Executing digital advertising with InDesign workflow engines
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Executing Digital Advertising with InDesign Workflow Engines How Brandmark can slash labor costs and cycle times in delivering interactive HTML5 engagement packages Social consumption by mobile users Opportunities and challenges Migrating to cloud infrastructure InDesign as change fulcrum Seybold Conference April 19 th 2013
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How Mediawide's Brandmark can slash labor costs and cycle times in delivering interactive HTML5 engagement packages
Transcript of Executing digital advertising with InDesign workflow engines
Executing Digital Advertising with InDesign Workflow EnginesHow Brandmark can slash labor costs and cycle times in delivering interactive HTML5 engagement packages Social consumption by mobile users
Opportunities and challenges
Migrating to cloud infrastructure
InDesign as change fulcrum
Seybold Conference April 19th 2013
● Implications of social consumption of digital content by mobile consumers
● Opportunities and challenges of the mobile ad space
● Using InDesign infrastructure as a pivot
● Live demonstration
● Project roadmap and timeline.
● ROI business case.
© 2013 Mediawide Labs Private Limited 2
Today’s agenda
Social consumption by mobile users
© 2013 Mediawide Labs Private Limited 3
● Mobile-only users
● Myriad display formats
● Stuck with Flash?
● Greater engagement with interactivity
Opportunities and challenges
© 2013 Mediawide Labs Private Limited 4
● Migrate or die
● Leverage existing investment
● Redeploy trained staff
The opportunity:
Interactive engagement packages
Hybrid App, Ad & Web Service
Responsive Design
Minimal Costs
Automated Production
INTERACTIVE ENGAGEMENT
PACKAGES
Direct within InDesign
InDesign as a pivotal facilitator
© 2013 Mediawide Labs Private Limited 5
InDesign Print Advert
Re-sizeAdd Interactivity and Animation
Upload to Brandmark
Brandmark Portal
Assign Metadata & Release for use
Self-service client access
LoginChoose
TemplateCustomize Publish
New Text New Text
A few minutes
Demonstration
Select web-based template
Edit content
Publish the Engagement Package
© 2013 Mediawide Labs Private Limited 6
How fast? Operational in 6-8 weeks
© 2013 Mediawide Labs Private Limited 7
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8
Phase 1
Phase 2
Phase 3
Amazon Cloud setup Software installation Branding Workflow configuration
Operator training Create templates Upload digital assets Pilot/testing Delivery network setup Go Live!
Roll-out to additional customers
ROI Business Case? 4 extra revenue-producing days in your lead-to-cash cycle
© 2013 Mediawide Labs Private Limited 8
Interactive Ad Creation – Operations-as-usual
Same Day 4 Day Gain
5 Days
BrandmarkSelf Service
● Reuse existing InDesign Templates
● Use Pre-Approved content
● Digital approval System
● Quicker time to market – same day!
● No HTML coding required
● Train clients to create their own ads with $0 production costs
Thank You
Contact Details
Glenn BaileyVP, TechnologyMediawide LLC
Email: [email protected]: +1 (732) 400 1759
Web: www.mediawide.comLinkedin: linkedin.com/in/baileyglenn
![filedb.experts-exchange.com · Web viewProcess: Adobe InDesign CS6 [285] Path: /Applications/Adobe InDesign CS6/Adobe InDesign CS6.app/Contents/MacOS/Adobe InDesign CS6](https://static.fdocuments.us/doc/165x107/602b38af6bf67e0d433498b2/web-view-process-adobe-indesign-cs6-285-path-applicationsadobe-indesign-cs6adobe.jpg)
