Seventeen of the best bands from different countries around the world, in Oslo on the 26 th of April, in Rockefeller OSLO 2015 TARGET MARKET The power of live music for brands and fans is just that powerful, - says Jennifer Hageney, EVP Entertainment Partnerships at GroupM Entertainment and Sports Partnerships (ESP). GroupM is the worlds largest global media investment management group. In a nationally representative survey (conducted late 2014) of 2,000 Americans, the US being the biggest music market in the world, respondents were asked to rank a list of categories in terms of importance to their lives. Listening to music is the single most important medium in consumers lives. Music leads over watching television and reading, and is well ahead of movies, video games and social media. Consumers are hungry for more live music experiences. 9 out of 10 of those surveyed have been to a live music concert or festival in their lives Among the unique 18- to 24-year- old group, the number of those that have attended a concert or festival in the last 12 months soars to 68%. Read the whole article fromConsumers say live music partnerships are the factor most likely to increase positive feelings and purchase propensity of a brand 27% higher than award shows, 15% higher than a sporting event and 14% higher than a television show partnership. In the survey, nearly 1 out of 3 people who attended a concert or festival in the last 12 months say they remember the show partner of the last live event they attended. In addition, 40% said they would prefer a free product from a partner, nearly double those who said they would like a partner to provide seat upgrades at the show. The mobile nature of todays consumer means a brand partnership is more likely to reach beyond the walls of the venue than ever before. TARGET MARKET Demographics - GBOB is an event that attracts thousands of young bands and musicians, music lovers and festival goers. GBOB gives you a chance to meet your target market at an event they love! The target market of GBOB is described as follows years old (typically 70% are employed, with purchasing power as single adults) Bands: 70% Male, 30% Female, Fans: 50% Male, 50% Female Students and Young Working professionals who look at music either as a fun social activity with friends, a recreation, or a prospective career; Market Potential here are some statistics relating to the target market of GBOB: Musicians Worldwide In Norway: 11% of total population regularly play a music instrument, while 14% of total population have played live the last 2 years since 2012 (Norway Statistics) In Denmark: 16.4% of all households play a music instrument or sing. In the UK: 47% of all households own a music instrument. Of non-music instrument players, 58% are willing to learn to play, and 60% believe its benefits. (Music for All Survey, 2013) US, Australia, Germany: 58% (US, 2009); 54% (AU, 2007), 34% (DE, 2008) of all households own music instruments. In the US, Australia, and UK, Guitars are either the most popular or second most popular music instrument. (NAMM Global Report) Music Fans Worldwide In the US: Total Music Concert Attendance in US amounted to 54.3M in 2011 In Norway: 21% of the total population are interested to go to concerts, while actual data reflect that concert goers have increased from 48%-61% of total population within a 20-year period. Festival-goers reached 1.1M people in In Europe: A survey of across Europe revealed that 85-95% of the total population go to music festivals/events. An average 70% of the respondents say Rock Music is their top music genre. (Festival Awards Market Report 2013) All statistics come from the NAAM Global Reports and from various national statistics offices and music organizations in different countries. TORE LANDE Founder and Managing Director Lande started out as a guitarist and a recording artist. Moreover, he was a notable concert promoter for artists such as Rod Stewart, Sex Pistols, The Hollies, Oscar Peterson, The Shadows, Gary More, Roger Whittaker, Count Basie Orchestra, John McLaughlin, among the rest. Mobile: Skype: tore.lande Dubtonic Kru from Jamaica, GBOB World Champions 2011