Executive Summary Competitive Analysis Number of clips and percentage by company

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Latin America and the Caribbean Media Analysis – November 2006 Latin America and the Caribbean Media Analysis November 2006 Rossana Corniel, Manager of PR & Sponsorships DHL Express International Americas Phone: (954) 626-4344

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Latin America and the Caribbean Media Analysis November 2006 Rossana Corniel, Manager of PR & Sponsorships DHL Express International Americas Phone: (954) 626-4344. Table of Content. Executive Summary Competitive Analysis Number of clips and percentage by company - PowerPoint PPT Presentation

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Page 1: Executive Summary Competitive Analysis Number of clips and percentage by company

Latin America and the Caribbean Media Analysis – November 2006

Latin America and the CaribbeanMedia AnalysisNovember 2006

Rossana Corniel, Manager of PR & SponsorshipsDHL Express International AmericasPhone: (954) 626-4344

Page 2: Executive Summary Competitive Analysis Number of clips and percentage by company

Latin America and the Caribbean Media Analysis – November 2006 Page 2

Executive Summary

Competitive Analysis

– Number of clips and percentage by company

– Number of clips by company and region

– Circulation and percentage by company

– Circulation by company and region

– Circulation by media type

DHL Media Analysis

– Number of clips and percentage by region

– Number of clips by tone

– Circulation by tone

– Number of clips by media type

– Circulation by media type

Highlights of the month

Summary of clips by country

Table of Content

Page 3: Executive Summary Competitive Analysis Number of clips and percentage by company

Latin America and the Caribbean Media Analysis – November 2006 Page 3

Executive Summary DHL had 179 clips in November (up 22 from prior month), situated below Fedex, which had 320 (up 155 from

previous month). UPS had 78 clips and TNT had only 19 in the past month.

– Fedex’s higher rate of coverage in November is primarily due to news about the cancellation of the purchase of 10 Airbus airplanes and the acquisition of 15 Boeing airplanes instead.

Although Fedex had more clips, DHL led significantly with 53% of share of voice through targeted outreach. DHL clips appeared in key industry media with high circulation numbers, such as NBC online network news, Yahoo! Telemundo, Latin Business Chronicle, Estrategia y Negocios, Revista Expansion, etc.

– Circulation rankings positioned DHL in first place with 22,182,712 (53%) - followed by Fedex with 14,416,088 (35%). The pan-regional area (17,420,077) had the highest circulation for DHL.

– Fedex had the highest media reach in SOCO with 5,175,517

– The region with less media reach for DHL and its competitors was the Caribbean.

The largest quantity of DHL clips was found in the SOCO region at 57 clips, where Fedex had 84 clips.

DHL had an online media reach of 17,176,953 followed by Fedex with 2,361,753. Newspapers came in second, in which Fedex took the lead with 11,163,285. DHL obtained 4,578,059 of circulation in newspapers.

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Latin America and the Caribbean Media Analysis – November 2006 Page 4

Executive Summary DHL Media Analysis

A further analysis of DHL’s 179 clips; the largest number of clips were published in SOCO (57) followed by CENAM (34).

– 57% (67) of the 179 DHL clips had a positive tone, 4% (5) were negative and 39% (45) were neutral

– The 5 of negative clips represent less than 1% of the total circulation; whereas positive clips represent 94% of total circulation.

– Most clips were found in newspapers (85). Online media had the second largest number of clips for DHL (77).

– Similar to last month, online media led the circulation for DHL with 78% followed by newspapers’ reach, which accounted for 21% of the total circulation.

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Latin America and the Caribbean Media Analysis – November 2006 Page 5

Number of clips and percentage by company

Competitive Analysis

Company Clips %DHL 179 30.03%FedEx 320 53.69%TNT 19 3.19%UPS 78 13.09%

Total: 596 100%

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Latin America and the Caribbean Media Analysis – November 2006 Page 6

Number of clips by company

Competitive Analysis

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DHL FedEx TNT UPS

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Latin America and the Caribbean Media Analysis – November 2006 Page 7

Percentage of clips by company

Competitive Analysis

DHL30.03%

FedEx53.69%

TNT3.19%

UPS13.09%

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Latin America and the Caribbean Media Analysis – November 2006 Page 8

Number of clips by company and region

Competitive Analysis

Country DHL FedEx TNT UPS

Caribbean Top 6 1 3 0 1SOCO 57 84 11 18

CENAM 34 36 1 5Colombia 7 18 0 3Venezuela 11 1 0 3

Mexico 20 63 0 13Brazil 19 88 6 25

Pan Regional 30 27 1 10Total 179 320 19 78

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Latin America and the Caribbean Media Analysis – November 2006 Page 9

Number of clips by company and region

Competitive Analysis

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CaribbeanTop 6

SOCO CENAM Colombia Venezuela Mexico Brazil P anRegional

DHL FedEx TNT UP S

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Latin America and the Caribbean Media Analysis – November 2006 Page 10

Circulation and percentage by company

Competitive Analysis

Company Circulation %DHL 22,182,712 53.53%FedEx 14,416,088 34.79%TNT 718,700 1.73%UPS 4,125,510 9.95%

Total: 41,443,010 100%

19% higher than Fedex

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Latin America and the Caribbean Media Analysis – November 2006 Page 11

Circulation by company

Competitive Analysis

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

DHL FedEx TNT UPS

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Latin America and the Caribbean Media Analysis – November 2006 Page 12

Circulation by company and region

Competitive Analysis

Country DHL FedEx TNT UPS

Caribbean Top 6 90,000 245,000 0 65,000SOCO 1,122,123 5,175,517 378,926 1,301,053

CENAM 674,512 779,044 0 102,000Colombia 369,000 511,000 0 300,000Venezuela 1,034,360 0 0 177,000

Mexico 887,640 2,427,374 0 773,432Brazil 585,000 2,916,400 220,000 740,000

Pan Regional 17,420,077 2,361,753 119,774 667,025Total 22,182,712 14,416,088 718,700 4,125,510

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Latin America and the Caribbean Media Analysis – November 2006 Page 13

Circulation by company and region

Competitive Analysis

0

2,500,000

5,000,000

7,500,000

10,000,000

12,500,000

15,000,000

17,500,000

20,000,000

22,500,000

Caribbean Top 6 SOCO CENAM Colombia Venezuela Mexico Brazil Pan Regional

DHL FedEx TNT UPS

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Latin America and the Caribbean Media Analysis – November 2006 Page 14

Circulation by media type

Competitive Analysis

Media Type DHL FedEx TNT UPS

Magazine 274,500 108,000 0 82,500Online 17,176,953 2,361,753 119,774 667,025

Newspaper 4,668,059 11,408,285 565,726 2,940,985Specialized 63,200 538,050 33,200 435,000

Total: 22,182,712 14,416,088 718,700 4,125,510

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Latin America and the Caribbean Media Analysis – November 2006 Page 15

Circulation by media type

Competitive Analysis

0

5,000,000

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15,000,000

20,000,000

25,000,000

DHL FedEx TNT UPS

Magazine Online Newspaper Specialized

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Latin America and the Caribbean Media Analysis – November 2006 Page 16

Number of clips and percentage by region

DHL Media Analysis

Country DHL %

Caribbean Top 6 1 0.56%SOCO 57 31.84%

CENAM 34 18.99%Colombia 7 3.91%Venezuela 11 6.15%

México 20 11.17%Brazil 19 10.61%

Pan Regional 30 16.76%Total 179 100%

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Latin America and the Caribbean Media Analysis – November 2006 Page 17

Number of clips and percentage by region

DHL Media Analysis

CENAM34

18.99%

Colombia7

3.91%

Venezuela11

6.15%

México20

11.17%

Brazil19

10.61%

Pan Regional30

16.76%

SOCO57

31.84%

Caribbean Top 61

0.56%

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Latin America and the Caribbean Media Analysis – November 2006 Page 18

Number of clips by tone

DHL Media Analysis

*62 out of the 179 clips that contained only DHL mentions were not included in the tone analysis.

Tone Clips %Positive 67 57.26%Negative 5 4.27%Neutral 45 38.46%Total: 117 100%

05

10152025303540455055606570

Positive Negative Neutral

Positive57.26%

Negative4.27%

Neutral38.46%

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Latin America and the Caribbean Media Analysis – November 2006 Page 19

Circulation by tone

DHL Media Analysis

*Circulation for 62 out of the 179 clips that contained only DHL mentions were not included in the tone analysis.

Tone Circulation %Positive 18,407,640 94.44%Negative 150,000 0.77%Neutral 934,260 4.79%Total: 19,491,900 100%

0

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Positive Negative Neutral

Positive94.44%

Negative0.77%

Neutral4.79%

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Latin America and the Caribbean Media Analysis – November 2006 Page 20

Number of clips by media type

DHL Media Analysis

Media Type DHL %Magazine 11 6.15%Online 77 43.02%

Newspaper 85 47.49%Specialized 6 3.35%

Total 179 100%

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Magazine Online Newspaper Specialized

Online43.02%

Newspaper47.49%

Magazine6.15%

Specialized3.35%

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Latin America and the Caribbean Media Analysis – November 2006 Page 21

Circulation by media type

DHL Media Analysis

Media Type Circulation %Magazine 274,500 1.24%

Online 17,176,953 77.43%Newspaper 4,668,059 21.04%Specialized 63,200 0.28%

Total: 22,182,712 99%

Newspaper21.04%

Online77.43%

Specialized0.28%

Magazine1.24%

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Magazine Online Newspaper Specialized

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Latin America and the Caribbean Media Analysis – November 2006 Page 22

Regional

– DHL Express International Americas: Faster, Stronger, and More Competitive. DHL Express IA will sponsor the 4th annual edition of Premios Fox Sports Awards.

– DHL Projects Strong Growth in Latin America: DHL expects to continue its business expansion in Latin America next year due to the region’s favorable economic outlook, said the firm’s regional head Roger Crook.

Argentina

– DeRemate.com and DHL Express signed an agreement whereby users of the online trading site will be able to use DHL as their shipping company. The firm will provide users with door-to-door services, national coverage within 72 hours, and a guide number to track their online purchase on DHL site.

Chile

– The new DHL – Western Union Express Center in Parque Arauco was opened with a ceremony attended by Ricardo Norambuena, Business Manager for DHL Express Chile.

Costa Rica

– DHL Express opened a new store in Escazú as part of its Network Expansion program.

Highlights of the month

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Latin America and the Caribbean Media Analysis – November 2006 Page 23

Brazil

– Launched in April 2006, DHL Exporta, a web portal focused on exporting small and mid-sized companies, is also reaping profit. “Today we have quite a diversified customer base, especially small businessmen in the wood, machine, leather and shoe sector, who export to the USA, Canada and Latin American countries in a simplified way and at a lower cost,” explains DHL Express Marketing Director Juliana Soares Vasconcelos.

– Transportation company DHL bought 25 percent voting stake in Polar Air Cargo from Atlas Air Holding for US$ 150 million.

Colombia

– DHL Express, a subsidiary of the German giant Deutsche Post World Net, officially announced its entrance to this market segment, where it will compete against national companies such as Servientrega, TCC and Coordinadora.

– DHL’s greatest strength in Colombia is document and package delivery foreign business. Foreign trade dynamics have allowed the company to increase 23 percent between January and October 2006, as compared to 2005, with sales expected to go over 33 million euro by the end of the year.

Highlights of the month

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Latin America and the Caribbean Media Analysis – November 2006 Page 24

Panama

– DHL seeks to make the most of the 65 percent share in the courier service business in Panama so it will open a global hub in said country in 2007. Sandra Miró, the firm’s new local CEO, said that following a US$ 5 million investment in infrastructure and technology, package classification will increase to 5,000 packages an hour, which will improve airplane departure times by 10 percent.

Peru

– DHL Express has recently organized the "Supply Chain Management" conference exclusively for its High Tech customers, about supply chain efficient management. Held at Miraflores Park Hotel, said event was attended by Tanguy Delassagne, an international expert in the matter.

Highlights of the month

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Latin America and the Caribbean Media Analysis – November 2006 Page 25

Summary of clips by countryPan-Regional Total clips: 30 - Circulation: 17,420,077 - Ad. Equivalence $ 76,110

Pan-Regional"La gestión de la cadena de suministro" 20-Nov-06 AméricaEconomía.comArranz VP of Ops at DHL Americas 21-Nov-06 Latin Business ChronicleAVISO/Aceptación de Solicitudes de Credenciales Para la 4ta (...) 28-Nov-06 NotimexCrece expectativa de negocios en Vietnam 18-Nov-06 Yahoo! en EspañolDeRemate.com y DHL Express 21-Nov-06 BureaudePrensa.comDHL Express International Americas Projects Strong Growth in (...) 13-Nov-06 KFVS12DHL Express International Americas: Faster, Stronger and More (...) 23-Nov-06 Kron 4DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 Quote.comDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 PR Newswire DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 Yahoo! FinanceDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 ADVFNDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 Florida Trend ( Miami - Florida )DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 WACH FOX 57 DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 NBC3 WSTM.comDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 NBC 6DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 News4DHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 SeattlePI.comDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 The Sports NetworkDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 WachoviaDHL Express International Americas: Faster, Stronger and More (...) 22-Nov-06 WNEM TV 5DHL Grows in Latin America 13-Nov-06 Latin Business ChronicleDigicel iniciará operaciones en el país el próximo año 23-Nov-06 A Diario Latino ( Español )Digicel iniciará operaciones en el país el próximo año 21-Nov-06 A Diario Latino ( Español )Digicel to begin operations in the country 23-Nov-06 A Diario Latino ( Inglés )LA 4a. EDICION DE PREMIOS FOX SPORTS PRESENTADA POR DHL HONRARA (...) 22-Nov-06 NotimexMail Express llega a Guaynabo 29-Nov-06 Yahoo! en EspañolParent company pours $1 billion into Plantation-based DHL Express 15-Nov-06 Sun SentinelPrevé empresa de paquetería DHL crecimiento en América Latina en 2007. 08-Nov-06 NotimexSector de la automotriz confía en el futuro 21-Nov-06 AméricaEconomía.comThe Next Big Bargain 27-Nov-06 Yahoo! Finance

For the total of 62 clips where DHL only had minor mentions were allocated ½ the ad value and ½ the audience reach.

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Latin America and the Caribbean Media Analysis – November 2006 Page 26

Summary of clips by countryBrazil Total clips: 19 - Circulation: 585,000

Brasil01/11/2006 - Evento em Campinas discuturá aeroporto industrial (...) 01-Nov-06 Netcomex6/11/2006 - dhl controla polar 07-Nov-06 AerobusinessAumentam as pequenas exportações 31-Oct-06 Brasil ModalAumentam as pequenas exportações 31-Oct-06 Net MarinhaAumentam as pequenas exportações - 31/10/2006 01-Nov-06 Net MarinhaBracor aplica R$ 100 mi na compra de imóveis 16-Nov-06 Valor Econômico ( São Paulo - São Paulo )Bracor investe R$ 100 milhões 16-Nov-06 O Estado de São Paulo ( São Paulo - São Paulo )Bracor investe r$ 100 milhões em imóveis corporativos 16-Nov-06 MaxpressBracor investe R$ 100 milhões em imóveis corporativos 16-Nov-06 PR Newswire ( Brasil )Bracor investe R$ 100 milhões em imóveis corporativos 16-Nov-06 Yahoo! (Brasil)Bracor investe R$ 100 milhões em oito terrenos 17-Nov-06 DCI ( São Paulo - São Paulo )Companhias de logística e remessa expressa têm serviço de (...) 23-Nov-06 Brasil ModalCompanhias de logística e remessa expressa têm serviço de monitorament 23-Nov-06 Valor Econômico ( São Paulo - São Paulo )DHL controla Polar 06-Nov-06 AerobusinessExpectativa é que público chegue a seis mil pessoas 08-Nov-06 DCI ( São Paulo - São Paulo )Ibm convida internauta a se sentir especial 13-Nov-06 MaxpressImportação eleva crescimento de transporte de cargas no País 10-Nov-06 DCI ( São Paulo - São Paulo )Iveco desenvolve protótipo para transporte urbano 01-Nov-06 WebtranspoRio de Janeiro sedia encontro sobre correio e carga expressa - (...) 21-Nov-06 Net Marinha

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Latin America and the Caribbean Media Analysis – November 2006 Page 27

Summary of clips by countryCaribean Top 6: Total clips: 1 – Circ.: 90,000 CENAM: Total clips: 34 – Circ.: 674,512 Colombia: Total clips: 7 – Circ.: 369,000

Caribbean Top 6Cena de exportadores 30-Nov-06 Hoy ( Santo Domingo - Distrito Nacional )CENAMAmplían centro de distribución de carga y primera mujer gerente 24-Nov-06 Invertia ( Panamá )Bruselas investiga posibles ayudas públicas ilegales de Alemania (...) 22-Nov-06 Invertia ( Panamá )CE investiga ayudas de Sajonia a DHL y aeropuerto Leipzig -Halle 22-Nov-06 Invertia ( Panamá )Chile México y Perú buscan en Hanoi revitalizar la Ronda de Doha 18-Nov-06 Invertia ( Panamá )Chile, México y Perú, interesados en Ronda de Doha 19-Nov-06 La Estrella ( Ciudad de Panamá - Panamá )Clase Ejecutiva/Moda: El e-commerce y la moda 06-Nov-06 Capital FinancieroCrece expectativa de negocios en Vietnam 20-Nov-06 La Prensa ( Ciudad de Panamá - Panamá )DEI investiga empresas de encomiendas 03-Nov-06 El Heraldo (hn)DHL anuncia expansión en Panamá 24-Nov-06 La Prensa ( Ciudad de Panamá - Panamá )DHL Express expande puntos de servicio 11-Nov-06 La República ( San José - San José )DHL Express se prepara para ampliación del Canal 24-Nov-06 La Crítica ( Ciudad de Panamá - Panamá )DHL inaugura sus nuevas instalaciones en el aeropuerto de Loiu (...) 08-Nov-06 Invertia ( Panamá )DHL lidera el competitivo mercado de la mensajería 24-Nov-06 El Panamá América ( Ciudad de Panamá - Panamá )DHL... 31-Oct-06 Estrategia & NegociosDiamante confisca diamantes 01-Nov-06 El Siglo ( Ciudad de Panamá - Panamá )Diamantes en Panamá 01-Nov-06 Día a Día ( Ciudad de Panamá - Panamá )Diamantes iban hacia Chiriquí 01-Nov-06 La Prensa ( Ciudad de Panamá - Panamá )Diez nuevas empresas argentinas se suman al proyecto de Forética (...) 03-Nov-06 Invertia ( Panamá )Empresa: DHL, correo exprés que cambió el mundo 04-Nov-06 Prensa Libre ( Guatemala - Guatemala )Empresarios elogian a Vietnam 21-Nov-06 La Prensa ( San Salvador - San Salvador )Empresarios reinvierten en el país 13-Nov-06 Capital FinancieroGlobalización acarrea venta de empresas nacionales 13-Nov-06 Capital FinancieroGobierno investiga a las empresas que traen encomiendas 03-Nov-06 La Prensa ( San Pedro Sula - Cortés )Incautan 45 diamantes 01-Nov-06 La Crítica ( Ciudad de Panamá - Panamá )La opción del gravamen único 08-Nov-06 La Prensa ( Ciudad de Panamá - Panamá )Los frutos del solidarismo 27-Nov-06 Diario Extra ( San José - San José )Mercado no supo valorar a Durman 13-Nov-06 La República ( San José - San José )Porteños no le aflojan 09-Nov-06 Al Día ( San José )Putts por la niñez 17-Nov-06 La República ( San José - San José )Retraso en importaciones 30-Nov-06 Prensa Libre ( Guatemala - Guatemala )Samayac, el pueblo de los brujos y los artesanos del cuero 12-Nov-06 El Periódico ( Guatemala )Samayac, el pueblo de los brujos y los artesanos del cuero 13-Nov-06 El Periódico ( Guatemala )Una Bolsa de Valores 28-Nov-06 La Prensa ( San Salvador - San Salvador )Vietnam se incorpora al mercado global 19-Nov-06 La Estrella ( Ciudad de Panamá - Panamá )Colombia"La venta de la compañía es el plan C": Servientrega 15-Nov-06 Portafolio ( Bogotá - Distrito Federal )Ayudas a zonas de desastres 16-Nov-06 La República ( Bogotá - Distrito Federal )DHL fortalece su operación regional 20-Nov-06 Portafolio ( Bogotá - Distrito Federal )October 17, DHL Express ventures into national mail 10-Nov-06 Proexport ColombiaSólida unidad de DHL 02-Nov-06 La Nota ( Bogotá - Distrito Federal )Un solo paquete 10-Nov-06 Revista Dinero (Colombia)Venta de Servientrega es el plan C, dice presidenta 15-Nov-06 El Tiempo ( Bogotá - Distrito Federal )

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Latin America and the Caribbean Media Analysis – November 2006 Page 28

Summary of clips by countryMexico Total clips: 20 - Circulation: 887,640

México"Fox, entregas y te vas" 09-Nov-06 Milenio ( Ciudad de México - DF )Busca DHL crecimiento en América Latina en 2007 08-Nov-06 Milenio.comChile México y Perú buscan en Hanoi revitalizar la Ronda de Doha 18-Nov-06 Yahoo! (México)Corto al costo 15-Nov-06 Diario Monitor ( Ciudad de México - DF )Crece expectativa de negocios en Vietnam 18-Nov-06 Yahoo! (México)Crece expectativa de negocios en Vietnam 21-Nov-06 El Mexicano ( Tijuana - Baja California )En Firme / No hagan olas 12-Nov-06 El Norte ( Monterrey - Nuevo León )Fox, entregas y te vas 09-Nov-06 La Opinión Milenio (Torreón - Coahuila )Fox, entregas y te vas 09-Nov-06 Público Milenio ( Guadalajara - Jalisco )Fox, entregas y te vas 09-Nov-06 Milenio Hidalgo ( Pachuca - Hidalgo )Fox, entregas y te vas 09-Nov-06 EtcéteraInfogolf 31-Oct-06 Reforma ( Ciudad de México - DF )Javier Vale, de festejo 28-Nov-06 Crain's Monterrey ( Monterrey - Nuevo León )La Historia en Breve: Fox, entregas y te vas 09-Nov-06 Vanguardia ( Saltillo - Coahuila )Las 50 mujeres + poderosas de México 01-Nov-06 Revista Expansión (México)Las 50 mujeres más poderosas de México 01-Nov-06 Revista Expansión (México)PAN, cuánto gané, cuánto perdí. 30-Nov-06 El Financiero ( Ciudad de México - DF )Prevé DHL crecimiento en América Latina 09-Nov-06 Diario Monitor ( Ciudad de México - DF )Starmedia - Chile México y Perú buscan en Hanoi revitalizar la (...) 18-Nov-06 Starmedia (México)Una trayectoria de 30 años en las relaciones públicas 01-Nov-06 El Financiero ( Ciudad de México - DF )

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Latin America and the Caribbean Media Analysis – November 2006 Page 29

Summary of clips by countrySOCO Total clips: 57 - Circulation: 1,122,123

SOCO4 edición de los Premios Fox Sports. 24-Nov-06 Clickmedios.com4 Premios 4 para Ogilvy Interactive 01-Nov-06 Portal PublicitarioAmplían centro de distribución de carga y primera mujer gerente 24-Nov-06 Invertia.com (Perú)B. Mundial: remesas no sustituyen el desarrollo 02-Nov-06 Últimas Noticias ( Montevideo - Montevideo )BBDO, otra vez la más premiada de Diente 29-Nov-06 LatinSpots.comBruselas investiga posibles ayudas públicas ilegales de Alemania (...) 22-Nov-06 Invertia.com (Perú)Caranqui tuvo otro revés en los tribunales 30-Nov-06 El Comercio ( Quito - Pichincha )CE investiga ayudas de Sajonia a DHL y aeropuerto Leipzig -Halle 22-Nov-06 Invertia.com (Perú)Chile México y Perú buscan en Hanoi revitalizar la Ronda de Doha 18-Nov-06 Invertia.com (Perú)Chile, México y Perú buscan en Hanoi revitalizar la Ronda de Doha 18-Nov-06 El MostradorCinco de las diez primeras son petroleras 24-Nov-06 Prensa EconómicaDeremate.com alcanzó un acuerdo con DHL Express 23-Nov-06 Canal ARDeRemate.com eligió a DHL 17-Nov-06 EmpresasNewsDHL Express lanza su Express Center número 7 en Santiago 15-Nov-06 El Mercurio ( Santiago - Santiago )DHL express ofreció a sus clientes High Tech la charla " SUPPLY (...) 12-Nov-06 Enterese.netDHL inaugura sus nuevas instalaciones en el aeropuerto de Loiu (...) 08-Nov-06 Invertia.com (Perú)DHL prevé alza de 35% en ganancias 23-Nov-06 Diario Financiero ( Santiago - Santiago )DHL Proyecta Fuerte Crecimiento En Latinoamérica 05-Nov-06 EbizLatamDiez nuevas empresas argentinas se suman al proyecto de Forética (...) 02-Nov-06 Invertia.com (Perú)Eagle Awards: ganadores en Interactive 31-Oct-06 DossierNetEagle Awards: ganadores en interactive 08-Nov-06 Carta de PublicidadEn el Aeropuerto volará un campeón 24-Nov-06 La Cuarta ( Santiago - Santiago )Escuela de liderazgo 28-Nov-06 MercadoJefferson Farfán nominado a los Premios Fox Sports 23-Nov-06 RPPJim Ganley de Fox Pan American Sports: Anunciados finalistas de (...) 27-Nov-06 Produ.comLa visión, los líderes para 2007: Servicios (3) 23-Nov-06 El CronistaLas piezas finalistas de El Ojo Local 01-Nov-06 LatinSpots.comLos pases top del mes 15-Nov-06 AperturaLos protagonistas de la RSE 28-Nov-06 MercadoMadre ganó el Grand Prix de TV del Diente ?06 con Dueños del (...) 29-Nov-06 DossierNetNombres y marcas 14-Nov-06 El País ( Montevideo - Montevideo )OgilvyInteractive Argentina se destaca en México 06-Nov-06 InfoBAE ProfesionalPara muestra sólo basta un buen envío 06-Nov-06 Revista Pymes (Clarín)Por sector: Logística 24-Nov-06 Prensa EconómicaPrimeros finalistas de El Ojo 31-Oct-06 DossierNetPrimeros finalistas de El Ojo 31-Oct-06 DossierNetProducir cumpliendo con las expectativas 24-Nov-06 La Nueva Provincia On Line (Bahía Blanca - Bs. As)Programas relevantes en RSE 28-Nov-06 MercadoQué pasa: Alianza empresarial 17-Nov-06 La NaciónSe realizará una caravana solidaria a Carlos Keen 07-Nov-06 InfoBAESector de la automotriz confía en el futuro 29-Nov-06 América Economía (Argentina)Tca 29-Nov-06 EDMTca 29-Nov-06 EDMTodos los finalistas de Televisión, Gráfica, Radio y Vía Pública (...) 31-Oct-06 LatinSpots.comÚltima Hora premia al mejor anuncio gráfico publicado 28-Nov-06 Última Hora ( Asunción - Central )Un grupo empresario fomentará la gestión ética 04-Nov-06 Invertir OnLineUn grupo empresario fomentará la gestión ética 03-Nov-06 El Periódico Austral OL ( Río Gallegos - S. Cruz )Vietnam reúne a líderes 19-Nov-06 La Estrella de AricaVietnam reúne a líderes 19-Nov-06 El Mercurio (Antofagasta)Vietnam reúne a líderes 19-Nov-06 La Estrella del LOAVietnam reúne a líderes 19-Nov-06 El Mercurio (Calama)Vietnam reúne a líderes 19-Nov-06 La Estrella de IquiqueVietnam reúne a líderes 19-Nov-06 Diario AtacamaVietnam reúne a líderes 19-Nov-06 La Prensa de TocopillaVietnam reúne a líderes 19-Nov-06 La Estrella del Norte (Chile)Vueling aterriza en el parqué (2) 26-Nov-06 El País (Edición Internacional)World business leaders praise Vietnam for economic reforms 20-Nov-06 Buenos Aires Herald

Page 30: Executive Summary Competitive Analysis Number of clips and percentage by company

Latin America and the Caribbean Media Analysis – November 2006 Page 30

Summary of clips by countryVenezuela Total clips: 11 – Circulation: 1,034,360

VenezuelaCarlos Larrain dictador en III Abierto Sambil de Golf 27-Nov-06 El Carabobeño ( Valencia - Carabobo )Carlos Larrain, "Este año fue más fácil" 28-Nov-06 El Carabobeño ( Valencia - Carabobo )Carlos Larrain: "Este año fue más difícil" 29-Nov-06 Meridiano ( Caracas - Distrito Federal )Coctel Biz After Hours 17-Nov-06 Notitarde ( Valencia - Carabobo )Directv pondrá más fuerza al interior del país en 2007 29-Nov-06 El Carabobeño ( Valencia - Carabobo )El sábado viajan caballos al Caribe 07-Nov-06 Últimas Noticias ( Caracas - Distrito Federal )Golfistas Larraín y Castro adelante en III Abierto Sambil 24-Nov-06 El Carabobeño ( Valencia - Carabobo )La telefonía fija residencial es la nueva oferta de Intercable 23-Nov-06 El Nacional ( Caracas - Distrito Federal )Lusos pasan hambre en Holanda 16-Nov-06 Últimas Noticias ( Caracas - Distrito Federal )Sesenta millones de bolívares reparte Abierto Sambil de golf 21-Nov-06 El Carabobeño ( Valencia - Carabobo )Vino con Tango 07-Nov-06 Producto Express On Line