Milano | Italy

2010 2011 2012 2013 2014

www.sdabocconi.it/emms | www.esade.edu/emms

Executive Master

in Marketing & Sales

EMMS

14 months | 2011-2012

Students in the program boost theirskills and self-confidence, grow fast and become more

substantial contributors to theircompanies, stronger and moreinternationally-oriented business leaders.EMMS participants develop a deeperknowledge of the marketing and salesfields and a more strategic mind frame;without having to leave their job, they startopening doors they never even knew werethere, and meet their goals successfully:

n systematize marketing and sales skillsand grasp new perspectives;

n become a marketing and communicationmanager in an international company;

n achieve a deeper understanding ofcustomer behaviour and marketingtechniques;

n be able to take on a salesor marketing director position;

n gain theoretical marketing knowledgeand practical sales direction;

n become better prepared to face newchallenges in professional life.

Are any of these goalssimilar to yours?

Participants in EMMS develop aninternational professional network second to none - being Alumni from twoSchools, they enhance their worldwide reach.

Something energetic.

When it comes to working, learning and living to the greatest extent;to being challenged on your marketing and sales knowledge and practicesin an international context;to networking to find opportunities, share ideas and build success-stories, here is

1 Master

2 Schools

3 Cities

Executive Master

in Marketing & Sales

EMMS

5th

edition

2 Schools and 14 months for this unique Executive Program.

❝ The brilliant spirit of EMMS appealed to me very much because of the Italian and Spanish creativity and style. ❞Irene Chen | Alumna 2008 | Nationality: Taiwanese | Senior Sales Manager, Dray Tek, Taiwan

❝ A great learning experience and a very practical business approachfrom which I have learnt a lot.

The sense of community was strong, despite the distance. EMMS also allowed me to apply my marketing knowledge immediately,

working for various NGOs as a volunteer in their Marketing and Communication departments. ❞

Carolina Fernández Vallés | Alumna 2009 | Nationality: Spanish | Project Manager, Applus, Spain

❝ Running the herbal/natural personal care business requires globalexposure along with sufficient amount of marketing and sales skills

and tools. I found in the EMMS program sufficient flexibility to balance my student and working life. ❞

Ajit Chauhan | Alumnus 2010 | Nationality: Indian | Managing Director, Krauter Healthcare Ltd., India

We are grateful to our EMMS students and Alumni for their suggestions, testimonials and the photographs contained in this brochure.

❝ After going through the program I feel that my technical skills in marketing and sales are sharper. You also get an opportunity to interact with a global student group. Everyone has something to contribute, so it makes classes very

enlightening. I strongly recommend this program! ❞Alexander Heumann | Alumnus 2010 | Nationality: German | Area Sales Manager, Motorcycle Tyres, Pirelli, Germany

When you want to:n be an executive with enhanced

perspectives

n make a leap forward in a global contextwith a broadened mindset

n fuel both your career and your executiveeducation

n experience top ranked Schools with connections worldwide

and you haven a university degree (in any discipline)

n approximately 5 years of work experience

n TOEFL or equivalent English proficiency test

your goals match oursthen yes,

it’s you!

Program

Part-time, mixing 52% distance learning sessionswith 48% face-to-face sessions held in 3 cities: Milan, Barcelona and Madrid.EMMS diploma is a joint degree issued by SDA Bocconi School of Management and ESADE Business School.

January 2011 - February 2012Is it you?

Module 1. Fundamental 1 - Milan (January - March)

n Marketing Managementn Sales Managementn Consumer Behaviour

Module 2. Fundamental 2 - Barcelona (March - May)

n Marketing Researchn Brand Managementn Going to the Market

Module 3. Extracting Value from the Customer - Milan (May - July)

n Channel Managementn Finance for Marketingn Pricing & Value Management

Module 4. Relating to the Customer - Barcelona (July - September)

n Strategic Marketing & Business Intelligencen CRM: Trust and Loyalty Management

Module 5. Going to the Customer - Madrid (September - November)

n Integrated Marketing Communicationn International Marketing Managementn Sales Management (advanced)

Module 6. Innovating for the Customer - Milan (November - January)

n Marketing of Innovationsn Creativity & Product Design Developmentn Business Projects

Module 7. Graduation - Milan (February)

n Business Project Presentationn Soft Skills Trainingn New Trends in Marketingn Awarding of Degrees

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INDIVIDUAL EXECUTIVE COACHING: throughout EMMS, participants are offer

▲

▼

SDA Bocconi reserves the right to make any changes to the contents of this brochure (rules, curriculum, courses).

❝ Implicit in the term ‘Master’ is the notion of ‘mastery’:mastery of knowledge, knowledge of a sector, the ability

to bring one’s qualification and skills to that sector, and to empower one’s future. ❞

Alberto Grando | Dean, SDA Bocconi School of Management

Key Facts

n 14 months, part-time

n 48% face-to-face, 52% distance learning

n in English

n joint degree

n face-to-face in Milano, Italy, Barcelona and Madrid, Spain

n tuition fee: € 30,500

n application deadline: 30th November 2010

n infoline: +39 02 5836 6874 +34 934 952 198

n emms@sdabocconi.it

n isabelle.muller@esade.edu

n www.sdabocconi.it/emms

n www.esade.edu/emms

PROGRAM DIRECTORS

As EMMS Program Directors, Lluís Martínez-Ribes and Chiara Mauri are representativeof the love of teaching, dedication to business and devotion to a high quality of life that characterize the program’s faculty.

❝ I feel I can contact my professors at any time and get advice.They have become friends. I have never been able to say that about anywhereelse I’ve studied. ❞

Get more juice from your business.

ed an individual coaching path.

The work of the EMMS faculty is grounded in research, publishing, teaching and consultancy with some of the most famous companies in the world.

Chiara Mauri, Director SDA Bocconi School of Management

Lluís Martínez-Ribes,Director ESADE Business School

SDA Bocconi School of Management

SDA Bocconi is the leading School of Management in Italy and stands among the top-tier European BusinessSchools. SDA Bocconi has been engaged in the promotion and organization of executive training since 1971,with an International approach. The School's vision of empowering life through knowledge and imagination liesbehind its program offerings: Executive and Custom Programs, MBA and Master Programs, for the developmentof individuals, companies, institutions and economic systems.

ESADE Business School

With more than 50 years of experience and over 38,000 alumni worldwide, ESADE Business School isinternationally recognized for the high standards of its degree programs. With facilities in Barcelona and Madridas well as Buenos Aires, ESADE is dedicated to the development of professional and management skills andabilities. ESADE’s Executive Program is committed to training individuals of great potential to lead theorganizations of today and the future.

European Quality Improvement System

Quality Management SystemCertification ISO 9001:2000 Financed Projects Service Centre

Association of MBAs

Accreditations

European Academy of Business in Society

European Foundation for Management Development

Association to Advance Collegiate Schools of Business

European Corporate Governance Institute

Partnership in International Management

Community of European Management Schools andInternational Companies

Memberships

The Italian Association for Management Education Development

Rankings

Financial Times ForbesWall Street Journal Business WeekAmerica Economia Espansione

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SDA Bocconi School of Management | Masters DivisionVia Bocconi 8 - 20136 Milano, Italy | tel +39 02 5836 6874 | fax +39 02 5836 6890 | Email: emms@sdabocconi.it | www.sdabocconi.it/emms

ESADE Business School | Barcelona Admission s OfficeAv. d'Esplugues, 92-96 E-08034 Barcelona | tel +34 934 952 198 | fax +34 932 048 | Email: isabelle.muller@esade.edu | www.esade.edu/emms