Executive Summary

Ashley Dunn

Sole proprietorship -1 owner with 5 employees.

Operation hours Mon-Sat, 11-9 Operating 300 days a year We will be located in Edmond at an old

Mechanic’s garage close to campus for convenience

Along with our drive-thru we will have a walk-in liquor store that will carry Beer

All above 3.2% ABW sold at room temprature All major brands with few specialty beers

Liquor Typical types (Rum, Vodka, Whiskey, Scotch,

Bourbon, Tequila, etc.) Wine

All kinds including wine coolers

Products

Products Party supplies

Assortments from Margarita mixes to beer pong balls

Refridgerated Sodas and Juices Coke products, Pepsi products, water and some

juices

Competition Liquor stores in the area We are a niche market Closest similar liquor store is in Stillwater

SWOT Strength-Drive thru service Weakness-Limited funding—we won’t have a

large stock of each item-possibility of running-out

Opportunity-Expanding customer base Threats-Serving underage patrons

GANNT CHART

0 2 4 6 8 10 12

Stock and Prepare Store- Lee J/ Jarrod

Hire Employees- Ashley/ Derek

Apply Liquor Liscence- Cody

Find Convinience Store Suppliers- James

Find Equipment Suppliers- James

Find Liquor Supplier-James

Find Location- Ashley

Legal Research- Cody

Financial Plan/Bank Loan- Ashley

Promotion 2 Billboards (one in central Edmond , one in

OKC) One print ad in the Edmond Sun with

coupons One bus panel advertisement-on a bus on

the Edmond downtown route

Target Market-Demographics

• Age- 21-25 and 26-35• Race- Caucasians, African Americans

Hispanics• Income- $5,000-$15,000 , $16,000-40,000• Occupation- Students, Unemployed,

Business Associates.• Gender- Male or Female

Target Market-Psychographics

Lifestyle- Free-Spirited, Socialites Religion- Catholic, Christian, Judaism Behavioral Segmentations- Social Drinkers,

Parents, Heavy Drinkers Interests- Sports Fans, Outdoorsman,

Partiers

Pricing Our prices will be at a 10% mark-up from the

distributors Coupons will be apart of our print ads-the type of

coupons will be bundle buying and couponed off of that as well as random discounts on party supplies

Our objective is to be the most convenient, different and affordable liquor store in the area.

A one stop shop