EXECUTIVE SUMMARY - City of Moreland€¦ · Web viewHousehold Survey 2015 A report of findings...

Household Survey 2015

A report of findings from a survey of residents

prepared for Moreland City Councilby Danielle Jenner, Erin Roberts, Christine Maddern

Market Solutions Pty. Ltd.Suite 8, 707 Mount Alexander Road, Moonee Ponds, Victoria, 303903 9372 8400 www.marketsolutions.com.au

date November 2015ref 2816

Contents

1 INTRODUCTION.......................................................................................................................1

1.1 METHODOLOGY 1

1.2 DATA ANALYSIS 3

1.3 INTERPRETING A SIGNIFICANT DIFFERENCE 3

2 DEMOGRAPHIC PROFILE.........................................................................................................4

3 HEALTH AND WELLBEING......................................................................................................12

4 EMPLOYMENT AND EDUCATION...........................................................................................20

5 TRANSPORT...........................................................................................................................27

6 COMMUNICATION................................................................................................................33

7 HOUSEHOLD FINANCES.........................................................................................................43

8 CARING AND VOLUNTEERING...............................................................................................48

9 GAMBLING BEHAVIOUR........................................................................................................52

10 COMMUNITY SERVICES.........................................................................................................54

11 LOCAL RETAIL TRADE.............................................................................................................57

12 PRIORITY AREAS - LOCAL FACILITIES, INFRASTRUCTURE & SERVICES....................................61

13 CHANGES FOR THE ENVIRONMENT......................................................................................67

APPENDICESAPPENDIX 1: THE 2015 QUESTIONNAIREAPPENDIX 2: CROSS-TABULATIONS – INDIVIDUAL DATA (weighted)APPENDIX 3: CROSS-TABULATIONS – HOUSEHOLD DATA (weighted)APPENDIX 4: CROSS-TABULATIONS – BY SUBURB (weighted and significance tested)

Figures

Figure 1: Geographic Coverage (Unweighted and Weighted Data)........................................................................2Figure 2: Gender and Age.......................................................................................................................................6Figure 3: Country of Birth and Language Spoken at Home.....................................................................................6Figure 4: Duration of Residence in Australia..........................................................................................................7Figure 5: Other Countries of Birth - Top 10............................................................................................................7Figure 6: Other Languages Spoken at Home - Top 10.............................................................................................7Figure 7: Literacy....................................................................................................................................................8Figure 8: ATSI Status, Ethnicity and Faith...............................................................................................................8Figure 9: Disability Status.......................................................................................................................................9Figure 10: Assistance Required for Disability..........................................................................................................9Figure 11: Household Structure............................................................................................................................10Figure 12: Weekly gross income...........................................................................................................................11Figure 13: Generations of Family..........................................................................................................................11Figure 14: Private Health Insurance.....................................................................................................................14Figure 15: Health Care Card.................................................................................................................................14Figure 16: General Health Level...........................................................................................................................14Figure 17: Physical Exercise..................................................................................................................................15Figure 18: Barriers to improving health and well-being.......................................................................................15Figure 19: Frequency of Eating Fast Foods and Takeaway Meals.........................................................................16Figure 20: Frequency of Eating Fruit and Vegetables...........................................................................................16Figure 21: Barriers to Nutrition............................................................................................................................17Figure 22: Participation in Community Groups.....................................................................................................18Figure 23: Participation in Recreation, Exercise and/or Sporting Activities..........................................................19Figure 24: Employment Status.............................................................................................................................21Figure 25: Home Based Businesses......................................................................................................................21Figure 26: Occupation..........................................................................................................................................22Figure 27: Industry of Employment......................................................................................................................23Figure 28: Employment Location..........................................................................................................................24Figure 29: Highest Qualification...........................................................................................................................24Figure 30: Field of Study of Highest Qualification.................................................................................................25Figure 31: Study Status.........................................................................................................................................25Figure 32: Educational Institution Currently Attended.........................................................................................26Figure 33: Location of Educational Institution......................................................................................................26Figure 34: Mode of Transport to Work.................................................................................................................28Figure 35: Travel Time to Work............................................................................................................................28Figure 36: Mode of Transport to Study................................................................................................................29Figure 37: Travel Time to Study............................................................................................................................29Figure 38: Bicycle Ownership...............................................................................................................................29Figure 39: Bicycle Usage Not Related to Work/Study...........................................................................................30Figure 40: Public Transport Usage Not Related to Work/Study............................................................................30Figure 41: Distance from Public Transport...........................................................................................................31Figure 42: Aspects that Discourage Public Transport Use....................................................................................31Figure 43: Motor Vehicle Ownership....................................................................................................................32Figure 44: Internet Access Method......................................................................................................................35Figure 45: Lack of Internet Access........................................................................................................................35Figure 46: Internet Connection Type....................................................................................................................36Figure 47: Internet Usage.....................................................................................................................................36Figure 48: Social Media Usage..............................................................................................................................37Figure 49: Frequency of Social Media Use............................................................................................................37Figure 50: Media Forms Most Regularly Used......................................................................................................38Figure 51: Frequency of Usage – Moreland Council Website...............................................................................38Figure 52: Usage of Non-English Media................................................................................................................39

Figure 53: Types of Non-English Media Used.......................................................................................................39Figure 54: Frequency of Readership – Moreland Leader Newspaper...................................................................40Figure 55: Frequency of Readership – City News page.........................................................................................40Figure 56: Accessing Council Sites........................................................................................................................41Figure 57: Preferred Communication Methods....................................................................................................41Figure 58: Council Communication Preference....................................................................................................42Figure 59: Current Home Ownership Status.........................................................................................................45Figure 60: Renting - Feelings of Security..............................................................................................................45Figure 61: Renting – Factors Leading to Insecurity...............................................................................................45Figure 62: Home Loan Repayment/Rent Payment...............................................................................................46Figure 63: Financial Stress from Home Loan Repayment/Rent Payment.............................................................46Figure 64: Food Security – Total...........................................................................................................................46Figure 65: Food Security by Suburb......................................................................................................................47Figure 66: Food Security – Ran Out of Food.........................................................................................................47Figure 67: Caring Responsibilities - Total..............................................................................................................49Figure 68: Caring Responsibilities by Suburb........................................................................................................49Figure 69: Caring Responsibilities – Hours per Week...........................................................................................50Figure 70: Volunteering - Total.............................................................................................................................50Figure 71: Volunteering by Suburb.......................................................................................................................50Figure 72: Volunteering – Hours per Month.........................................................................................................51Figure 73: Gaming Penetration and Venue – Part 1.............................................................................................53Figure 74: Gaming Penetration and Venue – Part 2.............................................................................................53Figure 75: Youth Services.....................................................................................................................................55Figure 76: Arts & Culture......................................................................................................................................55Figure 77: Recreational and Leisure.....................................................................................................................56Figure 78: Recreational and Leisure – Reasons for None Usage...........................................................................56Figure 79: Shopping Localities – Local Centres.....................................................................................................58Figure 80: Shopping Localities – Sub-Regional and Regional Centres...................................................................59Figure 81: Online Shopping..................................................................................................................................60Figure 82: Areas for Improvement or Development – Facilities and Infrastructure.............................................63Figure 83: Areas for Improvement or Development – Facilities and Infrastructure – TOP 10 by Suburb.............64Figure 84: Areas for Improvement or Development – Council Services...............................................................65Figure 85: Areas for Improvement or Development – Council Services - TOP 10 by Suburb................................66Figure 86: Changes for the Environment..............................................................................................................68Figure 87: Activities Carried Out In Consideration of the Environment................................................................69Figure 88: Sources of Information – Recycling/ Waste.........................................................................................70Figure 89: Sources of Information – Energy.........................................................................................................70Figure 90: Sources of Information – Water..........................................................................................................71Figure 91: Frequency of Putting Bins Out.............................................................................................................71Figure 92: Bin Capacity Utilised at Collection.......................................................................................................71Figure 93: Disposal of Household Items...............................................................................................................72

1 INTRODUCTION

Market Solutions was commissioned by Moreland City Council in 2015 to undertake a survey of households located in the Moreland City Council area. The aim of the survey was to collect demographic and socio-economic information on people living in the area that would provide Moreland City Council with an up-to-date snapshot of the local population. The survey is intended to act as the Council’s source of data on the community for inter-censal years and assist in its service planning.

This report has been prepared to provide a summary of the key findings from the survey for the total residential population of the Moreland City Council including a discussion of any variations between suburbs. Where appropriate, comparisons have been made with results from the 2013 and 2011 Household Surveys also undertaken by Market Solutions, as well as figures from the 2011 Australian Bureau of Statistics Census of Population and Housing.

1.1 Methodology

The survey was undertaken via one of two methods: a hard copy questionnaire or an online questionnaire which are included at Appendix 1. Participants were recruited using a telephone approach to obtain participant agreement from individual households. Once agreement was received, the participant was asked for their preferred method of completion. Those who chose the hard copy method were sent a questionnaire by mail with a reply paid envelope for return, whilst those who chose online were emailed a link to the online survey. Reminder calls were made to those who had not returned/ completed the questionnaire within the agreed timeframe.

The sample for telephone placement was divided into suburbs with quotas to ensure that questionnaire distribution was conducted evenly across the Municipality. An over-representation of smaller suburbs was undertaken to enable results to be summarised more reliably at this level.

A total of 1,133 completed household surveys were returned (705 via mail and 428 online). The completed questionnaires included information on 2,618 individuals residing in these households. Figure 1 shows the number of completed questionnaires received for the 2011, 2013 and 2015 Household Surveys.

Figure 1: Geographic Coverage (Unweighted and Weighted Data)Q.57 What suburb is this household in?

Base: All householdsQuestionnaires

(unweighted data) No. % No. % No. %SUBURB 2011 2013 2015

Glenroy 95 8.0 68 6.2 88 7.8Fawkner 94 7.9 92 8.3 83 7.3Oak Park 111 9.3 103 9.3 106 9.4Hadfield 117 9.8 107 9.7 103 9.1

Gowanbrae/ Tullamarine 70 5.9 55 5.0 68 6.0Pascoe Vale 96 8.1 85 7.7 91 8.0

Pascoe Vale South 113 9.5 104 9.4 100 8.8Coburg 90 7.6 100 9.1 93 8.2

Coburg North 101 8.5 87 7.9 112 9.9Brunswick 101 8.5 85 7.7 87 7.7

Brunswick East/ Fitzroy North 99 8.3 119 10.8 104 9.2Brunswick West 101 8.5 97 8.8 98 8.6

Total 1,188 100 1,102 100.0 1,133 100.0

Base: All householdsHouseholds

(weighted data) No. % No. % No. %SUBURB 2011 2013 2015

Glenroy 7,250 12.6 7,954 12.6 7,954 12.6Fawkner 4,431 7.7 4,763 7.6 4,763 7.6Oak Park 2,172 3.8 2,405 3.8 2,405 3.8Hadfield 2,262 3.9 2,355 3.7 2,355 3.7

Gowanbrae/ Tullamarine 746 1.3 1,042 1.7 1,042 1.7Pascoe Vale 5,811 10.1 6,452 10.2 6,452 10.2

Pascoe Vale South 3,685 6.4 3,828 6.1 3,828 6.1Coburg 9,346 16.2 10,250 16.3 10,250 16.3

Coburg North 2,569 4.5 2,475 3.9 2,475 3.9Brunswick 9,274 16.1 10,311 16.4 10,311 16.4

Brunswick East/ Fitzroy North 3,942 6.9 4,682 7.4 4,682 7.4Brunswick West 6,037 10.5 6,546 10.4 6,546 10.4

Total 57,525 100 63,063 100 63,063 100

1.2 Data Analysis

The data is analysed at the level of the individual and the household depending on the nature of the question. Cross tabulations by suburb are provided in Appendix 2 for questions regarding individual characteristics and Appendix 3 for questions relating to the household as a whole.

The data has been weighted by suburb representing the number of households or individuals residing in the City of Moreland as appropriate.

1.3 Interpreting a Significant Difference

A significance test shows how likely it is that any difference seen between two values reflects a real difference in the population and not just a chance difference in the sample.

When it is indicated that a value is statistically significantly different at the .05 level of significance, it means there is only a 5% chance that the observed discrepancy is a spurious occurrence rather than a genuine difference. In other words, to say that a difference is statistically significant or statistically detectable is to say that the observed result cannot reasonably be attributed to random variation alone. Also, a difference has been established fairly conclusively but no judgement has been made as to the practical importance of the declared difference.

In some instances in this report, a significance test is used to compare the results of 2015 survey with those from the 2013 survey. A statistically significant change is indicated by a (or blue text) for an increase and a (or red text) for a decrease.

2 DEMOGRAPHIC PROFILE

This section covers:

Gender (Q.1) Age (Q.2) Sexual identity (Q.10) Country of birth (Q.4) Language spoken at home (Q.6) Duration of residence in Australia (Q.5) Literacy (Q.7) Aboriginal or Torres Strait Islander status (Q.8) Faith (Q.9) Disability status (Q.20, Q.21) Length of time at address (Q.11) Household structure & type (Q.70, Q.72, Q.73) Personal income (Q.56) Number of generations of family in household (Q.71)

Key Results (see Figures 2 to 13):

The 2015 survey captured a similar age profile when compared with the 2013 survey although there was a significant increase in the proportion of people surveyed in the 61-75 years age group (24% compared with 18% in 2013).

97% of people surveyed identified as heterosexual. Overseas born residents were represented by 26% of people surveyed, and of

those born overseas, the key countries of birth were Italy, United Kingdom and Greece.

25% of people surveyed speak a language other than English at home, most likely to be Italian or Greek.

84% self-identified as speaking, reading and understanding English very well. A total of 6% self-identified their English skills at the lower levels of “not well” or “not at all”.

0.7% of individuals identified themselves as an Aboriginal or Torres Strait Islander. 28% of individuals surveyed have a permanent or long term disability. Of those

individuals with a disability, 30% require assistance. 38% of households were families with children, 26% were sole person households,

and 29% couples without children. 57% have one generation living in the household and 36% have two generations

(representing a significant decrease from 41% in 2013). No significant changes in personal income with the majority stating nil income

(21%) or earning less than $600 per week (42%).

Suburb Variations (see appendices)

An older age profile is particularly apparent in the suburb of Hadfield where 54% of all individuals profiled by the Household Survey were aged over 60 years. Other suburbs with an above average proportion of residents aged over 60 years include Glenroy (49%), Oak Park (44%) and Fawkner (40%).

There are a higher proportion of residents born overseas in Fawkner (53%) and Coburg North (32%). In contrast, Pascoe Vale, Pascoe Vale South, Brunswick and Brunswick West have the highest proportion of Australian-born residents.

There are a higher proportion of residents with a physical permanent long term disability in Fawkner and Hadfield. Of those with a disability there are a higher proportion of Fawkner and Oak Park residents requiring assistance for self-care activities (such as showering).

In terms of length of residency, a higher proportion of Hadfield and Brunswick West residents have lived at their address for 10 years or more.

Figure 2: Gender and AgeQ.1 What is the person’s gender?Q.2 What was the person’s age last birthday?Q.10 Does the person identify as...?

Base: All individuals answering 2011 Census 2011 2013 2015

% % % %GENDER (Q.1) (n=2785) (n=2552) (n=2606)

Male 49.0 47.1 47.3 46.1Female 51.0 52.9 52.6 53.7

Transgender* NA - 0.1 0.1Intersex* NA - 0.0 0.1

AGE (Q.2) (n=2734) (n=2467) (n=2563)

0-4 years 6.5 5.4 3.9 2.45-12 years 8.0 9.3 9.2 7.9

13-19 years 6.5 6.4 7.3 7.820-35 years 29.8 12.9 10.2 9.536-45 years 15.4 18.1 14.1 10.446-60 years 15.8 22.5 26.4 24.261-75 years 10.2 14.6 17.5 24.1

76 years and over 7.8 10.8 11.3 13.8

SEXUAL IDENTITY^ (Q.10) (n=0) (n=2238) (n=1978)#Heterosexual NA - 96.1 97.3

Gay NA - 1.8 0.7Lesbian NA - 1.0 0.6

Bisexual NA - 0.3 1.3Other NA 0.8 0.1

Prefer not to answer NA - 0.0 0.0* New categories added in 2013; ^ New question in 2013.# Base changed in 2015 to 15+ years.

Figure 3: Country of Birth and Language Spoken at HomeQ.4 In which country was the person born?Q.6 Does the person speak a language other than English at home?

Base: All individuals answering 2011 Census 2011 2013 2015

% % % %COUNTRY OF BIRTH (Q.4) (n=2748) (n=2556) (n=2518)

Australia 60.1 77.4 74.4 73.8Total Overseas Born 39.9 22.6 25.6 26.2

LANGUAGE AT HOME (Q.6) (n=2742) (n=2504) (n=2558)Language other than English at home 44.8 21.9 21.3 25.4

English only at home 55.2 78.1 78.7 74.6

Figure 4: Duration of Residence in AustraliaQ.5 How long has the person lived in Australia?

Base: Respondents not born in Australia 2011 2013 2015

% % %PERIOD OF RESIDENCE (Q.5) (n=608) (n=560) (n=629)

Less than 1 year 1.8 0.9 0.61 to less than 5 yrs 4.3 4 4.9

5 to less than 10 yrs 8.3 5.6 5.610 years or more 85.6 89.5 89.0

Figure 5: Other Countries of Birth - Top 10Q.4 In which country was the person born?

Base: All individuals answering 2011 2013 2015

% % %

COUNTRY OF BIRTH (Q.4) (n=2726) (n=2556) (n=2502)Italy 4.0 5.2 7.8

United Kingdom 3.4 3.2 3.9Greece 1.1 1.5 2.4

New Zealand 1.4 1.2 1.2Lebanon 0.7 1.1 0.6

Malta 1.0 1.0 0.8Sri Lanka 0.3 0.8 0.5

United States 1.1 0.6 0.4India 0.9 0.6 0.3

Germany 0.6 0.5 0.8Poland 0.7 0.1 0.2

Figure 6: Other Languages Spoken at Home - Top 10Q.6 Does the person speak a language other than English at home?

Base: Speak a language other than English at home 2011 2013 2015

% % %LANGUAGE AT HOME (Q.6) (n=572) (n=532) (n=621)

Italian 32.0 41.5 43.9Greek 17.5 14.0 17.0Arabic 6.0 10.9 7.4

Maltese 4.6 2.1 2.8German 3.5 3.9 3.6

Urdu 3.0 3.4 4.3Sinhala 0.4 3.3 1.8

Mandarin 0.5 2.5 1.7French 2.4 1.6 0.5

Spanish 3.1 1.5 2.7

Figure 7: LiteracyQ.7 Can the person speak, read and understand English…?

Figure 8: ATSI Status, Ethnicity and FaithQ.8 Does the person identify as an Aboriginal or Torres Strait Islander?Q.9 Which faith does the person identify with?

Base: All answering 2011 Census 2011 2013 2015

% % % %ATSI STATUS (Q.8) (n=2759) (n=2528) (n=2578)

Yes 0.5 0.4 0.7 0.7No 99.5 99.6 99.3 99.3

FAITH (Q.9) (n=2725) (n=2487) (n=2539)

Catholic 36.0 37.9 38.4 39.1Anglican 5.9 9.2 7.7 6.9

Other Christian 4.8 4.9 7.9 6.9Orthodox 8.8 4.9 4.7 5.4

Uniting Church (UCA) 2.1 5.4 3.4 4.3Islam 10.1 2.7 2.9 2.1

Buddhism 2.5 0.8 0.7 0.7Hinduism 2.6 0.6 0.3 0.3

Other 2.4 2 2.3 2.4No faith identified 24.7 31.7 31.8 31.8

Figure 9: Disability Status Q.20 Does the person have a permanent or long term disability?

Figure 10: Assistance Required for DisabilityQ.21 Does the person require assistance for the disability?

Figure 11: Household StructureQ11. How long has the person lived at this address?Q.70 How would you describe your household structure?Q.72 How would you describe the type of home your household lives in?Q.73 How many bedrooms does your home have?

Base: All households answering 2011 Census 2011 2013 2015

% % % %LENGTH OF TIME AT ADDRESS (Q.11) (n=2778) (n=2542) (n=2597)

Less than 1 year NA 5.3 2.6 3.41 to less than 5 years NA 18.7 14.4 11.9

5 to less than 10 years NA 20.7 19.3 16.010 years or more NA 55.3 63.6 68.8

HOUSEHOLD STRUCTURE (Q.70) (n=1141) (n=1071) (n=1117)

Sole person 25.8 24.1 22.1 26.1Couple only, no children 23.3 24.1 27.7 28.9

2 parent family with children 27.3 37.1 36.2 31.61 parent family with children 9.4 6.2 6.6 6.3

Other family 6.4 5.2 4.0 4.9Group/ shared household 7.8 3.3 3.5 2.1

HOUSEHOLD TYPE (Q.72) (n=1149) (n=1077) (n=1107)

Separate house 63.3 67.7 66.9 67.5Semi-detached, row or terrace house, townhouse etc.:

One storey NA 14.3 15.0 15.5Two or more storeys NA 8.4 9.5 10.2

Flat, unit or apartment: NA In a one or two storey block NA 7.2 5.4 4.5

In a three storey block NA 0.5 0.7 1.4In a four or more storey block NA 0.7 1.3 0.2

Attached to a house NA 0.7 0.3 0.2Other dwelling:

Caravan, cabin, houseboat NA 0.0 0.0 0.0Improvised home, tent, sleep out NA 0.0 0.0 0.0

House or flat attached to a shop, office etc. NA 0.5 1.0 0.5

NUMBER OF BEDROOMS (Q.73) (n=1153) (n=1082) (n=1102)None (e.g. studio/ bedsit) NA 0.6 0.1 0.4

One 6.9 3.3 3.6 5.1Two 30.5 26.7 26.5 24.9

Three 43.2 51.6 52.9 50.0Four 11.4 16.3 14.1 17.1

Five or more 2.0 1.5 2.8 2.6

Figure 12: Weekly gross incomeQ.56 What is the person's gross (pre-tax) income from all sources per week, including pensions and allowances?

Figure 13: Generations of FamilyQ.71 How many generations of family live in the household?

*New category in 2013

3 HEALTH AND WELLBEINGThis section covers:

Private health insurance (Q.12) Health care card (Q.13) General health level (Q.14) Engagement in physical exercise (Q.15) Barriers to improving health & wellbeing (Q.16) Eating habits (Q.17, Q.18, Q.19) Participation in community groups (Q.22) Participation in recreation & exercise and arts & cultural activities (Q.23, Q.24)


Self-reported general health levels are generally positive with 63% of individuals rating their health as excellent or very good (down from 68% in 2013). However, 13% of individuals rated their health as ‘fair’ or ‘poor’.

63% of surveyed residents have private health insurance and 34% hold a health care card (significantly higher compared with 28% in 2013).

The majority of individuals aged over 5 years engage in physical activity for 30 minutes or more at least once per week (81%). Many residents exercise regularly, with 24% reporting that they exercise daily (down from 30% in 2011), and a further 30% exercise 3 times per week or more. A total of 15% exercise infrequently (once a month or less often).

The most common form of physical activity of 30 minutes or more is walking (50%) followed by gardening (20%), cycling/bike riding (16%), swimming (13% down from 18%) and gym (11%).

The key barrier for residents to improving their health and well-being is not having enough time (26%), including working too many hours (14%). After a very cold winter, the weather was much more likely to have been a barrier (13% up from 6%). Self-motivation also appears to be a barrier to improved health and well-being with 12% saying that they are ‘lazy/can’t be bothered’.

54% of individuals reported that they participate in community groups, the most common being sports clubs (17%), gym/exercise groups (14%), volunteer/welfare groups (9%), arts & cultural groups (7%) and religious groups (7%).

60% of residents reported that they engage in arts and cultural activities, including attending festivals (30% down from 37%), visiting galleries/museums (34%), attending live music (28%), and attending other performing arts (23%).


Private health insurance is more prevalent in Oak Park (78%), Gowanbrae/Tullamarine (72%), Pascoe Vale (68%), Pascoe Vale South (74%), Brunswick (68%), Brunswick East/ Fitzroy North (72%) and Brunswick West (70%).

A higher than average proportion of residents hold a health care card in Fawkner (54%), Oak Park (40%) and Hadfield (51%).

Least likely to describe their health as excellent were residents of Hadfield (21%) and Fawkner (17%). In contrast, residents in Brunswick (38%), Brunswick East/Fitzroy North (38%) and Brunswick West (39%) were more likely to rate their health as excellent.

Least likely to exercise daily were residents from Fawkner (19%) compared with residents from Brunswick East/Fitzroy Nth (36%). Fawkner residents were most likely to state disability as a barrier to participating in exercise (13%).

Foods such as chips, French fries, burgers, pizza, fried chicken or takeaway were most frequently eaten by residents of Pascoe Vale (34% once or twice a week) and Coburg North (35% once or twice a week). On the other hand, eating two serves of fruit and five serves of vegetables was most likely a daily occurrence for Gowanbrae/Tullamarine (49%) and Brunswick (49%) residents. Glenroy residents were most likely to state fresh/healthy food was too expensive (16%). Hadfield (13%) and Pascoe Vale South (12%) residents were most likely to state improving nutrition was too time-consuming.

In terms of participation in community groups, Oak Park (26%) and Gowanbrae/Tullamarine (25%) residents were most likely to be involved with sports clubs, while Glenroy residents were more likely to be involved in service clubs. Brunswick residents were more likely to participate in gym or exercise groups (24%).

Figure 14: Private Health Insurance Q.12 Does the person have private health insurance?

Figure 15: Health Care Card Q.13 Does the person hold a health care card?

Figure 16: General Health Level Q.14 How would the person describe their general health level?

Figure 17: Physical ExerciseQ.15 How often does the person engage in physical exercise of 30 minutes or more?


Figure 18: Barriers to improving health and well-beingQ.16 What, if any, are the barriers to improving the person's participation in exercise?^

Base: All answeringMultiple response: Totals may add to more than 100%

2011 (n=2449)

2013 (n=2411)

2015(n=2490)

% % %Not enough time 29.2 29.7 25.5

Work too many hours 15.7 16.0 13.5Weather 10.9 6.2 12.9

Lazy/ can't be bothered 12.8 11.8 11.6Injury or illness - 11.2 10.3

Disability - 6.2 7.4Currently unfit - 6.9 6.6Too expensive - 6.2 4.9

Weight makes it difficult - 3.3 2.4Inconvenient location - 2.0 2.1

Not permitted by health practitioner - 1.3 1.2Age 1.3 1.2 0.7

Other 1.6 1.1 1.1Nothing in particular 39.1 17.9 17.9

Not applicable - 19.0 17.2*New category in 2013 ^Question wording changed in 2015; previous wording: “What, if any, are the barriers to improving the person's health and well-being and participating in exercise?”

Figure 19: Frequency of Eating Fast Foods and Takeaway MealsQ.17 How often does the person eat foods such as chips, French fries, burgers, pizza, fried chicken or takeaway meals?

Figure 20: Frequency of Eating Fruit and VegetablesQ.18 How often does the person eat two serves of fruit and five serves of fresh vegetables?

Figure 21: Barriers to NutritionQ.19 What, if any, are the barriers to improving the person's nutrition?^


2015 (n=2502)

%Fresh/ healthy food too expensive 9.4

Too time consuming 6.6Work too many hours 5.1

Preferences/ dislikes of other household members 4.9Don’t like vegetables 4.5

Can’t be bothered cooking 3.5Prefer convenience food/ takeaway 3.2

Don’t like fruit 2.8Don’t like cooking 2.4

Don’t know how to cook 1.5Have food intolerances/allergies 1.3

Disagree with the healthy eating guidelines 1.2Poor access to fresh food 0.7

Other 1.6Nothing in particular 35.1

Not applicable 30.1^ New question in 2015

Figure 22: Participation in Community GroupsQ.22 Does the person participate in any community groups?


2011 (n=2684)

2013 (n=2475)

2015(n=2514)

% % %Sports clubs 15.0 17.1 16.6

Gym or exercise 11.3 16.7 14.4Volunteer/welfare 6.9 7.8 9.4

Arts & cultural 5.6 8.3 7.3Religious groups 8.6 7.3 7.0

Community support 3.9 3.4 4.4Adult learning* 5.0 3.4 4.2Senior citizens 3.4 3.6 3.8

Service clubs 1.7 2.1 3.1Kid’s playgroups 5.2 4.4 2.9

Environmental 2.0 2.5 2.8Political parties 1.4 2.1 1.9

Mother’s groups 4.9 3.6 1.6Youth activity groups 1.1 1.1 1.4

Nationality groups 1.0 2.1 1.3Guides/ scouts* 1.0 1.6 1.0

Schools groups/ Council 0.9 0.6 0.8Local and family history* 3.3 0.6 0.7

Gay, lesbian, bisexual, transgender or intersex groups* 2.0 0.6 0.4Other 2.3 2.1 1.6

Don't participate in any community groups 48.3 42.8 45.7

*New category to this question in 2013 BUT previously asked under a different question “What are the recreation, leisure, arts or cultural activities the person usually participates in?”

Figure 23: Participation in Recreation, Exercise and/or Sporting Activities Q.23 What are the recreation, exercise and/or sporting activities the person usually participates in?


2011 (n=2645)

2013 (n=2507)

2015(n=2567)

% % %Walking (streets, parks) 58.9 51.9 49.6

Gardening* - - 20.1Cycling/ bike riding 21.3 20.2 16.4

Swimming 17.5 18.2 12.7 Gym 11.1 11.8 10.8

Exercise in a park 12.7 9.1 7.2Yoga/ Pilates/ Tai Chi 8.0 6.5 6.8

Dancing 6.7 5.2 5.8Running 8.7 8.2 5.7

Group fitness classes^ - 6.6 5.2Soccer 4.5 4.6 4.6

Golf 3.7 5.2 3.9Tennis 4.5 4.0 3.0

Australian rules (playing) 1.8 2.8 2.9Basketball 2.6 3.0 2.8

Cricket 3.4 2.6 2.2Netball 2.0 1.5 2.1

Boot camp/ outdoor fitness^ - 0.8 1.4Athletics 1.9 1.0 1.2

Lawn bowls 1.5 1.9 1.2Skateboarding/ BMX 1.3 1.3 0.9

Badminton 0.3 0.3 0.4Other sport (playing) 5.4 3.9 4.0

Other activity 5.8 8.1 8.6None of these 14.2 15.4 17.4

* New category in 2015; ^ New category in 2013

Participation Arts and/or Cultural ActivitiesQ.24 What are the arts and/or cultural activities the person usually participates in?


2011 (n=2304)

2013 (n=2467)

2015 (n=2570)

% % %Visiting galleries/museums 40.1 36.7 33.8

Attending festivals 36.5 37.1 29.6 Attending live music 19.9 30.0 28.4

Attending other performing arts (e.g. dance, circus)* - 21.0 23.3Other 4.0 8.4 8.6

None of these 42.9 35.3 39.7 *New category in 2013

4 EMPLOYMENT AND EDUCATION


Employment status (Q.37) Home-based businesses (Q.38) Occupation (Q.35) Industry of employment (Q.40) Employment location (Q.41) Highest qualification (Q.44) Field of study (Q.45) Study status (Q.46) Educational institution (Q.47) Study location (Q.48)

Key results (see Figures 24 to 33):

43% of people surveyed are in paid employment (mostly full time 23%) and 57% are not in the work force (with half of these retired: 26% up from 19%).

Key occupations amongst those in paid employment were professionals (35% -representing a decreasing trend over time), technician and trades workers (14% -representing an increasing trend over time), managers (13%), clerical and administrative (12%), community and personal service (11%).

Key industries amongst workers were health care and social assistance (16%), education and training (17%), retail trade (8%) and information media and telecommunications (7%).

A wide range of work locations was identified, with the highest concentration in the Melbourne CBD (43%), whilst 23% work in Moreland.

33% of those employed work from home at least occasionally (represents an increasing trend) and 4% have a home-based business.

21% of individuals are currently attending an educational institution (mostly full time - 17%).

Amongst those studying, 5% were in preschool, 33% were in primary school, 28% were in secondary school (representing an increasing trend), 6% in TAFE or similar, 23% in university and 3% were in adult education.

46% of students study in Moreland, whilst 29% travelled to inner Melbourne.


Unemployment was highest in Pascoe Vale (6%), while retirees were more likely to be found in Hadfield (43%), Glenroy (36%), Oak Park (35%) and Pascoe Vale (31%).

Residents in Brunswick, Brunswick East/Fitzroy North and Brunswick West are more likely to be employed in professional occupations.

Figure 24: Employment StatusQ.37 What is the person's current employment status?

Base: All answering 2011 (n=2729)

2013 (n=2524)

2015(n=2572)

% % %

IN THE WORKFORCE - TOTAL 51.1 48.5 42.8

Full time employee 27.7 26.0 22.6Part time employee 13.7 11.7 9.7

Casual employee 4.2 4.4 4.9Self employed 4.7 4.9 4.4

Semi-retired 0.8 1.5 1.2

NOT IN THE WORKFORCE - TOTAL 48.9 51.5 57.2

Retired 15.1 19.4 25.8 Full time/ part time student 20.2 16.1 16.2

Home duties 4.6 3.7 3.5Preschool child - 4.5 2.8

Unemployed 2.2 2.4 2.6Other pension 3.9 2.4 2.6

Disability pension 1.8 1.9 2.3Volunteer 0.6 0.4 0.9

Other 0.5 0.7 0.4 #Full time student / child was split into two categories in 2013 *New category in 2013

Figure 25: Home Based BusinessesQ.38 Does the person work from this dwelling?

Figure 26: OccupationQ.35 What is the person’s usual occupation?

Figure 27: Industry of EmploymentQ.40 In which industry does the person usually work?

Base: Currently employed 2011 (n=1231)

2013 (n=1141)

2015(n=1033)

% % %Education and training 4.4 15.8 17.0

Health care and social assistance 28.3 16.4 16.0Retail trade 7.8 8.2 7.5

Information media and telecommunications 8.9 7.0 7.0Public administration and safety 8.1 8.3 6.8

Construction 5.4 6.7 6.6Financial and insurance services 4.9 4.2 6.4

Transport, postal and warehousing 6.1 3.7 5.3Accommodation and food services 4.2 5.3 5.2

Manufacturing 2.2 5.1 4.8Professional, scientific and technical services 6.6 5.9 4.7

Arts and recreation services 4.2 3.1 3.5Administrative and support services 0.2 1.2 1.4

Agriculture, forestry and fishing 1.6 0.5 1.2Electricity, gas, water and waste services 1 1.5 1.2

Wholesale trade 0.9 1.8 1.1Rental, hiring and real estate services 1.3 1.1 0.9

Mining 0.1 0.7 0.1Other services 3.9 3.4 3.2

Figure 28: Employment LocationQ.41 What is the suburb and postcode of the location where the person usually works?


2013 (n=1133)

2015(n=1026)

% % %Inner Melbourne 46.0 42.6 42.9

Northern Melbourne 16.1 14.9 16.6South Moreland 5.9 9.1 9.5

Western Melbourne 7.5 7.7 7.5Central Moreland 9.3 10.8 7.4

North Moreland 5.8 7.7 5.9Eastern Melbourne 3.2 3.6 2.8

Regional Victoria 0.6 0.2 1.0Southern Melbourne 1.0 0.7 0.5

Other 4.6 2.8 5.7

Figure 29: Highest QualificationQ.44 What is the highest qualification the person has completed?


Figure 30: Field of Study of Highest QualificationQ.45 What is the main field of study for the person’s highest qualification?

Base: Obtained Certificate or higher 2011 (n=1093)

2013 (n=1054)

2015(n=1054)

% % %Education 16.2 19.6 18.3

Management and commerce 15.9 16.2 16.0Health 14.8 11.4 12.7

Engineering and related technologies 8.0 11.6 11.4Society and culture 9.0 11.4 11.4

Natural and physical science 6.5 6.7 6.8Information technology 6.0 6.0 6.8

Creative arts 6.7 7.4 6.6Architecture and building 3.0 3.3 3.5

Food, hospitality and personal services 4.0 3.1 3.0Agriculture, environmental and related studies 1.2 2.0 2.5

Law 2.4 0.0 0.0Other 6.4 1.3 1.1

Figure 31: Study StatusQ.46 Is the person currently studying at an educational institution?

Figure 32: Educational Institution Currently AttendedQ.47 Which type of educational institution does the person attend?

Base: Currently attending an educational institution

2011 (n=594)

2013 (n=517)

2015(n=544)

% % %Preschool 6.7 3.8 5.1

Primary (Catholic) 9.4 10.8 11.8Primary (Private) 2.6 3.5 1.0

Primary (Gov't) 24.7 22.3 20.5Secondary (Catholic) 7.0 7.4 7.8Secondary (Private) 3.0 2.9 2.9

Secondary (Gov't) 12.4 16.2 17.5TAFE or similar 6.0 5.2 6.3

University 21.5 23.5 23.1Adult education 3.5 1.6 3.3

Other 3.0 2.8 0.8

Figure 33: Location of Educational InstitutionQ.48 What is the suburb and postcode of the educational institution where the person is studying?


2011 (n=579)

2013 (n=511)

2015 (n=538)

% % %Inner Melbourne 28.3 28.8 28.7South Moreland 14.3 19.9 17.9

Central Moreland 21.2 14.9 17.7Northern Melbourne 14.4 20.0 17.4

North Moreland 13.9 9.2 10.0Western Melbourne 1.4 2.5 2.9Eastern Melbourne 2.5 2.1 2.5

Regional Victoria 0.9 0.2 0.3Southern Melbourne 0.0 0.0 0.0

Other 3.0 2.5 2.6

5 TRANSPORTThis section covers:

Mode of transport to work (Q.42) Travel time to work (Q.43) Mode of transport to study (Q.45) Travel time to study (Q.50) Bicycle ownership (Q.51) Bicycle usage not related to study/work (Q.52) Public transport usage not related to study/work (Q.53) Distance from public transport (Q.54) Aspects that discourage public transport use (Q.55) Motor vehicle ownership (Q.69)


66% of workers travel to work by car as a driver, and a further 5% as a passenger. 43% of students travel to educational facilities by car as a passenger and a further

13% as a driver. 49% of students and 39% of workers use public transport as a mode of travelling to

work/study. 62% of workers and 76% of students live within 30 minutes travel time of their

workplace/educational institution. However there has been a significant increase in students taking more than 30 minutes to get to their study/school (21% up from 16%).

The majority (81%) of residents use public transport at least occasionally for travel not related to work or study, and most of these live within 5 minutes’ walk (49%).

The top two key factors discouraging public transport use were waiting time (23%) and travel time (21%). These were followed by personal safety, cost and comfort aspects.

Bicycle ownership was lower in 2015 at 42% (compared with 50% in 2013). Of the bicycle owners, trips not related to study or work became less frequent in 2015. 17% of bicycle owners never ride for trips not related to study or work.

43% of households have one car, 33% two cars, and 15% have three or more cars. 33% of households (significantly down from 42%) have at least one car parked on

the street.


Public transport usage is much higher amongst residents of Brunswick and Brunswick East/ Fitzroy North. This is not surprising given most residents in these areas live within 5 minutes of public transport and they are less likely to own a motor vehicle.

Residents of Gowanbrae/Tullamarine, Hadfield and Glenroy are more likely to travel to work by car and are also less likely to use public transport for trips not related to study or work. Motor vehicle ownership is generally higher in these suburbs, and is particularly high in Gowanbrae/Tullamarine.

Bicycle ownership is higher in Brunswick (54% significantly down from 71%), Brunswick East/Fitzroy North (62% up from 59%) and Coburg (50% down from 60%).

Figure 34: Mode of Transport to WorkQ. 42 How does the person usually travel to work?


2013 (n=1190)

2015 (n=1070)

% % %Car (as driver) 64.0 63.6 66.0

Tram 18.2 19.1 19.6Train 17.6 16.4 15.0

Bicycle 14.4 13.9 11.7Car (as passenger) 4.8 4.8 6.1

Walk only 3.6 4.9 4.4Bus 4.6 3.7 4.1

Only work at home 4.7 3.8 2.8Motorcycle/ scooter 1.0 1.6 1.3

Other 0.5 1.3 1.3

Figure 35: Travel Time to WorkQ.43 Approximately how long does it take the person to get to work?

Figure 36: Mode of Transport to StudyQ. 45 How does the person usually travel to study/ school?


2011 (n=592)

2013 (n=517)

2015(n=541)

% % %Car (as passenger) 41.9 42.4 42.6

Walk only 22.6 24.2 22.5Tram 15.4 17.8 19.7

Bicycle 15.3 19.5 16.9Bus 12.5 12.3 14.6

Train 13.0 14.0 14.5Car (as driver) 14.0 14.3 12.8

Study at home 5.4 4.0 2.9Motorcycle/ scooter 1.3 0.0 0.6

Other 1.4 0.7 2.0

Figure 37: Travel Time to StudyQ.50 Approximately how long does it typically take the person to get to study/ school?

^Note: Base prior to 2015 included those studying at home.

Figure 38: Bicycle OwnershipQ.51 Does the person own a bicycle?

Figure 39: Bicycle Usage Not Related to Work/StudyQ.52 How often does the person use the bicycle for trips not related to study or work?

Figure 40: Public Transport Usage Not Related to Work/StudyQ.53 How often does the person use public transport for trips not related to study or work?

Figure 41: Distance from Public TransportQ.54 Approximately how close to home is the nearest public transport?


Figure 42: Aspects that Discourage Public Transport UseQ.55 What discourages the person from using public transport more frequently?


2011 (n=2631)

2013 (n=2459)

2015 (n=2521)

% % %Waiting time 27.8 26.3 22.9

Travel time 25.8 23.7 21.3Personal safety 19.4 14.7 15.5

Comfort 15.7 13.1 15.1Weather 10.5 9.9 11.7

Cost 16.5 16.1 11.1Distance of stop from destination 6.4 7.6 7.0

Distance of stop from home 6.3 8.7 5.8Old age / health / mobility issues 2.3 2.4 2.9

Own a car / prefer / need to drive 1.9 2.4 2.0Inconvenient (NFI) 1.5 0.3 0.8

No direct route to destination 0.7 0.0 0.8Unreliable 0.6 0.3 0.6

Too difficult with kids / not pram friendly 1.3 0.5 0.5Too crowded 0.3 0.4 0.5

MYKI / ticketing issues - 0.5 0.5Too young 1.1 0.2 0.2

Rude / aggressive / unhygienic people / ticket inspectors 0.7 0.6 0.2Other 2.6 2.2 2.5

Nothing 32.5 28.8 30.2Not applicable* - 12.7 12.8


Figure 43: Motor Vehicle OwnershipQ.69 How many registered motor vehicles (including company cars and motorcycles, 4WD etc.) owned or used privately by members of this household are usually garaged or parked near your home?

Base: All households answering Total all vehicles Vehicles parked on site Vehicles parked on the street

2011 2013 2015 2011 2013 2015 2011 2013 2015

(n=1,108) (n=1,033) (n=1,087) (n=1,103) (n=1,004) (n=1,091) (n=1,098) (n=806) (n=1,093)

NUMBER OF VEHICLES % % % % % % % % %

None 9.5 5.4 9.4 25.1 19.0 22.0 67.9 57.7 67.1

One 45.3 44.1 43.1 46.1 46.7 46.7 23.3 29.7 24.1

Two 34.1 36.7 32.6 23.0 27.1 22.5 7.1 10.5 6.6

Three 7.2 9.8 9.5 4.5 5.4 6.6 1.4 1.9 1.3

Four or more 3.9 4.0 5.4 1.2 1.4 1.4 0.4 0.0 0.2

MEAN NUMBER OF VEHICLES 1.5 1.6 1.6

6 COMMUNICATION


Internet access and usage (Q.24 – Q.28) Social media usage (Q.29, Q.30) Media forms most regularly used (Q.32) Usage of non-English media (Q.33, Q.34) Accessing the Council website & social media sites (Q.31, Q.89) Readership of Moreland Leader Newspaper (Q.35, Q.36) Preferred communications methods (Q.90, Q.91)


87% of people surveyed reported that they had access to the internet. Internet access was mostly via either their own computer or mobile phone (41% up from 38%, representing an increasing trend).

The main reasons stated for not having internet access at home are the inability to use the computer and/or the internet (60% up from 53%), lack of need for it (29% down from 43%), or the cost (18%).

Of those that have internet access at home, 65% use a broadband connection followed by wireless connection (52% down from 57%). Internet access has increased via mobile devices (37%) and tablet devices (21%), with tablet connection increasing significantly (from 15% in 2013).

56% of residents use the internet to access social media. Amongst those using social media, Facebook was the most commonly used (82%) followed by YouTube (56% up from 50%) and Skype (39%), and these sites were most likely to be used daily (81% up from 64% in 2013).

41% of households had accessed the Council’s website; however access is mostly on an infrequent basis. Residents were unlikely to have engaged with Council via social media.

Households expressed a preference for obtaining Council information via the Council magazine ‘Inside Moreland’ (38% down from 46%), stories in the local newspaper (36%), and ‘City News’ ads in the Moreland Leader (36%). Preferences for receiving information via Moreland’s website or telephone increased.

Telephone remains the most preferred method for contacting Council (69%). The majority of households usually read the Moreland Leader (51% at least

monthly). The other newspapers usually read are The Age (40%) and The Herald Sun/online (35%).


Internet access was less prevalent in Hadfield (24% no internet access), Pascoe Vale (18%) and Glenroy (18%). Of those with no internet access, Glenroy residents were more likely to state this was primarily due to a cost issue (40%), Hadfield residents were more likely to state they did not need it (40%), and Pascoe Vale residents stated it was because they do not know how to use a computer/ internet (71%).

Brunswick and Brunswick East/Fitzroy North residents were more likely to use the internet for a variety of reasons such as paying bills, Moreland Council e-services/ payments, news, downloading content and streaming.

Pascoe Vale (71%) and Brunswick (66%) residents were the most likely to use social media several times a day.

In terms of media forms regularly used, Brunswick, Brunswick West and Brunswick East/ North Fitzroy residents were more likely to read The Age newspaper and listen to ABC radio stations, whilst the Herald Sun and commercial radio stations were more likely to be accessed by Hadfield, Gowanbrae/Tullamarine, Glenroy and Oak Park residents.

Brunswick East/ Fitzroy North residents were most likely to access the Moreland Council Website, with 27% accessing the site on at least a quarterly basis.

Hadfield (58%), Pascoe Vale (48%) and Coburg (46%) residents were more likely to read the Moreland Leader newspaper on a weekly basis.

Of those who read the Moreland Leader, residents of Hadfield (58%), Oak Park (55%), Glenroy (52%) and Pascoe Vale (52%) were more likely to read the Council’s City News page on a weekly basis.

Fawkner residents were more likely to access non-English forms of media (31%), with radio most likely used (48%).

In terms of preferred communication methods, Brunswick West residents were more likely to prefer Council's Inside Moreland magazine (51%), while the Moreland Council website was preferred by Brunswick, Brunswick East/Fitzroy North and Brunswick West residents.

Figure 44: Internet Access MethodQ.25 Does the person usually access the internet via...? ^

^ Wording change in 2013 from “Does the person have internet access via?”* New category 2013

Figure 45: Lack of Internet AccessQ.26 Why does the person not have internet access? ^

Base: Does not have internet accessMultiple response: Totals may add to more than 100%

2011 (n=345)

2013 (n=191)

2015 (n=252)

% % %Don't know how to use computer/ internet 53.7 52.8 60.3

Don't need it 46.6 43.2 28.7 Cost 21.4 16.4 18.1

Intend to get a connection 2.7 3.1 6.5Other* - 4.0 5.5

*New category in 2013 ^Wording change in 2013 from “Why does the person not have internet access at home?”

Figure 46: Internet Connection TypeQ.27 What type of internet connection does the person use?^

Base: Has internet access & usesMultiple response: Totals may add to more than 100%

2011 (n=2108)

2013 (n=1955)

2015(n=1995)

% % %Broadband 71.7 61.0 65.3

Wireless 43.5 57.4 51.7 Mobile phone 20.9 33.2 37.2

Tablet* - 15.3 20.5 Portable internet connection (USB) 6.5 5.7 4.9

Dial up 2.7 1.0 1.8Can't say 1.1 1.2 1.3

*New category in 2013^Wording change in 2013 from “At home, what type of internet connection does the person use?”

Figure 47: Internet UsageQ.28 What does the person typically use the Internet for?^

Base: Has internet access & usesMultiple response: Totals may add to more than 100%

2011 (n=2051)

2013 (n=1931)

2015(n=1973)

% % %Information/ research (e.g. Google, Wikipedia) 84.5 82.8 81.6

Email 80.1 79.9 79.3Social media (e.g. Facebook, MSN) 41.0 59.4 56.0

Paying bills/ finance (e.g. BPAY, Internet banking) 49.4 49.5 49.0Ticket purchases (e.g. airline, theatre, museum) 42.7 40.8 39.8

Other shopping (e.g. eBay, Amazon, iTunes) 39.6 42.8 37.5 News 33.1 34.0 35.5

Streaming (e.g. TV shows, YouTube) 31.2 30.8 31.7Downloading content (e.g. music, TV shows, movies)~ - 23.9 25.7

Work (e.g. access company systems) 27.0 28.7 24.3Study 20.9 19.6 21.1

Video/ voice communication (e.g. Skype) 23.0 22.2 19.6Moreland council e-services/payments* - - 15.2

Blogs/ forums 13.9 13.3 12.4Moreland Library Catalogue & databases 12.2 10.9 10.9

Gaming (e.g. World of Warcraft, Counter-Strike) 13.6 10.6 10.4Grocery shopping (e.g. Coles online) 4.7 5.3 4.2

File sharing (e.g. BitTorrent, Limewire) 8.7 7.4 3.6Gambling (e.g. online poker, TAB) 1.8 1.9 1.1

Internet dating~ - 1.2 0.8Other 1.4 1.3 1.4

*New category in 2015; ~New category in 2013. ^Wording change in 2013 from “At home, what does the person typically use the Internet for?”

Figure 48: Social Media UsageQ.29 Which social media tools does the person use?

Base: Has internet access & uses social mediaMultiple response: Totals may add to more than 100%

2013 (n=1107)

2015(n=1100)

% %Facebook 78.5 82.6YouTube 50.1 56.1

Skype 42.0 39.0Google+ (social networking) 24.8 26.9

Instagram 16.4 26.9 LinkedIn 18.6 17.8

Twitter 13.1 15.7Snapchat* - 14.3

Pinterest 8.1 10.1Tumblr 3.8 3.8Vimeo* - 3.0

Flickr 2.6 2.3Other 3.8 1.8

* New category in 2015

Figure 49: Frequency of Social Media UseQ.30 How often does the person use social media?

* New category in 2015; ^ Wording change (from 'Daily' in 2013)

Figure 50: Media Forms Most Regularly UsedQ.32 Which of the following forms of media does the person regularly read/ listen to...?


2013 (n=2444)

2015(n=2521)

% %Herald Sun 31.3 29.8

ABC radio stations 27.4 29.5Commercial radio stations 29.2 28.3

The Age 24.7 23.7The Age online 17.2 15.8

Other online publications 9.6 13.5RRR 6.6 5.8

SBS radio 5.9 5.3PBS radio# 0.9 5.2

Herald Sun online 6.7 4.8Northern Weekly 2.9 3.9

The Australian 3.3 3.0Television 1.2 1.9

3CR# 1.2 1.4Local newspaper 0.3 0.8

ZZZ 0.5 0.7Other 2.9 2.1None 17.2 18.7

Can't say 4.6 5.1# Category added to survey form in 2015 (previously coded post data collection)

Figure 51: Frequency of Usage – Moreland Council WebsiteQ.31 How often does the person access the Moreland Council website?^

^ New question in 2015

Figure 52: Usage of Non-English MediaQ.33 Does the person use non-English forms of media? ^


Figure 53: Types of Non-English Media UsedQ.34 Which of the following forms of non-English media does the person use?^


Figure 54: Frequency of Readership – Moreland Leader NewspaperQ.35 How often does the person read the Moreland Leader newspaper?

Figure 55: Frequency of Readership – City News pageQ.36 How often does the person read the Council's City News page in the Moreland Leader (page 4)?

Figure 56: Accessing Council SitesQ.89 How often do members of this household access the following…?

Base: All households answering Daily Weekly Monthly Quart-erly

Less than quart-erley

Never

% % % % % %

A. Moreland Council Facebook

2013 (n=990) 0.4 0.5 1.1 0.7 3.2 94.12015 (n=1071) 0.2 0.7 1.4 1.1 3.1 93.5

B. Moreland Council Twitter

2013 (n=990) 0.1 0.4 0.8 0.3 1.7 96.72015 (n=1072) 0.1 0.2 0.2 0.4 1.2 98.0

C. Moreland Council YouTube*

2013 (n=0) - - - - - -2015 (n=1083) 0.1 0.0 0.4 0.5 2.3 96.7

*New question in 2015

Figure 57: Preferred Communication MethodsQ.90 Which, if any, of the following methods would members of this household prefer to find out information from Council? ^

Base: All households answeringMultiple response: Totals may add to more than 100%

2011(n=1115)

2013(n=1077)

2015(n=1084)

% % %

Council's Inside Moreland magazine 49.6 45.7 38.3

Local newspaper stories 40.3 38.0 36.4

City News Ads (in Moreland Leader) 37.8 37.2 35.7

By telephoning Council 15.1 22.1 35.6

Moreland Council website 22.0 29.2 35.0

Brochure/ flyer 20.7 27.9 22.7

Email from Council 23.0 24.2 21.1

Library 17.3 17.2 15.5

e-Newsletter 20.3 17.9 15.3

Word of mouth 6.7 7.2 10.8

Council offices 5.3 8.2 10.3

Active Moreland website - 7.8 8.5

Public meetings 6.7 8.5 8.0

Poster/ billboard* - - 6.2

Attending community events 5.7 5.0 6.0

Attending Council meetings 2.7 2.9 3.4

Community groups/ neighbourhood houses 5.5 3.6 3.1

Council Facebook page - 3.8 2.7

Multicultural publications/ radio 2.5 1.4 2.4

Postcards* - - 2.3

Council Twitter - 1.2 0.6

Other 0.5 0.7 0.5

None of these 5.2 4.7 6.0*New category in 2015. ^Wording changed in 2015 from “Which, if any, of the following methods would members of this household prefer to receive information from Council?”

Figure 58: Council Communication PreferenceQ.91 What methods of contacting council would be preferred by your household?


2013 (n=1083)

2015(n=1110)

% %Phone 71.9 69.1Email 46.5 43.4

In person at Council 36.6 33.5Letter 21.8 24.9

Customer service request via Council website 12.5 8.9Web chat accessed via Council website 3.3 3.8

Online through Council's social media pages (e.g. Facebook, Twitter)^ 2.6 1.6Video chat accessed via Council website 1.1 0.8

Other 0.3 0.9No preference 2.3 3.2

^Examples added to wording in 2015

7 HOUSEHOLD FINANCESThis section covers:

Current home ownership status (Q.74) Level of security with rental agreement (Q.75, Q.76) – New questions in 2015 Home loan repayment/rent payment (Q.77) Financial stress from rental or housing payment (Q.78) Food security (Q.79, Q.80, Q.81, Q.82) – Q.80 new question in 2015


Approximately 30% of households surveyed are either purchasing or renting their home (down from 42%). A significantly greater proportion of households fully own their home in 2015 (68% up from 58%).

The majority (71%) of renters feel secure in their current rental agreement, with 39% feeling very secure. The main reason for feeling insecure was that the property may be sold (59%).

52% (up from 44%) of purchaser/renter households feel that the rental or housing payment places heavy (14%) or moderate (38% up from 30%) stress on the household’s finances in an average month.

4% of households reported that there have been times in the last 12 months when they had ran out of food and could not afford to buy more. Of these households, 6% stated this happens on a weekly basis, and 13% monthly.

49% of households have a home fruit or vegetable garden. Over three-quarters (78%) of all households are able to access fresh food within

easy walking distance from their home.


Residents in Fawkner (73%), Oak Park (76%) and Hadfield (80%) were more likely to fully own their home, while residents in Gowanbrae/ Tullamarine (49%), Pascoe Vale South (59%) and Brunswick East/ Fitzroy North (62%) were less likely to fully own their homes.

Pascoe Vale, Coburg North and Brunswick West renters were more likely to feel very insecure with their current rental agreement. This was most likely due to the possibility of the property being sold, general feeling of lack of control over lease and rising rent costs.

Households in Glenroy or Fawkner that are either purchasing or renting their home were more likely to feel moderate or heavy financial stress from rental or housing payments.

A higher proportion of households in Fawkner, Hadfield, Pascoe Vale and Brunswick West reported that they run out of food and are unable to buy more on a monthly basis.

Home fruit and vegetable gardens were most prevalent in Fawkner and Coburg North.

Least likely to say they are able to access fresh food within easy walking distance were residents from Oak Park, Gowanbrae/Tullamarine, Pasco Vale, Pascoe Vale South, Coburg North and Brunswick West.

Variations by Household Situation (see appendices)

Residents who are renting were more likely to have reported feeling heavy financial stress from rental payments (20%).

Residents who are renting from the Office of Housing were also more likely to have reported that there have been times in the last 12 months when they had ran out of food and could not afford to buy more (36%).

Figure 59: Current Home Ownership StatusQ.74 How would you describe the current housing situation of your household?

Figure 60: Renting - Feelings of Security Q.75 How secure do you feel with your current rental agreement? ^

^New question in 2015

Figure 61: Renting – Factors Leading to InsecurityQ.76 What factors are making you feel insecure? ^

Base: Renting home & feel insecureMultiple response: Totals may add to more than 100%

2015(n=13)*

%Rental property maybe sold 58.9

Changing personal circumstances 50.2Rising rent 41.6

General feeling of lack of control over lease 31.1Landlord/ real estate agent is unreliable 20.4

Lack of property maintenance 20.4Can't negotiate a long term lease 13.2

Specific clauses in lease that concern you 13.2Have a pet (authorised or unauthorised) 0.0

Other 19.3^New question in 2015. *Caution: small sample size.

Figure 62: Home Loan Repayment/Rent Payment

Q.77 What is the home loan repayment or rent payment on your home per month?

Base: Purchasing or renting home 2011(n=434)

2013(n=369)

2015(n=285)

% % %$1 - $999 p/m 28.3 27.8 30.3

$1,000 - $1,599 p/m 32.1 32.1 30.7$1,600 - $2,199 p/m 19.4 23.6 21.4$2,200 - $2,999 p/m 15.5 10.4 11.0$3,000 or more p/m 4.9 6.1 6.5

Figure 63: Financial Stress from Home Loan Repayment/Rent PaymentQ.78 How much stress do you feel the rental or housing payment places on this household's finances in an average month?

Figure 64: Food Security – Total Q.79 Have there been any times in the last 12 months when you ran out of food and could not afford to buy more?Q.81 Does your household have a home fruit or vegetable garden?Q.82 Are you able to access fresh food within easy walking distance from your home?

Figure 65: Food Security by SuburbQ.79 Have there been any times in the last 12 months when you ran out of food and could not afford to buy more?Q.81 Does your household have a home fruit or vegetable garden?Q.82 Are you able to access fresh food within easy walking distance from your home?

Base: All answering

Q.79 Have there been any times in last 12 months when you ran out of food & could not afford to buy

more?

Q.81 Does your household have a home fruit or vegetable garden?

Q.82 Are you able to access fresh food within easy walking distance

from your home?

2011 (n=1131)

2013 (n=1075)

2015(n=1110)

2011 (n=1137)

2013(n=1081)

2015(n=1129)

2011 (n=1142)

2013(n=1079)

2015(n=1123)

% yes % yes % yes

Glenroy 5.6 4.5 4.7 35.6 33.3 48.9 81.5 80.3 77.0

Fawkner 5.6 11.4 4.9 42.7 50.6 61.4 78.0 78.9 81.5

Oak Park 2.9 2.0 1.0 40.0 41.6 42.5 52.8 58.0 51.9

Hadfield 8.0 1.9 4.9 46.5 42.9 39.2 87.7 87.5 82.5

Gowanbrae/Tullamarine 3.0 5.5 3.0 32.8 41.8 33.8 46.3 52.7 64.7

Pascoe Vale 0.0 1.2 5.8 36.6 45.2 37.4 76.1 75.0 71.1

Pascoe Value South 4.8 1.0 5.2 30.5 44.0 35.4 61.0 54.5 84.0

Coburg 7.2 2.1 2.2 52.4 56.1 52.7 75.3 81.6 86.0

Coburg North 8.2 3.6 7.3 51.5 67.1 56.3 48.0 50.6 64.9

Brunswick 4.1 1.2 3.4 44.3 52.9 49.4 96.9 94.1 95.4Brunswick East/ Fitzroy

North 4.1 1.7 4.9 40.2 44.5 53.4 88.7 89.9 84.2

Brunswick West 4.0 6.4 4.1 49.5 42.6 53.6 67.7 76.1 67.7

Total 4.8 3.3 4.1 43.1 47.4 48.8 77.1 78.7 78.0

Figure 66: Food Security – Ran Out of FoodQ.80 How often have you run out of food and been unable to buy more?^

^New question in 2015

8 CARING AND VOLUNTEERINGThis section covers:

Caring responsibilities (Q.62) Participation in unpaid voluntary work (Q.63)


16% of households reported that at least one member of the household is a carer of someone to support that person to stay in their home.

The number of hours of care provided varies, however 33% of carers are providing over 40 hours of care per week on average.

36% of households reported that at least one member of the household had been involved in unpaid voluntary work in the previous 12 months.

54% of volunteers worked between one and 10 hours per month.


Caring responsibilities are marginally more prevalent amongst residents in Fawkner and Brunswick West.

Volunteering is more common amongst residents in Brunswick (47%) and Brunswick West (46%), with around half of these residents volunteering for 1 to 10 hours a month.

Volunteering more than 40 hours a month is more common amongst residents in Oak Park (22%), Hadfield (25%) and Gowanbrae/Tullamarine (12%).

Figure 67: Caring Responsibilities - TotalQ.62.1 Do any members of this household look after or care for someone to support that person (or people) to stay in their home? ^

^Wording changed in 2015 from “Do any members of this household look after or care for someone to allow that person to stay in their home?”

Figure 68: Caring Responsibilities by SuburbQ.62.1 Do any members of this household look after or care for someone to support that person (or people) to stay in their home? ^

Base: All households answering 2011 (n=1121)

2013 (n=1069)

2015(n=1082)

% yesGlenroy 19.3 10.6 13.4

Fawkner 16.9 20.0 20.3Oak Park 7.8 20.2 17.3Hadfield 14 18.3 18.1

Gowanbrae/Tullamarine 4.5 5.7 7.8Pascoe Vale 15.4 13.3 16.1

Pascoe Value South 9.4 14.6 17.9Coburg 14.5 19.8 12.4

Coburg North 13.4 14.3 17.3Brunswick 7.1 15.5 17.4

Brunswick East/ Fitzroy North 11.3 12.6 15.8Brunswick West 9.4 12.9 18.7

Total 12.6 15.2 16.1

^Wording changed in 2015 from “Do any members of this household look after or care for someone to allow that person to stay in their home?”

Figure 69: Caring Responsibilities – Hours per WeekQ.61.2 Approximately how many hours of care does the person provide in an average WEEK?

Figure 70: Volunteering - TotalQ.63.1 In the last 12 months, have any members of this household done any unpaid voluntary work?

Figure 71: Volunteering by SuburbQ.63.1 In the last 12 months, have any members of this household done any unpaid voluntary work?

Base: All households answering 2013 (n=1062)

2015(n=1086)

% yesGlenroy 26.6 37.0

Fawkner 18.2 20.3Oak Park 43.0 26.0Hadfield 26.2 34.4

Gowanbrae/ Tullamarine 26.4 32.8Pascoe Vale 37.6 31.5

Pascoe Vale South 34.7 26.9Coburg 33.0 34.4

Coburg North 33.3 31.5Brunswick 47.6 47.1

Brunswick East/ Fitzroy North 37.3 36.6Brunswick West 40.0 46.2

Total 35.1 36.0

Figure 72: Volunteering – Hours per MonthQ.63.2 If yes, approximately how many hours of unpaid voluntary work would members of the household do in an average MONTH?

9 GAMBLING BEHAVIOURThis section covers:

Frequency and location of gambling (Q.68)


22% of households reported that a member gambles at least occasionally on pokies, 7% on sports, 55% on scratchies/tattslotto, 20% on horse racing (down from 26%), and 5% on card/table games.

Scratchies/tattslotto gambling was the most frequently engaged in gambling activity, with over one-quarter playing weekly. The remaining forms of gaming were most likely to be engaged in occasionally.

Of those that gambled, pokies were accessed at multiple locations including hotels (45%), RSL clubs (45%), the casino (30%), and sports clubs (24%).

Sports gambling was most likely to be accessed online (49%), followed by at a hotel (25%).

Online gaming (18% down from 28%) was a less common way to gamble on horse racing in 2015.


Gambling on the pokies was most prevalent amongst residents in Gowanbrae/Tullamarine (41%) and Pascoe Vale (37%), and most who gambled on pokies did so at least occasionally. Both groups of residents most likely gambled on pokies at a hotel (56% and 58% respectively).

Participation in gambling on sports was marginally higher amongst residents in Oak Park (13%) and Gowanbrae/Tullamarine (13%). Oak Park residents were more likely to gamble on sports online (64%), while Gowanbrae/Tullamarine residents were more likely to gamble on sports at a sports club.

Residents in Pascoe Vale South (65%) and Gowanbrae/Tullamarine (66%) were also more likely to play scratchies/tattslotto.

Gambling on horse racing was most prevalent in Pascoe Vale South (34%) and Oak Park (26%). For Oak Park residents, gambling on horse racing was most likely done online (30%) or at an RSL club (13%), whereas 65% of Pascoe Vale South residents who gambled on horse racing did so at a hotel.

Gambling on card/table games was marginally more prevalent among Coburg residents (7%) who were more likely to do so at a Casino (50%).

Figure 73: Gaming Penetration and Venue – Part 1Q.68.1 How often do members of this household gamble on...?Q.68.2 Where do they gamble on…?

Base: All households answering

The Pokies Sports Scratchies/Tattslotto

2011(n=918)

2013(n=915)

2015(n=1074)

2011(n=781)

2013(n=804)

2015(n=1024)

2011(n=986)

2013(n=973)

2015(n=1072)

% % % % % % % % %

Daily 0.0 0.0 0.3 0.0 0.1 0.0 0.2 0.2 0.6

Weekly 2.0 3.2 3.2 1.7 1.2 1.2 26.8 23.9 25.6

Monthly 1.8 1.7 1.3 0.6 0.6 0.6 3.3 4.5 3.0

Occasionally 20.4 18.0 16.7 6.2 6.5 5.0 25.4 24.2 25.6

TOTAL gamble 24.2 23.0 21.5 8.5 8.3 6.8 55.7 52.7 54.8

NEVER gamble 75.8 77.0 78.6 91.5 91.7 93.2 44.2 47.3 45.2

Base: Respondents who gambled

2011(n=257)

2013(n=231)

2015(n=259)

2011(n=67)

2013(n=61)

2015(n=69)

2011(n=471)

2013(n=442)

2015(n=513)

% % % % % % % % %

Online 0.7 0.2 0.9 37.9 52.9 49.4 5.7 8.3 7.0

Casino 31.0 25.2 29.6 0.0 2.6 6.5 0.5 1.0 0.2

Hotel 47.8 47.2 44.9 33.4 18.3 24.6 1.1 1.0 1.4

Sports club 17.4 21.5 23.6 10.2 10.8 10.8 0.2 0.8 0.5

RSL club 36.6 41.8 44.9 7.7 6.1 6.7 0.4 1.4 0.4

At the track 0.9 1.7 0.5 0.7 1.3 4.6 0.3 0.2 0.6

Other 4.2 5.1 3.7 20.2 26.3 22.2 94.0 89.4 91.7

Figure 74: Gaming Penetration and Venue – Part 2Q.68.1 How often do members of this household gamble on...?Q.68.2 Where do they gamble on…?


Horse racing Card/table games^

2011(n=235)

2013(n=195)

2015(n=198)

2011(n=0)

2013(n=0)

2015(n=35)

% % % % % %

Daily 0.5 1.0 0.6 - - 0.0

Weekly 4.4 5.0 3.2 - - 0.2

Monthly 1.1 1.2 1.1 - - 0.4

Occasionally 22.3 19.3 15.3 - - 3.9

TOTAL gamble 28.3 26.4 20.2 - - 4.5

NEVER gamble 71.8 73.6 79.8 - - 95.6

Base: Respondents who gambled

2011(n=235)

2013(n=195)

2015(n=198)

2011(n=0)

2013(n=0)

2015(n=35)

% % % % % %

Online 21.8 28.4 18.0 - - 7.0

Casino 0.0 1.3 2.0 - - 40.1

Hotel 27.2 23.8 24.3 - - 3.0

Sports club 4.5 5.4 8.2 - - 3.0

RSL club 3.0 2.7 2.4 - - 0.0

At the track 28.9 27.0 30.5 - - 0.0

Other 34.5 28.1 38.6 - - 52.9* New category in 2015

10 COMMUNITY SERVICESThis section covers:

The current use of community services. The community services considered include:

Youth services (Q.58)Arts and culture (Q.59)Recreational and leisure (Q.60)

Reasons for not using or requiring recreation and/or leisure services (Q.61)


The survey asked residents to nominate services they were currently using:

Youth Services: 10% currently use youth services. The most used youth services include health information and resources (2%), youth activities (2%) and mental health services (2%).

Arts and Culture Services: 70% (down from 76%) currently use arts and culture services. Use of library services and attendance at festivals outside Moreland, theatres, art galleries, music events, library events, Carols by the Lake and the Movies in the Park series have decreased since 2013.

Recreational and Leisure Services: 77% (down from 84%) currently use recreational and leisure services. A decrease in usage was recorded for many of the services, including passive open space, walking tracks and bicycle paths. Apart from lack of interest, about one in five of those who do not use recreational/leisure services stated they are unable to use services due to illness/poor health or a disability.


Current usage of Youth Services is highest in Brunswick West and Fawkner. Current usage of Arts and Cultural Services is highest in Coburg, Brunswick,

Brunswick East/ Fitzroy North and Brunswick West. Current usage of Recreational and Leisure Services is highest in Coburg, Coburg

North, Brunswick, Brunswick East/Fitzroy North and Brunswick West.

Figure 75: Youth ServicesQ.58 Which of the following YOUTH SERVICES does your household currently use? ^


2011 (n=1135)

2013 (n=1009)

2015(n=1090)

% % %Health information and resources 2.4 3.3 1.7

Youth activities (e.g. Life skills, recreation, arts and music) 2.3 2.3 1.5Mental health services * - - 1.5

Housing services * - - 1.1Education and employment support 1.3 2.4 1.0

Leadership programs 0.3 0.3 0.5Support groups 0.8 0.3 0.4

Individual youth counselling and support 1.7 1.4 0.2Family counselling and mediation 1.7 0.6 0.2

Youth resource centre/facility 0.8 0.2 0.1Drug and alcohol services * - - 0.0Do not use youth services 94.2 92.7 90.0

* New category in 2015. ^ Question wording change in 2015 from “Which of the following community services does your household use now?”

Figure 76: Arts & CultureQ.59 Which of the following ARTS & CULTURE SERVICES does your household currently use? ^


2011 (n=1135)

2013 (n=1025)

2015(n=1111)

% % %Library service* - 56.6 46.7

Sydney Road street party 31.3 30.8 26.4Festivals (outside Moreland) 25.6 34.7 24.0

Theatres 25.7 26.6 21.5 Art galleries 26.4 26.8 21.1

Music events 20.9 27.4 20.7 Brunswick Music Festival 18.8 20.2 18.6

Library events* - 16.4 9.2 Counihan Gallery, Brunswick 11.6 13.3 8.4

Coburg Carnivale 9.7 9.3 6.4Carols by the Lake 9.6 11.6 6.4

Mechanics Institute* - 5.4 4.1Glenroy Festival 5.1 5.2 4.0

Fawkner Festa 3.3 3.0 3.2Movies in the park series 8.3 8.3 2.9

Art workshops 5.1 4.7 2.7Music for the People Concert 5.1 4.9 2.0

MoreArt 2.1 1.7 1.0Do not use arts & culture services 40.8 23.7 29.8


Figure 77: Recreational and LeisureQ.60 Which of the following RECREATIONAL & LEISURE SERVICES does your household currently use? ^


2011 (n=1135)

2013 (n=1053)

2015(n=1084)

% % %Passive open space (e.g. parks, gardens, and open space) 56.6 61.2 43.8

Walking tracks 50.1 52.9 39.4 Indoor swimming pool 33.9 37.0 32.2

Bicycle paths 34.6 37.3 29.5 Active open space (e.g. sports ovals, sportsgrounds) 35.8 33.2 18.8

Sports clubs* - 19.9 18.0Children's playgrounds 23.7 22.2 16.3

Brunswick City Baths 17.9 22.4 15.4 Gymnasium 18.0 20.6 13.9

Outdoor swimming pool 25.5 28.3 13.6 Coburg Leisure Centre 16.9 19.8 12.1

Community halls/ community centres/ neighbourhood centres 13.8 17.7 9.7 Golf course 7.0 9.3 5.9

Fawkner Leisure Centre 4.9 6.8 5.3Waterways 11.4 10.8 5.1

Coburg Olympic Swimming Pool 8.8 7.0 4.7Oak Park Aquatic Centre 6.1 6.6 4.7

Pascoe Vale outdoor pool* - 6.4 4.6Traffic school 5.4 4.3 1.3

Athletic centre 3.4 2.3 1.1Do not use recreational & leisure services 23.6 15.5 22.9


Figure 78: Recreational and Leisure – Reasons for None UsageQ.61 Why is it that your household does not use recreational and/or leisure services? ^

Base: Do not require recreational & leisure servicesMultiple response: Totals may add to more than 100%

2013(n=134)

2015(n=176)

% %Not interested in recreation/leisure services 44.8 42.7

Unable to use due to illness/poor health 21.2 20.6Unable to use due to disability 19.1 16.6

Not enough time 13.1 14.2Too expensive 8.3 9.1

Do not offer programs or services we want 2.1 7.2 None close to my home 7.5 3.9

Opening hours do not suit our needs 1.7 3.4Inconvenient location 4.6 1.5

Unable to use due to lack of transport 2.1 1.3No culturally appropriate services offered 0.7 1.0

Other reason 8.3 8.0^ Question wording change in 2015 from “Why is it that your household does not use or require recreational and/or leisure services?”

11 LOCAL RETAIL TRADEThis section covers:

Location the household shops at regularly (Q.66). The shopping needs considered include:

Daily needsGrocery shoppingClothing, accessories, smaller household goodsLarger household goodsDining out and entertainment

Online shopping (Q.67)

Key results (see Figure 79 to 81):

Shopping for daily needs and grocery shopping is conducted locally for the most part, particularly at Coburg - Sydney Rd, Brunswick - Barkly Square/ Glenlyon Rd, Glenroy, and Preston Market in addition to Westfield Airport West and Victoria Market (15% down from 21%).

Shopping for clothing, accessories and smaller household goods is more likely to be concentrated at Highpoint Shopping Centre (33% down from 38%) and Northland Shopping Centre (29% down from 35%), Airport West and the CBD, although some use DFO Essendon/ Essendon Fields for these items.

Larger household items are more likely to be purchased at Highpoint Shopping Centre (20% down from 28%), Northland Shopping Centre (21% down from 28%) or DFO Essendon (22% down from 28%).

Dining out and entertainment, whilst likely to be local, particularly Lygon St, Carlton (26% down from 35%) and Brunswick East – Lygon St/Glenlyon Rd, also includes Melbourne CBD.

39% (down from 48%) of households reported that they shop regularly online. The most common items purchased online are clothing, accessories and smaller household goods (30% down from 39%), and dining out or entertainment.

Suburb Variations

As expected, the top three locations for grocery shopping were more likely to have been used by local residents:

a) Brunswick - Barkly Square/ Glenlyon Rd: Higher usage among Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents.b) Coburg - Sydney Rd (Moreland Rd to Bell St): Higher usage among Pascoe Vale South, Coburg and Coburg North residents. c) Brunswick - Sydney Rd/ Victoria St/ Albert St: Higher usage among Brunswick and Brunswick West residents.

In terms of online shopping: Clothing, accessories, smaller household goods were most likely purchased by Brunswick East/ Fitzroy North and Brunswick West residents.Groceries were most likely purchased by Brunswick West residents.Dining out or entertainment items were most likely purchased by Coburg residents.Least likely to shop online were Glenroy residents.

Figure 79: Shopping Localities – Local CentresQ.66 Where does the household currently shop regularly for the following items?


Daily needs (e.g. bread and milk)

Groceryshopping

Clothing, accessories, smaller household goods

2011(n=1038)

2013(n=1053)

2015(n=1074)

2011(n=1099)

2013(n=1067)

2015(n=1076)

2011(n=1045)

2013(n=1037)

2015(n=1063)

% % % % % % % % %

Local Centres

Brunswick - Barkly Square/ Glenlyon Rd 14.2 13.9 12.5 24.1 24.3 24.3 20.4 19.5 19.6

Brunswick - Sydney Rd/ Albion St 7.5 6.5 6.3 9.6 10.6 9.1 6.5 5.7 2.9

Brunswick - Sydney Rd/ Victoria St/ Albert St 11.0 9.5 8.6 14.2 16.4 16.2 3.5 6.9 4.9

Brunswick West - Albion St/Melville Rd* - - 1.9 - - 1.2 - - 0.4

Brunswick West - Grantham St/ Union St 12.8 11.8 7.8 12.8 12.9 8.8 0.6 1.0 0.5

Brunswick West - Melville Rd/ Moreland Rd^ 2.9 2.1 2.7 1.5 1.7 0.3 0.8 0.8 0.4

Brunswick East - Lygon St/ Glenlyon Rd 3.5 3.2 3.5 2.7 2.0 1.6 3.5 3.4 1.6

Brunswick East - Lygon St/ Stewart St 5.2 3.7 3.5 4.9 3.4 2.8 1.6 1.9 1.2

Coburg - Moreland Rd/ Sydney Rd 5.2 4.7 4.9 5.6 6.3 6.7 2.7 2.2 2.4

Coburg - Nicholson St/ Holmes St/ Moreland Rd* - - 1.1 - - 0.7 - - 0.3

Coburg - Sydney Rd (Moreland Rd to Bell St)^ 20.9 18.1 16.5 28.0 27.0 22.6 14.8 11.9 8.6

Coburg North - Elizabeth St (Coburg Hill)* - - 2.2 - - 2.1 - - 0.0

Coburg North - Gaffney St* - - 3.4 - - 3.5 - - 3.0

Coburg North - Orvieto St/ Merlyn St 2.8 2.6 1.5 1.5 1.7 1.0 0.5 0.4 0.0

Coburg North - Sussex St* - - 2.2 - - 1.5 - - 0.2

Fawkner - Bonwick St/ Jukes Rd 7.4 6.9 5.9 5.1 5.9 4.3 0.8 1.2 0.5

Glenroy 14.9 12.9 11.7 15.8 14.2 13.0 2.1 2.0 1.9

Hadfield - West St/ Eileen St 9.8 9.5 9.1 12.5 11.0 9.3 2.0 1.3 0.8

Oak Park - Snell Gve/ Waterloo Rd 3.5 2.0 1.7 1.8 0.9 0.5 0.3 0.1 0.2

Pascoe Vale - Bell St/ Melville Rd 4.1 3.3 2.6 4.1 3.0 2.6 0.4 0.4 0.2

Pascoe Vale - Cumberland Rd/ Gaffney St 9.6 8.5 6.1 8.6 7.9 5.6 0.8 1.1 0.4


Larger household goods (e.g. whitegoods, TV)

Dining out or entertainment

2011(n=843)

2013(n=968)

2015(n=1036)

2011(n=844)

2013(n=944)

2015(n=1029)

% % % % % %

Local Centres

Brunswick - Barkly Square/ Glenlyon Rd 3.4 3.5 4.5 5.8 6.1 5.9

Brunswick - Sydney Rd/ Albion St 1.5 0.6 0.3 16.1 14.5 12.2

Brunswick - Sydney Rd/ Victoria St/ Albert St 1.2 1.2 1.0 20.2 21.7 14.1

Brunswick West - Albion St/Melville Rd* - - 0.0 - - 2.2

Brunswick West - Grantham St/ Union St 0.1 0.3 0.1 4.1 2.9 2.0

Brunswick West - Melville Rd/ Moreland Rd^ 0.5 0.4 0.0 1.9 2.3 2.3

Brunswick East - Lygon St/ Glenlyon Rd 0.3 0.7 0.3 25.7 20.7 16.0

Brunswick East - Lygon St/ Stewart St 0.4 0.2 0.1 16.0 10.6 8.4

Coburg - Moreland Rd/ Sydney Rd 0.7 0.3 1.4 5.2 4.7 3.9

Coburg - Nicholson St/ Holmes St/ Moreland Rd* - - 0.3 - - 1.0

Coburg - Sydney Rd (Moreland Rd to Bell St)^ 5.4 2.4 2.1 13.8 12.6 11.5

Coburg North - Elizabeth St (Coburg Hill)* - - 0.0 - - 0.2

Coburg North - Gaffney St* - - 9.5 - - 2.0

Coburg North - Orvieto St/ Merlyn St 0.4 0.9 0.1 0.8 0.6 0.4

Coburg North - Sussex St* - - 0.5 - - 0.5

Fawkner - Bonwick St/ Jukes Rd 0.4 0.4 0.1 0.7 0.9 0.4

Glenroy 0.5 1.3 1.0 4.5 4.0 2.6

Hadfield - West St/ Eileen St 0.3 0.5 0.5 0.8 1.6 1.0

Oak Park - Snell Gve/ Waterloo Rd 0.0 0.0 0.2 0.5 0.8 0.4

Pascoe Vale - Bell St/ Melville Rd 0.0 0.3 0.0 2.2 1.5 0.7

Pascoe Vale - Cumberland Rd/ Gaffney St 0.7 1.4 0.6 2.8 3.1 2.6

* New category in 2015; ^ Wording changed in 2015.

Figure 80: Shopping Localities – Sub-Regional and Regional CentresQ.66 Where does the household currently shop regularly for the following items?


Daily needs (e.g. bread and milk)

Groceryshopping

Clothing, accessories, smaller household goods

2011(n=1038)

2013(n=1053)

2015(n=1074)

2011(n=1099)

2013(n=1067)

2015(n=1076)

2011(n=1045)

2013(n=1037)

2015(n=1063)

% % % % % % % % %

Sub-Regional Centres

St Georges Road Fitzroy North 1.0 0.7 1.1 1.6 2.2 1.7 1.7 1.2 0.8

Nicholson Street Fitzroy North 2.5 2.5 2.1 2.6 2.2 1.6 2.0 2.1 1.3

Broadmeadows Shopping Centre 5.7 4.7 4.9 11.8 9.5 8.4 26.5 23.2 18.9

Puckle Street Moonee Ponds 6.0 5.1 5.4 10.6 11.3 9.3 23.8 24.2 20.7

Brunswick Street Fitzroy 0.4 0.1 0.2 0.1 0.3 0.1 6.4 7.2 3.4

Lygon St Carlton 1.2 1.1 1.5 2.4 2.8 1.6 10.5 7.4 5.5

DFO Essendon/ Essendon Fields 1.7 1.8 1.9 2.8 3.6 2.6 31.8 30.5 27.7

High Street Northcote/ Northcote Plaza 1.8 2.2 2.4 3.8 4.2 5.5 6.0 5.3 4.5

High Street Westgarth 0.2 0.2 0.2 0.4 0.8 1.2 1.9 0.9 0.8

Preston Market 3.7 4.4 3.1 12.9 13.3 12.6 2.0 3.5 1.9

Preston District Centre (High St) 0.3 0.8 0.3 0.8 1.0 1.4 1.2 0.6 0.3

Matthews Ave Airport West 1.6 2.3 2.0 2.0 5.2 4.1 5.7 7.3 7.5

Gilbert Road Reservoir 0.4 0.1 0.1 0.1 0.3 0.1 0.4 0.2 0.0

Edwardes Street Reservoir 0.5 0.4 0.3 1.0 0.6 0.4 0.3 0.0 0.0

Regional Centres

Westfield Airport West 5.5 7.1 5.9 9.1 11.4 11.2 25.1 25.4 23.5

Highpoint Shopping Centre 2.7 2.5 2.0 3.4 3.7 3.8 39.0 38.4 32.6

Northland Shopping Centre 3.3 2.9 2.8 6.2 5.1 4.4 37.5 35.1 28.8

Victoria Market 5.9 5.9 3.0 18.3 20.8 15.0 7.1 6.5 6.2

CBD (Melbourne City Centre) 3.3 2.2 0.9 3.1 2.8 1.9 33.6 30.5 29.6

Westfield Doncaster 0.3 0.0 0.1 0.6 0.2 0.2 7.7 9.9 7.3


Larger household goods (e.g. whitegoods, TV)

Dining out or entertainment

2011(n=843)

2013(n=968)

2015(n=1036)

2011(n=844)

2013(n=944)

2015(n=1029)

% % % % % %

Sub-Regional Centres

St Georges Road Fitzroy North 0.2 0.3 0.2 6.9 5.7 4.5

Nicholson Street Fitzroy North 0.4 0.4 0.2 10.1 8.5 7.1

Broadmeadows Shopping Centre 15.7 9.0 8.5 7.9 6.1 4.6

Puckle Street Moonee Ponds 4.5 3.2 2.2 17.0 15.2 10.9

Brunswick Street Fitzroy 0.4 0.2 0.3 16.8 13.9 10.7

Lygon St Carlton 0.5 0.4 0.7 35.8 34.9 26.2

DFO Essendon/ Essendon Fields 28.7 28.0 21.8 1.6 1.1 1.3

High Street Northcote/ Northcote Plaza 1.5 1.2 0.4 7.8 5.9 5.6

High Street Westgarth 0.3 0.1 0.0 7.5 8.6 5.8

Preston Market 0.3 1.1 0.2 1.0 2.1 2.1

Preston District Centre (High St) 0.2 0.6 0.1 2.1 3.7 1.9

Matthews Ave Airport West 3.5 3.6 2.7 1.8 2.6 2.4

Gilbert Road Reservoir 0.5 0.1 0.1 0.4 0.6 0.6

Edwardes Street Reservoir 0.0 0.2 0.2 0.3 0.7 0.3

Regional Centres

Westfield Airport West 11.4 8.7 7.8 7.9 8.8 6.8

Highpoint Shopping Centre 30.8 27.7 20.4 13.1 13.6 9.3

Northland Shopping Centre 30.5 27.9 21.0 14.6 10.4 9.4

Victoria Market 1.0 1.5 0.2 3.8 4.4 2.3

CBD (Melbourne City Centre) 15.8 13.1 9.7 34.6 31.0 28.0

Westfield Doncaster 2.1 4.3 1.8 2.6 3.7 1.4

Figure 81: Online ShoppingQ.67 Does the household currently shop regularly for the following items ONLINE?

12 PRIORITY AREAS - LOCAL FACILITIES, INFRASTRUCTURE & SERVICESThis section covers:

Main facility/infrastructure-based areas in need of improvement and development (Q.64)

Main council-based services in need of improvement and development (Q.65)

Key Results (see Figure 82 to 85):

Respondents were asked to nominate the main facilities/ infrastructure for improvement or development within Moreland with the following topping the list:

Public toilets (38%) Footpaths (37% up from 31%) Trees and plants (30%) Local roads (29%) Parking facilities (28%) Street lighting (24% up from 17%) Passive open space (24% down from 33%) CCTV cameras in public spaces (23%) Local shopping areas (22%)

Respondents were asked to nominate main Council services for improvement or development within Moreland with the following topping the list:

Street cleansing (36%) Graffiti removal (33% up from 27%) Parks and open space maintenance (29% down from 36%) Planning and building approvals (29%) Tree and shrub planting (28%) Town planning policy (27%)

Suburb Variations

In terms of the main facilities/infrastructure-based areas in need of improvement and development, the following suburb variations were noted for the top five responses:

Public toilets: More likely cited by Hadfield, Coburg and Brunswick residents.Footpaths: More likely cited by Hadfield, Pascoe Vale and Brunswick West residents.Trees and plants: More of a focus for Brunswick and Brunswick West residents.Local roads: More likely cited by Coburg residents.Parking facilities: More of a focus for Glenroy, Hadfield and Gowanbrae/ Tullamarine residents.

In terms of the main council-based services in need of improvement and development the following suburb variations were noted for the top five responses:

Street cleansing: More of a focus for Coburg and Brunswick residents.Graffiti removal: More likely cited by Brunswick West residents.Parks & open space maintenance: More likely cited by Pascoe Vale South and Brunswick residents.Planning & building approvals: More of a focus for Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents.Tree & shrub planting: More likely cited by Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents.

Figure 82: Areas for Improvement or Development – Facilities and InfrastructureQ.64 Thinking about facilities and/or infrastructure in Moreland, what do you think are the FIVE MAIN areas needing improvement or development?


2013(n=1012)

2015(n=1052)

% %Public toilets 33.1 37.7

Footpaths 31.0 36.5 Trees and plants 31.3 30.1

Local roads 24.1 28.7Parking facilities 26.6 27.8

Street lighting 17.0 24.1 Passive open space (e.g. parks and gardens) 32.5 23.9

CCTV cameras in public spaces 25.3 23.2Local shopping areas 24.0 21.9

Cycling paths 18.6 14.9Open space infrastructure (e.g. seating, shelter, lighting) 13.6 14.9

Walking tracks 16.6 13.7Facilities for seniors 16.6 12.1

Open space facilities (e.g. picnic areas, BBQs) 15.2 11.3Public Wi-Fi facilities 11.1 11.3

Playgrounds and play equipment 12.3 8.2Sport facilities 11.3 7.2

Recreation areas 11.0 7.0Entertainment facilities 8.0 6.8Leisure/aquatic centres 7.8 6.6

Outdoor social spaces 8.6 5.4Public art 4.4 5.3

Facilities for youth 10.2 4.8 Community meeting spaces 3.8 4.2

Active open space (e.g. sports fields) 4.8 4.1Facilities for babies and young children 3.8 3.4

Performance areas/spaces 3.8 3.1Indoor social spaces 4.3 2.7

Dedicated youth centre 2.8 1.3Other 4.0 2.0

Can't say 6.2 8.9

Figure 83: Areas for Improvement or Development – Facilities and Infrastructure – TOP 10 by SuburbQ.64 Thinking about facilities and/or infrastructure in Moreland, what do you think are the FIVE MAIN areas needing improvement or development?


TOTAL Glenroy Fawkner Oak Park Hadfield Gowanbrae/ Tullamarine

Pascoe Vale2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015

(n=1012) (n=1052) (n=61) (n=83) (n=85) (n=73) (n=93) (n=92) (n=93) (n=93) (n=51) (n=63) (n=81) (n=83) % % % % % % % % % % % % % %

Public toilets 33.1 37.7 39.3 32.5 41.2 35.6 32.3 42.4 34.4 43.0 27.5 39.7 32.1 25.3Footpaths 31.0 36.5 32.8 36.1 25.9 27.4 32.3 38.0 33.3 44.1 27.5 14.3 29.6 48.2

Trees and plants 31.3 30.1 23.0 25.3 31.8 23.3 26.9 20.7 24.7 19.4 23.5 22.2 25.9 31.3Local roads 24.1 28.7 27.9 25.3 20.0 15.1 31.2 29.3 22.6 31.2 21.6 22.2 24.7 30.1

Parking facilities 26.6 27.8 26.2 37.3 22.4 31.5 30.1 27.2 34.4 43.0 45.1 38.1 33.3 31.3Street lighting 17.0 24.1 14.8 18.1 24.7 16.4 15.1 16.3 14.0 22.6 13.7 27.0 16.0 15.7

Passive open space 32.5 23.9 27.9 20.5 24.7 17.8 26.9 19.6 18.3 12.9 25.5 12.7 30.9 19.3CCTV cameras in public spaces 25.3 23.2 36.1 27.7 31.8 21.9 26.9 27.2 32.3 29.0 41.2 33.3 23.5 16.9

Local shopping areas 24.0 21.9 26.2 31.3 31.8 27.4 32.3 37.0 32.3 24.7 13.7 11.1 25.9 27.7Cycling paths 18.6 14.9 3.3 3.6 5.9 5.5 11.8 9.8 7.5 5.4 9.8 4.8 13.6 12.0


TOTAL Pascoe Vale South Coburg Coburg North Brunswick Brunswick East/ Fitzroy Nth

Brunswick West2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015

(n=1012) (n=1052) (n=100) (n=95) (n=95) (n=91) (n=75) (n=107) (n=76) (n=80) (n=112) (n=99) (n=90) (n=93) % % % % % % % % % % % % % %

Public toilets 33.1 37.7 34.0 31.6 36.8 48.4 36.0 42.1 30.3 46.3 25.0 32.3 24.4 29.0Footpaths 31.0 36.5 29.0 32.6 28.4 31.9 29.3 27.1 35.5 40.0 37.5 34.3 27.8 41.9

Trees and plants 31.3 30.1 22.0 26.3 31.6 31.9 21.3 24.3 39.5 36.3 40.2 34.3 41.1 36.6Local roads 24.1 28.7 28.0 32.6 29.5 35.2 18.7 24.3 17.1 31.3 25.0 22.2 21.1 30.1

Parking facilities 26.6 27.8 22.0 22.1 25.3 22.0 18.7 27.1 26.3 25.0 26.8 21.2 24.4 25.8Street lighting 17.0 24.1 15.0 16.8 16.8 28.6 22.7 22.4 13.2 30.0 20.5 27.3 20.0 33.3

Passive open space 32.5 23.9 27.0 14.7 26.3 18.7 28.0 26.2 50.0 33.8 44.6 36.4 32.2 32.3CCTV cameras in public spaces 25.3 23.2 25.0 27.4 24.2 22.0 21.3 31.8 21.1 23.8 18.8 16.2 18.9 20.4

Local shopping areas 24.0 21.9 28.0 23.2 32.6 20.9 21.3 22.4 13.2 10.0 17.9 9.1 15.6 24.7Cycling paths 18.6 14.9 12.0 13.7 24.2 17.6 21.3 19.6 32.9 23.8 26.8 26.3 24.4 17.2

Figure 84: Areas for Improvement or Development – Council ServicesQ.65 Thinking about Council services in Moreland, what do you think are the FIVE MAIN areas needing improvement or development?


2013(n=1039)

2015(n=1085)

% %Street cleansing 33.6 36.0Graffiti removal 27.2 32.6

Parks and open space maintenance 36.2 28.9 Planning and building approvals 28.2 28.6

Tree and shrub planting 28.4 28.3Town planning policy 28.3 27.2

Home and community care (HACC) (elderly support services) 23.8 19.9Waste services 22.4 18.2

Enforcement of local laws 15.5 15.5Community consultation 19.4 15.5

Environmental health (inspections of food premises etc.) 15.0 13.6Community transport services 11.2 12.3

Lobbying on behalf of the community 10.6 11.5Libraries 16.6 11.2

Public education programs 8.0 8.7Community events 7.1 8.3

Recreation and leisure services 12.1 8.1School holiday program 6.7 7.0

Youth services 9.6 6.5Community events (e.g. Coburg Carnivale; community tree planting days etc.) 9.7 6.0

Family day care 4.4 5.8Arts and cultural services 6.8 5.1

Children's services 6.0 4.1Maternal and child health services 5.5 3.0

Delivered meals 3.3 2.8Other 4.6 0.9

Can't say 11.3 14.0

Figure 85: Areas for Improvement or Development – Council Services - TOP 10 by SuburbQ.65 Thinking about Council services in Moreland, what do you think are the FIVE MAIN areas needing improvement or development?


TOTAL Glenroy Fawkner Oak Park Hadfield Gowanbrae/ Tullamarine

Pascoe Vale2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015

(n=1039) (n=1085) (n=64) (n=84) (n=87) (n=78) (n=97) (n=100) (n=99) (n=98) (n=49) (n=63) (n=82) (n=87) % % % % % % % % % % % % % %

Street cleansing 33.6 36.0 21.9 36.9 39.1 30.8 34.0 26.0 36.4 30.6 36.7 30.2 30.5 23.0Graffiti removal 27.2 32.6 34.4 33.3 28.7 26.9 19.6 32.0 25.3 32.7 30.6 28.6 35.4 27.6

Parks and open space maintenance

36.2 28.9 31.3 27.4 29.9 20.5 36.1 28.0 29.3 24.5 38.8 30.2 40.2 27.6Planning and building

approvals28.2 28.6 17.2 28.6 13.8 10.3 34.0 31.0 19.2 21.4 18.4 7.9 34.1 24.1

Tree and shrub planting 28.4 28.3 23.4 20.2 18.4 23.1 21.6 27.0 25.3 17.3 14.3 25.4 18.3 32.2Town planning policy 28.3 27.2 7.8 28.6 6.9 9.0 33.0 30.0 13.1 21.4 10.2 11.1 42.7 20.7

Home and community care (HACC)

23.8 19.9 31.3 19.0 32.2 23.1 36.1 26.0 27.3 35.7 8.2 25.4 30.5 25.3Waste services 22.4 18.2 25.0 19.0 28.7 21.8 23.7 17.0 21.2 20.4 26.5 12.7 28.0 14.9

Enforcement of local laws 15.5 15.5 18.8 17.9 14.9 19.2 22.7 17.0 21.2 12.2 24.5 14.3 19.5 21.8Community consultation 19.4 15.5 12.5 9.5 6.9 9.0 16.5 17.0 10.1 10.2 14.3 6.3 18.3 19.5


TOTAL Pascoe Vale South Coburg Coburg North Brunswick Brunswick East/ Fitzroy Nth

Brunswick West2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015 2013 2015

(n=1039) (n=1085) (n=98) (n=95) (n=98) (n=91) (n=78) (n=107) (n=82) (n=86) (n=114) (n=101) (n=91) (n=95) % % % % % % % % % % % % % %

Street cleansing 33.6 36.0 33.7 26.3 36.7 44.0 25.6 35.5 36.6 43.0 39.5 40.6 34.1 35.8Graffiti removal 27.2 32.6 17.3 30.5 22.4 34.1 21.8 33.6 28.0 34.9 32.5 30.7 22.0 37.9

Parks and open space maintenance

36.2 28.9 39.8 34.7 31.6 20.9 30.8 33.6 40.2 34.9 49.1 33.7 36.3 33.7Planning and building

approvals28.2 28.6 25.5 29.5 30.6 23.1 24.4 14.0 37.8 38.4 39.5 42.6 24.2 38.9

Tree and shrub planting 28.4 28.3 26.5 26.3 26.5 24.2 30.8 23.4 42.7 37.2 38.6 33.7 30.8 33.7Town planning policy 28.3 27.2 22.4 27.4 26.5 25.3 19.2 17.8 45.1 33.7 40.4 38.6 34.1 35.8

Home and community care (HACC)

23.8 19.9 22.4 23.2 19.4 16.5 16.7 21.5 20.7 14.0 11.4 14.9 23.1 21.1Waste services 22.4 18.2 23.5 22.1 28.6 15.4 20.5 23.4 13.4 18.6 19.3 16.8 15.4 18.9

Enforcement of local laws 15.5 15.5 16.3 9.5 12.2 18.7 14.1 18.7 13.4 11.6 11.4 13.9 13.2 9.5Community consultation 19.4 15.5 20.4 15.8 20.4 8.8 23.1 12.1 35.4 24.4 17.5 24.8 15.4 16.8

67CHANGES FOR THE ENVIRONMENT

13 CHANGES FOR THE ENVIRONMENT


Household changes made as a result of environmental considerations (Q.83). Frequency of activities carried out in consideration of the environment (Q.84) Sources of information on recycling/waste, energy^ and water^ (Q.85) – ^New

questions in 2015 Frequency of putting bins out (Q.86) – New question in 2015 Bin capacity utilised at collection (Q.87) Disposal of household items (Q.88)

Key Results (see Figure 86 to 88):

Households are most likely to have made the following environmental changes: installed water efficient shower head, installed energy efficient lights and insulated home, but least likely to have plumbed water tank to toilet or installed a rain garden.

Households are most likely to always use their household recycling and green waste bins, followed by reducing their use of water (70% down from 77%).

Households were least likely to have considered using a composting bin, grey water for gardens or their own containers to buy food.

The Moreland Waste calendar has been a useful source of information on recycling/waste (44% up from 41%). In terms of information on energy and water, the most useful source of information was other websites.

The majority of households put out bins for collection that are full or more than half full, with general waste and recycling bins most likely put out on a weekly basis.

At least one quarter of households were unsure of where to dispose of households items such as batteries, mobile phones, compact fluorescent globes, televisions and computers.


Installation of energy efficient lights within the last 12 months or earlier is highest for Gowanbrae/Tullamarine, Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents. Most likely to not consider installation were Oak Park residents.

Installation of insulation within the last 12 months or earlier is highest for Brunswick West residents. Most likely to not consider installation were Coburg residents.

Coburg, Brunswick, Brunswick East/ Fitzroy North and Brunswick West residents were most likely to source information on recycling/waste via the Moreland Council Website.

In terms of bin capacity utilised at collection, most likely to have a full bin were:General waste bin: residents of Fawkner, Gowanbrae/Tullamarine and Pascoe Vale South. Recycling bin: Fawkner, Gowanbrae/Tullamarine, Pascoe Vale South and Brunswick East/ Fitzroy North.Green waste bin: Glenroy, Oak Park and Brunswick West.


Figure 86: Changes for the EnvironmentQ.83 Has this household made any of the following changes as a result of environmental considerations?


Did more than 12 months

ago

Started doing

within the last 12 months

Considering Not considering

Can't say/ Not

applicable

% % % % %

A. Installed a water efficient shower head

2011 (n=987) 62.5 12.6 9.7 10.3 4.82013 (n=984) 71.4 4.0 7.0 9.5 8.1

2015 (n=1042) 68.3 3.7 3.2 10.5 14.4

B. Installed a rain water tank2011 (n=886) 33.2 4.2 24.4 24.7 13.52013 (n=886) 37.0 1.8 18.1 27.7 15.52015 (n=995) 33.1 1.4 12.7 29.2 23.6

C. Purchased accredited Green Power

2011 (n=801) 21.6 3.4 15.9 41.9 17.12013 (n=781) 21.2 2.6 14.4 40.6 21.32015 (n=936) 15.4 2.0 9.9 36.5 36.2

D. Installed energy efficient lights (e.g. LED) ^

2011 (n=1019) 68.9 16.8 5.3 5.4 3.62013 (n=1003) 76.4 9.3 6.0 4.2 4.22015 (n=1037) 60.5 11.5 6.9 8.3 12.8

E. Purchased the most energy efficient appliances

(e.g. high star rating) ^

2011 (n=920) 47.8 13.0 18.8 9.4 11.02013 (n=888) 55.2 11.0 14.5 8.9 10.3

2015 (n=1005) 51.9 8.7 9.2 10.8 19.4

F. Installed solar panels for electricity generation

2011 (n=849) 8.5 7.3 26.6 41.0 16.52013 (n=829) 18.9 2.7 24.8 35.5 18.22015 (n=979) 17.3 3.0 17.7 33.1 29.0

G. Insulated home2011 (n=1029) 68.8 11.0 5.3 6.2 8.72013 (n=1001) 75.9 2.5 4.2 6.1 11.42015 (n=1031) 68.1 2.3 3.2 8.4 17.9

H. Plumbed water tank to toilet *

2011 (n=0) - - - - -2013 (n=0) - - - - -

2015 (n=958) 6.4 0.7 8.7 44.3 39.9

I. Installed a rain garden *

2011 (n=0) - - - - -2013 (n=0) - - - - -

2015 (n=952) 5.5 0.9 4.6 44.2 44.9

J. Considered sustainable options whilst building/

renovating *

2011 (n=0) - - - - -2013 (n=0) - - - - -

2015 (n=968) 18.2 2.0 8.0 22.0 49.8* Addition to question wording (e.g. LED)^ New category in 2015


Figure 87: Activities Carried Out In Consideration of the EnvironmentQ.84 How often does your household use/do the following out of consideration for the environment?

Base: All households answering Always Sometimes Rarely NeverCan't say/

Not applicable

% % % % %

A. Used compost bin/ worm farm/ bokashi bin2013 (n=945) 40.4 12.3 5.9 33.9 7.5

2015 (n=1042) 40.6 8.3 4.0 33.4 13.7

B. Tried to use less water2013 (n=1054) 76.5 20.8 1.4 1.0 0.32015 (n=1096) 70.2 22.9 2.5 0.6 3.8

C. Tried to reduce shower time2013 (n=1029) 63.2 31.3 3.5 1.5 0.52015 (n=1088) 57.9 30.3 5.5 1.7 4.5

D. Tried to use less gas2013 (n=1014) 55.3 28.4 7.6 5.0 3.72015 (n=1084) 47.6 31.9 9.4 3.2 7.9

E. Tried to use less electricity2013 (n=1046) 66.5 27.3 4.0 1.5 0.72015 (n=1087) 59.2 29.4 5.5 1.6 4.3

F. Used a household recycling bin2013 (n=1056) 95.6 2.8 0.7 0.5 0.52015 (n=1094) 93.5 2.5 1.0 1.2 1.8

G. Used a household green waste bin2013 (n=1037) 82.9 4.4 0.9 5.6 6.22015 (n=1084) 80.6 3.8 1.7 6.0 7.9

H. Used a "green" reusable shopping bag2013 (n=1012) 55.2 34.7 4.9 4.4 0.92015 (n=1082) 56.7 29.6 4.9 3.1 5.8

I. Bought items with least amount of packaging2013 (n=965) 27.6 45.3 14.4 8.5 4.2

2015 (n=1053) 27.3 43.9 10.3 6.9 11.5

J. Used own containers to buy food2013 (n=961) 11.4 19.2 19.9 43.6 5.9

2015 (n=1058) 12.9 18.2 19.3 36.9 12.7

K. Used grey water to water gardens/ lawns2013 (n=992) 23.0 28.4 14.4 25.5 8.7

2015 (n=1064) 21.9 28.6 12.7 21.6 15.3


Figure 88: Sources of Information – Recycling/ WasteQ.85 When you have wanted to find information about the following, where do you USUALLY go? A. Recycling/ Waste^

^ Wording change in 2015 from: “When you have wanted to find out about what items can be recycled, where did you USUALLY go to find information?” ~Wording change in 2015 from “Moreland Waste Calendar”. *New category in 2015.

Figure 89: Sources of Information – EnergyQ.85 When you have wanted to find information about the following, where do you USUALLY go? B. Energy^

*New question in 2015.


Figure 90: Sources of Information – WaterQ.85 When you have wanted to find information about the following, where do you USUALLY go? C. Water^


Figure 91: Frequency of Putting Bins OutQ.86 How often do you put your bins out for collection?*

Base: All households answering Weekly Fortnightly Monthly Only when full

Can't say/ Not

applicable

% % % % %A. General waste bin 2015 (n=1107) 92.9 4.4 0.2 1.9 0.6

B. Recycling bin 2015 (n=1099) 84.9 10.1 1.2 2.6 1.2C. Green waste bin 2015 (n=1059) N/A 64.0 5.2 14.1 16.7


Figure 92: Bin Capacity Utilised at CollectionQ.87 How full are your bins when you put them out for collection?

Base: All households answering Less than half full Half full

More than half

fullFull

Can't say/ Not

applicable

% % % % %

A. General waste bin2011 (n=1138) 12.4 17.8 25.4 43.7 0.72013 (n=1076) 14.2 17.2 27.6 39.6 1.52015 (n=1110) 14.0 19.5 26.7 38.0 1.7

B. Recycling bin2011 (n=1130) 5.2 13.7 27.7 52.7 0.62013 (n=1067) 4.0 14.0 29.5 51.0 1.52015 (n=1102) 5.4 18.0 31.3 43.0 2.4

C. Green waste bin2011 (n=1073) 4.0 6.8 13.9 59.2 16.12013 (n=1027) 4.4 5.5 16.1 59.2 14.82015 (n=1084) 4.0 5.2 18.7 54.8 17.3


Figure 93: Disposal of Household ItemsQ.88 How do you usually dispose of the following items...?

Base: All households answeringKerbside garbage

bin

Kerbside recycling

bin

Hard waste

collection

Designated drop off

pointOther

Can't say/ Not

applicable

% % % % % %

A. Batteries2013 (n=1025) 28.3 1.6 9.8 30.7 5.4 24.22015 (n=1070) 25.1 2.9 7.6 32.2 6.2 26.1

B. Mobile phones2013 (n=1015) 2.3 1.1 3.8 41.4 8.8 42.62015 (n=1054) 1.6 1.2 3.1 37.4 9.8 46.8

C. Compact fluorescent globes

2013 (n=1007) 20.9 4.4 7.5 17.2 4.5 45.52015 (n=1057) 21.4 3.8 7.6 17.1 5.3 44.8

D. Televisions2013 (n=1054) 0.7 0.8 43.7 22.8 4.2 27.72015 (n=1081) 1.6 1.0 46.2 20.0 5.5 25.7

E. Computers2013 (n=1022) 0.3 0.7 36.0 23.5 5.1 34.32015 (n=1056) 1.6 1.1 36.3 21.3 6.5 33.2

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